Glycodin syrup OTC
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Glycodin is a cough syrup launched in 1930 by Alembic Pharmaceuticals. It was switched from prescription to over-the-counter in 2002. While it was a Rs. 10 crore brand in 2000, it now faces competition from other cough syrups. The product formulation was changed in 2015 when codeine was replaced. It is marketed for cough, cold, and respiratory infections, and sold for Rs. 60 for 50 ml and Rs. 91.60 for 100ml primarily through chemists and doctors with some advertisement and promotion. Lack of consumer awareness and promotional activities are identified as key issues.
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British Airways case analysis + swot analysis review by Myassignmenthelp.com
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Core competencies are a firm's unique skills and abilities that distinguish it in the marketplace. They fulfill three criteria: provide access to markets, contribute significantly to customer benefits, and are difficult for competitors to imitate. The document discusses how core competencies facilitate strategy, innovation, and competitive advantage. It provides examples of companies like Apple, 3M, and Starbucks that have differentiated themselves through core competencies. The core competence model outlines how resources, capabilities, competitive advantage, and strategy are related. Management must identify and build upon a company's core competencies to develop successful long-term strategies.
Amul in FMCG Industury
The document discusses the FMCG sector in India, which has grown from $30 billion in 2011 to $74 billion in 2018. It specifically focuses on the branded ice cream market, where Amul has the largest market share of 40%. However, Amul ice cream is facing challenges of lack of promotion, attractive packaging from competitors, low profit margins for retailers, and distribution and availability gaps. Various research methods are suggested to understand customer preferences and retailer expectations to help Amul address these challenges and better compete in the ice cream market.
A study on employee attrition in private banking
The study aimed to understand reasons for employee attrition in private banks. Key factors for attrition identified were career growth, nature of work, supervisor support, remuneration, work-life balance and culture. Employees with less than one year of tenure valued career growth, support and pay most, while those with over five years valued empowerment and culture. The study recommended improving clarity on policies, offering training, guidance from supervisors, competitive pay, work flexibility and empowerment to reduce attrition.
The adjustment business 2017
This document summarizes a roleplay presentation about issues in pharmaceutical sales management. It introduces the presenters and qualifications of the discussion moderator. The roleplay involves characters from a pharmaceutical company discussing how to address a decline in sales from Rs. 5000 million to Rs. 1800 million in 5 years. They identify unethical sales practices known as "adjustment business" as the cause and discuss potential solutions such as incentivizing secondary sales, regular manager visits, and legal actions against non-compliant medical representatives.
Narcotic Drugs and Psychotropic Substances Act (NDPS)
The document discusses the Narcotic Drugs and Psychotropic Substances Act of 1985 in India. Some key points:
- The Act consolidated and amended existing laws regarding narcotic drugs and introduced controls on psychotropic substances. It aimed to strengthen penalties for drug trafficking offenses.
- It defines various narcotic and psychotropic substances including cannabis, cocaine, opium, poppy straw, and manufactured drugs.
- The Act establishes authorities for drug control like the Narcotics Commissioner and outlines offenses and penalties related to drug production, possession, sale, and use. It also addresses procedures for investigation and prosecution of drug crimes.
Chemotherapy of Sexually Transmitted Diseases
This document provides information about sexually transmitted diseases (STDs), including their causes, symptoms, and treatments. It discusses several common STDs - Chlamydia, Epididymitis, Gonorrhea, HIV/AIDS, and Syphilis. For each STD, it describes the causative microorganism (e.g. bacteria, viruses), symptoms for men and women, methods of diagnosis (e.g. urine tests, swab tests), and recommended antibiotic or antiviral treatments. The document emphasizes that STDs are commonly transmitted through unprotected sex and can cause serious health issues if left untreated.
Adrenal Gland
The adrenal glands are located above the kidneys and consist of an outer cortex and inner medulla. The cortex secretes mineralocorticoids like aldosterone to regulate sodium and water balance, glucocorticoids like cortisol to regulate metabolism and immune function, and androgens. The medulla secretes epinephrine and norepinephrine to trigger the fight-or-flight response. Diseases can result from overproduction or underproduction of these hormones, such as Cushing's syndrome from excessive cortisol or Addison's disease from adrenal insufficiency.
Fast food industries
The fast food industry generates over $570 billion globally, with quick service restaurants (QSRs) accounting for over 50% of restaurant sales. QSRs segment customers based on occasion (family treat, meeting place), needs, and attitudes. McDonald's is the world's largest hamburger chain, founded in 1940 and introducing franchising in 1954. It targets various demographics like families, students, and working adults based on factors like age, income, and location. Burger King is the second largest burger chain, targeting kids and using strategies like "Have it your way" and appealing mascots. Subway started in 1965 and now has over 44,000 stores worldwide, targeting demanding young people through strategies like emphas
Diagnostic Equipments
This document summarizes diagnostic equipment manufacturers. It discusses the top five manufacturers: Siemens Healthcare, Shimadzu Corporation, Philips India, Toshiba Medical, and Wipro GE Healthcare. It provides brief descriptions of each company's products, history, and financial information. The document also defines diagnostic equipment as medical devices that aid in diagnosis, monitoring, or treatment of medical conditions.
Financial Analysis of Alkem Laboratries
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Zero to One Book Review
This document summarizes key points from the book "Zero to One" by Peter Thiel and Blake Masters. It discusses two types of progress - horizontal progress which brings convergence and more similarity, and vertical progress which is technological innovation and creating something new. The authors believe companies should aim for vertical progress by focusing on creating proprietary technologies to dominate niche markets and build monopolies, rather than focusing on incremental improvements or growing by acquisition. They also discuss the importance of sales and distribution to capture value from new technologies or business models.
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Narcotic Drugs and Psychotropic Substances Act (NDPS)
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
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• Google now uses AI to generate answers.
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Design an eye-catching and inviting booth
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Glycodin syrup OTC
- 1. GLYCODIN COUGH SYRUP RUCHITA SHETYE (PM-17-24) SHUBHAM MANTRI(PM-17-35)
- 2. Introduction Brand name – Glycodin Company – Alembic Pharmaceuticals Launched in 1930 Switched from Rx to OTC- 2002 Turnover – Rs. 10 Crore (2002)
- 3. History Rs. 10 Cr brand in 2000 Facing major competition from Phensydryl, Benadryl, Corex, D’Cold, Ascoril Banned FDCs in 2015 Relaunched the product by replacing codeine with dextromethorphan, terpene hydrate, menthol, syrup glycerin base. Tablet- paracetamol, phenylpropanolamine, caffeine
- 19. Doctor
- 24. Marketing Mix Product Cough and cold, Respiratory tract infections, expectorants, throat irritation Price 50 ml for Rs. 60 100ml for Rs. 91.60
- 25. Place Chemists and Doctors Promotion Advertisement 12+1= 13 https://www.youtube.com/watch?v=md- wY2yoF9Q
- 26. Key Learnings Lack of Consumer awareness Absence of promotional inputs at the retailers Lack of promotion through TV commercials Excessive dependency on doctors and chemists
- 27. Suggestions High visibility- Advertisements, Promotional Inputs Increase awareness- medical camps, Upcoming hospitals in micro interiors Promotions through commercial advertisements like TV Ads Social Tie-ups- Nursing Homes, NGOs Promotional Stickers at chemist outlets
- 28. Secure shelf space for your product Monitor and preserve brand equity Free samples at crowded places like annual fairs
- 29. Thank You