The document discusses the disparity in donations between large nonprofits and smaller ones, highlighting that substantial donations primarily come from the former. It also emphasizes the significant amount of time people spend on social media, suggesting that this spare time could be leveraged for volunteering. Key benefits for nonprofits include improved volunteer engagement and reduced management overhead.

1. Giving from the Ground Up
Craigslist Foundation Bootcamp Lucy Bernholz
2010 Joe Cullinane
Ben Rigby
Diane Sanchez

2. Figure 2: The Long Tail of Receiving
Donations to large nonprofits greatly exceed donations to small nonprofits
(not to scale)
United Way
Total donations received by the 147,858
nonprofits with assets greater than $250,000
$310.3 billion in 2008
Dollars received
Salvation Army
Total donations received by the 206,751
nonprofits with assets less than $250,000
$18.0 billion in 2008
Assets greater than $250,000 Assets less than $250,000
Nonprofits
Source: National Center for Charitable Statistics

3. Figure 1: The Long Tail of Giving
Donations by the largest institutional and individual givers are
exceeded by donations from everyone else
(not to scale)
Gates Foundation
Total donations by the top 400 foundations
plus the top 60 individuals givers
$32.8 billion in 2008
Dollars given
Total donations by everyone else
Ford Foundation $274.9 billion in 2008
Top 400 foundations, Other foundations and individuals
top 60 individuals
Donors
Sources: Foundation Center, Slate

4. SV2: Silicon Valley Social Venture Fund
SV2 is a partnership for giving.
www.sv2.org info@sv2.org  650.454.6264

5. Micro-Volunteering
THE EXTRAORDINARIES, INC.
(Ben Rigby, CTO)

6. 74% of U.S. Citizens don’t Source: CNCS
volunteer.
Most people cite a lack of time as
the main reason.
Source: 2005 U.S. Bureau of Labor Statistics
Survey

8. GLOBALLY, WE:

9. GLOBALLY, WE:
Watch 1 billion YouTube videos…

10. GLOBALLY, WE:
Watch 1 billion YouTube videos…
Spend 274 million hours on Facebook…

11. GLOBALLY, WE:
Watch 1 billion YouTube videos…
Spend 274 million hours on Facebook…
EVERY. SINGLE. DAY.

12. It took ONE YEAR and SEVEN
MILLION HOURS to build the
Empire State Building.

13. It took ONE YEAR and SEVEN With the amount of time we spend on
MILLION HOURS to build the Facebook, WE COULD BUILD 40 EMPIRE
Empire State Building. STATE BUILDINGS EVERY SINGLE DAY.

14. WE HAVE HUNDREDS OF
BILLIONS OF HOURS
OF SPARE TIME EACH YEAR.
HOWEVER, this time comes in
brief moments throughout our
daily lives.

20. KEY VALUE PROPOSITIONS
FOR NONPROFITS:
• EASIER TO ENGAGE VOLUNTEERS
• MUCH LESS MANAGEMENT OVERHEAD
• MORE VALUE FROM EXISTING SUPPORTERS