The document outlines a marketing plan for Empire Foods' beet-a-burger product, positioning it as the number one organic burger made from fresh ingredients. It describes the target market as responsible consumers looking for variety and quality, and compares the higher-priced beet-a-burger favorably to competitors by focusing on quality employees, service, food, and customer satisfaction. Marketing statements emphasize the beet-a-burger's delicious taste and ability to melt in the mouth rather than the hand.

1. APPENDIX B:GO TO MARKET
Running head:Go To Market 1
Brenda Parker-Johnson, Edna Johnson, Andrew Herber, Lori Sittner,
Landry M. De Souza, Liwen Huang
Community College Of Aurora
Introduction to Business 115-113
December 3, 2011

2. P O S I T I O N I N G S TA T E M E N T
2
We are proud to work for Empire Foods, Inc., Our philosophy is to be the world’s best beet-a-
burger retail store. Beet-a-burger patties is rated number one in the United States because we value
our customer service with the best flavor and quality of natural organic ingrediences.
Being the best means providing high nutritional spices, outstanding taste and juicy flavor to
our patties. We enjoy making our customers happy and satisfied wanting to come back for more.

3. TA R G E T M A R K E T
 Needs:
 We are responsible consumers and employees working hard to please our customers satisfaction
every day with products and services.
 Our competition is knowing that” we are the best value competitors “in serving a wide varieties
of other brands patties.
 Our motivator we work hard searching for new ideas in adding organic spices and serving the
highest quality brand of home grown burgers.
 Our vision is to served over twenty billion, making it by the largest food service company in the
world.

4. THE AP P EALING P R ODUC T OF BEET-A-BUR GER
1. Beet-a-burger: Ingrediences are made from fresh tomatoes, red beets, onion, and garlic all home
grown from our fertilized farm garden.
2. Our patties are made from tofu, vegan cheddar or vegan mozzarella cheese mixed with brussels
sprouts.
3. We use olive or sunflower oil, mixed with chili powder and kidney beans.
4. Our patties taste like a juicy filet mignon steak, smothered with Doritos cheese sauce and
Asparagus.
5. It appearances has a form of a star burger with low calories, soft texture, crispy and it taste better
than any other patty. Form just right.

5. C O M PA R I N G O U R B U R G E R W I T H O T H E R S
 Beet-a-burger prices is higher than most of our other competitors, but our customers
are always smiling and don’t mind spending their money on our patties.
 Our prices lead to better employees, service, food quality, and customers.
 “How can we be the best regardless of what it costs.”(the saleslion.com)
 We are clean, doing business with our customers. We want to make them feel good,
because we care to make our customer happy.(tripadvisor.co.uk)

6. M A R K E T I N G S TAT E M E N T
Great Beet-a-burger, It a awesome Beet-a-burger, Delicious, Outstanding, It melts in your
mouth and not in your hand. “It is the Best Beet-a-burger ever!

7. REFERENCE:
www.scribd.com
Thesaleslion.com
Tripadvisor.co.uk
www.wilsonweb.com