Glossary of terms

GLOSSARY OF TERMS
World Wide Web (WWW): A series of interlinked documents built on the HTML
standard and viewed over the Internet using a web-browser

WEBSITE BUILD FAMILIAR TERMS

Server: server is a physical computer dedicated to running one or more such
services (as a host) to serve the needs of users of the other computers on the
network.

Platform: A platform is the type of supporting software the server is set-up to
handle.

L.A.M.P: Linux, Apache, MySQL, PHP

Hosting: Web hosts are companies that provide space on a server they own or
lease for use by their clients as well as providing Internet connectivity, typically in a
data center. All content must live somewhere to be served up to a user's system.
General companies that are Hosting Providers include Mindshare, Rackspace,
These companies have farms of servers that are used for web. Pending on the size of the site,
companies may decide to be on a shared environment, or pay money for their own.

Staging server/Presentation Server: This is an environment set-up for site
reviews prior to pushing to a live production environment.

CDN: Content Delivery Network – Generally used to distribute large amounts
of content. Provides that ability to ‘stream the content’ for delivery vs. having the
user download the file all at once.

email client: The program used to download and view email. Yahoo Mail, Gmail,
Outlook

CMS: Content Management System – these are generally used for sites that are
regularly updated on a daily/weekly basis. There is both off the shelf options or built
from scratch. This need is determined during the discovery phase.

Types of Code:

HTML: HTML is written in the form of HTML elements consisting of tags, enclosed

in angle brackets (like <html>), within the web page content.

HTML5: its core aims have been to improve the language with support for the
latest multimedia while keeping it easily readable by humans and consistently
understood by computers and devices (web browsers, parsers etc.). This
technology is still in development, but is considered an alternate to flash animation
without the limitations that Flash creates.

Javascript: Java is a general-purpose, concurrent, class-based, object-oriented
language that is specifically designed to have as few implementation dependencies
as possible. It is intended to let application developers "write once, run anywhere".
Java is currently one of the most popular programming languages in use, and is
widely used from application software to web applications.

Action Script: ActionScript is an object-oriented language originally developed by
Macromedia Inc.. Action script has been used heavily within Flash development to
support functional implementation beyond the abilities of flash.

AJAX: is a grouping of technologies (HTML and CSS) to markup and style
information. web applications can send data to, and retrieve data from, a server
asynchronously (in the background) without interfering with the display and behavior
of the existing page

CSS: Cascading Style Sheets (used within HTML and HTML5)

Flash: Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to
add animation, video, and interactivity to web pages.

.Flash File Types:
.swf: the final output of a flash file. These files cannot be edited and are the file
types that are viewed within browsers by users
.flv: The only way a video file will work in a flash experience is if it is out putted as a
.flv (Flash Video File)
.fla: Flash source files is the files that are edited by developers

Back-end Development: this term is used to refer to any development that is
not user facing. This would include database Development, CMS software, and
data tables

Front-end Development: This term refers to the code that is usually the user
facing content. Flash, HTML, HTML5, Etc.

MOBILE FAMILIAR TERMS

SDK: Software Developer Kit - a set of development tools that allows for the
creation of applications for a certain software package, software
framework, hardware platform, computer system, video game console, operating
system, or similar platform.

LBS: Location Based Services - an information or entertainment service, accessible
with mobile devices through the mobile network and utilizing the ability to make use
of the geographical position of the mobile device

Near Field Communication: allows for simplified transactions, data exchange,
and wireless connections between two devices in close proximity to each other,
usually by no more than a few centimeters. It is expected to become a widely used
system for making payments by smartphone in the United States.

BANNER FAMILIAR TERMS

Standard Banners: One-click banners with simple messaging and animation

Rich-Media Banners: provides more opportunity to create a more engaging
experience utilizing video, more animation or intense interaction

Rich-Media Banner Types:
Expandable - expands beyond the confines of the traditional banner. Multiple Flash
panels can be launched by a click, roll-over or auto-initiation.

Polite Load - can serve larger files without disturbing the loading of the page’s
content. It is a Flash-enabled banner that uses “polite,” sequential downloading and
proprietary compression

Video-Unit - ability to play videos within a banner

FILE TYPES

Flash
- .fla - Flash Source File
- .swf - Final output file from flash
- .flv - Flash Video player (used for sites and Banners)

Image
- .png - portable network graphics

- .jpeg - compression of digital photography
- .gif - graphics interchange format - low bit map (animated .gif)
- vector - use of geometrical points to create an image in computer graphics

Video
- .mov - apple’s QT
- mpeg-4 - windows standard
- .avi - Audio/Visual media Container created by Microsoft

Glossary of terms

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