GIS Case Study for Hardcastle GIS

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AI Fusion with GIS to Boost Agriculture
Production.
INTRODUCTION
Oman produces more than a 2, 50,000 tons
dates per annum, but still, it is ranked 8th
in the world in terms of date productions.
They wanted to transform the way they
approach their cultivation process and
introduce agility to the production and
increase productivity, optimize utilization of
resources and quality of dates. The
Sultanate of Oman has initiated a million-
date tree plantation and integrated every
one of them with GIS and Artificial
Intelligence.
SOLUTIONS
• Using GIS based survey which consisted of
attributes which were essential in the
production and quality of the date trees, we
captured GPS location of every tree and
marked them with allocated Digital codes and
geo-tagging them.
• Details of the farm, cultivator, tree code and
number were compiled. Details of number of
fronds, their average length, and average
girth of the trunk were also captured and
stored. Each tree had a unique number and
was photographed.
• All the data was then stored in a cloud-based
Farm ERP system which was integrated with
the GIS system.
• From Pesticides, water level to temperature
all Data was maintained into ERP as each
date tree were given different level of inputs
to measure and find the right combination .
The dates who quality was category as premium,
their parameters were captured and new
plantation which was planned using GIS was
done using above parameters and monitored.RESULTS
• Optimized Irrigation planning which
reduced water wastage by 30%.
• Tree data analysis and real time
insights on tree requirements with
respect to water, fertilizer and
health, and other attribute this data
provided agility to the system which
in return helped in making decisions
on actionable in real time.
• Total production increase by 40%
and the quality of the dates also
improved.

Electronic Rule based Urban Planning for
Greece Government
INTRODUCTION
PIS, which offers valuable geospatial
information with a few clicks, for the
approved city plans and other urban
planning administrations. At the same time
it builds new procedures for the control,
approval and publication of urban studies,
which remains to be proved in practice that
they will proceed on the basis of the
timetable
SOLUTIONS
• Spatial Planning Basis, up to the square
quadrature for the in-plan areas and
appropriate polygons for in-boundary
settlements and off in accordance with
the applicable town planning legislation
• Applications for the search, display,
downloading, transformation and
invocation of the urban data
• Registrations & Updating of Geospatial
Data of Spatial Planning Regulations.
• Implementation to support the
procedures for correcting and completing
geospatial data already registered in the
System of Spatial Planning Regulations
• Implementation of User classified Access
• Application for conversion of Geospatial
Data into GML FIle for Open Data
Exchange Model
RESULTS
This solved the concerns of the public
geospatial data of the existing town planning
legislation, which defines the ownership,
construction, exploitation or protection of real
estate, and it is also an important step in
modernizing the public administration and the
services it offers in the real estate sector.
It provides for the more efficient operation of
the service, with the possibility to immediately
inform about the special conditions - terms,
building restrictions, and the existing town
orders.
It improves the efficiency of the internal
processes of the urban planning services and
their operation, significantly enhancing the
quality of the services provided to the citizens.

Product Feature Weightage Analysis Tool
for Mckinsey & Company
INTRODUCTION
Businesses around the world conduct
surveys to analyse consumer profiles and
use the analysis for various business
decisions. Mckinsey & Co. required a digital
survey application that would –
• Generate Unbiased Questionnaires
• Generate a feature wise analysis
• Analyse the answers automatically
• Be Easy to Use
• Be Compatible across all device
SOLUTIONS
• We Developed a Flash Card or Survey
Form Generation Tool which is based on
Mathematical Model.
• This application is developed on R
Programming and has custom data
modeling such as feature prioritization
using Maxdiff. Common Application of this
tool includes Message Testing, Brand
Preference, Customer Satisfaction and
Product Features Mapping. The Admins
can design their own surveys and request
the clients to take the survey to
understand user behaviour.
• We developed our own model from
scratch and applied the MaxDiff
mathematical model and feature
prioritization to achieve unbiased server
generated surveys using R Programming
as our core competency.
RESULTS
With Alive 2.0 we could understand that
survey and predictive models demonstrate
greater discrimination among items and
between respondents on the items. This is
an extremely valuable property for research
studies as these surveys and output graphs
help us in understanding the users’ mindset
regarding various brands and products in
the markets.
The App generates questionnaire forms
based on the MaxDiff model and Results are
shown in terms of weighted analysis for
each product or feature of the product.

Estimating Solar Potential with Rooftop
Mapping
INTRODUCTION
Rooftop solar photovoltaic (SPV) systems,
especially in Indian solar cities, there is a
need for a tool to showcase solar resource
potential in a user-friendly format so that
users can investigate their locations of
interest and perform pre-processed
analysis. GIS is the obvious tool to achieve
this because it provides a visual reference –
a map of the entire city showing the
buildings that have solar PV installation
potential. An important part of every web-
based GIS tool is its mapping or,
visualization technology, which makes it
possible to show data in maps.
SOLUTIONS
• We developed a first of its kind Cloud
based open source web GIS solution to
calculate potential solar radiation on
rooftops of buildings . Mapping the
rooftops and integrating it with NREL data
for solar radiation. This consisted of
rooftop area, height, surrounding, etc.
and would calculate solar potential based
on 8 solar parameters and also share
estimation on solar potential of the POI.
We estimated the potential for rooftop
solar energy generation by conducting a
geo-spatial survey of more than 40,000
buildings as well as a solar radiation
survey of more than 10,000 buildings
using solar meter.
• The process involved assigning attributes
which were required to reach the desired
objective. The analysis of the data and
Results were then presented on the
application for the user.
RESULTS
• Acting as a Decision Support System
(DSS) to carry out the pre-feasibility
assessment of putting rooftop PV
system for a particular location.
• Helping users to estimate potential
green-house gas (GHG) mitigation
through solar rooftop route for a
given location/building.

GIS Based Non-Emergency Response
System
INTRODUCTION
The client intended to establish a system for
Reaching out to citizens who had made a
complaint about illicit liquor and monitoring
and mapping the movement of illicit liquor.
Hardcastle is proud to be associated with this
ambitious project as the System Integrator.
We have set up a central control room to act
on complaints with regard to illicit sale,
production, transport, manufacture of liquor
as well as the sale of duplicate brands, and
illicit activities carried out on licensed
premises. While complainants are assured
anonymity, their grievances are passed on to
field officials for action.
SOLUTIONS
• The solution involves the setup of voice
support system which is integrated with a
vehicle tracking system and GIS.
• Deployed end to end system with a voice
support system at a call center where
grievances were noted and action was
taken on real time.
• VTS devices were installed in vehicles to
have real-time locations and take action.
• A 24x7 Control Center with Live Vehicle
Tracking, Call Center and Grievance
Response System was installed
• A mobile application was developed to
have notification of the action taken on
the ground which was sent to the
database. The spatial location also
verified the authenticity of the action.
•
RESULTS
• A grievance management system
installed was able to cater to 35%
more complaints and take action on
them.
• Average complaint time to resolve
was reduced from 8 hrs approx. to 2
hrs which created a huge impact in
the turnaround time for the activity.

Infrastructure Management & Decision
Support System for Industrial Estate
INTRODUCTION
Asia Largest Industrial Estate which spans
for more than 200 estates and thousands of
industrial assets needed a central
infrastructure management and decision
support system to increase the productivity
and revenue model. Requirement-
1. A new system in place to support their
plot transactions, payment schedule and
engineering to prompt quick actions.
2. A new module to formulate better and
effective strategies and “Ease of doing
Business”.
SOLUTIONS
• Web-based GIS & Mobile based DSS.
• GIS System for GIS Data Creation &
Updation.
• A Satellite Imagery Comparison Tool.
• Plot Print tool to view Satellite Imagery
over the years.
• Integrate with Oracle Finance Module.
• A GIS-based Tracking from Land
Procurement to Billing.
• Digitization of Paper Maps.
• Public Works Management System was
created by scanning and digitizing the
entire data on paper.
All the details of the job assigned, vendor’s
management, maintenance contract, penalty
clause and more at the click of a button. Data
generated from existing as well as new systems
would then be passed on to the GIS System,
which would generate thematic maps to help
officials and teams to take faster decisions.
RESULTS
• All departments were able to visualize
the attribute data on a GIS map which
Resulted in faster Decision Making.
• Productivity of on ground officers
increased by 30% due to presence of
DSS.
• Revenue model was impacted in a very
positive manner and increased by 20%
in a year.
• With its enhanced degree of efficiency
and transparency, the system would be
a landmark for industrial estates across
the country.

GIS Based Transport Management Plan
INTRODUCTION
Qatar aimed at developing an efficient
multi-modal road network to leverage the
economy of the industrial city of Mesaieed
in Qatar. They entrusted us with the
responsibility of doing a comprehensive
survey and mapping of the region using
satellite technology. With Qatar hosting the
upcoming Football World Cup and Mesaieed
being the biggest industrial city proximal to
Doha, the national capital, a new Transport
Master Plan was the need of the hour.
SOLUTIONS
• Satellite Image procurement for Qatar
(stereo pair)
• Satellite Image Geo-referencing
• Satellite Image geometric correction
• Satellite Image Ortho-rectification
• Satellite Image Ortho-mosaicing
• Aerial Triangulation (Tie Point
Measurement & Block Adjustment)
• Ground Survey of Road Assets such as
Zebra Crossing, Fire Hydrant, Shoulder
and other 50+ Assets.
• Building Height Generation
• 3D Visual of Entire City
• 1:150 Scale Mapping
• DTM/DSM Generation using Satellite
Image
• Vectorization and GIS mapping to pick up
elaborate details of administrative
boundaries, land use, infrastructure,
contours, water bodies, vegetation and
more.RESULTS
• The Developed Master Plan helped the
Regional Authorized to carry out
estimation of Construction &
Upgradation of Road Infrastructure.
• A Gap Analysis conducted helped in
finding helped the authorize to identify
and build the shortfalls.

Changes over Land using Satellite
Imagery Comparison Tool.
INTRODUCTION
Satellite image based spectral analysis of
two or more time period data has been
conducted for different projects to
undermine the changes and potentially
changing areas especially with respect
to increase in built-up area , Striking
changes can be observed for urbanization,
deforestation and land diversion .Using high
resolution satellite images we are able to
quantify the increasing or decreasing trends
in terms of area and volume
SOLUTIONS
• For this Web-GIS application, through temporal
analysis application, we have identified &
tracked changes from the satellite images year
wise, starting from the year 2008 to the year
2016, so that we can identify changes over the
years & visualize spatial-temporal data.
• Through ‘Swipetool’ we can simultaneously
compare data of two different years in the Web
browser.
• We did Stitching, Mosaicking and removing
inherent errors in the process, to provide
relatively high accuracy on the ground on a
yearly basis from 2008 to 2016
• Using the analysis chart we have shown some
relevant graphs such as ‘Industry Usage
classification ’ map in which a smart
visualization of Industries & its graph is shown.
These various graphs are shown on web
browsers subject to data availability from GIDC.
• Conducting radiometric enhancement and
geometric corrections on the temporal satellite
images procured for better interpretation for all
50 GIDC estates subject to availability of
already georeferenced data from GIDC.
• The acquired satellite images were geo-
referenced based on received Draft
Development plans from Customer.
• Digitized industrial/building footprints, roads
and also identifying new industrial area’s /
building that has come up since 2008 till 2016
considering
• Finally, we developed a lightweight Web-
enabled GIS Application for identifying changes
in the area on a year to year basis
RESULTS
Developed an Open Source GIS Based Web
Application that helped a increase revenue
of 20 %

Converting & Mapping of Paper Maps to
GIS Maps
INTRODUCTION
Taking forward the agenda of Smart City
and ‘Ease of Doing Business’, PMC decided
to implement e-Governance initiatives to
ensure transparency, faster online service
delivery and mapping of assets to benefit
the common citizen. We developed a basket
of GIS Tools and Mobile Applications to
make legal processes and documentation
faster. For instance, the Automatic GIS Site
Plan
SOLUTIONS
• We Initially Scanned the paper maps.
• Using advanced GIS Technique including
Edge Matching, Georeferencing and some
manual Work, we matched the new GIS
Generated Maps with Old Development Plan
• Conversion of Auto CAD Files to GIS Maps
with Georeferencing
• We generated more than 500K Plus Plot Maps
from Existing Development plan which was
present or available on Paper Only.
• Boundary Demarcation and Creating Buffer
• We developed a tool which allows Realtors to
click on maps and understand restriction and
additional permission required to developed
a real estate property on that particular piece
of land
RESULTS
• Citizen receive new Building Permit Map
Certificate within 1 Minutes instead of
existing 7 days because of manual
process of Scan & Editing Paper Maps.
• It also helped in Customer in Generating
Additional Revenue
• The project helped Other Department to
Utilize for Town Planning Purpose

Transformation Service – Digitisation of
Paper Land Records for TP
INTRODUCTION
The Town Planning Department wanted to
undergo a Major Digital Transformation
Project where they intend to change the
Paper Maps scanned certificate to GIS Maps.
Citizens would get old Paper Scan Map as
Record of Land ownership instead of GIS
Maps , which resulted in Boundary Dispute
and other legal hurdles going over that
particular piece of land.
SOLUTIONS
• Secured balanced and planned
development of the urban areas have now
become the order of the day. Conversion
of Draft Town Planning Schemes into Final
Town Planning schemes requires
systematic and meticulous utilization of
land parcels for the benefit of the people.
Digital representation of all Town Planning
Schemes through a centralized GIS-
enabled web platform shall help urban
planners and citizens for the transparent
representation of records for all purposes.
• The citizens in an urban local body (ULB)
require site plans of Survey Nos. and
Zone certificate for their different
purposes such as legal, transfer, etc. This
is a manual and the laborious process to
provide Issuance of Site/Part Plan and
Zone Certificate.
• Creation of web-based GIS solution we
can impose digital transformation to bring
in agility in the complete process with an
increase in turnaround time and revenue.
• GIS maps created of DP, GP, and RP with
growth centres to provide latest
technology decision and communication
module.
• It will provide ease for the citizens hassle-
free solutions without them visiting the
offices and tolling on the footfall at ULB
offices. Issuance of certificates from the
portal and reduced footfall of citizens to
visit Town planning office.
•
RESULTS
• Citizen receive new Building Permit Map
Certificate within 1 Minutes instead of
existing 7 days because of manual
process of Scan & Editing Paper Maps.

A Digital Transformation for Dept. of
Motor Vehicle
INTRODUCTION
State departments of motor vehicles
(DMV’s) process thousands of driver’s
licenses and state ID’s each year, resulting
in millions of documents that must be
stored, retrieved, secured and archived. A
combination of leading process and content
management products, industry expertise
and proven success, Hardcastle GIS
Software solutions are uniquely qualified to
deliver immediate efficiencies to empower
state DMV agencies to better serve their
citizens today and in the future.
SOLUTIONS
• Digital Solution: A Complete Mobile & Web
Application
• Integration Systems: A Single Window
System which reaches to all department
using a single form.
• Modularity – Loosely coupled components
for flexibility and accelerated deployment
• 360° Customer View – One-client, one-
record model to understand the customer
better
• Scalability – Service Oriented Architecture
for extensibility and interoperability
• Configurability – Configurable rules engine
with pre-defined business rules to meet
unique requirements
• Multi-channel access – Service delivery
across a variety of channels (mobile, kiosk,
office)
• Responsive UI – Simple, intuitive user
interface that meets accessibility standards
• Security – Role-based access controls and
the latest cybersecurity methodologies for
assured service delivery
• Comprehensive Reporting – Real-time
reporting with a host of visualization options
for improved decision making
RESULTS
Improve Citizen Delivery by almost 60%
efficiency

Property Taxation Mapping
INTRODUCTION
Finding land records no longer requires
digging through files in offices spread.
The key to maintaining public trust and
confidence is to efficiently maintain accurate
and current information while quickly
responding to taxpayer inquiries. The
Assessment, Tax and Land Records solution
suite improves analysis, simplifies public
access to information, streamlines
workflows, and helps you efficiently manage
staff.
SOLUTIONS
Assessors use the portal to view real estate
market data by neighborhood, calculate
assessment and sales data, and ensure fair and
equitable assessments of taxable residential,
commercial, agricultural, and industrial
property. Planning and Community Development
staff rely on the Land Information Portal to
conduct development reviews and coordinate
with the City.
• Public Data Access
• Value Analysis
• Appeals Defense
• Field Operations
• Parcel Management
• Deed Examining
• Workflow Manager
• Tax Map Book
• Community Parcels
• Parcel Editing Solutions
• Data Reviewers for Tax Parcels
• Addressing
RESULTS
The portal has become an invaluable tool in
a surprising number of staff workflows. Its
wide applicability even surprised its
creators. The Land Information Portal plays
an integral role in the county's daily
operations and serves as a perfect model for
any county to replicate

Detection of Underground Utility for Metro
INTRODUCTION
Underground utility maps are often wrong – if
they exist at all. Sometimes utility pipes or
cables Urban Underground Infrastructure are
relocated during repairs or renovations, but
maps are not updated. Sometimes maps
represent proposed plans that don’t show as-
built locations. Sometimes, old maps are
simply lost or disintegrated. The result of
digging or drilling in the presence of the
unknown, unmarked, unmapped, or
incorrectly located utilities can be wasted
excavation time (and money), expensive
damage (more money), utility downtime
(more money), and worst of all – personal
injury or death.
SOLUTIONS
• Real-time detection of buried utilities (pipes,
cables, etc.) for excavation planning and
damage avoidance;
• Utility relocation design, coordination and
cost estimates;
• Pipes and cables location on CAD maps;
• Communication of utility data to concerned
parties;
• Subsurface Utility Engineering.
• Capturing Utilities: water and gas pipes,
electrical and communication lines
• Capturing Irrigation Information: pipes,
sprinklers, valves, controllers, and irrigated
areas
• Site Plans: buildings, evacuation points,
emergency info, fire hydrants, and chemical
storage areas
After the utilities have been located, they are
marked using color-coded pavement paint as
well as color-coded flagging. Have you ever
pulled into a parking lot or a gas station and
noticed the lot is spray painted with assorted
colors? Have you ever driven through a
neighborhood and noticed a yard with many
small, colored flags throughout it? Those
markings are utilities that have been mapped out
and located!
RESULTS
In the last few years, there has been a
growing recognition of the benefits of
accurately geolocating underground
infrastructure and the business
opportunities this creates. The business
benefits of accurate geolocation of
underground infrastructure have been
documented by a number of ROI studies.
Some countries, municipalities, utilities and
communications companies around the
world have created 3D models of
underground utility infrastructure.

Social Impact Assessment using GIS
INTRODUCTION
Prepare a Strategic Development Plan to
provide adequate engineering & Social
Infrastructure Facilities to villages with
organized & sustainable support towards
ideal community development.
• Common Minimum standards
• Existing situation / status
• Pilot Survey & methodology
• Full survey
• Demands based on standards & Gap
Assessment
• Ranking of villages
• Project formulation, costing & phasing
• Draft & final strategic development
plan
SOLUTIONS
• Topographic Survey Maps of all villages in
ACAD
• Population by Census
• Status of GIA Works at Local Node
• IDCO’s Recommended Social Facility
Norms for Navi Mumbai
• Village boundaries marked on Google
Earth
• List of villages adopted by the funding
agencies
• The GR related to the High-Level
Committee
• Navi Mumbai Development Plan
• Village Nodal Plan in ACAD
• Revenue Maps
• Village demand list.
• Solid waste management data
Mapping :
• Education Assets Mapping
• Water Supply Assets Mapping
• Road Infrastructure Mapping
• Health Assets Mapping
• Social Amenities Mapping
• Market Mapping
• Sanitation Facilities Mapping
• Electrification Assets Mapping
RESULTS
• Total 8 Village were adopted as part of
Reformation Program.
•

A Septic Cleaning Aggregator
INTRODUCTION
Honey Sucker is proposed to be a dynamic
technology App in the water, sanitation and
Hygiene (WASH) sector that is poised to
capture substantial market share in one of
the fastest growing service segments in the
country, Faecal Sludge Management (FSM).
The startup is supported by BMGF(Bill &
Melinda Gate Foundation), and it intends to
offer faecal sludge management solutions
through a technology-based aggregator
application (app) that connects individual
and institutional customers and
governments with desludging operators or
"vendors".
SOLUTIONS
The services offered through Honey Sucker
will adhere to higher standards of quality and
ethics. This platform aims to set a standard
of cleaning and quality in its services and one
of the focus of the app is the Provision of
service with minimum benchmarking of:
• Vendors
• Vehicles
• Policy
• Disposal permissions
Increase revenues. Honey Sucker turns the
systemic problem of septage management
into new selling opportunities.
Enhance customer satisfaction and retention
with quick and easy services and boost
repeat sales. Honey Sucker provides the
opportunity to instantly deal with the septic
problems at hand and firm up customers into
loyal patrons.
Improve customer service with a simple,
trouble-free process; simplify the process for
consumers which provides added
convenience and peace of mind to
consumers.
These benefits ultimately translate into
increased customer retention, reduced costs,
more sales, and improved bottom line. It is
estimated that the program will generate an
average sales increase for merchants of at
least 20%.
RESULTS
• Health impact
• Better policy and regulation making
• Market impact
• Increase awareness in the community
• Improve its overall image

Digital Transformation for Real Estate
INTRODUCTION
Government of India has enacted the Real
Estate (Regulation and Development) Act
2016 and all the sections of the Act shall come
into force with effect from May 1, 2017. The
key objectives of the Act are:
• Ensuring Transparency & Efficiency in the
real estate sector in regard to the sale of
plot, apartment, building or real estate
project.
• Protecting the interest of consumers in the
real estate sector
• Establishing an adjudicating mechanism
for speedy dispute redressal
• Establishing Appellate Tribunal to hear
appeals from the decisions, directions or
orders of the Real Estate Regulatory
Authority
Hardcastle was appointed for development
of this application along with MahaOnline
the primary consultant for the project.
SOLUTIONS
• Ensuring Disclosures of Real Estate Projects
by Promoters
• Real Estate Projects Registration
• Real Estate Agents Registration
• Complaints Redressal
• Provide recommendations to appropriate
Government on in matters relating to the
development & promotion of real estate
sector;
Details of all the Registered Projects shall be
available online for citizens including:
• sanctioned plans, layout plans, along with
specifications, approved by the competent
authority
• Proposed Plan, Proposed Layout Plan of the
whole project and Floor Space Index
proposed to be consumed in the whole
project, as proposed by the promoter
• Proposed Number of building(s) or wing(s) to
be constructed and sanctioned number of the
building(s) or wing(s).
• the stage wise time schedule of completion of
the project, including the provisions for civic
infrastructure like water, sanitation and
electricity.
• quarterly update of the list of number of
covered parking, garages booked;
• quarterly update of the list of approvals taken
and the approvals which are pending
subsequent to commencement certificate;
quarterly update of the status of the project;
and
• such other information and documents as
may be specified by the regulations made by
MahaRERA.
RESULTS
Real Estate (Regulation and Development)
Act 2016 is a step towards reforming the
real estate sector in India, encouraging
greater transparency, citizen centricity,
accountability and financial discipline.

Increase Attendance rates at your
healthcare clinics with mapping
INTRODUCTION
Healthcare is an industry where speed and
accuracy are paramount. As a healthcare
provider you need to be able to provide your
patients with the services they need as
quickly as possible and often that is
determined by the distance between your
services and the patient's location.
Your clinic attendance rate has been
struggling of late and you're keen to
understand why? Is there a cluster of
patients that would benefit from a new clinic
located nearer to them? A location that is
easier to access for your patients will have
a higher attendance rate.
SOLUTIONS
• Pin Map
• Using advanced styling options, a simple
pin map can become a powerful analysis
tool
• Radius Analysis
• Using radius analysis you can identify the
patients that live within a 5-mile radius of
your clinic locations.
• Exporting to JPEG
• When presenting your analysis and
findings to key stakeholders in your
organization, a visual aid is a great way of
ensuring that they can see what you see
• Exporting to CSV
• Some people like to see the raw data so
you can export the findings, such as the
number of people that live outside a
suitable distance from a clinic, to an excel
document for further examination.
• Exporting to PPT
• Quickly export a single map or collection
of maps directly to PowerPoint for
presentations.
.
RESULTS
Mapping is a great way to solve problems
such as attendance rates at health clinics.
By plotting your data on a geographical map
allows you to see it in a very clear and
different perspective. Without the
geographic aspect, you may be making
assumptions that clinic locations are serving
your patients well, when in fact, you need
more or less or need them in slightly
different locations to see a massive
improvement in attendance.
You get a single view of your patient and
clinic locations and you can run various
analysis such as radius to ensure you are
providing an accessible service to your
patients.

SALES TERRORITY PLANNING
INTRODUCTION
Managing a sales team is not an easy task
and when you see that some territories are
not meeting their quota for the past 6
months, it raises red flags right away. You
need to find out why these territories are
underperforming so that they don’t continue
to do so.
Once you’ve identified the challenges you’re
facing, you then need to start finding a
solution and often it lies in the splitting and
balancing of your sales territories. Doing
this in excel is a very one-sided view of the
data. You need to visualize it and analyze it
and test different options before committing
to the new territory definitions.
SOLUTIONS
Territory Builder
The Territory Builder was used to create
territories from the existing spreadsheet to
provide a visualization of the spreadsheet data.
You can build on Zips, Counties and States.
Regional Heat Maps
Regional Heat Maps are used to quickly compare
sales performance across the territories built in
the Territory Builder by overlaying said
territories with sales and rep data from your
CRM.
Territory Alignment
Sales Territory Management with Hardcastle can
enhance your territory alignment.
Territory Hierarchies
Territory Hierarchies allow the organization to
match a territory definition with the company's
hierarchical structure, for example national,
regional, and local managers.
RESULTS
Our advanced territory management
features will help you to visualize your
current territories and color code them
based on their performance with an overlay
of your current sales staff. Doing this helps
you to identify the territories that would
benefit from a split to ensure a higher
output from sales staff.
The Territory Builder allows you to split,
realign and balance your territories quickly
based on various data such as projected
sales volume and opportunity. Aligning your
territories will result in balanced workloads
for sales personnel, providing them with
greater earning potential, improved morale,
and career satisfaction.

Plan the profitable Expansion for your
Franchise
INTRODUCTION
Franchising by its very nature is all about
expansion. The business model is built for
growth, it’s just how you plan for that
growth that determines success. If you
have a steady base of franchises and you
are ready to actively get more franchisees
on board, it is best to know where you
want to put them.
Determining the best location for your
next franchise store is hard work. A lot of
analysis is required to be certain that the
locations you choose are the right areas
for your franchise and you need to be able
to do it quickly and easily.
SOLUTIONS
Identify New Target Locations Faster
Use various analysis to make new location
choices clearer enabling the decision to target
that area to be made much faster.
Forecast Success of New Locations
Third party demographics such as age, gender,
and income can help forecast the profitability of
a chosen location.
Reduce Territory Encroachment
Run radius analysis around your existing
locations to eliminate the cannibalization of their
customer base.
Produce a Visual Sales Aid
Present your prospective franchisees with a map
of their territory to show them why it is the best
location to operate in.
Styling Options
When you are dealing with multiple datasets,
being able to differentiate them quickly and
easily is key.
Radius Analysis
Radius maps, also known as buffer maps, are
useful when you need to understand your data
in relation to its proximity to other features
Third Party Demographics
We have datasets of pre-loaded with 111
boundary and demographic datasets which you
can easily overlay onto your own data to uncover
deeper insights
Regional Heat Maps
A regional heat map, which is a form of
choropleth map, is one that uses graded
differences in shading or color in order to
indicate the aggregate or average values of
some property or quantity in particular areas
RESULTS
Using GIS to plan the expansion of your
franchise allows you to accomplish more,
quicker. Facilitate conversations about new
territories and potential store locations with
visualizations of your current store locations,
customer locations, and competitor locations.

Drive Revenue Growth with Market
Coverage Analysis
INTRODUCTION
As a Senior Business Development Manager
for a large national retail outlet, you need to
be focused on growth in revenue and
market share. You need to be thinking about
how to efficiently grow your addressable
market in both the short and the long term.
To grow your business and capture more of
your addressable market, you need to
target the right locations for new stores. For
example, if you have no presence in
California and you then set up a new outlet,
you now have a larger addressable market.
You need to analyze the performance of
your current stores and the demographics of
your most valuable customers so that you
can try to replicate this in new locations.
SOLUTIONS
Visualize Current Market Performance
Get a quick snapshot of current market
performance on a regional heat map.
Single View of Your Current Market
Coverage
Mapping your business data gives you a holistic
view your entire market including customers,
competitors, and existing locations.
Identify New Target Locations
Overlaying existing partnership locations with all
of the partner’s store locations, allows you to
identify and prioritize which locations to target
next.
Pin Map
A basic pin map quickly becomes a powerful
analysis tool when multiple datasets are layered
on a basemap and each dataset is styled to assist
with the quick understanding of the data at
hand.
Size By Value
Enhance a basic pin map with size by value
styling to identifying high-value prospects
easier.
Colour By Value
Color by Value allows you to assign certain
values a particular color. This is particularly
useful when there is lots of data on a map and
you want the viewer to see more than just the
location of the pin.
Regional Heat Maps
Regional Heat Maps are a great way to get an
overview of your market. You can quickly
identify any gaps in coverage as well as the high
and low performing regions.
RESULTS
Using mapping to visualize your retail
locations, customer locations, and competitor
locations allows you to get a single view of
your market coverage. You can identify
patterns and trends that would otherwise be
lost in a spreadsheet.
Color coding your retail locations based on
different values such as annual revenue or the
total number of sales allows you to highlight
high and low performing stores for further
analysis.

GIS is the future of Risk Management in
AgriBusiness
INTRODUCTION
According to the FAO, the growth rates of global
agricultural production and crop yields have slowed
in the last couple of years, raising fears that the
world may not be able to grow enough food and
other commodities to ensure that future
populations are adequately fed. Considering
climate change as an important factor in world farm
production, the growth rates of global output may
further be endangered by failure of rains and
occurrence of natural disasters such as floods and
droughts leading to crop failures, food insecurity,
famine and mass migration together with negative
national economic growth. That’s why the risk
management in agriculture is becoming an
important tool for farmers to anticipate, avoid and
react to shock, and thus mitigating risk and
uncertainty in agriculture.
SOLUTIONS
The insurance company used drone generated
NDVI map to have an overview of the hail
damage in corn. This was a pilot project designed
for improving their agriculture risk assessment
process. They needed a solution for field
inspection, data sharing, and collaboration
between the parties involved in an insurance
claim case.
Insurance company consultants and analysts can
use NDVI data to determine the intensity of crop
fields damage by analyzing NDVI pixel intervals
using the NDVI map (with a scale range from -1
to +1). Inanimate or dead material (roads,
buildings, soil or dead plants) is displayed in red,
while plants are displayed in green, making the
hail damaged area easily visible on a map. This
analysis helps to generate parameters for
insurance claim assessments.
After finishing the scouting process, consisted of
observing the mapping data combined with the
field sample inspection, insurance provider
needed to verify survey data and create a
damage assessment.
When the preliminary assessment phase was
finished, insurance provider needed to share the
data with interested sides, in this case, farmer
whose crops were damaged and the Agricultural
Development Authority providing one-time
support to the farmers in the case of hail.
RESULTS
The product is a great decision-making tool,
helping agricultural agencies and companies
to improve their understanding of the data
in a fast, accurate and efficient process

GIS Case Study for Hardcastle GIS

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