This document discusses how to increase brand recognition internationally through global micro-branding using Web 2.0 technology. It recommends being unique and consistently delivering your "one great thing" to generate emotional connections with customers. It advocates using free Web 2.0 tools like blogs, social networks and videos to establish a global network and contribute value. By playing creatively within the new rules of Web 2.0, businesses can become "micro-multinationals" and accelerate their growth without leaving home.

1. THANK-YOU in advance for your time and attention….

2. Global Micro-branding… How to increase brand recognition internationally…

3. Global = using Web 2.0 technology to reach the world… Micro = small personal initiatives Branding = contribute meaning for the masses

4. Global Micro-branding:

5. “ Are you REALLY thriving?” … or simply making a living?

6. Are you unique?

7. Does your business and brand reflect your uniqueness?

8. Why? Uniqueness = The Emotional Connection

10. If not unique then ….. WHY BOTHER? Just stay in bed…

12. Branding: it’s about emotion and meaning , not marketing!

13. Meaning generates a UNIQUE gravitational effect… Follow-up by generating AMAZING customer experiences …

14. Amazing brands start here: one great thing

15. Your job: consistently deliver your one great thing.

16. fusedlogic: Our one great thing….. We accelerate business leaders….

17. New business model Web2.0 = we are the machine… And we means the global connected community…

18. WEB 1.0 – content generated by media and corporations to influence the individual… WEB 2.0 – content generated by the individual, community that influence corporations and the world at large…

19. Global Micro-branding: Web 2.0 = TOOLS - blogging, social networking, tagging, peers sharing video and pictures, wikis, bots, search, …and much, much, more… www.fusedlogic.blogspot.com

20. Use WEB2.0 tools to establish a global network… contribute openly and in a unique way that adds value…

21. acceleration moment: Play in a game and by rules that not everyone understands… …… .. yet.

22. Global micro-branding: low barrier of entry… … most of the technology is FREE.

23. Micro-branding Examples Hugh Mcleod – www.gapingvoid.com

24. Stormhoek:

29. blogging delivers five-fold increase in stormhoek sales in less than two years?

32. Be unique One great thing Create amazing experiences Use Web 2.0 tools to establish global network Be creative and add value

33. acceleration moment: Close your eyes and consider the old way of doing things versus… Becoming a micro-multinational with a strong global network that generates opportunity helping you to THRIVE before you leave your house…

34. Web 2.0 Tools: www.xing.com www.blogtalkradio.com www.myspace.com www.technorati.com www.youtube.com http://www.linkedin.com/ www.helium.com www.tagcloud.com www.feedburner.com http://www.squidoo.com/fusedlogic/ http://www.flickr.com/photos/schwabe35/

35. WHAT WE DO: You have a business need, problem or challenge. We generate a rare idea and implement the solution. Outcome: YOU ACCELERATE. Our Aspiration: improve your results by a factor of 10. Our GUARANTEE : We won’t stop until you’ve hit your target…

36. Engagement Outcome: Acceleration!

37. THANK-YOU for your time and attention….