ALPSP International Conference, (September 13, 2012) Presenter: Jose de Buerba, Sr. Publishing Officer, Marketing Manager, the World Bank Links: http://wrld.bg/wvwOK http://openknowledge.worldbank.org

1. Giving Away
the Farm
Why Open Access
is Right for the
World Bank
Jose de Buerba
Sr. Publishing Officer,
Marketing Manager
The World Bank
ALPSP International Conference
September 13, 2012

2. Our Dream is a World Free of Poverty

3. A Strong
Brand

4. Mission Driven

5. Bank Budget

6. The Conflict Between
Mission and Money

7. Embracing Openness
Open About
What We Know
(Data and
Knowledge)
Open About
What We Do
(Operations and
Results)
Open About How
We Work
(Partnerships for
Openness)
Open
Government
(Transparency,
Accountability)

8. “This [new research model] will open the treasure
chest of the World Bank's data and knowledge to
every village health care worker, every researcher,
everyone....Above all, we must look beyond an 'elite
retail' model of research. No longer can the model
solely be to research a specific issue and write a paper
hoping someone will read it. The new model must be
'wholesale' and networked. It must increasingly open
information and knowledge to others by giving them
the tools to do the economic research themselves."
September 2010
Mr. Robert B. Zoellick,
President of the World Bank Group (2007-2012)
Speech at Georgetown University

9. Reach of Bank Publications FY10-12
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
FY10 FY11 FY12
Google Books Scribd ISSUU
WB Docs. and Reports Complete WDR Online Open Knowledge Repository
Print FREE Dissemination Apps1 World Bank eLibrary
Print PRICED Dissemination eBooks Sold
6.5 million
91% Free

10. Open Access
Policy
Creative
Commons
Open Knowledge
Repository
Embracing Open Access

11. -
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
FY08 FY09 FY10 FY11 FY12
Print
Linear (Print)
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
FY08 FY09 FY10 FY11 FY12
Print
Electronic
Linear
(Electronic)
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
FY08 FY09 FY10 FY11 FY12
Social
Media
Linear
(Social
Media)
Social Media

12. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
April 10th – September 5th: 141,062
Open Knowledge Repository (OKR)
Total Downloads

13. New Currency: Development Impact

14. Our Goals
• Be the best at what we do
(given our content and market)
• Be the #1 option for anyone at the
Bank wanting to publish
• Develop maximum impact

15. What about the Business Model?
• Budget support from the institution
• Income from authoring units
• Residual revenues from commercial
activity

16. Retooling the
Publishing
program

17. Conclusion