Accenture is the world's largest consulting firm with over $34 billion in annual revenues. It provides transformational consulting and outsourcing capabilities to 99 of the Fortune Global 100 companies. Accenture has successfully built its brand through incentive-based solutions for clients, creative ad campaigns featuring its "greater than" symbol, and preventing dilution of its brand when it separated from its parent company.

2. First Computer for Commercial Use Bank America Card (VISA)

5. > Accent on the future
> Retained ‘Ac’ of Anderson Consulting
> Rhymed with adventure

7. > Its clients include 99 of Fortune Global 100
> Brand equity of more than $9 billion
> Net revenues of $34.9 billion

8. POD- transformational consulting + outsourcing capability
Commitment of delivering high performance
Target based incentives

10. Sponsored
events such as
World Golf
championship
and Chicago
Marathon

12. Used its
“greater
than”
symbol as a
major
element in
its
campaigns

15. World’s largest
consulting firm
Strong clients
Continuous
improvement
Diverse capabilities Expertise Client Driven
Processes
Strengths Weaknesses Opportunities Threats

16. Lack of coordination
Dependency on its
consulting business
Strengths Weaknesses Opportunities Threats

17. Expansion of Business
AcquisitionsFocus on other businesses
Strengths Weaknesses Opportunities Threats

18. CompetitionBad financial times
Strengths Weaknesses Opportunities Threats

19. How does Accenture target its B-to-B
audience so effectively?
> Provides both Transformational Consulting + Outsourcing
Capability
> Successfully prevented itself from diluting under its parent rand
> Sought woods as its spokesperson - ideal symbol of high
performance
> Incentive based solutions for its clients
> Unique value proposition compared to its competitors
> Creative ad campaigns

20. History
About
Accenture
Reasons behind its success
Branding strategy
SWOT
analysis

21. Created by Aditi Garg, DTU, during a marketing
internship under Prof Sameer Mathur, IIM Lucknow