1. Robert J. Pagano
7 Cathedral Court
Cumberland, RI 02864
(508) 439-9715 / paganorjp@aol.com
Executive Summary:
Senior marketing executive with 30+ years in toy marketing, product development and retail management. Extensive
experience in China manufacturing. Strong merchandising, licensing, product management, forecasting and research
skills. Major experience with the inventor and licensing communities. Proven track record in developing new product
lines and strategic marketing programs for start up and established companies.
Work Experience:
Consultant to the Toy, Juvenile & Related Industries Present
KIDS ONLY, INC., a division of Jakks Pacific, Inc. 2003 - 2014
Senior Vice President, Sales& Marketing
 Spearheaded Product Development, Marketing, Licensing, Inventor Relations, Manufacturing (US & China) and
Sales Presentations for leading manufacturer of children’s licensed furniture.
 Managed licensing relationships with Disney, Marvel, Nickelodeon, HIT, Warner Bros, Mattel and Cabbage Patch.
 Grew business from $12 million in 2003 to $42 million in 2013.
 Supervised 15 direct reports including three in house sales managers, 12 Sales & Marketing support staff as well
as numerous national and international sales rep groups.
 Initiated and executed the reintroduction of the Original Big Wheels in Fall 2012. Grew the business to $10 million
in sales and 23 SKU’s in three years. Licensed Disney, Marvel and Nickelodeon.
 Led the Kids Only integration into Moose Mountain in 2014.
HASBRO, INC. 2002 - 2003
Vice President, Marketing
 Responsible for the integration of the Larami Nerf Brand into Hasbro in early 2002.
 Recruited and established the new Nerf team at Hasbro.
 Coordinated efforts of Creative Services, Engineering, R&D, Advertising, PR and Media.
 Executed the Fall 2003 line during a difficult period of transition.
 Initiated, championed and brought to market entirely new Nerf brand packaging for Fall 2003.
 Signed All Pro, Atlanta Falcons Quarterback Michael Vick as spokesman for the Big Play Football, the major Nerf
product introduction for Fall 2003.
 Led the Nerf team in the creation and execution of the new, innovative 2004 Fall line, which led to the successful
rebirth of the Nerf brand.
JUST TOYS, INC. 1995 - 2001
Vice President, Marketing and Product Planning
 Oversaw product managers in the development of all new products from initial concept through
production including product design, packaging and promotional programs.
 Worked closely with the inventor community to find new product concepts for the company. These concepts
represented more than half of the new products introduced each year.
 Explored, evaluated, and secured new licensing opportunities including WWF, Rocky & Bullwinkle, Louisville
Slugger and Roller Jam.
 Presented all new products to major retail accounts.
 Responsibilities increased to include management of the Sales Force
TOY BIZ, INC. 1994 - 1995
Vice President, R & D
 Managed R&D for Preschool, Girls, Dolls and Candy divisions.
 Developed the Gerber preschool brand. Line included basic and electronic preschool toys.
 Worked closely with outside electronic consultants in the development of all electronic toys
 Developed Baby Tumbles Surprise, one of the most successful promotional dolls in 1995.
 Developed and introduced Toy Biz’ first candy line using the Marvel/XMEN license.

2.  Worked closely with Disney, Marvel, Power Rangers, Coleman and Gerber developing product.
 Acquired new licenses including the sought after Hercules, The Legendary Adventures, from Universal Studios.
JUST TOYS, INC. 1991 – 1994
Vice President, Marketing
 Managed marketing, product development, production, packaging, public relations, and licensing.
 Responsible for all day to day operations of the business managing a staff of 16.
 Grew sales from $12 million to $32 million during tenure.
 Spearheaded the introduction of all new products including Disney’s Electronic Beauty and the Beast Magic
Mirror and the Super Tuff Mini Shots line which combined for over $15 million.
 Managed a staff of 16 people which included product development, marketing, packaging and licensing as well as
all outside resources including public relations, advertising, consultants and suppliers.
RJP ASSOCIATES 1990 – 1991
Principle
 Marketing and product development consultant to the toy industry.
 Mounted aggressive business development effort resulting in a diverse mix of retainer clients and short term
projects. Clients included Toy Biz, Inc., Just Toys, Inc., and Zima/Carice International.
 Developed and launched Zen the Intergalactic Ninja action figure line for Just Toys, Inc., in association with
Surge Licensing.
TOY BIZ, INC. 1988 – 1990
Vice President, Marketing
 Recruited by company founder to lead marketing, product development, and production departments
for this new start-up company.
 Spearheaded the line development and marketing programs for the 1989 original record breaking BATMAN
movie. First year sales exceeded $40 million.
 Expanded action figure category by obtaining the license with Marvel Superheros. First year sales exceeded $10
million.
MATCHBOX TOYS 1986 – 1987
Director of Marketing
 Responsible for the product management, marketing plans and P&L of new and existing products in the
preschool, plush and girls toy categories
 Managed relations with the inventor and licensing communities.
 Directed production of television commercials, media plans and rollout strategies for three major products lines.
CBS TOYS 1981 - 1985
Director of Marketing
 Promoted repeatedly during tenure.
 Managed Child Guidance, Wonder, Gym Dandy and Creative Playthings with sales in excess of $100 million.
 Grew sales in the Child Guidance baby line from $12 million to $23 million in just two years through new product
introductions.
R.H. MACY’S & CO. 1976 – 1980
Associate Merchandise Manager
 Responsible for the management of the electronic, leisure and toy departments at the flagship store at Herald
Square in New York City.
Education:
St. John’s University, BS Marketing