People who are compensated based on their creative output such as engineers, artists, entertainers and designers make up the creative class. The creative class generates innovation, starts businesses, and attracts other businesses to a region. However, Windsor Essex faces difficulties in leveraging and fostering employment opportunities for the creative class due to insufficient networking opportunities and a lack of awareness of local amenities. The goal of the Creative Talent Initiative is to retain, promote, and help Windsor Essex's young creative talent flourish by connecting them professionally, culturally, civically, and socially through providing a voice, opportunities, and continually analyzing trends.