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GM_Events & Presentations_2008 JPMorgan Auto Conference
This document discusses GM's outlook on the US auto industry and its liquidity plan. It notes challenging market conditions in the US and expectations for lower overall vehicle sales. GM's $15 billion liquidity plan aims to address these risks through cost cuts, asset sales, and other actions. The document also summarizes GM's actions to realign production capacity away from trucks/SUVs and toward cars/crossovers in the US, as well as its global strategies to leverage architectures and maintain growth in international markets.
![Gm Marketing Strategy1[1]](https://cdn.slidesharecdn.com/ss_thumbnails/gmmarketingstrategy11-13351831663731-phpapp01-120423071640-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
