McDonald's is committed to continuously improving its operations and enhancing customers' experience. Recently, due to concerns over nutrition, McDonald's chose to take action to create healthier menu options and provide customers a better understanding of nutritional values. McDonald's will offer new healthier products and investigate more organic ingredients to establish trust with new consumers. It will also provide transparency through supplier information and an online Q&A section. The goal is for customers to feel confident making informed, healthier choices at McDonald's.

1. “Since 1955, we’ve been proud to serve the world some of its favorite food.
And along the way, we’ve managed not just to live history, but create it: from
drive-thru restaurants to Chicken McNuggets to college credits from
Hamburger U and much more. It’s been quite the journey, and we promise
this is just the beginning-we’ve got our hearts set on making more history”

2. Mission & Values
“McDonald's brand mission is to be
our customers' favorite place and way
to eat. Our worldwide operations are
aligned around a global strategy
called the Plan to Win, which center
on an exceptional customer experience
– People, Products, Place, Price and
Promotion. We are committed to
continuously improving our operations
and enhancing our customers'
experience”

4. Local Kannapolis McDonalds

5. Recent Press Release
MCDONALDS WANTS TO BETTER THE HEALTH OF THE PEOPLE
 OAK BROOK, ILL, July 2011 - Due to the recent concerns over
certain meats, McDonalds has chosen to take immediate action
to create a new awareness for establishing a healthier nutritional
value for the future health of the consumers. Through much
research Mcdonald’s has created new and better nutritional
valuable items on the updated menu. This will allow the
consumers to have a healthier view when contemplating
healthier choices. By offering the consumers better
understanding of the healthier choices made in the purchasing
of our goods, this allows the consumers to not only be able to
comparing and contrasting our items to that of other fast-food
restaurants, but to establish which is the healthier choice.


6. Attack Celebrity Chef -Jamie
Oliver
“The use of treated scrap meat to
me as a chef and a food lover is
shocking,” Oliver said. “Basically
we’re taking a product that would
be sold in the cheapest form for
dogs and making it ‘fit’ for
humans.”
McDonald’s denies that Oliver’s show
had anything to do with discontinuing
the use of ammonium hydroxide — “an
ingredient in fertilizers, household
cleaners and some roll-your-own
explosives” — in its otherwise inedible
scrap meat masquerading as McDonald’s
hamburger

7. What is Pink Slime = Lean Meat
FDA Approved for over 20yrs
The low-grade trimmings come from the parts of the cow most susceptible to contaminaton, often
close to the hide, which is highly exposed to fecal matter. But because of BPI’s treatment of the
trimmings — simmering them in low heat, separating fat and tissue using a centrifuge and
spraying them with ammonia gas to kill germs —
the United States Department of Agriculture says it’s safe to eat.

8. Is your meat real or fake? Is your beef frozen or fresh?
Despite all those myths out there, none of Our beef patties are frozen instantly, after
our meat is fake! McDonald’s uses only 100% the beef has been ground, to make sure the
USDA-inspected beef from real beef cattle very best quality and flavor is preserved.
Facts about our BEEF.
to make our burger patties. Our chicken is
100% USDA-inspected real chicken,
They are then transported in sealed,
refrigerated trucks. To learn more, watch our
supplied by industry leaders like Tyson beef video at Meet Our Suppliers.
Foods and Keystone Foods, and the same
high standards apply to our 100% pork.
If your meat is of such high quality, why What is the binding ingredient used in
is it so cheap? making the beef patties?
At McDonald’s, because we serve so many We don’t use any binding ingredients. Our
people each day, we are able to buy in bulk burger patties are made from 100% pure
and then pass along the value to you. This beef, with no binders or fillers
enables us to offer our customers the best
prices on the freshest, highest quality
products.

9. McDonald’s,

10. Due to the recent concerns for the future health of the consumers,
McDonald’s has chosen to take into consideration creating a new
awareness for establishing a healthier nutritional value for consumers
by creating new and researching better nutritional value purchases for
older items on the menu. This allows the consumers to have a
healthier experience and view when thinking of the items on the
menu when visiting a McDonalds. By offering a better understanding
of the healthier choices made in the purchasing of goods the
consumers can comparing and contrasting out restaurant to other
fast-food restaurants to establish which is the healthier choice.

11. 1.) By using our website, we create a
section of the page to show the nutritional
value of our products
2.) We will also create a better
understanding of our suppliers, and the
products in which they are supplying
3.) Healthier products will be made to for
purchase on the list of new menu items.
4.)McDonald’s also is looking into
investing in a more organic approach in
some items to establish report with new
consumers
5.)Because consumers have curious mind
we have also established a Q&A section
dedicated to answer those questions that
are most commonly asked of our company
about our beef products

13. Healthy McDonald’s Commercial For Moms
http://www.youtube.com/watch?v=9LzMtL
6cT4I

14. CEO
Jan
Fields
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