The document discusses strategies to enhance mobile marketing campaign conversion rates by focusing on quick information, convenience, and offers. Key recommendations include defining the audience, utilizing mobile paid search effectively, creating seamless user experiences, and ongoing conversion rate optimization (CRO). Additionally, it emphasizes the importance of clear calls to action and mobile-exclusive offers to engage consumers.

1. TOP 5 Ways To Improve Mobile
Marketing Campaign Conversion
Rates

2. What is Mobile?

3. Mobile Mindset
Mobile Consumers are
looking for:
- Quick-Vital-Information
- Convenience
- Deals/Offers/Coupons
- Peer Endorsements
- Instant Gratification

4. Define Conversion
Top KPIs
- Click to Call
- Click to LP
- Email and Newsletter Signup
- Social Interaction
- Peer Endorsements

5. 1. DefineYour Audience

6. 2. Get In Front of Them
Mobile Web
vs.
In App

7. Mobile Paid Search

8. Mobile Paid Search Landscape
- 85% of Queries on Google Have Sponsored
Search Results
- 52% of Mobile Searches Complete An Action
- Ad Call Extensions drives 40M+ Phone Calls per Month
- No Phone Numbers = LOST BU$INE$$

9. Mobile Paid Search Landscape
- Average CTR on Desktop Search ranges 1-5%
- Average CTR on Mobile Search is 6-8% w Click to
Call Action

10. Mobile GeoTargeting

11. IPhone vs. Android
DEVICETARGETING

12. 3.TELLTHEM...

13. What you want them to do!
Tap Here
Touch This
Like This
Share This
Book Now
Touch to Call
Book On Mobile
Only from Mobile
Special Mobile Deals
Mobile Exclusive Offer(s)
Easily Book From Your Mobile Device

14. CLick To Call (CTR)

15. responsive email

16. 4. Create A Seamless Experience

17. Click to Call Buttons
CTC too Small
Where’s my
15%?

18. 5. Ongoing cro
- Bid/Position Adjustments
- Day Parting
- Test Offers/Flash sales
- Refine Location Targeting
- - Test CTAs LPs

19. For more information on Hotel Marketing for Mobile
consumers visit us atTambourine.com