This document discusses the gluten-free market and a business plan for a gluten-free baking mix company. It notes that 1 in 133 people have celiac disease and 5-15 out of 100 have a gluten sensitivity. The total US gluten-free market is $2.6 billion currently and projected to reach $6 billion by 2015. The business plan proposes launching an ecommerce site in year 1 and producing a baking mix. In years 2-3 it plans to expand sales channels and increase production. The revenue and cost model projects profitability by year 3. Key members of the management team are also listed.