Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
The document discusses the global expansion of Oreo cookies into China and India. When first launched in China in 1996, Oreos were not very successful as they failed to resonate with Chinese tastes, finding them too sweet and bitter. In 2005, Kraft reformulated Oreos for the Chinese market - making them less sweet with chocolate cream. They also introduced smaller, cheaper packages. These changes led to increased sales. Kraft then challenged assumptions about Oreo design and flavors, introducing a local Chinese version with vanilla and chocolate layers. Oreos are now one of China's top cookies after Kraft tapped into the growing Chinese milk market by promoting the American tradition of dunking Oreos.
English 215 Fall 2015Essay 1 What is rea.docxYASHU40
English 215 Fall 2015Essay 1: What is “real” about race?
Essay question:
If race is an “illusion,” without biological reality, were Rachel Dolezal’s actions acceptable or unacceptable? Why or why not?
Directions: In the beginning of your essay, paraphrase the overall message of “Race – The Power of an Illusion Part I” and explain the Rachel Dolezal controversy. Then, present your perspective on the essay question, and support it with facts and ideas from the source materials. Finally, finish your essay with a conclusion that states your message on this topic – what should we understand about race after reading your essay?
Source Materials:
· You may use any of the materials posted on iLearn, including those we did not discuss. You must use the documentary film as one of your sources out of a minimum of three sources total.
· Paraphrase the material you use in your essay. You may also include 2-3 well-chosen quotations.
· Cite all paraphrases and quotations using APA format, and include an APA list of references at the end of your essay
· Note: For this essay, please only use the sources on iLearn. All material in your essay should come from these sources; no others should be used.
Length: Your essay should be a minimum of 2.5 pages (approximately 750 words) and a maximum of 3.5 pages (approximately 1000 words), not including references page.
Format: Your essay should be a minimum of 2.5 pages (approximately 750 words) and a maximum of 3.5 pages (approximately 1000 words), not including references page. Use 12 point font and double-space. Leave 1.5 inch margins on the left & right, and 1-inch margins on the top & bottom. Please leave a ragged (unjustified) right side.
Important Notes:
· Plagiarized work on any drafts, including proofreading, will result in an essay grade of No Credit. You must submit your final draft to TurnItIn.com(through iLearn) by the due date.
· You must turn in all drafts of your essay (including a proofreading draft) in a flat, two-pocket folder.
DUE DATES:
Idea draft (in class): Tuesday, 9/8
Final Draft (in a folder with ALL drafts): Thursday, 9/17
Optional conferences are available with Lisa or Sofia by appointment.
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
th ...
Coca-Cola is a global beverage company headquartered in Atlanta, Georgia. It was founded in 1886 and has grown to 500+ brands sold in over 200 countries. The document discusses Coca-Cola's history, organizational structure, culture, workforce diversity initiatives, innovation strategies, strategic management, decision making processes, and human resource practices as it has expanded to serve 1.9 billion drinks per day.
The document discusses the cola wars between Coca-Cola and Pepsi. It provides background on how Pepsi attacked Coke on its home turf in the US after Coke started focusing overseas. It analyzes the strengths, weaknesses, opportunities, and threats of both companies. It also examines the competitive strategies employed by each over the decades, including new product lines, marketing campaigns, pricing strategies, and acquisitions. Both companies have established a duopoly in the soft drink market through aggressive competition and global expansion.
This document summarizes information about Lay's, a potato chip company owned by PepsiCo. It discusses Lay's history starting in 1932, current products including Lay's potato chips and other brands. Current issues facing Lay's are also outlined such as halal/haram standards, competitors, and government regulations. The document describes Lay's organizational culture and technologies used. A SWOT analysis identifies strengths such as a strong R&D department, and weaknesses like a lack of online business. Opportunities for growth include new flavors, and threats include competitors and exchange rate fluctuations.
This document discusses Kraft Foods' strategy to successfully launch Oreo cookies in China after initial failures. It describes how Oreo was not initially appealing to Chinese consumers due to its taste being too sweet/bitter and price being too high. Kraft Foods revised their strategy to formulate Oreo with local tastes in mind by making it smaller, less sweet, and cheaper. They also expanded distribution channels and introduced new flavors. These changes led to dramatically increased sales and market share for Oreo in China over five years, demonstrating the importance of understanding local consumer preferences for foreign companies operating in China.
Project on the Coca Cola Company. Created by Pramod KshirsagarPramod Kshirsagar
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Founded in 1886 in Atlanta, Georgia, Coca-Cola owns or licenses more than 500 brands and serves over 1.7 billion servings each day in over 200 countries. The company operates the world's largest beverage distribution system and has a market capitalization of over $150 billion.
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
The document discusses the global expansion of Oreo cookies into China and India. When first launched in China in 1996, Oreos were not very successful as they failed to resonate with Chinese tastes, finding them too sweet and bitter. In 2005, Kraft reformulated Oreos for the Chinese market - making them less sweet with chocolate cream. They also introduced smaller, cheaper packages. These changes led to increased sales. Kraft then challenged assumptions about Oreo design and flavors, introducing a local Chinese version with vanilla and chocolate layers. Oreos are now one of China's top cookies after Kraft tapped into the growing Chinese milk market by promoting the American tradition of dunking Oreos.
English 215 Fall 2015Essay 1 What is rea.docxYASHU40
English 215 Fall 2015Essay 1: What is “real” about race?
Essay question:
If race is an “illusion,” without biological reality, were Rachel Dolezal’s actions acceptable or unacceptable? Why or why not?
Directions: In the beginning of your essay, paraphrase the overall message of “Race – The Power of an Illusion Part I” and explain the Rachel Dolezal controversy. Then, present your perspective on the essay question, and support it with facts and ideas from the source materials. Finally, finish your essay with a conclusion that states your message on this topic – what should we understand about race after reading your essay?
Source Materials:
· You may use any of the materials posted on iLearn, including those we did not discuss. You must use the documentary film as one of your sources out of a minimum of three sources total.
· Paraphrase the material you use in your essay. You may also include 2-3 well-chosen quotations.
· Cite all paraphrases and quotations using APA format, and include an APA list of references at the end of your essay
· Note: For this essay, please only use the sources on iLearn. All material in your essay should come from these sources; no others should be used.
Length: Your essay should be a minimum of 2.5 pages (approximately 750 words) and a maximum of 3.5 pages (approximately 1000 words), not including references page.
Format: Your essay should be a minimum of 2.5 pages (approximately 750 words) and a maximum of 3.5 pages (approximately 1000 words), not including references page. Use 12 point font and double-space. Leave 1.5 inch margins on the left & right, and 1-inch margins on the top & bottom. Please leave a ragged (unjustified) right side.
Important Notes:
· Plagiarized work on any drafts, including proofreading, will result in an essay grade of No Credit. You must submit your final draft to TurnItIn.com(through iLearn) by the due date.
· You must turn in all drafts of your essay (including a proofreading draft) in a flat, two-pocket folder.
DUE DATES:
Idea draft (in class): Tuesday, 9/8
Final Draft (in a folder with ALL drafts): Thursday, 9/17
Optional conferences are available with Lisa or Sofia by appointment.
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
th ...
Coca-Cola is a global beverage company headquartered in Atlanta, Georgia. It was founded in 1886 and has grown to 500+ brands sold in over 200 countries. The document discusses Coca-Cola's history, organizational structure, culture, workforce diversity initiatives, innovation strategies, strategic management, decision making processes, and human resource practices as it has expanded to serve 1.9 billion drinks per day.
The document discusses the cola wars between Coca-Cola and Pepsi. It provides background on how Pepsi attacked Coke on its home turf in the US after Coke started focusing overseas. It analyzes the strengths, weaknesses, opportunities, and threats of both companies. It also examines the competitive strategies employed by each over the decades, including new product lines, marketing campaigns, pricing strategies, and acquisitions. Both companies have established a duopoly in the soft drink market through aggressive competition and global expansion.
This document summarizes information about Lay's, a potato chip company owned by PepsiCo. It discusses Lay's history starting in 1932, current products including Lay's potato chips and other brands. Current issues facing Lay's are also outlined such as halal/haram standards, competitors, and government regulations. The document describes Lay's organizational culture and technologies used. A SWOT analysis identifies strengths such as a strong R&D department, and weaknesses like a lack of online business. Opportunities for growth include new flavors, and threats include competitors and exchange rate fluctuations.
This document discusses Kraft Foods' strategy to successfully launch Oreo cookies in China after initial failures. It describes how Oreo was not initially appealing to Chinese consumers due to its taste being too sweet/bitter and price being too high. Kraft Foods revised their strategy to formulate Oreo with local tastes in mind by making it smaller, less sweet, and cheaper. They also expanded distribution channels and introduced new flavors. These changes led to dramatically increased sales and market share for Oreo in China over five years, demonstrating the importance of understanding local consumer preferences for foreign companies operating in China.
Project on the Coca Cola Company. Created by Pramod KshirsagarPramod Kshirsagar
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Founded in 1886 in Atlanta, Georgia, Coca-Cola owns or licenses more than 500 brands and serves over 1.7 billion servings each day in over 200 countries. The company operates the world's largest beverage distribution system and has a market capitalization of over $150 billion.
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxgitagrimston
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
the implicit assumption that what
made it successful in its home market
would be a winning formula in any
other market. However, after almost
a decade in China, Oreo cookies were
not a hit as anticipated, according to
Lorna Davis, in charge of the global
biscuit division at Kraft. And the
team even considered pulling Oreo
out of the Chinese market altogether.
In 2005, Kraft decided to re-
search the Chinese market to under-
stand why the Oreo cookie that was
so successful in most countries had
failed to resonate with the Chinese.
Research showed the Chinese were
not historically big cookie eaters.
According to Davis, Chinese con-
sumers liked the contrast of sweet
and bitter but “they said it was a little
bit too sweet and a little bit too bit-
ter”. Without the emotional attach-
ment of American consumers who
grew up with the cookie, the taste
and shape could be quite alien. In
addition, 72 cents for a pack of 14
Oreos was too expensive for the
value-conscious Chinese.
Kraft’s Chinese division used this
information to formulate a modified
recipe, making the cookie more
chocolatey and the cream less cloy-
ing. Kraft developed 20 prototypes of
reduced-sugar Oreos and tested
them with Chinese consumers before
arriving at a formula that tasted
right. They also introduced different
packages, including smaller packets
for just 29 cents to cater to Chinese
buying habits.
The changes had a positive im-
pact on sales and prompted the com-
pany to ask some basic questions
challenging the core attributes of the
traditional Oreo cookie. Why does an
Oreo have to be black and white?
And why should an Oreo be round?
This line of questioning and an
ambition to capture a greater share
of the Chinese biscuit market led
C KIE
XECUTIVE SUMMARY:
or most of its 100-year existence, Oreo
spurred Kra
markets. W
resenting p
c o n of inO
n March 6, 2012, the fa-
mous cookie brand, Oreo,
celebrated its 100th birth-
day. From humble begin-
nings in a Nabisco bakery in New
York City, Oreo has grown to become
the bestselling cookie brand of the
21st century generating $1.5 billion
in global annual revenues. Currently
owned by Kraft Foods Inc, Oreo is
one of the company’s ...
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxSANSKAR20
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
the implicit assumption that what
made it successful in its home market
would be a winning formula in any
other market. However, after almost
a decade in China, Oreo cookies were
not a hit as anticipated, according to
Lorna Davis, in charge of the global
biscuit division at Kraft. And the
team even considered pulling Oreo
out of the Chinese market altogether.
In 2005, Kraft decided to re-
search the Chinese market to under-
stand why the Oreo cookie that was
so successful in most countries had
failed to resonate with the Chinese.
Research showed the Chinese were
not historically big cookie eaters.
According to Davis, Chinese con-
sumers liked the contrast of sweet
and bitter but “they said it was a little
bit too sweet and a little bit too bit-
ter”. Without the emotional attach-
ment of American consumers who
grew up with the cookie, the taste
and shape could be quite alien. In
addition, 72 cents for a pack of 14
Oreos was too expensive for the
value-conscious Chinese.
Kraft’s Chinese division used this
information to formulate a modified
recipe, making the cookie more
chocolatey and the cream less cloy-
ing. Kraft developed 20 prototypes of
reduced-sugar Oreos and tested
them with Chinese consumers before
arriving at a formula that tasted
right. They also introduced different
packages, including smaller packets
for just 29 cents to cater to Chinese
buying habits.
The changes had a positive im-
pact on sales and prompted the com-
pany to ask some basic questions
challenging the core attributes of the
traditional Oreo cookie. Why does an
Oreo have to be black and white?
And why should an Oreo be round?
This line of questioning and an
ambition to capture a greater share
of the Chinese biscuit market led
C KIE
XECUTIVE SUMMARY:
or most of its 100-year existence, Oreo
spurred Kra
markets. W
resenting p
c o n of inO
n March 6, 2012, the fa-
mous cookie brand, Oreo,
celebrated its 100th birth-
day. From humble begin-
nings in a Nabisco bakery in New
York City, Oreo has grown to become
the bestselling cookie brand of the
21st century generating $1.5 billion
in global annual revenues. Currently
owned by Kraft Foods Inc, Oreo is
one of the company’s ...
This document provides information about Uncle Chips, a brand of potato chips marketed in India. It discusses the company profile of Uncle Chips, including its history, brand advantage, and acquisition by Frito-Lay India in 2000. It also provides a brief overview of PepsiCo, the parent company of Frito-Lay, including its portfolio of food and beverage brands, operations in India, partnerships with farmers, efforts in water conservation and the environment, employment practices, and commitment to performance with purpose.
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
The document discusses the history and success of Oreo cookies. It notes that Oreos were first developed in 1912 by Nabisco and have since become the best-selling cookie worldwide, with $1.5 billion in annual revenues. Oreos are now enjoyed in over 100 countries and have partnered with many food companies. The document also discusses Oreos' main competitors and how their widespread availability and emotional appeal have allowed them to maintain a strong market position for over 100 years.
KENTUCKY FRIED CHICKEN CASE STUDY OF KFC JospehStull43
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the 1990s, ot ...
Karl Aussia academic brief: coffee brand building researchKarl Aussia
Select edits from a recent research project used to inform a hypothetical student brief along for teaching brand building including new product development (NPD) and activation.
Students are asked to evaluate and utilise this research into the current coffee sector before proceeding to create draft strategies to help achieve our hypothetical coffee brand (Brand X) to achieve their vision - bringing it to life by creating a brand strategy – creative platform, creative brief and integrated communications approach that can include activation concepts:
Created by Karl Aussia | creativeunion.net
Starbucks began in 1971 with a single store in Seattle's Pike Place Market. After Howard Schultz joined in 1982, he helped grow Starbucks into a global coffeehouse brand. Starbucks now has over 20,000 locations worldwide serving handcrafted coffee, tea and food. The document outlines Starbucks' history, growth strategy, brands, locations, financials and a SWOT analysis. It traces Starbucks' evolution from a small coffee bean roaster into the leading specialty coffee retailer through strategic acquisitions and international expansion.
Folgers faces a challenge in appealing to younger consumers who have more sophisticated tastes in coffee. While Folgers maintains its iconic brand image, millennials want coffee that aligns with their values and provides a rich taste experience. To reach these consumers, the document recommends that Folgers leverage its heritage and history by launching a new brand called Pioneer Steam Coffee that connects to ideals of American ruggedness and individualism. A strategy of craft-focused packaging, user-generated social media content around outdoor exploration, and promoting U.S. manufacturing could help position Pioneer Steam Coffee as an authentic yet premium brand that resonates with millennials.
This document summarizes the marketing strategies of Coca-Cola. It discusses Coca-Cola's evolution since 1886, their expansion into new markets globally to find new opportunities. It describes Coca-Cola's iconic logo designed in 1885 and their universal marketing strategy focused on acceptability, affordability and availability. Coca-Cola has built one of the largest distribution networks in the world to ensure their products are ubiquitous. Their global advertising emphasizes youth and energy through memorable slogans to gain social acceptance.
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
Advertising Project I did during my Sophomore Year at Ithaca College. The client was Eight O’Clock coffee and the target market was professional women.
As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally.
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
Coca cola company profile by arun francoArun Franco
This document provides an overview of The Coca-Cola Company. It discusses the company's history, vision, mission, values, leadership, product line, market share in India, competitors like PepsiCo, strengths, weaknesses, opportunities, threats, and advertisement strategies. The Coca-Cola Company was incorporated in 1892 and has grown to serve over 500 brands across over 200 countries. Its vision is to bring quality beverage brands to the world while being responsible citizens and creating shared value for all stakeholders.
This document appears to be a quiz about the food magazine Lucky Peach. It provides 5 multiple choice questions about different issues of the magazine, including topics like pho (Issue 19), breakfast cereal packaging (Issue 17), and street food (Issue 10). It then provides the answers to the 5 questions.
The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.
WTO & Trade Issues - Legal and Ethical Issues in International Marketing.pptxDiksha Vashisht
Making the leap into overseas marketing involves more than just identifying a new market and going after it. The process requires plenty of foresight and local knowledge if the pitfalls of legal and cultural issues are to be avoided. Linguistic and cultural differences, shifting political systems, and governmental protections for home-grown brands will all have to be planned for and dealt with first.
WTO & Trade Issues - International Trade Environment.pptxDiksha Vashisht
To better understand how modern global trade has evolved, it’s important to understand how countries traded with one another historically. Over time, economists have developed theories to explain the mechanisms of global trade.
The main historical theories are called classical and are from the perspective of a country, or country-based.
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxgitagrimston
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
the implicit assumption that what
made it successful in its home market
would be a winning formula in any
other market. However, after almost
a decade in China, Oreo cookies were
not a hit as anticipated, according to
Lorna Davis, in charge of the global
biscuit division at Kraft. And the
team even considered pulling Oreo
out of the Chinese market altogether.
In 2005, Kraft decided to re-
search the Chinese market to under-
stand why the Oreo cookie that was
so successful in most countries had
failed to resonate with the Chinese.
Research showed the Chinese were
not historically big cookie eaters.
According to Davis, Chinese con-
sumers liked the contrast of sweet
and bitter but “they said it was a little
bit too sweet and a little bit too bit-
ter”. Without the emotional attach-
ment of American consumers who
grew up with the cookie, the taste
and shape could be quite alien. In
addition, 72 cents for a pack of 14
Oreos was too expensive for the
value-conscious Chinese.
Kraft’s Chinese division used this
information to formulate a modified
recipe, making the cookie more
chocolatey and the cream less cloy-
ing. Kraft developed 20 prototypes of
reduced-sugar Oreos and tested
them with Chinese consumers before
arriving at a formula that tasted
right. They also introduced different
packages, including smaller packets
for just 29 cents to cater to Chinese
buying habits.
The changes had a positive im-
pact on sales and prompted the com-
pany to ask some basic questions
challenging the core attributes of the
traditional Oreo cookie. Why does an
Oreo have to be black and white?
And why should an Oreo be round?
This line of questioning and an
ambition to capture a greater share
of the Chinese biscuit market led
C KIE
XECUTIVE SUMMARY:
or most of its 100-year existence, Oreo
spurred Kra
markets. W
resenting p
c o n of inO
n March 6, 2012, the fa-
mous cookie brand, Oreo,
celebrated its 100th birth-
day. From humble begin-
nings in a Nabisco bakery in New
York City, Oreo has grown to become
the bestselling cookie brand of the
21st century generating $1.5 billion
in global annual revenues. Currently
owned by Kraft Foods Inc, Oreo is
one of the company’s ...
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxSANSKAR20
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
the implicit assumption that what
made it successful in its home market
would be a winning formula in any
other market. However, after almost
a decade in China, Oreo cookies were
not a hit as anticipated, according to
Lorna Davis, in charge of the global
biscuit division at Kraft. And the
team even considered pulling Oreo
out of the Chinese market altogether.
In 2005, Kraft decided to re-
search the Chinese market to under-
stand why the Oreo cookie that was
so successful in most countries had
failed to resonate with the Chinese.
Research showed the Chinese were
not historically big cookie eaters.
According to Davis, Chinese con-
sumers liked the contrast of sweet
and bitter but “they said it was a little
bit too sweet and a little bit too bit-
ter”. Without the emotional attach-
ment of American consumers who
grew up with the cookie, the taste
and shape could be quite alien. In
addition, 72 cents for a pack of 14
Oreos was too expensive for the
value-conscious Chinese.
Kraft’s Chinese division used this
information to formulate a modified
recipe, making the cookie more
chocolatey and the cream less cloy-
ing. Kraft developed 20 prototypes of
reduced-sugar Oreos and tested
them with Chinese consumers before
arriving at a formula that tasted
right. They also introduced different
packages, including smaller packets
for just 29 cents to cater to Chinese
buying habits.
The changes had a positive im-
pact on sales and prompted the com-
pany to ask some basic questions
challenging the core attributes of the
traditional Oreo cookie. Why does an
Oreo have to be black and white?
And why should an Oreo be round?
This line of questioning and an
ambition to capture a greater share
of the Chinese biscuit market led
C KIE
XECUTIVE SUMMARY:
or most of its 100-year existence, Oreo
spurred Kra
markets. W
resenting p
c o n of inO
n March 6, 2012, the fa-
mous cookie brand, Oreo,
celebrated its 100th birth-
day. From humble begin-
nings in a Nabisco bakery in New
York City, Oreo has grown to become
the bestselling cookie brand of the
21st century generating $1.5 billion
in global annual revenues. Currently
owned by Kraft Foods Inc, Oreo is
one of the company’s ...
This document provides information about Uncle Chips, a brand of potato chips marketed in India. It discusses the company profile of Uncle Chips, including its history, brand advantage, and acquisition by Frito-Lay India in 2000. It also provides a brief overview of PepsiCo, the parent company of Frito-Lay, including its portfolio of food and beverage brands, operations in India, partnerships with farmers, efforts in water conservation and the environment, employment practices, and commitment to performance with purpose.
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
The document discusses the history and success of Oreo cookies. It notes that Oreos were first developed in 1912 by Nabisco and have since become the best-selling cookie worldwide, with $1.5 billion in annual revenues. Oreos are now enjoyed in over 100 countries and have partnered with many food companies. The document also discusses Oreos' main competitors and how their widespread availability and emotional appeal have allowed them to maintain a strong market position for over 100 years.
KENTUCKY FRIED CHICKEN CASE STUDY OF KFC JospehStull43
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the 1990s, ot ...
Karl Aussia academic brief: coffee brand building researchKarl Aussia
Select edits from a recent research project used to inform a hypothetical student brief along for teaching brand building including new product development (NPD) and activation.
Students are asked to evaluate and utilise this research into the current coffee sector before proceeding to create draft strategies to help achieve our hypothetical coffee brand (Brand X) to achieve their vision - bringing it to life by creating a brand strategy – creative platform, creative brief and integrated communications approach that can include activation concepts:
Created by Karl Aussia | creativeunion.net
Starbucks began in 1971 with a single store in Seattle's Pike Place Market. After Howard Schultz joined in 1982, he helped grow Starbucks into a global coffeehouse brand. Starbucks now has over 20,000 locations worldwide serving handcrafted coffee, tea and food. The document outlines Starbucks' history, growth strategy, brands, locations, financials and a SWOT analysis. It traces Starbucks' evolution from a small coffee bean roaster into the leading specialty coffee retailer through strategic acquisitions and international expansion.
Folgers faces a challenge in appealing to younger consumers who have more sophisticated tastes in coffee. While Folgers maintains its iconic brand image, millennials want coffee that aligns with their values and provides a rich taste experience. To reach these consumers, the document recommends that Folgers leverage its heritage and history by launching a new brand called Pioneer Steam Coffee that connects to ideals of American ruggedness and individualism. A strategy of craft-focused packaging, user-generated social media content around outdoor exploration, and promoting U.S. manufacturing could help position Pioneer Steam Coffee as an authentic yet premium brand that resonates with millennials.
This document summarizes the marketing strategies of Coca-Cola. It discusses Coca-Cola's evolution since 1886, their expansion into new markets globally to find new opportunities. It describes Coca-Cola's iconic logo designed in 1885 and their universal marketing strategy focused on acceptability, affordability and availability. Coca-Cola has built one of the largest distribution networks in the world to ensure their products are ubiquitous. Their global advertising emphasizes youth and energy through memorable slogans to gain social acceptance.
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
Advertising Project I did during my Sophomore Year at Ithaca College. The client was Eight O’Clock coffee and the target market was professional women.
As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally.
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
Coca cola company profile by arun francoArun Franco
This document provides an overview of The Coca-Cola Company. It discusses the company's history, vision, mission, values, leadership, product line, market share in India, competitors like PepsiCo, strengths, weaknesses, opportunities, threats, and advertisement strategies. The Coca-Cola Company was incorporated in 1892 and has grown to serve over 500 brands across over 200 countries. Its vision is to bring quality beverage brands to the world while being responsible citizens and creating shared value for all stakeholders.
This document appears to be a quiz about the food magazine Lucky Peach. It provides 5 multiple choice questions about different issues of the magazine, including topics like pho (Issue 19), breakfast cereal packaging (Issue 17), and street food (Issue 10). It then provides the answers to the 5 questions.
The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.
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WTO & Trade Issues - Legal and Ethical Issues in International Marketing.pptxDiksha Vashisht
Making the leap into overseas marketing involves more than just identifying a new market and going after it. The process requires plenty of foresight and local knowledge if the pitfalls of legal and cultural issues are to be avoided. Linguistic and cultural differences, shifting political systems, and governmental protections for home-grown brands will all have to be planned for and dealt with first.
WTO & Trade Issues - International Trade Environment.pptxDiksha Vashisht
To better understand how modern global trade has evolved, it’s important to understand how countries traded with one another historically. Over time, economists have developed theories to explain the mechanisms of global trade.
The main historical theories are called classical and are from the perspective of a country, or country-based.
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Communication is the basis of promotional activities. Companies attempt to convey product information to potential customers. Promotion involves marketing efforts that inform, remind and persuade customers. Product or service promotion is carried through communication and certain tools are adopted for this:
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International product life cycle discusses the consumption pattern of the product in many countries. This concept explains that the products pass through several stages of the product life cycle.
The, product is innovated in country, usually a developed country, to satisfy the needs of the consumers.
The innovator country wants to exploit the technological breakthrough and start marketing the products in foreign country.
WTO & Trade Issues - International Pricing.pptxDiksha Vashisht
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WTO & Trade Issues - International Marketing Introduction.pptxDiksha Vashisht
International Marketing is the application of marketing principles by industries in one or more than one country
International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally
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WTO & Trade Issues - International Financial Institutions.pptxDiksha Vashisht
The International Monetary Fund (IMF) is an international organization that promotes global economic growth and financial stability, encourages international trade, and reduces poverty. Quotas of member countries are a key determinant of the voting power in IMF decisions.
Votes comprise one vote per 100,000 special drawing right (SDR) of quota plus basic votes. SDRS are an international type of monetary reserve currency created by the IMF as a supplement to the existing money reserves of member countries.
Foreign Trade Policy is a set of guidelines and instructions established by the DGFT in matters related to the import and export of goods in India. The Government of India, Ministry of Commerce and Industry announces Export Import Policy every five years.
Exporting marketing is the practice by which a company sells products or services to a foreign country. Products are produced or distributed from the company's home country to buyers in international locations. Hereby a company markets the products/services in international locations
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Retailer’s Classification on the basics of Operational Structure.pptxDiksha Vashisht
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A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. Think of service blueprints as a part two to customer journey maps.
Since 1890, Dressed in white outfit and traditional Gandhi Cap, Mumbai Army of 5,000 Dabbawalas fulfilling the hunger of almost 200,000 Mumbaikar with .
Globalization has given impetus of international trade which is increasing by the day. International trade involves multiple agencies, transportation agents, carriers as well as Customs and Banks etc of the two countries involved in trade.
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International Trade Logistics - Type of Duties.pptxDiksha Vashisht
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International Trade Logistics - Documentation.pptxDiksha Vashisht
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
2. Example Of Product Extension
(COLGATE)
COLGATE TOOTH PASTE & BRUSHES
COMPELEMENTARY PRODUCT
WORLDWIDE USAGE
WITHOUT CHANING COMMUNICATION &
PRODUCT
BASIC AGENDA OF COLGATE IS SECURE THE OARL
HEALTH OF THE WORLD
IT’S A THIRD LARGEST SUCCESSFUL IN ORAL CARE
MARKET
3. Example Of Product Extension
(LEVI’S TAILORED CLASSICS)
Introduced in 1980 tailored classic they already owned a large
market share of their target market
so they wanted to enter into new market to sustain their high
growth rate.
their brand was heavily associated with a casual, rugged &
outdoor lifestyle
Levi’s new product line conflicted with their core identity & fail
to catch up on.
Customer trusted Levi's to produce durable clothing (denim)
that’s why people not trust them to produce high end of
tailored suits
4. Example of Product Adaption
(LAYS)
COUNTRY BRAND CUSTOM FLAVORS
Australia SMITH’S Vegemite(popular after Australian bread
spread)
Brazil ELMA’S Traditional Brazilin Cheese
China LAY’S Numb & Spicy hot pot
India LAY’S Magic masala(combination of Indian spicy, sour,
sour, hot tastes)
Mexico SABRITAS Abobadas
Spain LAY’S Pawns, garlic, chili flavour
Russia LAY’S Red caviar, crab flavoured, pickled cucumber
flavour
5. Example of Product Adaption
(MC DONALD’S)
PRODUCT EXAMPLE Mc DONALD’S
Consumer need satisfied Fast-food
Product strategy Adaptation Add local
products to range
MARKET CONDITION Drawn criticism & lawsuits
for promoting obesity .
Got ban in many countries
for advertisement of fast
food
Mc Donald's initiative To become friendly &
healthy food restaurants.
6. Example of Product
extension communication
adaption (APPLE)
PRODUCT EXAMPLE iPod
Consumer need satisfied Music soundtracks
Product extension worldwide
MARKET CONDITION Apple is now dominant
leader on mp3 player market
(900million songs were sold
out through iTunes music
stores)
8. Example of Product Adaption
(KFC)
• KFC in Japan reflects the local preference for dark meat
over white meat, and serves rice bowls and bento boxes
familiar to Japanese consumers
• KFC restaurants in China have much larger eating areas.
The kitchens are also larger to allow for more extensive
and localized menu items, such as rice dishes, soy milk
drinks, egg tarts, and youtiao fried dough sticks.
• The KFC Russia menu is largely familiar to Americans with
a couple of quirks, such as oatmeal on the breakfast menu
and draft beer on the drinks menu.
• KFC Philippines has a number of menu items that will
either absolutely horrify you or that will make your mouth
water. Maybe both. In 2015, they did a promotion on the
Double Down Dog, a cheese-filled hot dog smothered in
more cheese and set in a "bun" made of a fried chicken
patty.
9. Example of Product Adaption
(OREO)
• In 1996 in China the company launched a clone of the
American version with little success. The problem? Too
much contrast between the sweet cream and the bitter
cookie. If you didn’t grow up with Oreos, it can be weird-
tasting.
• Chinese division of Kraft of rethinking what the essence
of an Oreo really is. They made it less sugary and it
started to sell.
They continued to expand ideas by asking questions:
Why should it be black and white?
• Oreo with green tea filling
• Oreo divided between mango and orange flavor.
Why should an Oreo be round?
• Developed Oreos shaped like straws and others shaped
like a long rectangular Oreo wafer.
10. Example of Product Invention
(Blue Bottle Coffee)
•For attempting to upend Starbucks’ market domination by
choosing quality over quantity, with no compromises.
•Model Californian James Freeman -- freelance musician
and coffee fanatic. He vowed to make, serve and sell only
real, fresh-roasted coffee, serving his first cups of Blue
Bottle out of a kiosk in 2005.
•What they’ve built? Arguably the most recognizable cup in
San Francisco’s coffee-congested culture. The now bi-
coastal Oakland-based roasters bleed their beans no more
than 48 hours after roasting. Raising $25.75 million in
January this year from an eclectic group of investors
including Google Ventures and Tony Hawk (on top of $19.7
million raised in 2012)
11. Example of Product Adaptation and Communication
Extension
(BRITISH PETROLEUM)
• BP Progressive and profitable – Moving to
new and profitable sources of energy for
the future
• BP Business Alternative Energy sources –
Developing more efficient and alternative
forms of energy to move you ahead
• BP beyond Petroleum- Investing for a
greener future
• BP Quality – BP focusses on safety and
operational excellence