A Pragmatists approach to fundraising in the digital ageJuly 2011<br />
It is a given...<br />A good website<br />We can define and review<br />With managed SEO<br />And a Google Adwords grant<b...
The Easy Approach <br />Digital Lead <br />Generation<br />Digital <br />Honeymoon<br />Social media<br />Leads<br />Direc...
www.ontarionature.org<br />
Thank you Email and Tax Receipt<br />
www.naturecanada.ca<br />
Thank you Email and Tax Receipt<br />Email 1<br />Email 2<br />
www.evergreen.ca<br />
Ways to give<br />Make a secure online donation now.<br />
Thank you Email and Tax Receipt<br />Instant personal message to donor!<br />
The instant personal email in screen shot #7 on the previous slide sparked an interesting debate in the office of whether ...
www.environmentaldefence.ca<br />
Thank you Email and Tax Receipt<br />
www.davidsuzuki.org<br />
Thank you Email and Tax Receipt<br />
www.wwf.ca<br />
Thank you Email<br />
The Easy Approach <br />Digital Lead <br />Generation<br />Digital <br />Honeymoon<br />Social media<br />Leads<br />Direc...
Q&a<br />
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Pragmatists approach to digital

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Presentation given by Sean at the FIA's NSW State Conference in July 2011.

Published in: Technology, Business
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Pragmatists approach to digital

  1. 1. A Pragmatists approach to fundraising in the digital ageJuly 2011<br />
  2. 2. It is a given...<br />A good website<br />We can define and review<br />With managed SEO<br />And a Google Adwords grant<br />
  3. 3. The Easy Approach <br />Digital Lead <br />Generation<br />Digital <br />Honeymoon<br />Social media<br />Leads<br />Direct Mail<br />© Pareto Fundraising June 2011<br />
  4. 4.
  5. 5.
  6. 6. www.ontarionature.org<br />
  7. 7.
  8. 8.
  9. 9. Thank you Email and Tax Receipt<br />
  10. 10. www.naturecanada.ca<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Thank you Email and Tax Receipt<br />Email 1<br />Email 2<br />
  16. 16. www.evergreen.ca<br />
  17. 17. Ways to give<br />Make a secure online donation now.<br />
  18. 18.
  19. 19.
  20. 20. Thank you Email and Tax Receipt<br />Instant personal message to donor!<br />
  21. 21. The instant personal email in screen shot #7 on the previous slide sparked an interesting debate in the office of whether Joanne from Evergreen had sent us a form email, or if her reply was genuine. I emailed her back and to our surprise she wrote back with a lovely message, proving Charles wrong. She is not a robot; she just loves her donors!<br />
  22. 22. www.environmentaldefence.ca<br />
  23. 23.
  24. 24.
  25. 25. Thank you Email and Tax Receipt<br />
  26. 26. www.davidsuzuki.org<br />
  27. 27.
  28. 28.
  29. 29. Thank you Email and Tax Receipt<br />
  30. 30. www.wwf.ca<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34. Thank you Email<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. The Easy Approach <br />Digital Lead <br />Generation<br />Digital <br />Honeymoon<br />Social media<br />Leads<br />Direct Mail<br />© Pareto Fundraising June 2011<br />
  42. 42. Q&a<br />

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