Gina Cassese has over 25 years of experience in marketing, public relations, and direct marketing. She held several senior level positions managing multi-million dollar toy lines and developing marketing strategies. Most recently, she worked in public relations and marketing for Lincoln Tech, generating thousands of student leads through engaging presentations. She is seeking a new opportunity that allows her to utilize her strong presentation, communication, and creative skills.

1. PUBLIC RELATIONS/DIRECT MARKETING  AUG. 2003-MAY 2015
LINCOLN TECH | PARAMUS, NJ
Responsible for conducting engaging, interactive and memorable presentations in-class and assemblies to generate interest
and excitement for post-secondary opportunities to graduating high school seniors (DTC). Continuously increased awareness,
reputation and thereby interest in variety of career options generating close to 5,000 leads per school year. Highest
conversion rates (leads to enrollments) for multiple campuses. Developed and executed campus-level guerilla marketing plans
and strategies. Social Media Chief Content Creator - Successfully tripled page’s fan base.
SENIOR MARKETING MANAGER  OCT. 1998-MAY 2002
FISHER-PRICE BRANDS (division of Mattel, Inc.) | NYC, NY
Managed over $75 million preschool licensed toy line. Responsibilities included Market Analysis, Strategic Development and
Implementation of Long-Range Planning, P&L, Product Development, Promotion, Advertising and Presentations. Lead Project
Manager to successfully launch 5
th
Anniversary TICKLE ME ELMO with elaborate product program and contest with $1
million in prizes. High-profile licensed brands include: Sesame Workshop’s SESAME STREET-licensed toy line; The Jim
Henson Company’s BEAR IN THE BIG BLUE HOUSE-licensed toy line; Nickelodeon’s DORA THE EXPLORER and BLUE’S
CLUES-licensed toy lines. Tapped by C-Level Officers to present at classified Board of Directors and Analyst Meetings.
Frequently drafted to develop and deliver presentations for other brand lines due to impactful speaking skills.
SENIOR PRODUCT MANAGER  DEC. 1992-OCT. 1997
TYCO TOYS | MT. LAUREL, NJ
Promoted from Associate Product Manager to Product Manager in 1994, then promoted to Senior Product Manager in 1996.
Managed over 100 items within following categories: Preschool Activities – MAGNA DOODLE; Girls Activities – FASHION
MAGIC; Boys Activities – DR. DREADFUL. Co-created and launched highly-successful and widely-recognized Dr. Dreadful
brand – appeared on numerous television shows to promote product. Developed successful TV advertisement for re-launch of
nostalgic TOSS ACROSS game with unique selling angle.
SENIOR SALES COORDINATOR  JUN. 1990-DEC. 1992
MATCHBOX TOYS (USA) Ltd. | Moonachie, NJ
Worked directly with VP of Sales and VP of Marketing to ensure all product selling-points, facts and collateral were delivered
to Sales Force and Accounts for ads. Entrusted with responsibility for valuable, one-of-a-kind prototype samples during
national sales road trips.
GINA CASSESE
15 Catherine Avenue, Saddle Brook, NJ 07663GinaTalk@aol.com646-251-1288
Highly motivated, energetic, creative individual who can position and present anything is looking for an opportunity which
will offer as much fun, creativity, challenge and excitement as my previous work experience marketing Goods (Toys) and
Services (Post-Secondary Education).
EXCEPTIONAL PRESENTATION SKILLS – WRITTEN AND ORAL * VERY EXPERIENCED PUBLIC SPEAKER WITH ABILITY TO
ENGAGE AND MOTIVATE * COPYWRITING * POSITIONING * SUPERIOR POWERPOINT SKILLS * PROJECT MANAGEMENT