The Go Green Expo will take place April 15-17, 2011 at the LA Convention Center. The expo will feature eco-friendly products and services from over 300 companies. It is aimed at both business professionals on Friday and consumers on Saturday and Sunday. Exhibitors can choose between standard, upgraded, and premium participation packages ranging from $1,495 to $5,995. Sponsorship opportunities are also available from $10,000 to $100,000, with various benefits including booth space, marketing promotions, and passes.
Our group created this pitch deck for a New Product Development class at NYU. We were tasked to brainstorm a new product, research the industry, category, and target consumer, and discuss the marketing and launch plan.
Ben & Jerry's aims to make the best ice cream possible while respecting customers, suppliers, community, and environment. Their target market is environmentally conscious and socially aware 25-40 year olds with disposable income. Ben & Jerry's differentiates itself by having a strong social mission along with product and economic missions. They strive for 100% fair trade, donate to philanthropy annually, and raise awareness of issues like global warming and child labor. When acquired by Unilever in 2000, both companies benefited - Unilever gained a more socially responsible image while Ben & Jerry's gained distribution. Ben & Jerry's focuses on customer interaction, satisfaction, loyalty and consistency across channels and communities.
This document provides information on various furniture and home goods available for purchase from IKEA, including prices. It highlights some new items being released, such as the STOCKHOLM collection, SENSUELL cookware line, and SMYCKE wall clock. Prices listed will be the lowest until June 2014.
Ben & Jerry's began in 1978 in Vermont and has grown to be a popular ice cream brand. They focus on unique flavors and supporting social causes. On social media, Ben & Jerry's has many followers and posts about new flavors, promotions, and political issues. Celebrity collaborations like flavors for Jimmy Fallon are very successful at gaining attention, while newer initiatives like cookie core ice creams have been less popular. The document analyzes Ben & Jerry's social media presence and recommends they continue celebrity partnerships but also branch out to new audiences.
This document analyzes IKEA's business in Japan. It provides a history of IKEA entering and leaving the Japanese market. It performs a 5Cs analysis looking at the context of the furniture industry, IKEA's company features and positioning compared to competitors. The document proposes targeting young families and women. It suggests IKEA launch a web store and app to allow "showrooming" and addresses problems with their current model. It further proposes collaborating with fashion brands to make the stores more fun and attract more customers.
IKEA has Swedish roots dating back to the 1920s and focuses on high quality, functional, innovative, and low-priced home furnishings. Over six decades, IKEA has introduced everyday living products beyond just furniture to broaden their brand while sustainability has become an important part of their mission. As of 2013, IKEA had a presence in 40 countries focusing on meeting customer expectations through functional yet affordable products.
This document provides information about an advertising campaign by IKEA. It summarizes the campaign, which was created by the advertising agency Mother to promote IKEA's furniture and storage solutions for small living spaces. The campaign included print advertisements and a TV/online commercial called "One Room Paradise." It targeted younger adults and families living in urban areas who wanted affordable, multifunctional furniture. Research showed the ads effectively communicated how IKEA products can help small spaces feel more open and functional.
Our group created this pitch deck for a New Product Development class at NYU. We were tasked to brainstorm a new product, research the industry, category, and target consumer, and discuss the marketing and launch plan.
Ben & Jerry's aims to make the best ice cream possible while respecting customers, suppliers, community, and environment. Their target market is environmentally conscious and socially aware 25-40 year olds with disposable income. Ben & Jerry's differentiates itself by having a strong social mission along with product and economic missions. They strive for 100% fair trade, donate to philanthropy annually, and raise awareness of issues like global warming and child labor. When acquired by Unilever in 2000, both companies benefited - Unilever gained a more socially responsible image while Ben & Jerry's gained distribution. Ben & Jerry's focuses on customer interaction, satisfaction, loyalty and consistency across channels and communities.
This document provides information on various furniture and home goods available for purchase from IKEA, including prices. It highlights some new items being released, such as the STOCKHOLM collection, SENSUELL cookware line, and SMYCKE wall clock. Prices listed will be the lowest until June 2014.
Ben & Jerry's began in 1978 in Vermont and has grown to be a popular ice cream brand. They focus on unique flavors and supporting social causes. On social media, Ben & Jerry's has many followers and posts about new flavors, promotions, and political issues. Celebrity collaborations like flavors for Jimmy Fallon are very successful at gaining attention, while newer initiatives like cookie core ice creams have been less popular. The document analyzes Ben & Jerry's social media presence and recommends they continue celebrity partnerships but also branch out to new audiences.
This document analyzes IKEA's business in Japan. It provides a history of IKEA entering and leaving the Japanese market. It performs a 5Cs analysis looking at the context of the furniture industry, IKEA's company features and positioning compared to competitors. The document proposes targeting young families and women. It suggests IKEA launch a web store and app to allow "showrooming" and addresses problems with their current model. It further proposes collaborating with fashion brands to make the stores more fun and attract more customers.
IKEA has Swedish roots dating back to the 1920s and focuses on high quality, functional, innovative, and low-priced home furnishings. Over six decades, IKEA has introduced everyday living products beyond just furniture to broaden their brand while sustainability has become an important part of their mission. As of 2013, IKEA had a presence in 40 countries focusing on meeting customer expectations through functional yet affordable products.
This document provides information about an advertising campaign by IKEA. It summarizes the campaign, which was created by the advertising agency Mother to promote IKEA's furniture and storage solutions for small living spaces. The campaign included print advertisements and a TV/online commercial called "One Room Paradise." It targeted younger adults and families living in urban areas who wanted affordable, multifunctional furniture. Research showed the ads effectively communicated how IKEA products can help small spaces feel more open and functional.
The document provides an overview of IKEA, the Swedish furniture retailer. It discusses the company's founding in 1943 in Sweden, its global expansion to over 300 stores in 36 countries, and its revenue of $35.7 billion in 2015. The document also summarizes IKEA's history and important milestones, including launching its first catalog in 1951 and developing flat-pack furniture in the 1950s to reduce shipping costs.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
Gold Dust is a new bar and bistro concept that aims to provide a variety of premium beers from around the world. It will be located in Seoul near universities to target young adults and beer lovers. The bar will have an innovative pricing system where beer prices fluctuate based on demand, displayed on screens throughout the bar. Customers can buy and sell beers like stocks. Gold Dust hopes to create a fun, welcoming environment for sharing stories and community over its selection of international beers.
Bose is an American privately held company known for high-quality audio equipment. It was founded in 1964 and is headquartered in Massachusetts. Bose pioneered technologies like noise-canceling headphones and Acoustic Waveguide speaker systems. While known for home audio products, it also provides commercial audio-visual solutions. Bose has a strong brand image but also receives some criticism for its premium pricing. It aims to provide superior sound quality and performance through extensive research and development efforts.
Cold Stone Creamery - submittal by Trix Corp. for Retail City Awards 2010, DubaiTrix Corp.
Cold Stone Creamery was founded in 1988 in Arizona by Donald and Susan Sutherland. They aimed to reinvent ice cream by making it fresh daily in stores and allowing for endless customization options by blending mix-ins on a frozen granite stone. The Apparel Group now operates over 50 Cold Stone Creamery stores across the UAE, Bahrain, Oman, Kuwait and Qatar, with plans to open 50 more stores in the next two years. Cold Stone Creamery is known for its high-quality, super-premium ice cream and for allowing customers to create personalized ice cream treats by choosing from over 11 million mix-in combinations.
The Bear's Ice Cream proposes creating a healthier ice cream enriched with milk protein concentrate. Their value proposition is to provide a tasty yet healthier ice cream option. There is market opportunity due to consumers seeking more protein and specialty foods. Their target market is health-conscious individuals in the Northeast US aged 17-50, which is an $435 million segment of the $10.8 billion US ice cream market. Customer surveys found chocolate and cookies & cream to be most popular flavors. Prototyping tested different protein and fat levels. Future plans include expanding the product line, distribution, and raising $3.5 million for optimization and product deployment.
IKEA is an international home furnishings retailer founded in Sweden in 1943. It has faced various marketing challenges expanding internationally, such as when first entering the Japanese market in the 1970s by not properly adapting to Japanese culture and lifestyle. However, IKEA learned from this experience and has since been more successful in Japan by tailoring products, store size and format, packaging, and promotions to Japanese customer preferences and housing conditions. Future challenges for IKEA include balancing global standardization with regional autonomy and cultural sensitivity.
The document is an advertisement for TECHEXPO Top Secret, which hosts hiring events for cleared professionals. It provides statistics on past events and candidates, including that events have over 800 candidates and over 80% have security clearances. It outlines sponsorship packages that provide recruiting and branding benefits. The final pages include an application form for exhibitors and a terms of service agreement for accessing the online resume database.
This document provides information about the GOVSEC/U.S. Law event taking place on March 30, 2011 from 10am to 4pm at the Washington DC Convention Center. It will feature exhibits, educational sessions, and networking opportunities for over 4,000 technology and government security professionals. Sponsorship packages are available starting at $3,500 for a standard booth up to $7,500 for a platinum sponsorship. The event aims to foster collaboration between government, industry, and first responders on security issues.
The document advertises a career expo taking place on March 22, 2011 in New York City for financial industry professionals. The expo will be held at the Park Central Hotel from 10am to 4pm and feature recruiters from investment banks, insurance companies, and other financial firms looking to hire candidates with experience in fields like accounting, risk management, and investment banking. Companies can choose between standard, premium, and virtual exhibitor options to recruit candidates and jobseekers with bachelor's or master's degrees from top universities are invited to attend.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The Go Green Expo is a nationwide tradeshow featuring eco-friendly businesses and products. In 2009, events were held in Los Angeles, Philadelphia, New York, and Atlanta with over 250 exhibitors and 10,000 attendees in LA. The expo aims to stimulate sales for green companies, educate the public, and support non-profits. Upcoming events will be held in Minneapolis, Los Angeles, New York, Philadelphia, and Atlanta in 2009-2010, each featuring exhibits, speakers, and press coverage. The expo provides opportunities for businesses to showcase their brands to both other businesses and consumers.
GO Box is a reusable take-out container service that provides clean containers to food vendors in Portland to reduce waste from disposable containers. They have over 60 vendor partners and 1300 subscribers who pay an annual fee to check-out and return containers. The financial projections show growing revenue from both vendors and subscribers as well as an increasing positive impact on reducing disposable container waste.
West Kendall Earth Day Festival - SponsorshipClaudia Lascano
This document provides information about an upcoming Earth Day Festival to be held on April 21, 2013 in Deerfield, Florida. The festival will feature live music, food vendors, children's activities, and zones showcasing green initiatives. Sponsorship opportunities are available at levels from $175 to $15,000, with benefits including promotional placement, booth space, and website ads. The top sponsorship level is the Presenting Sponsor, which includes prominent recognition and an on-stage speaking opportunity. The festival aims to educate the local community about living more sustainably.
The document provides information about sponsorship opportunities for EXPOSURE 2015, an action sports event. EXPOSURE 2014 had over 5,000 spectators, 7 million media impressions, and proceeds were donated to a domestic violence shelter. Sponsorship levels ranged from $20,000 for the title sponsor to $250 for a bronze vendor booth. All sponsorships included promotional benefits and support survivors of domestic violence.
This document provides information about a trade show exhibit company called Exhibits USA. It summarizes their 15 years of experience in providing exhibit solutions, personalized service, and comprehensive pre- and post-show support. They offer a wide range of exhibit products and services including graphic design, display production, transportation, installation, and storage. They specialize in trade show, event, and environmental graphic solutions using pop-up displays, custom portable displays, sustainable systems, banners, graphics, and software.
The document summarizes an upcoming annual gala event called "Life Changing Lives" on September 11, 2011. The event will honor boxing legend Muhammad Ali, ambassador George Argyros, and general William Lyon. Proceeds will benefit various charities. The event offers various sponsorship opportunities and benefits, including corporate signage and branding, tickets, and media exposure. Past events have honored notable figures and generated millions for charity.
This document provides guidance on green marketing, including dos and don'ts. It discusses why businesses should engage in green marketing, noting that it addresses customer needs, tells a compelling story, adds value, and creates competitive advantage. The document also outlines what matters to customers, such as assurance, risk management, and shared values. It identifies emerging drivers like legislation and offers tips on what works with green marketing claims and what practices to avoid, like vague or irrelevant claims that amount to "greenwashing".
The document provides an overview of IKEA, the Swedish furniture retailer. It discusses the company's founding in 1943 in Sweden, its global expansion to over 300 stores in 36 countries, and its revenue of $35.7 billion in 2015. The document also summarizes IKEA's history and important milestones, including launching its first catalog in 1951 and developing flat-pack furniture in the 1950s to reduce shipping costs.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
Gold Dust is a new bar and bistro concept that aims to provide a variety of premium beers from around the world. It will be located in Seoul near universities to target young adults and beer lovers. The bar will have an innovative pricing system where beer prices fluctuate based on demand, displayed on screens throughout the bar. Customers can buy and sell beers like stocks. Gold Dust hopes to create a fun, welcoming environment for sharing stories and community over its selection of international beers.
Bose is an American privately held company known for high-quality audio equipment. It was founded in 1964 and is headquartered in Massachusetts. Bose pioneered technologies like noise-canceling headphones and Acoustic Waveguide speaker systems. While known for home audio products, it also provides commercial audio-visual solutions. Bose has a strong brand image but also receives some criticism for its premium pricing. It aims to provide superior sound quality and performance through extensive research and development efforts.
Cold Stone Creamery - submittal by Trix Corp. for Retail City Awards 2010, DubaiTrix Corp.
Cold Stone Creamery was founded in 1988 in Arizona by Donald and Susan Sutherland. They aimed to reinvent ice cream by making it fresh daily in stores and allowing for endless customization options by blending mix-ins on a frozen granite stone. The Apparel Group now operates over 50 Cold Stone Creamery stores across the UAE, Bahrain, Oman, Kuwait and Qatar, with plans to open 50 more stores in the next two years. Cold Stone Creamery is known for its high-quality, super-premium ice cream and for allowing customers to create personalized ice cream treats by choosing from over 11 million mix-in combinations.
The Bear's Ice Cream proposes creating a healthier ice cream enriched with milk protein concentrate. Their value proposition is to provide a tasty yet healthier ice cream option. There is market opportunity due to consumers seeking more protein and specialty foods. Their target market is health-conscious individuals in the Northeast US aged 17-50, which is an $435 million segment of the $10.8 billion US ice cream market. Customer surveys found chocolate and cookies & cream to be most popular flavors. Prototyping tested different protein and fat levels. Future plans include expanding the product line, distribution, and raising $3.5 million for optimization and product deployment.
IKEA is an international home furnishings retailer founded in Sweden in 1943. It has faced various marketing challenges expanding internationally, such as when first entering the Japanese market in the 1970s by not properly adapting to Japanese culture and lifestyle. However, IKEA learned from this experience and has since been more successful in Japan by tailoring products, store size and format, packaging, and promotions to Japanese customer preferences and housing conditions. Future challenges for IKEA include balancing global standardization with regional autonomy and cultural sensitivity.
The document is an advertisement for TECHEXPO Top Secret, which hosts hiring events for cleared professionals. It provides statistics on past events and candidates, including that events have over 800 candidates and over 80% have security clearances. It outlines sponsorship packages that provide recruiting and branding benefits. The final pages include an application form for exhibitors and a terms of service agreement for accessing the online resume database.
This document provides information about the GOVSEC/U.S. Law event taking place on March 30, 2011 from 10am to 4pm at the Washington DC Convention Center. It will feature exhibits, educational sessions, and networking opportunities for over 4,000 technology and government security professionals. Sponsorship packages are available starting at $3,500 for a standard booth up to $7,500 for a platinum sponsorship. The event aims to foster collaboration between government, industry, and first responders on security issues.
The document advertises a career expo taking place on March 22, 2011 in New York City for financial industry professionals. The expo will be held at the Park Central Hotel from 10am to 4pm and feature recruiters from investment banks, insurance companies, and other financial firms looking to hire candidates with experience in fields like accounting, risk management, and investment banking. Companies can choose between standard, premium, and virtual exhibitor options to recruit candidates and jobseekers with bachelor's or master's degrees from top universities are invited to attend.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The Go Green Expo is a nationwide tradeshow featuring eco-friendly businesses and products. In 2009, events were held in Los Angeles, Philadelphia, New York, and Atlanta with over 250 exhibitors and 10,000 attendees in LA. The expo aims to stimulate sales for green companies, educate the public, and support non-profits. Upcoming events will be held in Minneapolis, Los Angeles, New York, Philadelphia, and Atlanta in 2009-2010, each featuring exhibits, speakers, and press coverage. The expo provides opportunities for businesses to showcase their brands to both other businesses and consumers.
GO Box is a reusable take-out container service that provides clean containers to food vendors in Portland to reduce waste from disposable containers. They have over 60 vendor partners and 1300 subscribers who pay an annual fee to check-out and return containers. The financial projections show growing revenue from both vendors and subscribers as well as an increasing positive impact on reducing disposable container waste.
West Kendall Earth Day Festival - SponsorshipClaudia Lascano
This document provides information about an upcoming Earth Day Festival to be held on April 21, 2013 in Deerfield, Florida. The festival will feature live music, food vendors, children's activities, and zones showcasing green initiatives. Sponsorship opportunities are available at levels from $175 to $15,000, with benefits including promotional placement, booth space, and website ads. The top sponsorship level is the Presenting Sponsor, which includes prominent recognition and an on-stage speaking opportunity. The festival aims to educate the local community about living more sustainably.
The document provides information about sponsorship opportunities for EXPOSURE 2015, an action sports event. EXPOSURE 2014 had over 5,000 spectators, 7 million media impressions, and proceeds were donated to a domestic violence shelter. Sponsorship levels ranged from $20,000 for the title sponsor to $250 for a bronze vendor booth. All sponsorships included promotional benefits and support survivors of domestic violence.
This document provides information about a trade show exhibit company called Exhibits USA. It summarizes their 15 years of experience in providing exhibit solutions, personalized service, and comprehensive pre- and post-show support. They offer a wide range of exhibit products and services including graphic design, display production, transportation, installation, and storage. They specialize in trade show, event, and environmental graphic solutions using pop-up displays, custom portable displays, sustainable systems, banners, graphics, and software.
The document summarizes an upcoming annual gala event called "Life Changing Lives" on September 11, 2011. The event will honor boxing legend Muhammad Ali, ambassador George Argyros, and general William Lyon. Proceeds will benefit various charities. The event offers various sponsorship opportunities and benefits, including corporate signage and branding, tickets, and media exposure. Past events have honored notable figures and generated millions for charity.
This document provides guidance on green marketing, including dos and don'ts. It discusses why businesses should engage in green marketing, noting that it addresses customer needs, tells a compelling story, adds value, and creates competitive advantage. The document also outlines what matters to customers, such as assurance, risk management, and shared values. It identifies emerging drivers like legislation and offers tips on what works with green marketing claims and what practices to avoid, like vague or irrelevant claims that amount to "greenwashing".
Strategy 2025 outlines a new vision for the Australian wine sector to address challenges like industry consolidation, climate change, and changing consumer expectations through 2025 by enhancing the reputation of Australian wine, establishing leadership in branded market segments, and improving profitability through initiatives like expanding the Wine Australia Academy's education platform and ambassador programs.
Kirei is a sustainable design company that uses materials like bamboo, wheatboard, and coco tiles. It aims to reflect principles of elegant, sustainable design in its products and company name, which means "beautiful" in Japanese. While Kirei experienced growth until the 2009 economic downturn, it has since returned to growth through new product additions. With investment, Kirei plans to increase inventory, accelerate new product development, and expand its sales and marketing reach to further grow its revenues.
The document summarizes trade show tips and trends based on a survey of US trade shows in 2011. Some key points:
- There were 9,000 business-to-business trade shows in the US in 2011 attracting 1.5 million exhibiting companies and 60 million attendees.
- 81% of attendees said trade shows influence their buying plans and 35% have more favorable views after attending.
- Large format fabric exhibits are becoming more popular due to their vibrant printing, cost effectiveness, and ease of assembly.
- Tips for exhibitors include buying wastebaskets instead of renting, shipping packages in advance to avoid fees, and following up on leads within a week.
- Emerging technologies featured at shows
The document summarizes trade show tips and trends based on a survey of US trade shows in 2011. Some key points:
- There were 9,000 business-to-business trade shows in the US in 2011 attracting 1.5 million exhibiting companies and 60 million attendees.
- 81% of attendees said trade shows influence their buying plans and 35% said the influence was more favorable.
- Attendees typically spend 8.3 hours over 2.4 days visiting exhibits.
- Large format fabric exhibits are becoming more popular due to their vibrant printing, cost effectiveness, and ease of assembly.
- Tips for exhibitors include buying wastebaskets instead of renting them, shipping packages in advance
Take a look at a presentation made by Rick Principato @ Print 2013 this year on the subject of 'Profit from PressRoom Chemistry, during the 2nd Global Channel Partners Summit in Chicago.
The document summarizes a research project developing nanocatalysts for water remediation led by Dr. Perena Gouma. The project aims to commercialize visible light activated nanogrids to decompose hydrocarbons for oil spill cleanup and environmental remediation. Key activities include pilot studies, intellectual property protection, manufacturing, marketing, and establishing distribution channels to sell the nanogrids. Revenue streams are projected from product sales and licensing intellectual property.
Celebrating more than thirty years in business, GS&F is a full-service marketing agency located in Nashville, with a staff of 70. GS&Fs clients include LP Building Products, the Tennessee Titans, The UT Medical Center, Bridgestone Americas and International Comfort Products. For more information about the company, visit www.gsandf.com.
This document provides information about partnering with the 33rd Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) taking place August 30th - September 3rd, 2011 in Boston, MA. The EMBC conference brings together over 2,500 biomedical researchers, engineers, clinicians and policymakers. Partnering opportunities range from $3,000 to $30,000 and provide benefits such as exhibit space, advertising, signage recognition, and complimentary registrations. High profile keynote speakers include experts from Amgen, MIT, Google, and the National Science Foundation. Partnerships help establish leadership in the global biomedical field by engaging attendees through sponsored events, awards, and student activities.
The document discusses the evolution of commodities and commodity marketing. It begins by providing historical examples of commodities that were valued for their origin, such as pearls, emeralds, diamonds, and various food commodities. It then outlines the rise of international trade from 8000 BCE to 1800 CE. The document defines commodities and explains that in commodity markets, price is usually the only differentiator between interchangeable goods. It discusses how some manufacturing products become commoditized and provides examples. The document also discusses value creation, delivery and branding strategies to transform a commodity into a customer value proposition. It outlines different B2B, B2C and B2B2C marketing models and provides the example of Birla Cellulose and
This document provides an overview of services offered by a company including below-the-line marketing solutions like events, promotions, and gifts. The company focuses on meeting client objectives, provides value, executes innovative ideas, and offers integrated solutions with over 25 years of collective experience. A range of event and promotion services are described such as conferences, family days, retail promotions, and signage. Corporate gifts, apparel, accessories, and other promotional items are also listed.
1) The document discusses strategies for maximizing revenue from television brands, including talent shows, through 360-degree sponsorships that engage consumers throughout the year both on-air and off-air.
2) Opportunities for sponsors include on-screen product placements, promotions at casting events, in-store branding, online presences on show websites and sponsors' sites, and experiences such as rehearsals and live show attendance.
3) Specific strategies are outlined for talent shows like The X Factor as well as relationship shows like Farmer Wants a Wife, including branded content across digital platforms.
Cultivating innovation by improving internal cross-departmental interaction (...KGS Global
- Encouraging creativity and communication between all departments, from R&D and Formulations to Marketing and Branding
- Uncovering new ways of doing things, evaluating innovation processes and generating packaging ideas by working together
- Finding packaging solutions from others and together through collaborative problem solving
- Embracing new ways of interacting across departments to change and innovate your business model
Presentation by Rimma Driscoll - Associate Director EMEA Global Business Development - Proctor & Gamble
Cultivating innovation by improving internal cross-departmental interaction (...
Go Green Expo 2011
1. LOS ANGELES 2011
APRIL 15-17 , 2011
LA CONVENTION CENTER
FRIDAY: Business-to-Business Only
SAT & SUN: Both B2B and Consumers
GoGreenExpo.com
sponsored by:
2. OVERVIEW OVERVIEW
Go Green Expo’s mission is to stimulate sales & generate press awareness for eco-friendly
products & services. Go Green Expo’s platform enables your brand to reach tens of millions of
impressions through our strategic media alliances; KTLA Television, CBS Radio and the
Los Angeles Times.
• 2010 Statistics: 10,000+ consumers, 300+ companies, 250+ Media Outlets
AUDIENCE
Go Green Expo’s audience is comprised of the following:
• Retail/ Wholesale Buyers • Sustainability Managers • Developers
• Business Owners • Hospital/ Medical Buyers • Architects
• Eco-Conscious Consumers • Schools/ Universities • Interior designers
• Procurement Agents • Manufacturers • Property managers
• Government Agencies • Commercial builders • Contractors
• CSR Managers • Engineers & more!
DATE & TIME
April 15-17, 2011 • LA Convention Center
Exhibitor Set-Up: Thursday, April 14th - 1pm to 5pm
FRIDAY: Business-to-Business Only
SATURDAY & SUNDAY: Business-to-Business and Business to Consumers
Exhibitor Breakdown: Sunday, April 17th - 5pm to 9pm
EXHIBITOR CATEGORIES
HOME / BUILDING BUSINESS / ELECTRONICS
• Green Building & Home Improvement • Green Office Products & Services
• Cleaning and Gardening Products & Services • Green Investing
• Green Pet Products & Services • Electronics & Technology
• Sustainable Furniture & Interior Design • Manufacturing / Packaging
HEALTH / BEAUTY / FASHION TRANSPORTATION / TRAVEL
• Eco-Fashion • Eco-Vacations
• Beauty Products • Hybrid & Alternative Fuel Vehicles
• Health & Wellness • Mass Transportation
• Nutritional Supplements • Rental Car & Car Share Services
FOOD / BEVERAGE ENERGY / CONSERVATION / RECYCLING
• Organic Food & Wine • Power Alternatives: Wind, Solar & Water Exhibits
• Green Cookware • Energy Efficiency
• Healthy Snacks / Deserts • Waste Management
KID ZONE • Building Products
• Hands-on Activities QUESTIONS?
• Art Competitions
call 212.655.4505 ext. 223
• Eco-Friendly Toys
Partial List of Confirmed 2011 Speakers Include:
Ed Begley, Jr. Captain Eric Cory Freed Mariel Hemingway
Paul Watson
Actor, Author of TV’s Author & Eco-Leader Actor, Author
& Activist Whale Wars & Activist
3. PARTICIPATION
STANDARD • $1,495 UPGRADED • $2,995
PARTICIPATION
• 10’ x 10’ booth space • 10’ x 20’ booth space in premium placement
• Logo, (50) word company description & within your pavilion
link to your website on GoGreenExpo.com • 1/4 Page Ad in show supplement
• Logo, brief company description and • Logo on Go Green Expo homepage
website on GoGreenExpo.com • Featured listing (250 words) on
• (5) job postings on GoGreenExpo.com GoGreenExpo.com
• (5) complimentary passes • (10) job postings on GoGreenExpo.com
• (10) complimentary passes
PREMIUM • $5,995
• 10’ x 40’ booth space in premium placement within your pavilion (20’ x 20’ if space permits)
• Company logo in newspaper advertisements
• 1/2 page ad in show supplement
• Logo on Go Green Expo homepage
• Enhanced company description on GoGreenExpo.com
• One-time shared email blast to all consumers, buyers & exhibitors (over 10,000)
• (20) job postings on GoGreenExpo.com
• (20) complimentary passes
• Guaranteed Speaking Opportunity
Our Past Los Angeles Go Green Expo
Expo Floor
Interactive Panels Speaker Sessions
4. SPONSORSHIPS
Title Sponsor • $100,000
Exclusive Sponsorship - Reserved for One Corporation
• “Presented By YOUR COMPANY NAME” in all Go Green Expo advertising (print, radio, email, direct mail, etc...)
• 20’ X 50’ prime booth space
• Title Sponsorship Recognition on website including logo and website link
• KTLA Television commercials (Call for details)
• KTLA & Go Green Expo web presence (Call for details)
• (2) Full page ads in official show supplement (Back Cover)
• Two dedicated email blasts to all consumers, buyers & exhibitors (over 10,000)
• Signage in entrance and registration areas with sponsor status and logo
• Your company’s own speaking panel
• A VIP meeting room / Hospitality suite for your own company’s use
SPONSORSHIPS
• 300 complimentary passes to Go Green Expo
Platinum Sponsor • $75,000 - Limited to 3
• 20’ X 40’ prime booth space
• Platinum Recognition on website including logo and website link
• One-time dedicated email blast to all consumers, buyers & exhibitors (over 10,000)
• KTLA Television commercials (Call for details)
• KTLA & Go Green Expo web presence (Call for details)
• (2) Full page ads in official show supplement
• Guaranteed speaking opportunity
• Banner on trade show floor recognizing you as a Platinum Sponsor
• Sign with company logo in Registration area
• Company Logo on print advertising, including newspaper, magazines & invitations
• 200 complimentary passes to Go Green Expo
Gold Sponsor • $50,000 - Limited to 5
• 20’ x 30’ prime booth space
• Gold Recognition on website including logo and website link
• One-time dedicated email blast to all consumers, buyers & exhibitors (over 10,000)
• KTLA Television commercials (Call for details)
• KTLA & Go Green Expo web presence (Call for details)
• (2) Full page ads in official show supplement
• Guaranteed speaking opportunity
• Banner on trade show floor recognizing you as Gold Sponsor
• 150 complimentary passes to Go Green Expo
Silver Sponsor • $25,000 - Limited to 10
• 20’ x 20’ prime booth space
• Silver Recognition on website including logo and website link
• One-time dedicated email blast to all consumers, buyers & exhibitors (over 10,000)
• KTLA Television commercials (Call for details)
• KTLA & Go Green Expo web presence (Call for details)
• Full page ad in official show supplement
• Guaranteed speaking opportunity
• Banner on trade show floor recognizing you as Silver Sponsor
• 100 complimentary passes to Go Green Expo
Bronze Sponsor • $10,000 - Limited to 15
• 10’ x 10’ prime booth space
• Bronze Recognition on website including logo and website link
• One-time shared email blast to all consumers, buyers & exhibitors (over 10,000)
• KTLA Television commercials (Call for details)
• 1/2 page ad in official show supplement
• Guaranteed speaking opportunity
• Banner on trade show floor recognizing you as a Bronze Sponsor
• 50 complimentary passes to Go Green Expo
Additional Sponsorship Opportunities!
• Tote bags ($5,000 + cost of materials) • Staff branding ($5,000 + materials) • Attendee bracelets ($5,000 + materials)
• Water bottles ($5,000 + materials) • Directional signage ($1,000) • Name badges ($5,000 + materials)
5. PROMOTIONAL CAMPAIGN
PRINT ADVERTISING
The print campaign for Go Green Expo LA garnered more than 5.8 million+ media impressions including:
• Architects Newspaper • LA Times • Organic Spa Magazine
• E- The Environmental Magazine • LA Weekly • Smart Home Owner
• Eucalyptus Magazine • Natural Health Magazine • Spirituality & Health Magazine
• Kiwi Magazine • Natural Home Magazine • Super Consciousness Magazine
• LA Business Journal • New Visions Magazine • Supply & Demand Chain Exec
• LA Daily News • No. American Clean Energy Mag • Whole Life Times & more…
PARTNERSHIPS
Go Green Expo partnered with 70+ organizations resulting in over 6.6 million emails to their members.
• Algalita Marine Research • Ecorazzi • LA County Bike Coalition
Foundation • Eco-Stiletto • LA Yoga
• Angeles Sierra Club • Eco-Times Magazine • Malibu Foundation
• Biofuels Business Mag • EDC Magazine • Mother Earth News
• Clean LA • EnvironmentLA • Nature’s Wisdom
• Clean Techies • Friends of LA River • OrganicFoodie.com
PROMOTIONAL CAMPAIGN
• Coco Eco • Green Retailer • Smart2BeGreen
• Earth Day Los Angeles • Healthy Child, Healthy World • Sustainable Travel Int’l.
• Earth Island Institute • Holistic Mom’s Network • TreePeople.org
• Eco-HomeResource.com • LA’s Best • Your Daily Thread & more…
PUBLIC RELATIONS
•
Go Green Expo conducted a massive PR campaign with 9.8 million+ media impressions including:
Radio:
• BBC • Healthy Planet, Healthy Me • KFWB-AM
• Good Day Talk Radio • KCLA-FM • KKGO
• Green Talk Network • KCAA • NPR & more...
Print:
• American Chronicle Press • Green Magazine • Los Angeles Daily News
• Angeleno Magazine • Jewish Journal LA • Los Angeles Downtown News
• Architectural Digest Home Edition • LA Family Magazine • Los Angeles Press Club
• Bon Appetit • Los Angeles Times • Natural Living Magazine
• Builder Architect Mag • LA Weekly • Santa Monica Observer
• Coco Eco Magazine • LA Yoga • Tradeshow Week
• GOOD Magazine • Looking Green Magazine & more…
Television:
• KTLA • Garden Center TV • KBEH-TV • CBS 2
• CNN • Green T with Tamara • KCAL 9 • PBS
• CMC Media • Fox News • KCBS-TV • Telemundo
• EcoTravel TV • KABC-TV • KMEX • Univision & more…
Web:
• AltUse.com • Eco-Life Institute • Hollywood Beat • Planet Green.com
• Alternative Consumer • EcoStiletto • Hollywood Paws • Planet Top
• Apartment Therapy • Enviroscape • Hollywood Today • Pure Natural Diva
• BambooBuddy • Electric Car Examiner • LA Area Life • Recycle Your Day
• Bee Planet • Gorgeously Green • Valley Life Magazine • LA Political Examiner
• Blush.com • Green Building Pro • LA Beez • The Daily Green
• Eco Family News • Green Energy News • LA Car • The Healthy Voyager
• Eco Salon • Green Guide Network • Mamapalooza • The Huffington Post
• Eco Seed • GreenOnlyDirectory • Mother News Network • The LA Report
• Eco Style • Greenopia • Mr Gadget • This Green Place
• Eco Vegan Gal • Greenopolis • Mynt Green • Treehugger
• Eco-Gift • Greenwala • The Open Daily • VegSource.com
• Eco-LA • Healthy Bitch Daily • Our Green Book • Vital Juice & more…
6. EXHIBITOR APPLICATION • April 15 - 17 2011
Step 1. EXHIBITOR INFORMATION
Company Name: _________________________________________ Website: _____________________________
Contact Name: ___________________________________________ Title: ________________________________
Address: __________________________________________________ Email: ________________________________
City: _______________________________________________________State: ____________ Zip: _______________
Tel: ______________________________ Fax: ________________________
Billing Contact: (if different) _______________________________________ Billing Tel: _________________________
Billing Email: ___________________________________________________ Billing Fax: ________________________
Billing Address: _____________________________________ City: ________________ State: _____ Zip: ________
Step 2. BOOTH SIZE & PAVILION SELECTION
Standard Upgraded Premium Event Total
$1,495 $2,995 $5,995
q q q $_____________
q Sponsorship __________________________ Grand Total $_________________
select pavilion:
q energy / conservation/ recycling q travel / transportation q kid zone q business / electronics
q health / beauty / fashion q pet pavillion q home / building q food / beverage
For sponsorship opportunities, please contact Bradford Rand at BRand@GoGreenExpo.com or 212.655.4505 ext. 223
Step 3. PAYMENT
EXHIBITOR APPLICATION
BY SIGNING BELOW, I AGREE TO THE GRAND TOTAL AND THE TERMS ON THE FOLLOWING PAGE AND ACKNOWLEDGE
THAT GO GREEN EXPO IS NOT RESPONSIBLE FOR SHIPPING OR DRAYAGE COSTS ASSOCIATED WITH EVENTS.
Printed:________________________________________________ Signed: ____________________________ Date: ______________
If paying by credit card, please fill out the following: American Express q Visa q Mastercard q
Credit Card Number: __________________________________ Expiration Date: __________________ CVV Code:__________
Name on Card: _____________________________________________ Authorized Signature: ____________________________
payment policy: Please make checks payable to Go Green Expo
• 50% deposit due w/ registration form; remaining 50% due 60 days prior to event payment address & contact information:
• invoices 30 days past due are subject to 2% monthly late fee GO GREEN EXPO, LLC
• registration forms submitted within 90 days of event must be paid in full 276 5th Avenue, Suite 906
cancellation policy: New York, New York 10001
• cancellations must be in writing tel: 858-259-3715 fax: 212.655.4501
• notice received 90+ days before event will be refunded 50%
• cancellations within 60 days of even will be given a full show credit
All dates subject to change
Internal Code: 02162011
FAX BACK TO 212.655.4501
7. terms & conditions
1. In these Regulations and Conditions, the term “Exhibitor” includes all held by catering concessionaires authorized by the owner of the exhibit facility.
employees of such, and any “co-exhibitor” and any employees of such, and No Exhibitor may sell, give away, or distribute any such article without the written
the term “Exhibition” shall be deemed to mean GO GREEN EXPO. The term consent of the Organizers. The foregoing should not be construed to prevent
“Organizers” refers to Go Green Expo the Exhibitor from distributing product samples, in accordance with the venue
2. The Organizers reserve the right to refuse the application of any party whose regulations.
product, service, or proposed exhibit is not in keeping with the character of the 15. The Organizers accept no responsibility for breakdown or failure of any of the
exhibition. services provided for, or in connection with, the Exhibition.
3. Exhibitor agrees to make payment for space as outlined on the registration page 16. The Organizers reserve the right to refuse any person, including any employee
of this agreement. If payments for space are not made when due, the Organizers of an Exhibitor, admission to the Exhibition at their discretion.
may, at their sole discretion, re allocate space allotted to the Exhibitor. 17. Without prejudice to the rights and remedies of the Organizers in respect
4. The Organizers shall have full power to determine in every respect the allocation to any breach of the Contract on the part of the Exhibitor, the Organizers may at
of area and position of space. their discretion allow the Exhibitor to withdraw from the exhibition subject to the
5. Exhibitor shall occupy the space allotted to them no later than 5 P.M. on the following conditions: (a) The Exhibitor must give written notice to the Organizers
day before the opening of the Exhibition. In the case of default, from any cause that he desires to withdraw. If the Organizers allow such withdrawal, they will notify
whatsoever, the Organizers shall have the right to re-assign or otherwise deal with the Exhibitor of their decision in writing; (b) Any such notification by the Organizers
this space. Subletting of exhibit space is not permitted. to the Exhibitor will constitute a cancellation of the Contract subject to the payment
6. Exhibitor is responsible for the cost and erection of tables, counters, or other by the Exhibitor to the Organizers as outlined on the face of this contract; (c)
contrivances for displaying goods and for all support services including, but not Upon payment of such amount to the Organizers by the Exhibitor, the Contract
limited to, such matters as cleaning, electricity, plumbing, and drayage. shall be cancelled and neither party shall have any further claim against the other.
7. While participating in the exhibition, Exhibitor agrees to comply with all 18. The Organizers reserve the right to alter, add to, or amend any of these
applicable municipal, state and federal laws and with the provisions of any labor Regulations and Conditions. Should any question arise, whether or not provided
agreements which might cover activities conducted within the exhibition facility, for in these Regulations and Conditions, the decision of the Organizers shall be
and with all Rules And Regulations of the venue. Exhibitor agrees to indemnify the final. No alteration, addition, amendment or waiver to or of, these Regulations and
Organizers against any claim, action, or loss occasioned by any breach thereof. Conditions shall operate to release any Exhibitor from this Contract.
8. All materials used for the building, decorating, draping or covering of booths 19. The purpose Go Green Expo is to promote the sale and use of green products
and/or stands must be non-flammable, or rendered so by being immersed in a and related equipment and services. Exhibits must be consistent with this purpose
fire-proofing solution. All exhibits are subject to inspection by the public safety and must adhere to the following standards: (a) No exhibitor shall discourage
authorities having jurisdiction over the exhibit facility and the Exhibitor agrees to or promote the limitation, use, distribution, or marketing of any organic product or
comply with the ruling of said authorities on all matters. related product or service. (b) Exhibitors may encourage or advance their own
9. Liability insurance of no less than $1,000,000 property damage and personal products, equipment or services. However, exhibitors shall not unfairly criticize
injury, with Broad Form endorsement, naming Organizers as an additional insured, the products or methods of any other exhibitor. (c) No exhibitor shall directly or
and requiring at least 30 days prior notice to Organizers of cancellation or material indirectly promote or advertise any idea or product, which is inconsistent with the
modification, must be obtained by Exhibitor at its own cost and expense. Exhibitor stated purpose of this exhibition. (d) No exhibitor shall infringe the copyrights,
agrees to provide Organizers with certificates of insurance or duplicate policies no trademarks, or other intellectual property of any third person or unfairly compete
later than 90 days prior to opening, and with further evidence of insurance upon with other exhibits. (e) No exhibit shall have an undesirable or unreasonable
request. In no event shall Organizers be responsible for any loss of or damage to deleterious effect upon another’s exhibit. (f) The organizers reserve the right
Exhibitor property occasioned by theft or other insurable casualty. Exhibitor shall to prohibit or remove any exhibit which, in their sole discretion, detracts from the
obtain at its own cost and expense theft and casualty insurance in an amount equal general character of the exhibition as a whole, or consists of products or services
to the value of Exhibitor’s property and shall provide Organizers with proof of such inconsistent with the purpose of the exhibition. The right to prohibit includes, but is
insurance upon request. The Organizers assume no risk; and by the acceptance not limited to such persons (dressed in a sexually aggressive or offensive manner),
of this agreement, the Exhibitor expressly releases the Organizers of and from any things, conduct, printed matter or anything of a character which the organizers, in
and all liability for any damage, injury or loss to any person or goods which may their sole discretion, determine objectionable.
arise from the rental and occupation of said space by Exhibitor, and agrees to hold 20. As an accommodation to Exhibitor, Organizers may list Exhibitor in a catalog
and save the Organizers harmless of and from any loss or damage (including but prepared and distributed in connection with said Go Green Expo. Organizers shall
not limited to attorney’s fees and other similar costs of defending claims or law suits have no liability to Exhibitor for any errors or omissions contained in such catalog.
brought against the Organizers) by reason thereof. The Exhibitor’s duty to hold and 21. This agreement may be terminated by Organizers at any time on the breach
save the Organizers harmless hereunder shall not be affected by any contention of any of the conditions by the Exhibitor, or breach by the Exhibitor of any other
that the Organizers were negligent, and that such negligence was a contributing or contract he may have with Organizers or their affiliates, including failure to make
proximate cause of the damage, injury or loss in question, unless and until a court payments when due pursuant to any such contract, and thereupon all Exhibitor’s
of competent in a matter involving third party liability finds that the Organizers were rights hereunder shall cease and terminate, and any payments made by him
guilty of negligence greater than that of the Exhibitors and that the Organizers’ on account hereof prior to said termination shall be retained by Organizers as
negligence proximately caused the damage, injury or loss in question. liquidated damages for such breach, and the Organizers may thereupon resell
10. In no event shall the Exhibitor have any claim for damages of any kind against said space.
the Organizers in respect to any loss or damage, direct or consequential, because 22. Approval of this contract is at the discretion of Organizers. Approval may
of the prevention, postponement, or abandonment of the Exhibition, by reason be withheld, among other reasons for: (1) Poor credit history, including but not
of any of the events referred to in Condition 10, or otherwise if for any reason limited to past due amounts owing to Organizers or any affiliate of Organizers.
beyond the Organizers’ control the Exhibition facility becomes wholly or partially (2) Violations of Conditions, Rules and Regulations of contract provisions in any
unavailable for the holding of the Exhibition; and, in such an event, the Organizers previous Event conducted or sponsored by Organizers or their affiliates.
shall be entitled to retain all sums paid by Exhibitors or such part thereof as the 23. Termination of Exhibit. In the event that the premises in which the Exhibition
Organizers shall consider necessary. If, in the opinion of the Organizers, by re- is to be conducted shall become, in the sole discretion of Management, unfit for
arrangement or postponement of the period of the Exhibition, or by substitution of occupancy, or in the event the holding of the Exhibition or the performance of
another hall, or building, or in any other reasonable manner, the Exhibition can be Management under the contract are substantially or materially interfered with by
carried through, this contract shall be binding upon the parties, except as to the virtue of any cause or causes not reasonably within the control of Management,
size and position of exhibit space, which the Organizers may modify as they deem the Exhibition may be terminated or moved to another appropriate location at
necessary under the circumstances. the sole discretion of Management. Management shall not be responsible for
11. The liability of Organizers to Exhibitor for all claims relating to the Exhibition delays, damage, loss, increased costs or other unfavorable conditions arising by
or this application, in contract, tort, or otherwise, shall not exceed the amount of virtue of cause or causes not reasonably within the control of Management. If
the fees paid to Organizers by Exhibitor in connection with this application. In no Management terminates this contract and/or the Exhibition (or any part thereof),
event shall Organizers be liable to Exhibitor for any consequential, indirect, special then Management may retain such part of an Exhibitor’s rental fee as shall be
or incidental damages, even if Organizers have been advised of the possibility of required to recompense Management for the expenses incurred up to the time such
such potential loss or damage. The forgoing limitation of liability and exclusion of contingency shall have occurred and there shall be no further liability on the part
certain damages shall apply regardless of the success or effectiveness of other of either party to the other. For purposes hereof, “cause or causes not reasonably
remedies. within the control of Management” shall include, but not be limited to: fire, casualty,
TERMS & CONDITIONS
12. Exhibitor agrees to confine all selling and promotional activity to the space flood, epidemic, earthquake, explosion, accident, blockade embargo, inclement
allotted by this contract and not to distribute printed matter or materials of any weather, hurricane, tornado, governmental restraints, declaration of public
nature in the aisles, entrances, or exits. emergency, strike, lockout, boycott or other labor disturbance, technical or other
13. Non-transferable passes of admission will be supplied to Exhibitors for personnel failure, local, State, or Federal, ordinances, rules, orders, decrees, or
distribution to their personnel. Exhibitors will not be admitted to the exhibit facility regulations and/or any Act of God.
without such passes. The Organizers reserve the right to limit the number of 24. Each 10x10 booth includes 5 complimentary exhibitor badges. All booth
passes issued to any Exhibitor. packages are furnished with 1 table, 2 chairs, company booth signage & a waste
14. The right to distribute and/or sell any article of food, drink, or tobacco is paper basket.