Seismics and the City – Creating a Greater Christchurch – Envisioning. Engaging. Energising was held on 27th March 2015, Christchurch. The Arts in Business: How collaborations between the creative industries and business sector are defining the rebuild.

1. Canterbury Arts & Business
Enrichment Partnership Programme
“When we gift to culture
we enrich ourselves.”

2. Founding Partners

3. An alternative model of support for the arts
and creative industries that is based on
the practical giving of skills, expertise and
resources, rather than sponsorship.

4. “Match Maker to the Arts”
Enrich engages practical help from the business sector for creative
entrepreneurs and arts organisations so they can thrive and
develop.
Acting as a "match maker to the arts" Enrich matches the needs and
resources of compatible organisations to create and facilitate
successful partnerships between the arts and business.

5. Development through Engagement
and Partnership
• Many arts organisations are chasing the same
limited sources of philanthropic funding and
sponsorship.
• Enrich does not ask companies for money
• Enrich invites companies and their employees to
gift their skills, resources, expertise, and
volunteers to help arts organisations develop and
thrive.
• Enrich promotes longer term, sustainable
engagement and partnerships between the arts
and business.

6. Cultural Intervention & Entrepreneurship, Special Report,
City of London Corporation
"The most successful partnerships go beyond
traditional forms of sponsorship and are
based on a more collaborative approach where both
parties bring their expertise,
experience, network and resources to the table to work
together with
complementary skills, and create something which
neither could have achieved on
their own. Essentially then, an effective partnership
involves genuine collaboration
rather than solely the exchange of money for
branding."

7. Practitioners –
Emerging Arts Leaders
• Enrich assists arts organisations, creative practitioners,
and emerging creative leaders and entrepreneurs,
many of whom who are developing contemporary
“new wave” creative works, often with a social
enterprise focus.
• They are artistically talented, highly trained and
innovative, but may lack business know-how.
• An enrichment partnership with the private sector will
provide a practical boost to enable these organisations
operate more successfully.

8. Process
• Enrich acts as a facilitator and mentor between arts
organisations and companies
• Enrich identifies resources needed and skills available
• Enrich introduces prospective parties who could
mutually benefit from the partnership, and then
“makes the match”
• Enrich supports and monitors the partnerships and
showcases success stories
• No formal contracts
• Partnership strategic objectives and timelines are set

9. Examples of Enrich
practical gifting partnerships
• Tin Palace/Harbour Arts Collective – Duncan Cotterill
• Christchurch School of Music – Walker Consultants/Buddle Findlay
• Neat Places – Avatar Web Design
• Rubble Artists Editions – G&A Creative, CarterSmith Architects
• Auricle Sonic Gallery – Enlightened Solutions
• Music Theatre Web Series “A Long Way to Broadway” – Gary Lee Partners
• Christchurch Youth Choir – C Creations
• Toi Te Karoro New Brighton – Duncan Cotterill

10. Examples of Practical Giving
• Services and Expertise:
• Governance (become a Board member/Trustee)
• Legal
• Financial Management
• Business plans
• Feasibility reports
• ICT support
• Organisational development
• Web site design and development
• Database/CRM management
• Marketing
• Publicity through companies’ own web site/newsletters/social media
• Expertise secondment and mentoring by management/staff
• Volunteers
• Hospitality – hosting functions and events

11. Examples of Practical Giving
• Resources:
• Office space
• Rehearsal space
• Storage space
• Transport
• Loan of equipment
• Materials
• Products
• Construction

12. Young Professionals
Governance Roles
• Enrich to encourage their talented young
professionals to volunteer for governance roles
on the boards of fledging arts organisations.
• They will gain governance experience while
injecting their valuable skills into the arts.
• The creative sector will also gain from a new
generation of emerging business leaders who
understand and appreciate the arts.

13. “Quote”
• Stephen Wainwright, CEO, Creative New Zealand
“Post-quakes the arts community in Christchurch has
been resilient, and highly inventive in finding fresh
ways to respond to the circumstances that exist, and
new ways of working. Enrich furthers this excellent
trend by matching philanthropic giving of skills and
time with committed arts enterprises. As a result we
expect to see thriving arts practitioners and a more
interesting community for Christchurch people to live
and work in.”

14. “Quote”
• Councillor Jamie Gough, Christchurch City Council: “
“Enrich will enable the blending of business and
organisational skills with creativity, fostering innovation and
enhancing the city for residents and visitors.
The Christchurch arts community has responded
dynamically to the challenges of the post-earthquake
environment, finding new approaches to doing business in
the arts and engaging with the rebuild of the city. Enrich
represents a tangible way that arts and business can come
together to achieve vibrant outcomes for the city."

15. “Quote”
• Gary Lee, CEO, E2 Digital
"When Gillian approached E2 DIGITAL about the
concept of Enrich, we immediately saw the value
such a concept would contribute to the arts and
businesses. It is a concept that we feel may
fundamentally change the way business and arts
organisations interact with each other, so we
decided to embrace it.”

16. How to Register
• www.enrichnz.com
• gillian@enrichnz.com
• www.facebook.com/enrichnewzealand
• Speak to me today
• Any questions?