The document describes Oracle's new Database 12c In-Memory Option, which allows both row and column formats for the same table to be simultaneously active and transactionally consistent in memory. This dual format approach provides both faster transaction processing using row format and 100x faster queries using column format. The In-Memory Option aims to provide real-time analytics, faster transactions, trivial deployment for all applications and customers. It utilizes techniques like columnar scans and joins to enable finding data in sub-seconds and replacing analytic indexes to speed up OLTP.