This document outlines AMG Marketing's plan to launch an eco-friendly clothing line for Levi Strauss & Co. It includes a market summary, SWOT analysis, marketing strategy, implementation plan, and financial projections. The strategy is to launch an "ECO-CENTRIC CLOTHING LINE" to differentiate Levi's from competitors and capture part of the growing eco-friendly apparel market. The plan targets metropolitan cities in the US and Europe with promotional events, print/TV ads, and distribution through prestige retailers and online. Financial goals include gaining 30% of the eco market and achieving over 20% ROI. Market research is needed to refine the strategy and ensure it meets customer tastes.