Gary W. Lane is a senior level marketing, management, and operations executive with experience in the hospitality, events, and venues industry. He has worked as the president of an independent marketing and management company and has held vice president roles overseeing worldwide operations, bookings, and marketing for live entertainment companies. Lane has skills in leadership, strategy, planning, data analysis, negotiations, and managing venues and multiple entertainment facilities.

1. Gary W. Lane 303-757-5815
3241 South Holly Place Denver, Co 8022 glrva@msn.com
Worldwide wireless 1-303-330-1771 www.centerlaneattractions.com
Summary: Gary W. Lane is uniquely qualified as a senior level marketing, management, and operations
executive in the hospitality, events and venues industry. Gary has a wealth of experience in multi-market
advertising, sponsorship, promotion, sales, venue management, budgeting and operations, event/vendor
contracting. Skills include: An engaging leadership style, designing and executing complex strategies,
high caliber planning and supervising skills, clear strategic thinking, ability to interpret data and create
actionable business results, strong business acumen, and effective professional negotiation skills. These
management skills are transferrable to many hospitality and location based event industries.
President, CenterLane Attractions, LTD. (2004-Current)
Denver, Colorado
CLA is an independent marketing and management company, created to assist event producers
and venues in presenting attractions in theatres, arenas, exhibition halls, and other event spaces.
CLA provides marketing supervision, booking/contracting services, business development and
event co-ordination services to producers and venues worldwide.
Clients include: AEGLive / Denver Center for Performing Arts / Live Nation Productions / Orpheum
Theatre,New Orleans,LA / University of Denver / Jam Productions, Chicago / Interactive Game
Experience, Las Vegas / ICE, motorcycle ice racing / Carmina Burana Monumental Opera / Attila Glatz
Concerts / Law Entertainment, Beijing, Chinese Musicals / Ping HD video applications / Esteban,master
guitar virtuoso / City of Allen, TX Event Center / ‘DaVinci Machines’ and ‘Michelangelo’ exhibitions /
GLORY Kickboxing / Gala of the Royal Horses / Monster X tour.
Previously:
Vice President of Worldwide Operations and Bookings, Sesame Street Live!
Minneapolis, Minnesota
Responsible for managing the worldwide venue relations, event contracting, and operations for eight
separate tours of Sesame Street Live, Bear in the Big Blue House Live, and Dragon Tales Live. Supervised
International partners and brand positioning, including advertising, promotion, and publicity. Led the growth
of the company from 4 tours in North America to 8 tours worldwide with a 30% increase in overall revenues
to $35M. Managed a staff of six direct reports in the corporate offices.
Vice President, Tandem Management - Troika Entertainment.
Washington, DC
Responsible for booking, contracting, venue and presenter relations, supervision of Advertising and
marketing agencies. Accountable for all overall engagement revenue for Broadway touring shows,
including Chicago the Musical, Grease the Musical, The Music of Andrew Lloyd Weber starring Michael
Bolton and Smokey Joe’s Café starring Gladys Knight.
Vice President of Worldwide Tours - Feld Entertainment.
Washington, DC
Responsible for the strategic planning and business development for twelve touring family shows,
including Ringling Bros and Barnum & Bailey Circus, Disney on Ice, and Goosebumps Live. Planned
and negotiated event contracts with theatres, arenas and promoters in 16 countries worldwide and

2. reviewed marketing plans. Generated strategic alliances and new business opportunities worldwide and
managed inter-departmental affairs between marketing, production, operations, company managers,
booking, marketing, brand management, legal, and accounting.
Managing Director - Theatres and Arenas - City & County of Denver.
Denver, Colorado
Responsible for the overall management, operations, and marketing of eight sports and entertainment
facilities owned by the City & County of Denver,appointed by, and reporting to the Mayor of Denver and
the Denver City Council. Conducted the City’s business as it related to the sports, concert, theatrical,
entertainment, convention and trade show industries. Managed 90 full time employees and a $16 million
budget for the following facilities:
McNichols Sports Arena,Red Rocks Amphitheatre, Denver Coliseum, Boettcher Concert Hall, Buell
Theatre,Auditorium Theatre,Colorado Convention Center,Currigan Exhibition Hall. Supervised facility
management, operations, scheduling, event marketing, capital projects, and administered all primary
tenant and vendor service contracts. Major clients included:
NBA Nuggets / NHL Avalanche / Denver Center for Performing Arts / Denver Center Attractions / Opera
Colorado / Colorado Ballet / Colorado Symphony / Fey Concert Company / National Western Stock
Show and rodeo / Denver Convention Bureau / US Olympic Committee NGB’s / Denver Metro Trade
Show assn.
Regional Director - Ringling Bros. & Barnum and Bailey Combined Shows, Inc., Ice Follies
and Holiday on Ice, Inc., Walt Disney’s World on Ice, Inc.
Washington, DC
Responsible for all marketing, sales and brand positioning functions in multiple markets for circus and ice
show tour cities. Negotiated television and radio packages,planned and scheduled media buys, authorized
placement of all advertising (print, outdoor, broadcast, and ethnic). Planned and executed all
merchandising, promotional, and sponsorship agreements (media, retail, corporate). Audited box offices
and conducted the engagement settlements with venues.
Marketing Rep, Pittsburgh Penguins Hockey Club, NHL Pittsburgh, Pennsylvania
Colorado Rockies Hockey Club, NHL, Denver, Colorado
Responsible for designing corporate ticket sales programs and game day promotion co-ordination.
Developed proposals for the sale of radio and television sponsorships, including creating media and retail
promotions and group sales plans.
AWARDS: 1990, 1991, 1996, 1997 Performance Magazine,Amphitheatre of the Year
1990 through1998 Pollstar Magazine,Best Outdoor Concert Venue
1996 Country Music Association,Concert Venue of the Year
1995 Country Music Association,Concert Venue of the Year nomination
1992 Performance Magazine,Arena of the Year nomination
1992 & 1993 Pollstar Magazine,Facility Executive of the Year nomination
1991 & 1992 Performance Magazine,Facility Manager of the Year nomination