The Santa Ana Star Center in Rio Rancho, New Mexico, is a state-of-the-art, 8,000-seat multipurpose arena that opened in 2006, with Global Spectrum managing operations to enhance marketing and entertainment experiences. The center aims to attract over 600,000 visitors annually, hosting a variety of events including concerts, sports, and family entertainment. Through strategic marketing initiatives and a focus on customer service, the venue is positioned as a leading entertainment destination in central New Mexico.

1. CENTRAL NEW MEXICO’S PREMIER ENTERTAINMENT VENUE

2. YOUR MARKETING AND ENTERTAINMENT OPPORTUNITY
PRESENTED BY:
Ted A. Major
Director, Partnership Development and Client Services
Santa Ana Star Center

3. Our Mission Statement
Create customized marketing solutions designed to produce
measurable results utilizing the entertainment and marketing
assets of the Santa
Ana Star Center
Our organization is committed to providing exceptional
customer service in order to ensure our alliance exceeds
our partner’s goals and objectives.
“Perfection is impossible to attain, but if you chase perfection…
you’ll catch excellence.”

5. Global Spectrum Parent Company
Established 1967
Over a $1 billion in revenue 2008

6. The Comcast Family Overview

7. Global Spectrum
A Worldwide Leader in
Venue Management
84 venues
8,834 events
Event attendance over 17.3 million
Over $328 million in gross ticket sales
Over $595 million in gross revenue

8. Leadership
A worldwide leader in venue management. The Santa Ana Star Center
is the most recent addition to our portfolio of over 80 properties
What We Do: Our five core goals…
1. We generate more events.
2. We increase attendance
3. We increase customer spending
4. We offer great customer service & client satisfaction.
5. We manage & control expenses.
6. We offer measurable Marketing Support
7. We offer better Return-on-Investment
8. We create VIP Experience

10. Experienced Facility Manager
7 Home to 10 Minor League Hockey
Performing 33 Tenants
Arts Centers & Arenas
Theaters
11
Miscellaneous
Facilities 25
(Fairgrounds, Convention
Amphitheatre, Centers
Entertainment &
Retail
Districts)
8
Stadiums

11. National Booking Program
Better
Promoter
Relations
More
Events
Booking Team
Industry
Relationships

12. PROMOTER QUOTES
The Global Spectrum management team is innovative, fiscally responsible and proactive
in the local community. Our experience with Global Spectrum at Live Nation continues
to blossom because of the marketing initiatives they develop. At Live Nation we have
witnessed continued growth in the entertainment market with passion of Global Spectrum.
- Riley O’Connor, CEO, Live Nation Canada
I have been a concert promoter for many years, and have promoted headline
entertainment
throughout North America, there is still nothing as valuable as working closely with the
local marketing team at the host venue. They alone have knowledge of their market and
relationships with local media partners that an outside party just cannot cultivate from long
distance. Global Spectrum’s is proof in point . Their efforts and personal attention to all
aspects of advertising, promotion and marketing assure the best possible local and
regional campaigns - Mary Gellott, AEGLive
Outstanding, Dedicated, Determined, Dependable are all words I would use to describe
working with the Global Spectrum. This past year promoting the 135th edition of RBBB
Circus and Disney On Ice Finding Nemo could not have been a better experience and I
attribute it to the great relationship I have with Global Spectrum.
- Windy Caviness, Field Marketing Manager, FELD Entertainment

13. The Santa Ana Star Center
Your Star Center Staff Leaders
GUNNAR FOX
General Manager
BRINT JACKSON
MIKE KILLION ISA WEDDIGE TED A. MAJOR
Assist. GM Director of Building Director of Finance Director, Business
Director Marketing Operations Development & Services
AUDREY RYAN
CHRIS JONES MASON PINNERE REBECCA GUTIERREZ
Manager,
Director of Box
Premium Seating & Client
Event Services Building Engineer Office Manager
Services
MARYSOL de BLANC
KATHEY MARTINEZ MATT BOLINGER
TBD
Administration Marketing Manager
Events Manager Operations Manager
Assistant

15. The Santa Ana Star Center
The Santa Ana Star Center is an 8,000 seat multipurpose arena, located in Rio Rancho,
New Mexico. This popular arena opened its doors on October 21, 2006, to a sold-out
CHL Hockey Game. Today, we attract audiences of varied tastes and interests to our
new state-of-art arena which is approximately 25 miles from Downtown Albuquerque and
the Sunport International Airport.
On April 1, 2009 Global Spectrum was introduced as the new property manager. Global
Spectrum operates over 80 facilities across the United States and brings unmatched
expertise and international respect as a leading venue management company.
.

16. The Santa Ana Star Center
Home Of:
 New Mexico Scorpions
 New Mexico Wildcats
 Major Concert Events
 Family Entertainment
 Corporate Events
Capacity:
 CHL Hockey: 6,500
 Concerts: Up to 8,000
 Luxury Suites: 37

17. Accessibility
TARGETED TO ATTRACT OVER 600,000 ANNUAL VISITORS
The Santa Ana Star Center is located in the fast growing City of Rio Rancho. Easily accessed at the
intersection of Unser Boulevard and Paseo del Volcon, which is also part of a larger City Centre
project that includes the new City Hall.

19. Market Highlights
The Ultimate Sports & Entertainment
Destination in Central New Mexico
 The Santa Ana Star Center proudly
entertains and reaches the Albuquerque
metropolitan market which has a
population in excess of 750,000
 Projected to host a total of more than 120
annual concerts, games, and events
 Targeted to attract over 600,000 annual
visitors

20. MALE/FEMALE RATIO
 54.3% Male
 45.7% Female
OVER 18% POPULATION GROWTH RATE
EDUCATION
 67% have college degrees
 12% have post graduate degrees.
AGE
 68% are 25-54
 15% are 55+
 17% are 24 or younger
HOUSEHOLD INCOME
 Average Household Income is $65,000

22.  George Lopez
 WCW Monday Nitro
 Michael Buble’
 James Taylor
 Tool
 Cirque du Soleil
 Kenny Rogers
 WWE Smackdown
 Journey
 Montgomery Gentry
 Staind
 Casting Crowns

23.  Ringling Bros, Barnum & Bailey
 Nutcracker on Ice
 Harlem Globetrotters
 Sesame Street Live
 Professional Bull Riding
 Motorcross
 Disney on Ice
 Champions on Ice
 Monster Trucks

24. Jan 12 and 13 – Rio Rancho Homeshow
Jan 16 – Harlem Globetrotters
Jan 24 and 26 – PRCA Rodeo
Feb 13 – Ultimate Fighting
Feb 15 – Doodlebops
Feb 22 and 23 – NMAA Wrestling
March 7 and 8 – Southwest Jr. Wrestling
March 11 thru 13 – NMAA Basketball
March 28 and 29 – Annual Pork –n- Brew(outside parking lot) More Events in 2009 - 2010
March 28 thru 30 – Disney on Ice
April 12 – Marriage Enrichment
April 17 – Sugarland Greater Attendance
April 18 and 19 - Blackeagle Pow Wow
April 29 - Michael Buble’
April 30 – Dierks Bently Improved Customer Service
May 2 and 3 – George Lopez
May 8 – Highlands Graduation
May 14 thru 17
May 19
– Cirque Du Solieu
– RRHS Graduation
More Marketing Support
May 30 thru June 1 - Sesame Street Live
Aug 2 – Rage in the Cage
Sept 19 - Childrens Waterfest VIP Experience
Sept 27 and 28 - Rio Rancho Homeshow
Oct 4 – Rumble in Rio
Oct 18 - Mix Martial Arts
Nov 12 and 13 - NMAA Volley Ball
Nov 15 - Gaither Homecoming
Nov 28 – Top Rank Boxing

25. Rio Rancho’s New Central Business District
Sandoval Regional
Medical
Center
 Restaurants
 Office Complex
 Residential Development
 Automobile Access
 Bicycle
 Pedestrian Walkways

27. Who
Marketing Opportunities is SSE?
We offer a strategic consultative marketing service to help
companies solve marketing and entertainment challenges which
appeal to the lifestyle of the New Mexico consumers. We make
things E.A.S.Y. by providing you with:
– Education on the evolving trends, interests, opinions
and attitudes within the Albuquerque metro market
– Access to your target consumer and the local
tastemakers that influence buying decisions
– Strategic thinking that will meet your goals and
objectives with the use of our arena and event
entertainment
– Yield and measurable R.O.I. through customized
programs
27

28. Concession Opportunities
Our concession partner is Boston Culinary. We will work closely with Coke to
maximize in-arena sales opportunities.
Matt Coonrad
Boston Culinary Group
Santa Ana Star Center
3001 Civic Center Circle NE
Rio Rancho, NM 87144
505.891.7311 Office
505.891.7325 Fax
mcoonrad@bcginc.com

30. VIP SEATING OPPORTUNITES
 Luxury Suites
 NEW All-Inclusive Club Membership
 Club Seating and special amenities
Fans First! They are our #1 asset