Global megatrends--demographics, technological change, economic shifts in Asia, climate change and resource scarcity, and rapid urbanization--are known to be changing our world. But the collisions between these forces, although less obvious, are just as inevitable, and they can reveal hidden challenges and opportunities. Coming soon are the global Sahara, the supercompetitive city, the pop-up enterprise, global women rising, and dozens of other megatrend cross-currents, including some in your industry.
Most of us are experts in our respective industries, but how do you become an expert in what the consumer wants? Jack Sanders, president and CEO-elect of Sonoco, will discuss Sonoco’s work to satisfy its customers using consumer insight research, and how this was successful in a recent collaboration with Pepperidge Farm on the brand’s popular Baked Naturals® Cracker Chip snack.
his guide provides tips on how to effectively use communications in China to support your business expansion and maximize opportunities in this dynamic business environment.
Produced by Upstream Asia (www.upstreamasia.com)
You can see the online version of this guide at http://2008.upstreamasia.com
Don Meredith • Lincoln Financial Advisors Corp.
- The Millennial obsession by David Wismer
- Global decline in oil prices leads to “Fracklog”
- VIX ETFs not right for investors by Tom McClellan
- A generational shift in target marketing (Bryce Winkel, Transamerica Financial Advisors Inc.)
Global Marketing Campaign Strategy and DevelopmentSimon Hjorth
**Going global and staying local**
As global brands strengthen and the competition for the consumer’s attention intensifies, it’s more important than ever for companies to create effective global campaigns – but there are already questions worth asking:
- What‘s the most effective way to approach a global campaign?
- Are the best campaigns the same all over the world or localized to some degree?
- What strategic and practical considerations need to be made when executing global campaigns?
Get the perspective in this white paper.
Preparing to lead our students cap - feb2017Leahcim Semaj
"Preparing to Lead Our Students to a World We Have Never Seen"
Dr. Leahcim Semaj
www.ABOVEORBEYOND.COM
CAREER ADVANVEMENT PROGRAMME
Staff Development & Planning Retreat
Holiday Inn Resort
Montego Bay, St. James
February 2-5, 2017
Most of us are experts in our respective industries, but how do you become an expert in what the consumer wants? Jack Sanders, president and CEO-elect of Sonoco, will discuss Sonoco’s work to satisfy its customers using consumer insight research, and how this was successful in a recent collaboration with Pepperidge Farm on the brand’s popular Baked Naturals® Cracker Chip snack.
his guide provides tips on how to effectively use communications in China to support your business expansion and maximize opportunities in this dynamic business environment.
Produced by Upstream Asia (www.upstreamasia.com)
You can see the online version of this guide at http://2008.upstreamasia.com
Don Meredith • Lincoln Financial Advisors Corp.
- The Millennial obsession by David Wismer
- Global decline in oil prices leads to “Fracklog”
- VIX ETFs not right for investors by Tom McClellan
- A generational shift in target marketing (Bryce Winkel, Transamerica Financial Advisors Inc.)
Global Marketing Campaign Strategy and DevelopmentSimon Hjorth
**Going global and staying local**
As global brands strengthen and the competition for the consumer’s attention intensifies, it’s more important than ever for companies to create effective global campaigns – but there are already questions worth asking:
- What‘s the most effective way to approach a global campaign?
- Are the best campaigns the same all over the world or localized to some degree?
- What strategic and practical considerations need to be made when executing global campaigns?
Get the perspective in this white paper.
Preparing to lead our students cap - feb2017Leahcim Semaj
"Preparing to Lead Our Students to a World We Have Never Seen"
Dr. Leahcim Semaj
www.ABOVEORBEYOND.COM
CAREER ADVANVEMENT PROGRAMME
Staff Development & Planning Retreat
Holiday Inn Resort
Montego Bay, St. James
February 2-5, 2017
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
This presentation is made for the students of B.A. (H) economics, sem 6. This is from chapter 6 written by Abhijit Vinayak Banarjee, Roland Benabou and Dilip Mookerjee, in the book Understanding Poverty, Oxford University Press, 2006.
This is a licensed material.
http://creativecommons.org/licenses/by-nc-sa/4.0/
In the Business Perspectives for Emerging Markets 2012-2017 Report from GIA, 431 large and mid-sized companies reveal their true goals and intentions. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
1. 70% say they want to gain a foothold for long term success
2. 51% say they were keen to gain global market share
3. 4 out of 10 have followed their customers to Emerging Markets
4. A third are looking for growth outside established markets with lackluster growth and profits
5. 1 out of 4 are keen to diversify their risks, as well as tap into short to medium term profits and growth
6. Only 17% said it was to lower supply costs
Many still favor BRIC countries as their top focus between 2012 and 2017, with similar emphasis on individual markets across 10 industries.
However, 91% admit to wanting to have done things differently in their Emerging Market strategies. The main regrets are not adapting more to local conditions, not entering sooner and not acquiring better market intelligence.
Over half say that information on Emerging Markets is not readily available in their organizations, with three out of four doubting the accuracy and completeness of the information that they do have.
Download the Business Perspectives for Emerging Markets 2012-2017 Report (Global Results) from GIA, to find out how companies say they will tackle Emerging Markets and what they see as the success factors and threats for their individual industries. The wide ranging Emerging Markets survey covered questions such as:
- How do you define Emerging Markets in your company?
- Which are the top Emerging Markets for your industry over the next five years?
- What key factors will determine whether foreign companies succeed in Emerging Markets?
- What are the biggest threats to succeeding in Emerging Markets?
- What are your company’s main reasons for investing in Emerging Markets?
- What share of your company’s global revenue do you expect to come from Emerging Markets?
- Which one aspect of your Emerging Markets strategy would you go back and change if you could?
Industries covered include: Manufacturing & Industrial; Telecommunication, Technology & Media; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.
Presentation on Transnational Corportations in referance to the Contemporary basic needs. The position of the WFTU.
The role of the international trade union movement
Study to understand the management strategies of new multinationals from the ...Charm Rammandala
The purpose of this study is to understand how the emerging multinational companies from emerging economies such as BRIC countries, Middle East and developing countries like Thailand and Malaysia challenging the traditional multinational companies who have strong roots to developed countries. Using various strategies and business models such as alliances, joint ventures and in some cases wholly owned subsidiaries, newly emerging multinationals have made their presence felt in the world market. This study will take an in-depth look in to the management strategies in place to overcome the barriers and accelerate the growth.
Globalization and Structural Shifts in the Developed World – from Industriali...Economic Policy Dialogue
Globalization has changed the developed world structurally from industrial to de-industrialization to post-industrial economies. Present commentary intrigues a connection between the global-penetration and stages of industrial activity and then explores the resultant outcomes relating to the social, economic, political, and foreign influence. It establishes from a list of evolving factors that how the shifts in these economies from industrial to de-industrialization and post-industrial phases are not a result of mere organic economic progression; these are shaped by the conscious actions of the national and international players. Cheaper goods and services in exchange of income, employment and domestic economies raise a question mark on the trade-off led by the liberalized globalization.
How multinational businesses can keep up with the new global consumer.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
This presentation is made for the students of B.A. (H) economics, sem 6. This is from chapter 6 written by Abhijit Vinayak Banarjee, Roland Benabou and Dilip Mookerjee, in the book Understanding Poverty, Oxford University Press, 2006.
This is a licensed material.
http://creativecommons.org/licenses/by-nc-sa/4.0/
In the Business Perspectives for Emerging Markets 2012-2017 Report from GIA, 431 large and mid-sized companies reveal their true goals and intentions. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
1. 70% say they want to gain a foothold for long term success
2. 51% say they were keen to gain global market share
3. 4 out of 10 have followed their customers to Emerging Markets
4. A third are looking for growth outside established markets with lackluster growth and profits
5. 1 out of 4 are keen to diversify their risks, as well as tap into short to medium term profits and growth
6. Only 17% said it was to lower supply costs
Many still favor BRIC countries as their top focus between 2012 and 2017, with similar emphasis on individual markets across 10 industries.
However, 91% admit to wanting to have done things differently in their Emerging Market strategies. The main regrets are not adapting more to local conditions, not entering sooner and not acquiring better market intelligence.
Over half say that information on Emerging Markets is not readily available in their organizations, with three out of four doubting the accuracy and completeness of the information that they do have.
Download the Business Perspectives for Emerging Markets 2012-2017 Report (Global Results) from GIA, to find out how companies say they will tackle Emerging Markets and what they see as the success factors and threats for their individual industries. The wide ranging Emerging Markets survey covered questions such as:
- How do you define Emerging Markets in your company?
- Which are the top Emerging Markets for your industry over the next five years?
- What key factors will determine whether foreign companies succeed in Emerging Markets?
- What are the biggest threats to succeeding in Emerging Markets?
- What are your company’s main reasons for investing in Emerging Markets?
- What share of your company’s global revenue do you expect to come from Emerging Markets?
- Which one aspect of your Emerging Markets strategy would you go back and change if you could?
Industries covered include: Manufacturing & Industrial; Telecommunication, Technology & Media; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.
Presentation on Transnational Corportations in referance to the Contemporary basic needs. The position of the WFTU.
The role of the international trade union movement
Study to understand the management strategies of new multinationals from the ...Charm Rammandala
The purpose of this study is to understand how the emerging multinational companies from emerging economies such as BRIC countries, Middle East and developing countries like Thailand and Malaysia challenging the traditional multinational companies who have strong roots to developed countries. Using various strategies and business models such as alliances, joint ventures and in some cases wholly owned subsidiaries, newly emerging multinationals have made their presence felt in the world market. This study will take an in-depth look in to the management strategies in place to overcome the barriers and accelerate the growth.
Globalization and Structural Shifts in the Developed World – from Industriali...Economic Policy Dialogue
Globalization has changed the developed world structurally from industrial to de-industrialization to post-industrial economies. Present commentary intrigues a connection between the global-penetration and stages of industrial activity and then explores the resultant outcomes relating to the social, economic, political, and foreign influence. It establishes from a list of evolving factors that how the shifts in these economies from industrial to de-industrialization and post-industrial phases are not a result of mere organic economic progression; these are shaped by the conscious actions of the national and international players. Cheaper goods and services in exchange of income, employment and domestic economies raise a question mark on the trade-off led by the liberalized globalization.
How multinational businesses can keep up with the new global consumer.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Organizational Change and Stress ManagementSource Jeff Moore.docxalfred4lewis58146
Organizational Change and Stress Management
Source: Jeff Moore/Splash News/Newscom.
Photo: Cadbury workers protesting at Westminster.
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
Charles Darwin
Learning Objectives
After studying this chapter, you should be able to:
1. Identify forces that act as stimulants to change, and contrast planned and unplanned change.
2. Describe the sources of resistance to change.
3. Compare the four main approaches to managing organizational change.
4. Demonstrate two ways of creating a culture for change.
5. Define stress, and identify its potential sources.
6. Identify the consequences of stress.
7. Contrast the individual and organizational approaches to managing stress.
Access a host of interactive learning aids to help strengthen your understanding of the chapter concepts atwww.mymanagementlab.com.
Sweet Changes at Cadbury?
Hostile takeovers are never easy, especially for those in the company being acquired. But some takeovers are more hostile than others. Kraft’s acquisition of Cadbury is a case in point. After its initial offer to acquire the UK confectioner was deemed “derisory,” Kraft sweetened the deal, and Cadbury’s CEO declared it “good value for Cadbury shareholders.” Cadbury managers and employees, however, continue to have difficulty adjusting to the change.
One problem was the way Kraft handled the acquisition. Shortly after signing the deal, Kraft reneged on its pledge to keep Cadbury’s Somerdale, England, plant open. The British, infuriated, demanded that Kraft CEO Irene Rosenfeld appear before Parliament. Rosenfeld refused, saying, it “was not the best use of my personal time.” Members of Parliament, in turn, threatened to bring charges of contempt. Rosenfeld retorted: “The continued assault has been somewhat surprising.”
The public relations aspect of the plant closing will probably blow over with time. However, a deeper and potentially more serious issue is the difference in cultures between the two organizations.
Kraft, by far the larger, is known for its formal and relatively hierarchical culture. Its meetings tend to be lengthy, with most decisions requiring the approval of top-level executives.
Cadbury was known for its more informal and more egalitarian culture. Its former CEO was often seen on the shop floor talking informally with workers. Its managers felt they were given the autonomy to be creative. Its marketing team won awards for producing the “Cadbury Gorilla” ad (available on YouTube).
Some employees who had been part of Cadbury have complained of Kraft’s “Orwellian” management. Cadbury managers complain that Kraft “runs the show with military precision ... directives or proposals pass through a hierarchy of layers.” Says another anonymous manager: “That more entrepreneurial side of things got quashed because there are so many more layers of input and discussion.” And according to a former employee, “Cadbu.
Kevin Lynch on Innovation at IPAC Annual Conference August 20 2012Shahab Khan
“THE NEW GLOBAL REALITY: YOU WANT TO BE
COMPETITIVE, YOU BETTER BE INNOVATIVE!”
by
The Honourable Kevin G. Lynch
Vice-Chair, BMO Financial Group
to
Institute of Public Administration of Canada
L'Institut d'administration publique du Canada
64th Annual Conference
St. John’s Newfoundland
August 20, 2012
Olumide Adedeji Ibikunle - The 2016 Peter Drucker ChallengeOlumide Ibikunle
Article addresses the relevance and contributions of 'New Entrepreneurs' to Business and Modern Society. My entry for the 2016 Peter F. Drucker Challenge.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
An Conghui, president of Zhejiang Geely Holding Group and CEO of Geely Auto Group, explains the future of flying cars and the value of an international brand.
For Greg Lehmkuhl, president and CEO of Lineage Logistics, temperature-controlled supply chains for perishables are one of the world’s next great platforms.
As more and more companies in a range of industries adopt machine learning and more advanced AI algorithms, the ability to provide understandable explanations for different stakeholders becomes critical. If people don’t know why an AI system made a decision, they may not trust the outcome.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
When Megatrends Collide
1. strategy+business
ISSUE 78 SPRING 2015
REPRINT 00309
BY DAVID LANCEFIELD, ROBERT VAUGHAN,
AND RICHARD BOXSHALL
When Megatrends Collide
How to prepare for the inevitable interactions between
global forces and stay ahead of the competition.
3. IllustrationbyNils-PetterEkwall
McDonald’s was one of the first Western companies to play an active
role in the world’s emerging markets. It opened a franchise in
Brazil in 1979, followed by Russia and China in 1990, and India
in 1996. Knowing how tastes in food vary from one region to the
next, the company carefully analyzed each locale and adapted its
menus accordingly. For example, in Muslim countries its meals
are certified halal (permissible under Islamic law); in India, the
Golden Arches serve no beef or pork; and in Brazil, McDonald’s
serves banana-flavored pies.
The restaurant chain was particularly successful in the fastest-
growing emerging market, China, where the menu is similar to
the U.S. version, except that Chinese customers prefer chicken
thighs to breasts. McDonald’s marketing in China revolves
around its image as a quintessential American brand. Many
Chinese people visit McDonald’s for the same reason Westerners
sometimes patronize Chinese restaurants: for the taste of a
faraway culture.
by David Lancefield, Robert Vaughan,
and Richard Boxshall
When Megatrends Collide
How to prepare for the
inevitable interactions
between global forces
and stay ahead of the
competition
featureglobalperspective
2
4. strategy+businessissue78
3
be an attainable status symbol.
In 2004, many Western fast-food brands were
struggling in their home countries, where they faced
highly competitive markets and shifting public food
preferences. So McDonald’s seized the Chinese mar-
ket. The chain put in place subtle variations to its ba-
sic menu, such as locally popular sauces, and adopted
a few tailored innovations, such as take-out windows
for drinks, and of course the McWeddings. The chain
also kept adjusting its offerings to reflect the responses it
observed from its customers. In this way, the company
gained a substantial foothold in the vital China market.
With a clear idea of the interactions among large-
scale trends and how they will play out during the com-
ing years, your company could gain a similarly strong
advantage.
Change and Complexity
Business operates today in a world of accelerating
change. In the United States, it took 76 years half
the population to own a telephone. The smartphone
achieved the same penetration in less than a decade. It
took France 100 years to double the share of its over-60
population within the labor force, from 7 to 14 percent.
China, India, and Brazil will make the same leap in
less than 30 years. Due to the whirlwind pace of global
forces, a phenomenal amount of value can be created or
destroyed more quickly today than at any other point in
history. (See “How to Lead in Ambiguous Times,” by
Ian Bremmer, s+b, Spring 2015.)
In 2013, to shed light on changes in the global
economy, PwC initiated a research project on mega-
trends and their implications for business and govern-
ment leaders. A megatrend is a large-scale pattern or
David Lancefield
david.lancefield@uk.pwc.com
is a partner with PwC based
in London. He leads the firm’s
global and U.K. economics
and policy practice, advising
companies on growth and
governments on reform.
Robert Vaughan
robert.vaughan@uk.pwc.com
is an economist with PwC’s
economics and policy
team based in London.
He has a background in
macroeconomics and
corporate strategy and is
researching megatrends and
the sharing economy.
Richard Boxshall
richard.boxshall@uk.pwc.com
is a senior economist and
consultant with PwC’s strategy
and economics practice. Based
in London, he leads a macro
consulting team specializing
in economic policy and related
matters for central banks and
sovereign wealth funds.
Also contributing to this article
were consulting editor David
Bolchover, researchers Sidhant
Nahta and Mark Gregory, and
PwC strategy specialist Leo
Johnson.
In 2004, when many Western companies were eval-
uating their entry into the Chinese market, McDonald’s
then global marketing officer, Larry Light, called the
country “our number one growth opportunity.” The
brand acquired so much cachet that some people held
weddings in the restaurants. The company also intro-
duced American-style birthday parties, an innovative
move in a country where birthday celebrations were not
previously common. This strategy paid dividends: By
2014, the company had well over 2,000 restaurants in
China, more than 10 times as many as its main rival,
Burger King.
What made McDonald’s persevere in China, and
why did its U.S.-centric marketing approach succeed?
Because its leaders were early to recognize an opportunity
in the interplay between two global megatrends. The first
was the shift in economic power toward Asia. In 2000,
less than 2 percent of global middle-class consumption
occurred in China and India. By 2013, that proportion
had reached almost 10 percent, and it is predicted to
multiply several times by the middle of this century.
The second megatrend involved cultural trans-
formation stemming from demographic change. The
prevalence of smaller families under China’s one-child-
per-family policy, which has been in place since 1979,
has led to a stronger emphasis on children’s well-being.
Together, these two trends suggested that a huge
number of Chinese citizens would gain a noteworthy
(albeit small by Western standards) increase in their
discretionary income. With relatively few children
to spend it on, and more opportunities to learn about
cultures outside China, they would aspire to the life-
style of their traditionally more affluent Western coun-
terparts. Well-known Western brands would suddenly
featureglobalperspective
3
5. 4
movement that has a major, long-lasting impact on
business and society. (See “A Brief History of Megatrend
Thinking,” page 7.) Our goals were to tap into people’s
natural curiosity about external factors, to broaden and
deepen the resulting conversation; and to translate the
general understanding of megatrends into a more prac-
tical framework that companies could use to seek op-
portunities and reduce risks.
The megatrends framework can help any private-
or public-sector leader think more clearly about com-
plex external trends, and help develop an ordered, pru-
dent, and proactive strategy for facing them. Its basic
building blocks are five historical patterns active in the
world today that have left their mark on all aspects of
the world’s economic and social fabric.
1. Demographic and social change: the combination
of greater life expectancy, declining birthrates in many
parts of the world, and unprecedented rates of human
migration, accompanied by a gradual increase in the
status of women and greater ethnic and social diversity
within most countries.
2. Shifts in global economic power: in particular, the
much-noted expansion of prosperity in emerging econo-
mies at faster rates than in the industrialized world,
leading to momentous changes in consumption patterns
and a rebalancing of international relations.
3. Rapid urbanization: the massive expansion of cit-
ies around the world, through a combination of migra-
tion and childbirth, with major implications for infra-
structure, land use, traffic, employment, quality of life,
and culture.
4. Climate change and resource scarcity: the rapidly
increasing demand for energy, food, and water, in a fi-
nite world with limited natural resources and even more
limited capacity for carbon dioxide and a wide variety
of other effluents.
5. Technological breakthroughs: the transforma-
tion of business and everyday life through the develop-
ment and use of new kinds of digitally enabled innova-
tions in fields such as biotechnology, nanotechnology,
fabrication (including 3D printing), cloud computing,
and the Internet of Things.
Each megatrend has already happened to some ex-
tent. The aging of Western populations, the migration
of economic activity toward Asia, the explosive growth
of cities around the world, the depletion of forests and
fisheries, and the continued march forward of high
technology are already part of our experience. This
means that they are also destined to interact. They will
not just coincide; they will collide, with disruptive or
transformative changes rippling out into nearly every
industry around the world.
The exhibit on the next page shows just 10 of the
collisions that we foresee, one for every pair of mega-
trends. Dozens, maybe hundreds, more are possible. By
looking proactively for collisions that will affect your
industry, you can anticipate challenges and opportuni-
ties coming down the road, most of which are unseen
by your competitors. You can use the collisions as start-
ing points for rethinking your strategies. You can de-
velop scenarios for how the collisions might affect you;
think about the parts of your business that will be most
affected; or consider how your fiercest competitors
would react to the collisions. And then change your pri-
orities accordingly.
These collisions are inevitable in some form, but
the details are often unclear. It’s impossible to predict
exactly how two megatrends will interact. But one thing
A phenomenal amount
of value can be created or
destroyed more quickly
today than at any other
point in history.
featureglobalperspective
4
6. strategy+businessissue78
is certain: The collisions will take us across a threshold
to a world that will be very different from today’s.
Below, we examine four collisions in more detail:
the global Sahara, the pop-up enterprise, supercompeti-
tive cities, and global women rising. Like most of the
collisions, they are just now beginning, and can still be
influenced. If you are a leader in government or a com-
pany, you still have time to build the necessary strate-
gies and capabilities for a robust and effective response.
The Global Sahara
Water scarcity is fast becoming one of the most crucial
challenges of our time. This is a direct result of a colli-
sion between two megatrends: shifts in global economic
power, and climate change and resource scarcity. The
economic growth of emerging markets has multiplied
the demand for fresh water. As communities become
wealthier, they use more water for sanitation, they use
more water-intensive industrial products, and they eat
more meat. A pound of beef can require 20 to 50 times
the water needed to produce a pound of potatoes or ba-
nanas, because of the large amounts of water consumed
by cattle and the grass they graze on. Merely to feed
larger and wealthier populations, a near-doubling of wa-
ter for irrigation has been projected in many places.
This collision, compounded by the effects of cli-
mate change, is already limiting the ready supply of
water around the globe. Currently more than a billion
people live in areas where water scarcity is an issue, and
a further 500 million people are swiftly approaching the
same predicament. Another 1.6 billion people, or almost
one-quarter of the world’s population, live in countries
that lack the infrastructure to transport water from riv-
ers and aquifers. Even small increases in global tempera-
tures could further constrain water availability. Among
the regions at greatest immediate risk are northern
India, the Amazon basin, major parts of China, and
much of California.
Water scarcity is not just a local problem. Failure to
manage water use will ripple around the world—hence
the name global Sahara. The consequences will include
increased political tension over access to strategic water
resources, which is already a major source of instabil-
ity and conflict in regions such as the Middle East. A
DEMOGRAPHIC AND
SOCIAL CHANGE
SHIFTS IN GLOBAL
ECONOMIC POWER
RAPID
URBANIZATION
Exhibit: Five Megatrends in 10 Collisions
These collisions are a representative sample. Many other collisions might occur, with great impact on just about
every industry and government. As a brainstorming exercise, your own leadership team could try to fill in each section
with collisions that will affect your industry and competitive environment.
Global Women Rising: One billion women from emerging nations become an international economic force
Cities of Pensioners: Aging populations reach a critical mass, posing new infrastructural challenges for urban areasHealthcare Resourcefulness:
Medical innovation must accelerate to serve people living longer, more productive lives under more constrained environmental conditions
Generation “I”: A new group of tech-savvy consumers spark an immersive, interconnected, and individualized cultural milieu
Governance without Borders: Cities and regions begin to overtake nations as relevant units for economic and political development
The Global Sahara: Widespread water scarcity leads to global insecurity, conflict, and innovation
The Pop-Up Enterprise: Industries reorient themselves around short-term networks designed to solve specific tasks
Supercompetitive Cities: Urban areas accelerate innovation to cope with scarce resources and to seek (what does this mean?)high-caliber residents
One-on-One Retail: Urban merchants use micro-manufacturing, aggregation platforms, and the Internet of Things to offer highly tailored and
customized products and services
The Sharing Economy: Digital platforms enable collective use of more and more assets and resources
SHIFTS IN GLOBAL
ECONOMIC POWER
Global Women Rising: One
billion women from
emerging nations become
an international economic
force
The Pop-Up Enterprise:
Industries reorient
themselves around
short-term networks
designed to solve specific
tasks
DEMOGRAPHIC AND
SOCIAL CHANGE
Generation “I”: A new group
of tech-savvy consumers
spark an immersive,
interconnected, and
individualized cultural
milieu
RAPID
URBANIZATION
Cities of Pensioners:
Aging populations reach
a critical mass, posing
new infrastructural
challenges for urban
areas
Governance without
Borders: Metropolitan
areas and regions
overtake nations as
relevant units for
economic and political
development
One-on-One Retail: Urban
merchants use micro-
manufacturing, aggre-
gation platforms, and the
Internet of Things to offer
highly customized
products and services
CLIMATE CHANGE AND
RESOURCE SCARCITY
Healthcare Resourcefulness:
Medical innovation must
accelerate to serve people
living longer, more
productive lives under
more constrained
environmental conditions
The Global Sahara:
Widespread water scarcity
leads to global insecurity,
conflict, and innovation
Supercompetitive Cities:
Urban areas accelerate
innovation to cope with
scarce resources and to
compete for incoming
residents
The Sharing Economy:
Digital platforms enable
collective use of more and
more assets and
resources
TECHNOLOGICAL
BREAKTHROUGHS
Source: PwC
featureglobalperspective
5
7. 6
drought in 2010 in Russia, for example, precipitated
restrictions on agricultural exports, and the price of
staple grains rose in the Middle East and North Africa
as a consequence. The resulting shortages and spiraling
cost of foodstuffs aggravated the tensions that led to the
Arab Spring. A drought that lasted from 2006 to 2011,
which led to crop failure for 75 percent of Syrian farm-
ers and forced them to migrate to urban cities that were
already experiencing economic instability, was another
cause of the devastating conflict in Syria.
Given projected rates of economic and popula-
tion growth, reducing the overall demand for water
is unlikely. So the already enormous pressure to find
technological and managerial solutions will increase.
We expect to see expanded research and development
of technologies for water extraction (harvesting water
from air), desalination, and water purification. Water
efficiency will be the new energy efficiency. Catchment
systems (to channel rainwater), digital metering, smart
water networks (in which real-time data helps drive wa-
ter flow) and low-water-use toilets and showers will all
be popular. The institutions that manage and regulate
water in local communities could become as influen-
tial and prestigious as energy companies. Arbitrageurs
could make fortunes buying and selling water rights on
spot markets.
Economics will fortify the ecological imperative;
for example, reducing leakage rates by 5 percent and
pipe bursts by 10 percent could save water utilities up to
US$4.6 billion annually. Smart water networks could
account for another $12.5 billion in yearly savings, just
in the United States. Innovation in food pricing, mean-
while, could help arid regions plan their imports and
exports more effectively: The virtual water concept sug-
gests that food should be priced according to the water
needed to produce it. Meanwhile, personal monitors
might help individuals reduce their water footprint.
Some forward-looking investors and private-equity
firms see water management as a genuine growth pros-
pect, and some industrial companies are eager to diver-
sify into water-related products.
As a business leader, you may find it difficult to
ignore the challenges and opportunities of the global
Sahara. Disruptions in water supply could lead to more
volatile prices for the many materials and commodities
that need water to be produced. Companies that rec-
ognize the potential impact of the global Sahara, and
act to handle water more responsibly and efficiently
with the aid of technological innovation, could gain
great first-mover advantage. Among the companies
exploring these techniques is PepsiCo, which uses ap-
proximately 100 billion liters of water annually to make
its drinks and potato snacks. It reduced its water con-
sumption by 14 billion liters in 2012, saving $15 mil-
lion in the process.
The Pop-Up Enterprise
The megatrend of shifts in global economic power has
also combined with technological breakthroughs. One
of the most noteworthy results is the spread of pop-up
companies—businesses that operate for only limited
periods to complete specific tasks, and that reinforce
(and benefit from) a looser, less draconian overall busi-
ness environment. Just a decade ago, starting a business
capable of serving a global market would have required
a major investment and, on average, 50 days of appli-
cation time and paperwork. Today, that average global
wait has shrunk to 25 days, and the overall process is
In the global Sahara,
companies that handle
water more responsibly and
efficiently could gain great
first-mover advantage.
featureglobalperspective
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8. strategy+businessissue78
easier and more straightforward. Advancements in soft-
ware, for example, allow legal contracts to be drawn
up and completed online. National leaders increasing-
ly covet a favorable score on the World Bank’s Doing
Business ranking and similar indexes that track the im-
pediments to free enterprise.
Many pop-up retail stores and restaurants have al-
ready appeared, typically existing for just a few months
and generating sales by creating a sense of urgency and
scarcity, or by aligning with a holiday or special event.
According to the Centre for Economics and Business
Research, these ventures have generated £2.1 billion
(US$3.3 billion) per year in revenues in the U.K., and
those revenues are expected to grow at more than 8 per-
cent per annum over the next few years. Other pop-up
businesses will emerge. Some may focus on launching
new products and licensing them to manufacturers.
Others may provide a training module, an IT installa-
tion, the resolution of a financial problem, or the execu-
tion of a marketing plan. Some pop-up companies may
perform functional tasks that were once handled by in-
house staff or larger outsourcing providers.
The pop-up enterprise would not be possible with-
out digitization. Short-lived restaurants find their cus-
tomers online. Larger companies are flexible enough to
work with them, after years of keeping their data on the
cloud and letting employees telecommute from home.
Micro-production techniques such as 3D printing and
precision engineering are doing away with the need for
many heavy assets, such as factories. And crowdsourc-
ing sites such as Kickstarter enable individuals to raise
millions in funding overnight by inspiring amateur on-
line investors to buy into their ideas. Many of the new
platforms that will enable pop-up enterprises are still in
their infancy, and yet already reach massive numbers
of people. For example, the task outsourcing platform
Elance-oDesk has an online workforce estimated at 10
million people.
The growth of emerging markets also makes pop-
up enterprises more viable, by boosting the supply of
skilled workers. As educational quality and attainment
rise in Africa, Asia, Eastern Europe, and Latin America,
the reservoir of potential recruits will grow in those re-
gions. Should current trends continue, China and India
A Brief History
of Megatrend
Thinking
The scanning of large-scale
trends in order to make sense
of the world’s complexity has a long
history, going back to mythology.
In modern times, the “megatrend”
story starts with Alvin and Heidi
Toffler, who published Future Shock
(Random House) in 1970. They wrote
that civilization was evolving into a
“super-industrial” society, character-
ized by a massive population transfer
away from rural villages toward cities
and knowledge-based work. This
would leave many people disoriented.
The Tofflers also foresaw the onset
of today’s “information overload,” as
they called it.
Around the same time, Royal
Dutch Shell’s Group Planning De-
partment refined a process known
as scenario planning—telling stories
of plausible alternative futures to
enable more robust decisions that
could withstand any future that came
to pass. Shell’s study of the trends
affecting oil supply enabled it to
weather the 1970s energy shortage
crisis more effectively than the rest
of the industry. Pierre Wack, one of
the leaders of that effort, went on to
help Anglo-American PLC, a major
African mining company, develop
scenarios that, in the mid-1980s,
showed South Africa’s business and
political leaders that their apartheid
regime could not be sustained.
John Naisbitt coined the word
megatrends in his 1982 book of the
same name (Warner Books). He an-
ticipated the emergence of a “global
village,” enabled by technology, re-
placing national economies. Like the
Tofflers (and like us), he was struck
by the accelerating pace of change.
“While the shift from an agricultural
society to an industrial society took
100 years, the present restructuring
from an industrial to an informa-
tion society took only two decades,”
he wrote. To Naisbitt, this whirlwind
speed made it essential for decision
makers to become more capable at
sensing the ebb and flow of events
around them.
Many other writers have looked
closely at major trends since then.
Perhaps the most prescient was
Peter Drucker, who articulated the
nature of the emerging knowledge-
based society in his 1989 book The
New Realities (Heinemann). For these
writers, the study of large-scale
trends is a critical managerial capa-
bility: a way of seeing opportunities
and risks more clearly.
featureglobalperspective
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9. 8
will account for 40 percent of young people with a ter-
tiary education in all G20 and Organisation for Eco-
nomic Co-operation and Development countries by
the year 2020, while the United States and European
Union countries combined will contribute just over a
quarter. Emerging economies will also provide much of
the demand for pop-up companies, which can draw in
the full commitment of expatriates without requiring
them to permanently relocate.
Just as the end of the studio system changed the
motion picture industry in the 1960s, the shift to
more flexible, project-by-project enterprises will affect
every aspect of organizational design and corporate fi-
nance. Employers will use recommendation engines to
judge and evaluate staff. Employees will gain stability
through association with staffing platforms that com-
pete for talent by providing good benefits. As compa-
nies become more interdependent, they will compen-
sate each other more creatively. They will do the same
thing Toyota did during the 2008 financial crisis; the
automaker used its clout to borrow money for its sup-
pliers when they could not do so themselves. Your own
company may be able to experiment with pop-ups by
sectioning off a portion of your enterprise with more
fluid rules about contracts and agreements. The easier
it is for you to find these temporary new businesses and
work with them successfully, the more generally capa-
ble your company may become in the future.
Supercompetitive Cities
The year 2008 marked a watershed for civilization. For
the first time in history, the majority of people in the
world resided in cities. An estimated 180,000 people
are added to the number of city residents every day.
The megatrend of rapid urbanization has accelerat-
ed the spread of some social problems such as traffic,
crowding, tensions between rich and poor, difficulties
in raising children, food and water shortages, crime,
and government corruption. But it has also improved
the world’s economic growth, environmental sustain-
ability, and cultural viability. Cities that face their chal-
lenges effectively gain a high quality of life and strong
social networks; they become hubs of prosperity. Cities
that don’t manage themselves well spiral down into so-
cial and economic decline.
A second megatrend, climate change and resource
scarcity, makes high-quality urban governance all the
more important. Cities on coastlines must anticipate
and deal with floods; those in dry areas must worry
about water supply. All of them must build and main-
tain the infrastructure that allows an ever more global
population to gather and survive.
No wonder cities are becoming hubs of success-
ful technological and political innovation. In the past,
city authorities tried to attract businesses through tax
breaks. In the future, their priority will be to attract
and retain the people on whom those businesses de-
pend. They will seek to build more livable cities than
their competitors can offer. Every successful city will
have its own version of the amenities that attract people:
an agreeable and sustainable natural and built environ-
ment, a rich variety of cultural institutions, abundant
opportunities to form social and business relationships
with like-minded people (making the city a good locale
for pop-up businesses), and a financial infrastructure
that supports all this.
Already, the most vibrant cities in the world are in-
viting or building universities, revamping their airports
and train systems, and developing cultural innovations.
To be sure, cities have always done these things, but
there have never been so many in competition with each
other before—if only because humanity has never had
such a large, geographically widespread, cosmopolitan
population. Some lucky city authorities have national
governments that support these efforts. But when it
comes to building quality of life, a national government
is somewhat irrelevant.
Like their counterparts in business, the most suc-
cessful cities will grow through bottom-up collabora-
tion, innovation, and expansion of productivity. They
may use tools like Brickstarter, an idea proposed by the
Finnish innovation fund Sitra. This online platform
would convene citizens in support of public projects—
seeking funding, coordinating investment with citizen
preferences, and helping the projects move forward.
Sitra has suggested the acronym YIMBY (“Yes in My
featureglobalperspective
8
10. strategy+businessissue78
Backyard”) to signify participative, collaborative urban
design.
Other innovations in urban planning and city
management are emerging. The city of Austin, Texas,
has joined with the nonprofit Environmental Defense
Fund and a few companies (Intel, LG Electronics, and
Whirlpool) to create a self-sufficient community—the
Pecan Street Project—with integrated smart houses and
the largest concentration of solar homes in the world.
The Smart Environments Pilot in Manchester, U.K.,
uses a wireless sensor network to gather data about heat,
humidity, noise, and pollution, providing regular up-
dates on air quality for each neighborhood. The data is
accessible online, and used by artists, scientists, technol-
ogists, researchers, and active citizens. Citymart is an
online alternative to ordinary government procurement
practices; local governments post their challenges and
invite outsiders to propose innovative solutions. These
innovations are all based, in part, on the assumption
that online access leads to community transparency,
making governments both more creative and more ac-
countable. As wealth moves to cities, and their popula-
tion becomes more sophisticated, the opportunities for
forward-looking businesses will multiply.
Not all supercompetitive cities are in mature econo-
mies. For example, China has a number of cities seeking
to gain world-class status by encouraging investment,
innovation, and education. Dubai and Abu Dhabi are
following a similar game plan. We expect to see more
such locales in emerging and even frontier nations in
the years to come. That’s how they might leapfrog to
prosperity—and bring many of their surrounding
countries along.
Global Women Rising
In 2010, using data from the International Labour Or-
ganization, a Strategy& research team estimated that
in 2020, about 865 million women would be of work-
ing age (between 20 and 65), but would not have the
education or freedom to work. The vast majority of
these women, about 812 million, live in emerging and
developing nations. “Empowering the Third Billion,”
as Strategy&’s 2012 report was called, claimed that if
these women could find their way into the global work-
force, the economic impact would be as significant as
the economic resurgence of China and India. Millions
of people in those two countries are joining the middle
class; why couldn’t the same happen with impoverished
women throughout the world?
Indeed, more and more women from emerging
economies are moving into roles as employees, entre-
preneurs, educators, and even executives. Global wom-
en rising is a natural result of the collision between
shifts in economic and social power, and demographic
change. This collision has immense social and econom-
ic benefits. Women are often drawn to flexible and fluid
workplaces and are inclined to invest in families and
communities. One outcome of their entering the work-
force tends to be a rise in education levels and quality of
life, especially for the local children.
There is a great deal of momentum behind global
women rising. Women college graduates already out-
number their male counterparts worldwide, 100 to 93.
The Grameen Bank projects, which finance small busi-
ness in emerging economies, are well known for favor-
ing women entrepreneurs, who are seen as better loan
risks. Similar considerations underlie endeavors like
Project Shakti, a Hindustan-based rural initiative where
women set up small retail stores and sell Unilever prod-
ucts to people in nearby villages. This has helped create
livelihood opportunities for 48,000 women and linked
Unilever to 3 million households across India. The cor-
poration has since launched similar projects in Kenya
and Nigeria. Walmart’s global women’s economic em-
powerment project, introduced in 2011, is another har-
binger. It sources $20 billion of products annually from
women-owned enterprises around the world.
Social changes will speed the influx of women into
the workplace. As emerging markets continue to global-
ize, they will be more exposed to Western norms. The
role of women will become less rigidly associated with
family and care responsibilities; paternity leave will be-
come more common. In large mainstream companies,
more women will move into senior positions; corporate
culture is already changing accordingly. Some commen-
tators believe that with more women leadership, organi-
featureglobalperspective
9
11. zational cultures and practices will become more inclu-
sive and reflective.
To extract their full potential, and not be left be-
hind by competitors, companies will need to adapt and
empower women to thrive. They will need to answer
the demands of women for equal pay and comparable
promotions, in addition to extending benefits and perks
such as day care, flexible scheduling, maternity leave,
and child healthcare. Undoubtedly this will happen
in creative ways, potentially making use of the sharing
economy to deliver child care where it is most needed.
These changes will lead many companies to shift their
diversity-oriented practices, from a compliance-based
system aimed at meeting regulatory requirements to a
proactive approach that seeks to attract skilled women
employees whose high potential might not have been
fully realized in the past.
The Corporate Response
In a world buffeted by the megatrends and their col-
lisions, short-term financial results are an inadequate
guide to strategy. That does not mean, of course, that
companies should ignore their quarterly earnings met-
rics. Rather, responsible executives must also look to a
longer time horizon.
The megatrends, and their collisions, can help you
balance short- and long-term decisions. The first step is
to look for your own collisions, aimed at your own in-
dustry. What might happen over the next 10 to 15 years
when demographic and social change collides with
technological breakthroughs—in healthcare, energy,
automobiles, or consumer products? How might your
company get out in front? What investment would be
required? In what time frame?
Conceivably, every boardroom meeting should dis-
cuss at least one potential opportunity emerging from
megatrend collisions. The board or executive team
could encourage outward-facing curiosity, promoting
preparation for impending collisions (even if some of
them are discomfiting), testing and refining the com-
pany’s strategy against them (“How would we compete
with a group of pop-up companies in our industry?”),
and thinking in advance about the dependencies and
trade-offs that many collisions will bring with them.
As they prepare for collisions, leaders will need to
develop new management skills. They will have to be-
come better listeners, better interpreters of meaning,
and better catalysts for change. This could mean step-
ping out of their comfort zone on a regular basis and
encouraging others to do the same. It could also mean
trying new business models or collaborating with oth-
er companies, seeking different ways of looking at the
world. It almost certainly will mean experimentation,
creativity, and modeling the open behavior that they
want to encourage. The collisions may seem daunting
at first, but they also represent new opportunities—and
a chance to help shape the future for the better. +
Reprint No. 00309
Resources
DeAnne Aguirre and Karim Sabbagh, “The Third Billion,” s+b, Summer
2010, and Aguirre et al., “Empowering the Third Billion: Women and
the World of Work in 2012,” Strategy&, 2012: Article and report on the
momentum and impact of global women rising.
Stewart Brand, “City Planet,” s+b, Spring 2006: Get ready for cosmo-
politan slums with thriving markets, aging residents, the most creative
economies in history, and supercompetitive cities.
Viren Doshi, Gary Schulman, and Daniel Gabaldon, “Lights! Water!
Motion!” s+b, Spring 2007: A response for supercompetitive cities in
the global Sahara—invest now in reinvigorating our water, energy, and
transportation systems together.
Peter Drucker, The New Realities: In Government and Politics/in Economics
and Business/in Society and World View (Heinemann, 1989): Now 25 years
old but still a prescient guide to the long, slow trends affecting our world.
Lawrence M. Fisher, “Alvin Toffler: The Thought Leader Interview,”
s+b, Winter 2006: The author of Future Shock articulates some collisions,
including pop-up enterprises.
Art Kleiner, “The Man Who Saw the Future,” s+b, Spring 2003: More
about Pierre Wack and his legacy.
Tim Ryan et al., “Five Megatrends and Possible Implications,” PwC,
2014: Overview tailored to board directors and senior executives.
Robert Vaughan, “The Sharing Company,” s+b, Oct. 28, 2014: Another
major collision, the sharing economy, has a business-to-business angle.
Megatrends website, pwc.co.uk/issues/megatrends/: Covers ongoing re-
search into megatrends and related themes. Includes a page on collisions.
More thought leadership on this topic:
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