The document summarizes the marketing plan for Empire Foods' beet-a-burger patties. Empire Foods aims to be the world's best beet-a-burger retail store by providing high quality, organic ingredients and excellent customer service. Their target market is responsible consumers looking for nutritious products. Beet-a-burgers contain fresh, home-grown ingredients like tomatoes, beets, and tofu cheese. While more expensive than competitors, Empire Foods believes their higher quality products and customer focus will make them the best brand.

1. APPENDIX B:GO TO MARKET Running head:Go To Market 1 Brenda Parker-Johnson, Edna Johnson, Andrew Herber, Lori Sittner, Landry M. De Souza, Liwen Huang Community College Of Aurora Introduction to Business 115-113 December 3, 2011

2. POSITIONING STATEMENT We are proud to work for Empire Foods, Inc., Our philosophy is to be the world’s best beet-a-burger retail store. Beet-a-burger patties is rated number one in the United States because we value our customer service with the best flavor and quality of natural organic ingrediences. Being the best means providing high nutritional spices, outstanding taste and juicy flavor to our patties. We enjoy making our customers happy and satisfied wanting to come back for more.

3. TARGET MARKET Needs: We are responsible consumers and employees working hard to please our customers satisfaction every day with products and services. Our competition is knowing that” we are the best value competitors “in serving a wide varieties of other brands patties. Our motivator we work hard searching for new ideas in adding organic spices and serving the highest quality brand of home grown burgers. Our vision is to served over twenty billion, making it by the largest food service company in the world.

4. THE APPEALING PRODUCT OF BEET-A-BURGER Beet-a-burger: Ingrediences are made from fresh tomatoes, red beets, onion, and garlic all home grown from our fertilized farm garden. Our patties are made from tofu, vegan cheddar or vegan mozzarella cheese mixed with brussels sprouts. We use olive or sunflower oil, mixed with chili powder and kidney beans. Our patties taste like a juicy filet mignon steak, smothered with Doritos cheese sauce and Asparagus. It appearances has a form of a star burger with low calories, soft texture, crispy and it taste better than any other patty. Form just right.

5. COMPARING OUR BURGER WITH OTHERS Beet-a-burger prices is higher than most of our other competitors, but our customers are always smiling and don’t mind spending their money on our patties. Our prices lead to better employees, service, food quality, and customers. “ How can we be the best regardless of what it costs.”(the saleslion.com) We are clean, doing business with our customers. We want to make them feel good, because we care to make our customer happy.(tripadvisor.co.uk)

6. MARKETING STATEMENT Great Beet-a-burger, It a awesome Beet-a-burger, Delicious, Outstanding, It melts in your mouth and not in your hand. “It is the Best Beet-a-burger ever!

7. REFERENCE: www.scribd.com Thesaleslion.com Tripadvisor.co.uk www.wilsonweb.com