GMCA Info Session 20170629

Info Session for
Business Analytics
B.A.B | June 2017 | All Rights Reserved.
Introduction & Career Insights
In collaboration with

Agenda for Today
1.  What was my journey into Business Analytics?
2.  What is Business Analytics?
3.  What are some case studies of Business Analytics?
4.  How can you prepare for a career in Business Analytics?
5.  What is B.A.B?
6.  Open Q & A

What was my journey into Business Analytics?
Ian Xiao
Founder & Instructor
Business Analytics Delivery Experience
•  Led and delivered 10+ Business Analytics client engagements at Deloitte; played
client facing, team manager, solution designer, and hands-on developer roles
•  Extensive delivery experience (15+ projects) across key business domain and
functions, such as corporate strategy, organization design, marketing, etc.
•  Fast track promotion to Senior Consultant within 3 years
•  Received Best Analytics Demo by Deloitte Canada
•  Internal trainer at Deloitte for Analytics, Design Thinking, and Lean / Agile
Recruiting Experience
•  Ran recruiting events and conducted interviews for Deloitte in the past 3 years
•  Focused on Business Analytics recruiting across key schools
Other Things
•  Received offers from the Boston Consulting Group (BCG) and an Alibaba-
backed Analytics Tech company as a Product Manager
•  Electrical Engineering from University of Toronto (top 5%); developed course
content for various professors
•  Founded and operated 2 ventures; one in education and the other in media tech

What is Business Analytics?
AnalyticsBusiness
Conceptual stuff such as …
•  Problem framing with domain knowledge
•  Basic qualitative & quantitative analysis
•  Storyboarding & visual design
•  Project planning & management
Hands-on technical stuff such as …
•  More complex data processing
•  Analysis using Machine Learning
•  Interactive visualization development
•  Analytics application prototyping
First of all, let’s look at what Business and Analytics usually mean …

So, what does it mean to combine Business and Analytics?
AnalyticsBusiness
What is Business Analytics?
Business Analytics, in our simple definition, is the
combination of strategy thinking and the latest data
processing and machine learning techniques.
What is it for?
The reason is to answer business questions that
could not be addressed without the new technology
and techniques.
What’s new about this?
Not much. We see it as a natural evolution driven by
technology advancement.
Just like how we solve problems from using stick on
sand, pen and paper, calculator, to Excel. Now we
have new technology and more techniques.
?

Is Analytics a good career option?
1. Hiring of New Breed of Talent
•  BCG Gamma, McKinsey Analytics, and Deloitte's Strategic Analytics & Modelling are among the highest growing
teams by headcount
•  "You will be a formidable strategy consultant (or business professional) if you can understand both strategy and
handle technical analytics ... when we hire people today, we look for people who can code, not just in Excel, but
databases and machine learning to enhance our strategy study." - Michael Boricki, ex-BCG Partner
2. Current Investment
•  Active acquisition of analytics firms in recent years; for instance, McKinsey acquired QuantumBlack and BCG
bought stakes in TSG Consulting
•  TD, CIBC, BMO, Scotia, RBC stood up new analytics teams across the organization; analytics is one of the top
corporate agenda represented by investment dollar and number of new analytics projects
3. Future Market Trend:
•  ~70% of the most-read publications among top consulting firms in the past year were all Analytics related; this will
create more traction across top tier clients
•  Over 75% of the mature tech and start-up in major incubators are analytics related; more dollar will be spent and
because of the recent establishment of Vector Institute (AI focused incubator) in Canada.
Yes. Looking into a career in analytics is not a bad choice given the traction and investment in the market.

What does Business Analytics mean in terms for roles and tasks?
Traditional Business
Analyst
Specialized Data
Scientist / Engineer
Business Analytics
Professional
Typical Tasks:
•  Perform business analysis
•  Facilitate workshops / interviews
Common Outputs:
•  Business reports
•  Basic financial models
•  Status updates
Tools:
•  Power Point
•  Excel
•  SPSS / SAS
Typical Tasks:
•  Perform business analysis
•  Facilitate workshops / interviews
•  Prototype analytics applications
Common Outputs:
•  Business reports
•  Basic financial models
•  Complex analysis & models
•  Working prototype
Tools:
•  Power Point / Tableau / QlikView
•  Legacy / Big Data databases
•  Python / R / Big Data Tools
Typical Tasks:
•  Perform complex modelling
•  Design and implement production
level solutions
Common Outputs:
•  Deep domain specific models
•  Fully functioning applications
Tools:
•  Legacy / Big Data databases
•  Python / R / Big Data Tools
•  SPSS / MATLAB / SAS
Business Analytics professionals are in an unique positions to move left or right on this spectrum. Hence, you can
increase immediate recruiting options and future career opportunities.

What are some common analytics project outputs?
Idea: Find an untapped and profitable
customer segment
Outputs:
•  Business Case to secure investment
•  Inform product and service design
•  Investment decision
Case Study: Typical marketing exercise
done by Consulting firms or internal
marketing teams
Idea: Understand how personalized
marketing can help to increase revenue
Outputs:
•  Business Case to secure investment
•  Functioning prototype that can be turn
into production applications
•  Investment decision
Case Study: Deloitte Engagement for
the CMO of a top Canadian bank
Idea: Launch a movie recommendation
solution to 300K users
Outputs:
•  Production level full stack application
with an analytics component
•  User feedback on future improvement
Case Study: Netflix Movie
Recommendation, Amazon’s “People like
you also bought this” feature
Traditional Business
Analyst
Specialized Data
Scientist / Engineer
Business Analytics
Professional
Analytics allows us to solve old problems faster and better. More importantly, we can solve new problems that was
previously constrained by technology.

An Example of Analytics Offering in Consulting
Note: B.A.B has no affiliation with BCG.

How to prepare for a career in Business Analytics?
“Thinking” “Doing”
Business Thinking Domain Knowledge Technical Analytics Project Management
•  Business Frameworks
•  Storyboarding
•  Visual Communication Design
•  Design Thinking
•  Stakeholder Analysis
•  Macro / micro economics
•  Marketing
•  Accounting
•  Operations
•  Risk
•  Corporate Finance
•  Etc.
•  Basic general and analytics
programming
•  Specialized analytics
techniques
•  Basic understanding of how
front and back end work (i.e.
full stack development)
•  Basic understanding of
emerging technology
platforms (e.g. Big Data
stacks, Cloud)
•  Understanding of common
project management
frameworks (i.e. waterfall,
agile, etc.)
•  Be aware of common team
functions (i.e. business ops,
engineering, design, etc.)

What does B.A.B offer at the moment?
ConceptualPracticalHands-On
Introduction to Business Analytics & Case Study
•  This is a 1-hour overview of Business Analytics, real industry case study, common
applications, techniques, and tools.
•  Target: Students who are curious about Analytics with minimal experience.
Python Programming & Analytics Zero to One
•  This is an intuitive 8-hour case-based training for general and analytics programming
using various popular languages (i.e. Python).
•  Target: Students who want to become more technical for analytics with minimal
programming training.
Influence with Business Analytics
•  This is a 8-hour simulation of delivering analytics projects end-to-end in order to help
students to “connect the dots”.
•  Target: Students who aim to recruit for analytics positions in consulting, banks, or
tech; ideal for students with some analytics programming skills.
Technical Analytics Mock Interview
•  This is a 1-hour overview of common technical analytics interview process and
tips. 1-on-1 interview preparation is an available if needed.
•  Target: Students who aim to recruit for analytics positions in consulting, banks, or
tech; ideal for students some recruiting preparation.

What will each student take away from each workshop?
12
B.A.B project delivery framework and
visual communication cheat sheets
Working scripts used in class to
Jumpstart their future projects
Portfolio-ready presentation & all
materials used in class
Note: this content may change based on multiple pilots B.A.B will run throughout July, 2017.
Students should be able to have more intelligent and meaningful conversations with interviewers after the workshops. By being
able to do so, student can demonstrate their commitment, understanding, and readiness for Day 1.
+

What will B.A.B offer throughout the year?
Workshops
Hackathon
Portfolio
Design
Industry
Panel
The end goal of B.A.B is to help student to become more competitive throughout recruiting and shine on Day-1.
To do this, it does not stop at workshops.
Students can create unique assets to
differentiate in recruiting process, internalize
learning, and get exposure to recruiters.
Students can stay up-to-date to the
latest industry trend and networks
with industry professionals.
Students can create professional
portfolios to make your application
stand out from the pile.
Sign up to our emails at www.bizanalyticsbootcamp.com

Where should you explore today?
Consulting
Financial Services
High Tech
•  Deloitte
•  BCG
•  McKinsey
•  Slalom
•  PwC
•  Accenture
•  TD
•  Scotia
•  CIBC
•  BMO
•  MasterCard
•  Shopify
•  Nomis
•  TribalScale
•  IBM / SAS
•  Start-ups @ MaRS and DMZ
•  General Business Analyst
•  Analytics position in Advanced Analytics Teams
•  Internal facing analytics positions
•  Analytics positions at Enterprise Analytics Teams
•  Business Analyst position in different groups
•  Look for key words like “Data Scientist”
•  Product Manager for Analytics products
•  General Business Analyst
•  Analytics developer positions
Sample Companies Sample Roles

GMCA Info Session 20170629

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