Kangaroo Express, a convenience store chain, runs a highly successful annual summer promotion called ROO Cup that offers customers refills for $0.25 if they purchase a special cup for $6.99. To drive awareness and participation in the promotion, Kangaroo Express implements an integrated digital marketing strategy using Offerpop campaigns and content across their website, email, social media, and in-store. This increases new followers on social platforms by over 40%, email subscribers by 25%, and website traffic by 46% while reducing costs. User-generated content submitted through Offerpop further engages customers and converts the website into a social hub reflecting customers' experiences.
This document provides a marketing plan and campaign for Silver Sweeper Co. created by QLR Advertising. The campaign, called "We're Here for You", aims to increase brand awareness, target younger social media users, and establish Silver Sweeper Co. as reliable for vacuum needs. Key elements include radio ads on 94.7 KTTS, a Facebook page and ads, a Twitter account, website refresh, and Craigslist ads. The 8-month plan details creative content, media schedule, and budget to reach goals of increased sales, online following, and customer loyalty.
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
This document summarizes the digital advertising campaign run by a restaurant called Café Mexicana. The campaign utilized Google AdWords, location extensions, a mobile-optimized landing page, programmatic display ads, and Facebook ads. The campaign drove over 157,000 impressions and 325 restaurant visits in one month, generating $26,000 in revenue from a $582 initial investment - a 4381% return on investment. The campaign was highly successful at driving new customers to the restaurant through targeted digital advertising tactics.
Campina Ice Cream Winning at E-commerce Presentation for Markplus Institute Harwindra Yoga
PT Campina Ice Cream Industry is one of the largest ice cream manufacturers in Indonesia, with a 20% market share. It launched its e-commerce business in 2013. During the COVID-19 pandemic, Campina's online transactions and sales increased 10 and 9 times respectively as consumers shifted to online shopping. Most orders were for personal consumption rather than gifts, and for regular rather than instant delivery. Campina saw success through engaging live streaming shows on its official online stores and providing fast delivery options.
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
Kangaroo Express, a convenience store chain, runs a highly successful annual summer promotion called ROO Cup that offers customers refills for $0.25 if they purchase a special cup for $6.99. To drive awareness and participation in the promotion, Kangaroo Express implements an integrated digital marketing strategy using Offerpop campaigns and content across their website, email, social media, and in-store. This increases new followers on social platforms by over 40%, email subscribers by 25%, and website traffic by 46% while reducing costs. User-generated content submitted through Offerpop further engages customers and converts the website into a social hub reflecting customers' experiences.
This document provides a marketing plan and campaign for Silver Sweeper Co. created by QLR Advertising. The campaign, called "We're Here for You", aims to increase brand awareness, target younger social media users, and establish Silver Sweeper Co. as reliable for vacuum needs. Key elements include radio ads on 94.7 KTTS, a Facebook page and ads, a Twitter account, website refresh, and Craigslist ads. The 8-month plan details creative content, media schedule, and budget to reach goals of increased sales, online following, and customer loyalty.
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
This document summarizes the digital advertising campaign run by a restaurant called Café Mexicana. The campaign utilized Google AdWords, location extensions, a mobile-optimized landing page, programmatic display ads, and Facebook ads. The campaign drove over 157,000 impressions and 325 restaurant visits in one month, generating $26,000 in revenue from a $582 initial investment - a 4381% return on investment. The campaign was highly successful at driving new customers to the restaurant through targeted digital advertising tactics.
Campina Ice Cream Winning at E-commerce Presentation for Markplus Institute Harwindra Yoga
PT Campina Ice Cream Industry is one of the largest ice cream manufacturers in Indonesia, with a 20% market share. It launched its e-commerce business in 2013. During the COVID-19 pandemic, Campina's online transactions and sales increased 10 and 9 times respectively as consumers shifted to online shopping. Most orders were for personal consumption rather than gifts, and for regular rather than instant delivery. Campina saw success through engaging live streaming shows on its official online stores and providing fast delivery options.
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
This document discusses the future of audiences and how understanding audiences is key to the future success of news media companies. It provides background on The ROUNDTABLE conference and how the concept of audiences has evolved since 1993 from database marketing to understanding customers. It shows graphs of Facebook's massive growth compared to declines in U.S. newsmedia subscribers and revenue. The rest of the document discusses how news media can build understanding of audiences through collecting various data on individuals like Mary Smith to better monetize and connect buyers with sellers. It aims to demonstrate how knowing more about audiences through data can determine future prosperity more than content charges alone.
Companies who create an unforgettable customer experience not only survive in competitive markets, but thrive. Find out how Barneys New York gets their customers to love them and reaps significant financial gains in an interview with Customer Engagement Magazine. View the highlights in this SlideShare.
Haley Miranda Group has extensive experience successfully developing and administering sweepstakes, contests, and games for clients across various channels. They handle all aspects of the process, from planning and legal compliance to winner selection and prize fulfillment. Their fees are competitive and all-inclusive. They provide a variety of promotional services and have experience with many different types of promotions, including online, social media, mobile, and retail promotions.
This document provides case studies of 16 businesses that used various mobile marketing strategies to increase sales and customer engagement. It discusses how businesses used SMS/text messaging to send coupons and promotions, how location-based services like Foursquare were used to offer deals to nearby customers, and how mobile ads and appointment reminders improved customer retention and conversions. Overall, the case studies demonstrate how mobile marketing is an effective way for businesses across various industries to reach customers.
This document outlines a marketing plan for Kroger grocery stores. The target audience includes families, students, and people living in neighborhoods who need to grocery shop or cook. The plan aims to attract potential customers through social media and digital ads, convert them to shoppers by promoting locations and deals, close them as customers by sending emails and coupons, and satisfy existing customers with loyalty programs. The budget allocates $3 billion total over 12 months across digital marketing, inbound marketing, SEO, email, radio, and consultants.
Daniel Posavac's presentation at Mumbrella360 AsiaJordanDervish
Daniel Posavac, CEO, Bonsey Jaden presented 'The Future of ‘Digital First’ Brand-Building? Staying in Control Without Taking Ownership Away from Consumers'
Pizza Hut aims to increase digital orders to 75% of total sales through an integrated marketing campaign. The campaign will engage millennials through social media and increase brand loyalty via a rewards program. Research found that millennials prefer ordering pizza based on price, convenience, and taste. The campaign will rebrand Pizza Hut's image, promote its new app and ordering features, and incentivize digital orders through a "More Slices, Less Dough" loyalty program. Creative assets include commercials, print ads, and social media promotions to increase awareness and drive customers to order online.
The document discusses the problem of inaccurate venue data on platforms like Foursquare and Facebook, which can negatively impact brands. Approximately half of all venue data on these platforms is incorrect. Inaccurate data causes issues like venues being difficult to find, diminished marketing reach from duplicate venues, and lost sales opportunities from incorrect information. The solution presented is PinSync, a process that comprehensively manages venues by correcting geocodes, merging duplicates, and synchronizing accurate info to increase customer engagement and benefits for brands.
The document proposes a digital marketing campaign for the luxury brand Longchamp. It recommends targeting teenage girls and women aged 60 with monogram stamped, high quality products at reasonable prices. The campaign will utilize social media platforms like Twitter, YouTube, Facebook and Google ads, allocating $3 million total with 33% to Twitter, 28% to YouTube, 10% to Facebook and 7% to Google ads. Celebrities and magazines will endorse the brand. Key performance indicators will measure increased web traffic and sales before and after the campaign to determine its success.
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event.
Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to achieve this was to create a personality for the centre and in doing so enhance and show this through their digital marketing. Castlepoint were active in most elements of on-line marketing but required more focus on social media, in particular Facebook and Twitter. Customer relationship management was a critical element to their overall marketing strategy for 2013.
Burton is the leading snowboard brand with 35% of the market share. It aims to target males ages 18-24 through an extensive social media presence, including sponsored athletes like Sean White who have over 1 million followers. Burton will launch an online video campaign on YouTube and share videos through social media to target adrenaline-seeking customers. It will spend $40,000 over 3 months on this digital marketing strategy, including funds for Facebook, Twitter, Instagram, YouTube, Google AdWords, videos, web design, SEO, and their mobile app. The goal is to keep the Burton brand top of mind during the snowboarding seasons and attract new customers.
The document outlines a digital marketing plan for Kroger grocery stores to attract, convert, close, and satisfy customers. It recommends using search engine optimization, social media, inbound marketing and digital public relations to raise awareness and drive traffic. Key tactics include keywords and banners to boost search rankings, online ads and promotions to attract new customers, and loyalty programs and targeted emails to convert shoppers to regular customers. The proposed budget allocates $3 million for digital marketing efforts over 12 months.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
Nicole Linke joins Tailored Marketing as a Junior Graphic Designer after graduating from The Art Institute. Tailored Marketing thanks their spring and summer interns from various universities. The company has been busy working on promotions for the Whiskey Rebellion Festival and developing new websites. They are also launching a new sales and marketing automation system.
Chick-Fil-A is a growing fast food chain with a mission to glorify God and positively influence customers. This marketing plan aims to use Chick-Fil-A's family-friendly image to increase brand recognition and recurring customers. Key strategies include promoting the mobile app to reduce lines, expanding college sports advertising to target younger customers, and creating family-focused events and social media content using the mascot. The target markets are young adults aged 16-21 and families with children aged 23-45.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
The document provides information about The Hangar, a movie theater in Maryville, Missouri. It discusses the theater's clientele, which includes students and couples looking for a night out. It also outlines the theater's social media presence and competitors in the area. The document proposes goals and strategies to increase concession sales, including creating deals and discounts that are promoted on social media using QR codes. Engagement will be monitored using tools like SEM Rush and a QR code tracking app. A social media specialist may be hired to better promote sales strategies online.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
A digital marketing strategy for Moosejaw Mountaineering. The goal is to increase the outdoor equipment and apparel store's internet and mobile presence and create brand awareness.
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital
This document summarizes a seminar about growing a business through digital marketing strategies. It discusses how consumer habits have changed with the rise of mobile devices and social media. It also outlines opportunities for local merchants, including search engine optimization to improve online visibility, claiming business listings on directories and review sites, using video and social media to engage customers, and implementing email and text marketing to stay connected to current customers and acquire new ones. The seminar promotes the services of Guarantee Digital to help businesses implement these digital strategies.
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
This document discusses the future of audiences and how understanding audiences is key to the future success of news media companies. It provides background on The ROUNDTABLE conference and how the concept of audiences has evolved since 1993 from database marketing to understanding customers. It shows graphs of Facebook's massive growth compared to declines in U.S. newsmedia subscribers and revenue. The rest of the document discusses how news media can build understanding of audiences through collecting various data on individuals like Mary Smith to better monetize and connect buyers with sellers. It aims to demonstrate how knowing more about audiences through data can determine future prosperity more than content charges alone.
Companies who create an unforgettable customer experience not only survive in competitive markets, but thrive. Find out how Barneys New York gets their customers to love them and reaps significant financial gains in an interview with Customer Engagement Magazine. View the highlights in this SlideShare.
Haley Miranda Group has extensive experience successfully developing and administering sweepstakes, contests, and games for clients across various channels. They handle all aspects of the process, from planning and legal compliance to winner selection and prize fulfillment. Their fees are competitive and all-inclusive. They provide a variety of promotional services and have experience with many different types of promotions, including online, social media, mobile, and retail promotions.
This document provides case studies of 16 businesses that used various mobile marketing strategies to increase sales and customer engagement. It discusses how businesses used SMS/text messaging to send coupons and promotions, how location-based services like Foursquare were used to offer deals to nearby customers, and how mobile ads and appointment reminders improved customer retention and conversions. Overall, the case studies demonstrate how mobile marketing is an effective way for businesses across various industries to reach customers.
This document outlines a marketing plan for Kroger grocery stores. The target audience includes families, students, and people living in neighborhoods who need to grocery shop or cook. The plan aims to attract potential customers through social media and digital ads, convert them to shoppers by promoting locations and deals, close them as customers by sending emails and coupons, and satisfy existing customers with loyalty programs. The budget allocates $3 billion total over 12 months across digital marketing, inbound marketing, SEO, email, radio, and consultants.
Daniel Posavac's presentation at Mumbrella360 AsiaJordanDervish
Daniel Posavac, CEO, Bonsey Jaden presented 'The Future of ‘Digital First’ Brand-Building? Staying in Control Without Taking Ownership Away from Consumers'
Pizza Hut aims to increase digital orders to 75% of total sales through an integrated marketing campaign. The campaign will engage millennials through social media and increase brand loyalty via a rewards program. Research found that millennials prefer ordering pizza based on price, convenience, and taste. The campaign will rebrand Pizza Hut's image, promote its new app and ordering features, and incentivize digital orders through a "More Slices, Less Dough" loyalty program. Creative assets include commercials, print ads, and social media promotions to increase awareness and drive customers to order online.
The document discusses the problem of inaccurate venue data on platforms like Foursquare and Facebook, which can negatively impact brands. Approximately half of all venue data on these platforms is incorrect. Inaccurate data causes issues like venues being difficult to find, diminished marketing reach from duplicate venues, and lost sales opportunities from incorrect information. The solution presented is PinSync, a process that comprehensively manages venues by correcting geocodes, merging duplicates, and synchronizing accurate info to increase customer engagement and benefits for brands.
The document proposes a digital marketing campaign for the luxury brand Longchamp. It recommends targeting teenage girls and women aged 60 with monogram stamped, high quality products at reasonable prices. The campaign will utilize social media platforms like Twitter, YouTube, Facebook and Google ads, allocating $3 million total with 33% to Twitter, 28% to YouTube, 10% to Facebook and 7% to Google ads. Celebrities and magazines will endorse the brand. Key performance indicators will measure increased web traffic and sales before and after the campaign to determine its success.
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event.
Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to achieve this was to create a personality for the centre and in doing so enhance and show this through their digital marketing. Castlepoint were active in most elements of on-line marketing but required more focus on social media, in particular Facebook and Twitter. Customer relationship management was a critical element to their overall marketing strategy for 2013.
Burton is the leading snowboard brand with 35% of the market share. It aims to target males ages 18-24 through an extensive social media presence, including sponsored athletes like Sean White who have over 1 million followers. Burton will launch an online video campaign on YouTube and share videos through social media to target adrenaline-seeking customers. It will spend $40,000 over 3 months on this digital marketing strategy, including funds for Facebook, Twitter, Instagram, YouTube, Google AdWords, videos, web design, SEO, and their mobile app. The goal is to keep the Burton brand top of mind during the snowboarding seasons and attract new customers.
The document outlines a digital marketing plan for Kroger grocery stores to attract, convert, close, and satisfy customers. It recommends using search engine optimization, social media, inbound marketing and digital public relations to raise awareness and drive traffic. Key tactics include keywords and banners to boost search rankings, online ads and promotions to attract new customers, and loyalty programs and targeted emails to convert shoppers to regular customers. The proposed budget allocates $3 million for digital marketing efforts over 12 months.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
Nicole Linke joins Tailored Marketing as a Junior Graphic Designer after graduating from The Art Institute. Tailored Marketing thanks their spring and summer interns from various universities. The company has been busy working on promotions for the Whiskey Rebellion Festival and developing new websites. They are also launching a new sales and marketing automation system.
Chick-Fil-A is a growing fast food chain with a mission to glorify God and positively influence customers. This marketing plan aims to use Chick-Fil-A's family-friendly image to increase brand recognition and recurring customers. Key strategies include promoting the mobile app to reduce lines, expanding college sports advertising to target younger customers, and creating family-focused events and social media content using the mascot. The target markets are young adults aged 16-21 and families with children aged 23-45.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
The document provides information about The Hangar, a movie theater in Maryville, Missouri. It discusses the theater's clientele, which includes students and couples looking for a night out. It also outlines the theater's social media presence and competitors in the area. The document proposes goals and strategies to increase concession sales, including creating deals and discounts that are promoted on social media using QR codes. Engagement will be monitored using tools like SEM Rush and a QR code tracking app. A social media specialist may be hired to better promote sales strategies online.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
A digital marketing strategy for Moosejaw Mountaineering. The goal is to increase the outdoor equipment and apparel store's internet and mobile presence and create brand awareness.
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital
This document summarizes a seminar about growing a business through digital marketing strategies. It discusses how consumer habits have changed with the rise of mobile devices and social media. It also outlines opportunities for local merchants, including search engine optimization to improve online visibility, claiming business listings on directories and review sites, using video and social media to engage customers, and implementing email and text marketing to stay connected to current customers and acquire new ones. The seminar promotes the services of Guarantee Digital to help businesses implement these digital strategies.
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
10 Retailers Win 2014 Channel Innovation Awards
For the fourth year, Retail TouchPoints is proud to present the Channel Innovation Awards. This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.
This year’s 10 winners run the gamut of industry segments, from apparel and toys to wine and home improvement products. They are both U.S. and internationally based retail companies. Most of the winners are selling their products via both brick-and-mortar and e-Commerce web sites, in addition to mobile web sites and other channels.
The 2014 winners’ latest efforts are centered on improving the business through targeted channel strategies. Those strategies feature in-store mobile and digital technology innovations; social media efforts; personalization programs and more. All winners are successfully integrating the benefits of successful channel marketing and services to their customers, and delivering impressive results.
2014 Retail TouchPoints Channel Innovation Award Winners include:
Platinum winners:
-Stage Stores
-Clarks Footwear
Gold winners:
-bebe
-Build.com
Silver winners:
-Toys R Us Canada
-Kidrobot
-Sears
Bronze winners:
-B&H Photo
-Wine Enthusiast
-Country Club Prep
This document outlines a proposed digital marketing strategy for BIG Cola, a premium soft drink brand in Nigeria. The objectives are to promote brand awareness, increase sales by 20% in six months, and boost social media engagement. Key tactics include a "Golden Cap" promotion on bottles/packs with airtime/discount codes, search engine marketing, display ads, influencer partnerships, and content creation. Metrics like website traffic, social followers, shares and sales will be tracked. The campaign will be integrated with traditional media and iterated over time to maximize results for BIG Cola.
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
The document provides information about digital marketing strategies for local businesses. It discusses analyzing consumer search habits and trends, optimizing business listings across search engines and directories, using video and social media to engage customers, and leveraging mobile and email to reach more potential clients. The document also outlines specific tactics like creating a YouTube channel, updating listings, monitoring reviews, developing a mobile-friendly website, and using targeted advertising to find new customers.
The document outlines a proposed 2-month digital marketing strategy and media plan for Suzuki Gixxer ABS in Bangalore from October to November 2018. The campaign aims to boost online engagement and sales conversions for the motorcycle, which is underperforming currently. Key elements include a microsite, search ads, social media posts, videos and contests to promote the "Not For Everyone" theme and target 18-30 year olds. The total estimated cost is Rs. 10 lakhs.
Case Study: How Silver Jeans Boosted Sharing 4,650% and Email Captures 225% U...Peter Messmer
Learn how Silver Jeans worked with AddShoppers to engage their audience. We'll show you how we increased their sharing by 4,650% and helped them capture 225% more email subscribers.
This document provides a marketing plan for Gifts.com. It includes an analysis of the company, the gift industry, target markets, primary research results, and proposed marketing initiatives. The plan aims to increase brand awareness and loyalty through an integrated online and social media campaign, including contests on Facebook and Instagram, expert advice videos on YouTube, a Buzzfeed campaign, search engine optimization of the website, email campaigns, Pandora ads, TV commercials, and billboards. The budget and methods for measuring effectiveness are also outlined. The overarching goal is to establish Gifts.com as the top destination for online gift buying.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
4. the
survey:
offered a $50 gift card giveaway
*survey questions in appendix b
185responses
• More than half of our respondents
have never heard of G+G.
• 77% cited Instagram as the social
platform used most or second to
most.
• More than half say that they
primarily shop in-store.
• The top 3 factors that influence
where to shop, in order:
1. Word of mouth
2. Sales
3. Advertisements
5. strengths
opportunities threats
weaknesses
• Melange
• Velvet Edge
• Established online brands & shops
• Brand Awareness
• New Location
• No online shopping ability
• On trend
• Locally Owned
• Lower price point than other
boutiques in area
• Instagram presence & aesthetic
• The 5th St Market already has an
affluent customer base
• Employees already involved with UO and
campus life
swot analysis
6. marketing & advertising objectives
media objectives
• Capitalize on re-branding opportunities at 5th Street Market
• Establish local brand recognition and generate sales at the
storefront
• Convert engagements into loyal fans and followers of G+G
• Increase in-store foot traffic and sales
• Increase engagement on social networking sites
• Increase followers on Instagram and Facebook
• Increase traffic to social networking sites and web-
site
• Attract more web traffic
• Increase accessibility for shopping online by using
Instagram
8. meet
emily:
• 21 year old female
• University of Oregon student
• Member of Tri Delta Sorority
• Attends Music Festivals,
Formals, Moms Weekend
• Has a part-time campus job
• Active on Instagram and
Snapchat
• Always looking for trendy
styles
• Loves to hike, workout, and
spend time with her friends
• Values philanthropy
17. The Spring ASUO Street Faire is great exposure for Gilt and Gossamer from our target
audience. The Spring season will attract more people and also will be a great time for Gilt
and Gossamer to showcase their Spring and Summer clothes during peak festival and
vacation times. With items like stickers, a banner and a snapchat filter featuring Gilt and
Gossamer, this will engage the target audience and spread brand awareness while also
giving the target audience a chance to shop and interact with the company.
18. Eugene’s Trendiest Boutique
#FindYourGG
glitz +
glamour
bus wraps
• 70% of 18-29 year olds commute to work
• 350,000 impressions in a month
• During the Duck Football season, this
could swell to 700,000 per month
• There arent any media spaces that can
deliver this type of audience for this
budget.
Place your message where
customers can’t turn the
page, switch stations, close
the screen, or change the
channel.“
19. Our bus wraps will be live during October and November 2018, during peak football season and back to
school shopping for our target audience. Our bus wraps will be on the LTD buses that shuttle students to and
from football games as well as their regular routes will which bring in an estimated 350,000-700,000 views a
month. With 70% of 18-29 year olds commuting to work, this will bring in the most views for our target audience
possible.
20. emu pop-up shop
• Upper amphitheater tabling through university
scheduling and event services
• Rentable central campus presence
• Showcase pop-up selection and promote the store
21. The EMU pop-up shop will happen in September during the first week of fall term during
back to school when family and students alike are in town. The EMU pop-up shop will allow
for our target audience to interact with Gilt and Gossamer on a personal level, build brand
awareness while engaging out target audience with stickers and fun accessories. The
pop-up shop will also feature an instagram contest that will build instagram engagement
while also building a larger customer emailing list.
23. online clean up
• Online presence has solid framework, but
needs refreshing
• Consolidate communication outlets
• Update established website, and keep
updating seasonallyto stay looking fresh,
and relevant.
• Cheaper than paying for a complete
website redesign.
24. Cleaning up the online presence of Gilt and Gossamer will attract new
potential customers while also maintaining its current customers. It will
provide new, updated information that will make Gilt and Gossamer more
accessible and relevant to potential customers.
26. Instead of spending large amounts of money on a online store, Instagram
offers a free option to create a Instagram shop. With our online cleanup
plan, this will allow customers to shop the Instagram and create more
online potential customers.
28. After our online cleanup, the Google Adwords will attract any consumer
searching for keywords that will direct them to Gilt and Gossamer.
Because online shopping is so important, having a strong online presence
with Google Adwords will increase recognition of Gilt and Gossamer and
bring in more customers.
30. vip experience
• Invite winner of survey sweepstakes into
the store on a select day, she can bring two
friends with her
• Give them personal shopping experience
with Melissa
• Winner can post about experience or clothing
bought
• This provides positive, organic engagement from
the winners social, which in turn increases G+G
online engagement
• Makes the G+G brand feel more human, and
conected with its audience
32. Our calendar revolves around the seasons in which Eugene is most busy/when people are buying
clothes. The Street Faire will be held during Spring term, May 9-12th when it is warm which is in line
with the clothing pieces Gilt and Gossamer sells the most. Early May is also before most festivals/
vacation plans giving people the time to shop for their summer plans which they will need cute,
new outfits for. Our second largest plan is the bus wrap. Which we have planned for October and
November of 2018 during the back to school season for the University of Oregon. This is also the kick
off of football season which means an increase in bus rides and opportunities for our Ad exposure.
The snapchat filter will be live during the street faire to increase engagement and give consumers a
fun and creative way to interact with the brand. Google Adwords will be running the entire 8 month
span to constantly be keeping Gilt and Gossamer relevant and accessible to our online consumer.
35. bus wraps
$3110 | 51%
$6000
total budget
street faire
1605 | 28%
google adwords
$1095 | 18%
instagram contest
$140 | 2%
vip experience
$50 | 1%
budget
at a glance
36. budget
details
street faire
$500 - 10x20’ space & application fee
$704 - labor for 4 days(2 employees)
$150 - 750 stickers
$171 - snapchat filter
$80 - banner
$1605
google adwords
$136.87 per month for 8 months
$1095
bus wraps
$2890 - 2 months for single bus space
$220 - vinyl cost for bonus bus
$3110
37. Most of our budget will be going towards the ASUO street faire and the bus wrap. Both of these
outreach ideas will connect with our target audience in different ways. The ASUO street faire is
on the University of Oregon’s campus, a central place for our target audience to be at. The booth
for Gilt and Gossamer at the street faire will allow for personal interaction and word of mouth, key
tools to gain more exposure so that people know more about Gilt and Gossamer. The bus wrap will
provide a larger outreach, an estimated 450,000 views after one month, to grow Gilt and Gossamer’s
brand awareness, and most importantly increase curiosity that leads to research done about Gilt
and Gossamer. Our other media strategies like stickers, banners, Google Adwords, and snapchat
filters are meant to further enhance the users experience about Gilt and Gossamer during our larger
strategies like the street faire.
40. appendix a:
contact info
Rockin’ Stickers
info@rockinstickers.com
https://www.rockinstickers.com/
Online order system
VistaPrint - (Banner Ordering)
https://www.vistaprint.com/
Online order system
LTD Advertising - Bryan Anderson
LaMar Advertising
banderson@lamar.com
EMU Scheduling and Event Services
541-346-6000
https://scheduling.uoregon.edu/
Online application form
ASUO Spring Street Faire
asuostreetfaire@uoregon.edu
541-346-0622
https://orgsync.com/49338/forms/300080
41. Do you currently live in Eugene, Oregon? (Or the surrounding area)
How old are you?
Are you a current student?
What school do you currently attend?
Are you currently employed?
What are some of your favorite hobbies?
Name your top 3 favorite restaurants in Eugene:
Tell us what your ideal weekend would consist of:
Rate each of these social media platforms in order of how
often you use them: (1: Most often, 5: Least often)
Snapchat, Instagram, Facebook, Twitter, Pinterest
Where do you get your news from?
Which ways you shop? Select all that apply:
Online, In-store, Hybrid (Buy online pick up in-store)
How do you PRIMARILY shop? Select one:
Online, In-store, Hybrid (Buy online pick up in-store)
How often do you go shopping in-store for clothes/shoes/accessories?
How often do you shop online for clothes/shoes/accessories?
How do you decide where to shop? (Both online and in-store) Select all
that apply:
Word of mouth/Recommendation from friends, Advertisements, sales,
bloggers, popular accounts on social media, or fashion magazines
How do you PRIMARILY decide where to shop? (Both online and in-store)
Select one:
Word of mouth/Recommendation from friends, Advertisements, sales,
bloggers, popular accounts on social media, or fashion magazines
Does carrying a certain brand influence where you shop?
How much of an influence do brands have on where you shop? (1-5)
How much do you value shopping from local businesses? (1-5)
Describe what factors influence that decision: (Price, Convenience,
Service etc.)
Does the level or quality of Customer Service given, impact where you
shop?
How much does Customer Service impact where you shop?
How much does Customer Service impact where you shop?
What is your favorite example of a brand’s charitable or philanthropic
work?
Have you heard of Gilt and Gossamer?
appendix b:
survey questions