Marketing research and strategy development for Mc Donald's

1. McDonald’s
Case
MRK644SAA Group#3
Romina Popova
Andrei Andres
Umer Aftab
Jessica DiNorcia
Doga Ozden
Professor Victoria Taylor
February 24, 2021

2. TABLE OF CONTENTS
01
Summary
● Problem statement
● Goals
02
Situational Analysis
• Swot
03
Alternatives
● Digital
● Differentiate Delivery
● Influencers
04
Tactical plan
05
Time Plan

3. • How to use Dynamic Yield that could best be
used to meet McDonald’s growth strategies?
PROBLEM STATEMENT
GOALS:
● Increase the convention
● Increase simplicity of purchase
● Increase the number of orders
● Increase the profit by 5% within 2
years.
01 Summary

4. SWOT ANALYSIS
STRENG
THS
1. Self order kiosks
2. Franchising system
3. Capital
WEAKNESS
ES
1. Lack of
information
2. New menu
changes might
cause long service
period which
would drive them
out of the industry
and result in bad
like in the past
OPPORTUNIT
IES
1. Database marketing
with acquisition of
Dynamic Yield
2. Order the favorite
3. Increase in revenue
THREATS
1. New changes might
not get liked
2. Coronavirus might
decrease the power
of more buyers and
that can result with
low sales
02Situational Analysis

5. ALTERNATI
VES
03
● Digital Marketing
● Differentiate Delivery
● Influencers

6. Digital Marketing
Partner with a
sports team
- Interactive sites
that engage both
brand and team
- - Incentive award
TV Advertisement
- By engaging in
new
- Culturally
appropriate way
to convey the
brand
Social Media
• Which social
platforms?

7. Differentiate Delivery
Electric Vehicle
• POINTS
• Point
• Point
Drone Delivery

8. Influencers
● Discount code
● Talk about the
menu
Micro-Influencers
● Use of Hashtags
● Take selfies while
eating McDonalds
fries or burgers
Marco-Influencers
● Affordable food
● All day breakfast
Journalists

9. TACTICAL
PLAN
04

10. RECOMMENDATIONS
Why Digital
Marketing?
• Based on McDonalds goals we recommend
to choose first alternative to achieve
efficiency faster.
● Gain awareness about the App
● Drones are not stable
● Point
● Point
● All just examples

11. Implementation
2
• Saturn has rings
4
• Neptune is far away
6
• Venus is terribly hot
1
• Jupiter is quite big
3
• We live on Earth
5
• Mars is a cold
place

12. TIME PLAN
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Social Media
TV
Advertising
Sport teams

13. THANK YOU!

14. PROBLEM SOLUTION
• recommendation

15. • Mercury is the closest planet to
the Sun and the smallest one in
the Solar System
OUR COMPANY

16. MARKET TRENDS
To modify this graph, click on
it, follow the link, change the
data and paste the resulting
graph here
Factor 1
Factor 2
Factor 3

17. THEM
• Saturn is a gas giant,
composed mostly of
hydrogen and helium
US
• Despite being red, Mars is
actually a cold place full of
iron oxide dust

18. TARGET
65%
WOMEN
90%
20-25 y/o

19. MARKET SHARE
• To modify this graph, click on it, follow the link,
change the data and paste the new graph here
50%
• Mercury is the
smallest one
30%
• Venus has a
beautiful
name
20%
• Earth is where
we live on

20. MARKETIN
G PLAN
03
• You could enter a subtitle
here if you need it

21. OUR SERVICES
MERCURY
• Mercury is the
closest
• planet to the Sun
VENUS
• Venus is the second
planet from the Sun
MARS
• Despite being red,
Mars is a cold place
JUPITER
• It’s the biggest
planet
• in the Solar System
SATURN
• It’s composed of
hydrogen and
helium
NEPTUNE
• It’s the farthest
planet from the Sun

22. BREAK-EVEN ANALYSIS
BIG LOSS
Mercury is the
smallest one
LOSS
Venus has a
beautiful name
BREAK-EVEN
POINT
Earth is where we
live on
PROFIT
Despite being red,
Mars is cold
HIGH PROFIT
Saturn has several
rings

23. SALES AND DISTRIBUTION
CHANNEL 1
CHANNEL 2
RESTAURA
NT
RESTAURA
NT
RESTAURA
NT
RESTAURA
NT

24. MANAGEM
ENT PLAN
04
• You could enter a subtitle
here if you need it

25. HEAD WAITER
• You can replace the
image on the screen
with your own
CHEF
• You can replace the
image on the screen
with your own
OUR TEAM

26. ORGANIZATIONAL CHART
CEO
Jenna Doe
PR MANAGER
Helena Patterson
HEAD WAITER
John James
CHEF
Justin Bing
TEAM 2 TEAM 3
TEAM 1

27. OPERATIN
G PLAN
05
• You could enter a subtitle
here if you need it

28. Despite being red, Mars is
actually a cold place. It’s full
of iron oxide dust, which
gives the planet its reddish
cast

29. FINANC
IAL
PLAN
06
• You could enter a subtitle
here if you need it

30. 498,300,000
• Big numbers catch your audience’s attention

31. PREDICTED GROWTH
2020-2025
Venus is the second planet
from the Sun
2026-2035
Saturn is composed of
hydrogen and helium

32. BALANCE SHEET
ASSETS
• What the
• company owns
LIABILITIES
• What the
• company owes
EQUITY
• Difference between
assets and liabilities
1M 300K 700K

33. THANKS
Do you have any questions?
dogaegeozden@gmail.com
dogaege.pythonanywhere.com

34. ● Man spreading ketchup on tasty
beef burger
● Hand holding tasty beef burger
● Close-up hamburger on plate
● Set of delicious cheeseburgers with
lettuce and tomatoes
● Close-up beef burger with bacon
and cheese
● Top view delicious vegan burgers on
wooden board
● Close-up hand holding wooden
board with burger and fries
● Chicken burger with fries
● Group of friends eating in restaurant
● Friends eating and conversing in
restaurant
● Male eating hamburger in cafe
● Close-up classic burger with french
fries and dip
● Flat lay burgers on orange
background
● Delicious hamburger with ketchup
and mustard
ALTERNATIVE RESOURCES

35. • Did you like the
resources on this
template? Get them
for free at our other
• websites
• PHOTOS:
● Top view of hamburgers in restaurant
● Tasty beef burgers with melted cheese
● Flat lay burgers with copy space
● Flat lay burgers with french fries
● Hamburger held in front of yellow background
● Chef with uniform and utensil kitchen
● Man with cup looking at camera
RESOURCES

36. • Did you like the
resources on this
template? Get them
for free at our other
• websites
● Set of tasty hamburgers on a wooden board
● Top view burgers on orange background
● Surprised woman looking at hamburger
● Set of classic burgers on a wooden board
● Front view burger with french fries
● Classic beef burger with ketchup sauce
● Hands holding hamburger
● Flat lay burgers with copy space
● Appetizing burger in front of yellow background
RESOURCES

37. • Did you like the
resources on this
template? Get them
for free at our other
• websites
• VECTORS:
● Black and white burger logo collection
● Yellow and white burger logo collection
RESOURCES