This document provides an introduction and overview for field research on the Gigwalk platform. It discusses getting set up for training, introduces presenters, and outlines the topics to be covered which include an introduction to Gigwalk, field research 101, pro tips for photos, practice gigs, and Q&A. Examples of field research gigs involving inventory checks, product placement verification, and data collection are provided. Photo tips emphasize good lighting, avoiding zoom, and not rushing shots.

1. Field Research
Introduction & Training
January 10, 2012

2. Getting Set Up
• Option to dial in or listen via your
computer
o iPhone does not support question manager
or full audio.
• Q&A through Question Manager
o Will also take video questions, please raise
hand and we will unmute you.
This session will be recorded and posted to the
Gigwalk Blog.

3. Introductions
Natala Menezes
Director of Product Marketing
Fun Fact: Owns an 8lb “Morkie”
Shaane Syed
Communications Manager
Fun Fact: Named her car James Earl Jones

4. Today’s Topics
• Introduction to Gigwalk (10 Minutes)
o What is Gigwalk?
o How does it work?
o How do I get paid?
• Field Research 101 (15 minutes)
o Review of Gig Types
o Overview of Clients (hint! They are picky!)
• Pro Tips (15 minutes)
o Review of Example Gigs
o Photo Tips
• Practice Gigs (5 minutes)
o What are they?
• Q & A (15 minutes)

5. Overview
What is Gigwalk & How it all got started…

6. Hello.
Gigwalk is a mobile workforce
that lets businesses instantly
coordinate and guide feet on the
street.
Gigwalkers are individuals who
independently find Gigs in the
Gigwalk Marketplace and get
paid; turning their iPhone into a
second paycheck.

7. Gigwalk’s History
• Founded in July 2010
• Launched publicly in May 2011
o Raised $1.7 MM in seed funding
• Committed to changing the way in
which people work.
Gigwalk’s Co-founders, Matt Crampton (CTO) and Ariel Seidman (CEO)

8. How it Works
Find a Nearby Gig Qualify for the Gig Do the Gig

9. What is a Gig?
• A small job that can take minutes to hours to complete at a
specified location. Gigs pay between $3 and $100.
Field Research Field Sales & Marketing
Collect information about products or Promote a product, brand or businesses.
businesses.
Onsite Technical Services Photography & Media
Provide installation, maintenance or repair Generate multimedia content from a
services. location, event or experience.
Inspection & Testing Administrative Support
Evaluate a service, product, or location. Assist with administrative support and
office duties.

10. Finding Gigs
• Browse available “Pins” on the Map
• Filter by clicking “Show List”

11. Active Metros

12. Doing your First Gig
• Be professional
o Remember the client wants a high quality result to help their business
• Practice
o Take a photo through the application
o Take a photo through your iPhone camera
• Read all the instructions. Twice.
o Minor details in the instructions can help you avoid getting a rejection.
• Know the Gig’s purpose
o Read the instructions so you can explain the Gig if asked by a business owner.

13. What the Client Sees
• Customers will individually review your submissions and
approve or reject.

14. Getting Paid
• Independent Contractor
o We will collect your tax information
when you reach a collection threshold
(usually around $400).
• Payments are made via
Paypal.
o Modify your minimum payout so you get
paid when you reach a goal.
o Payments are made after your Gig is
approved (typically within 7-10 business
days) and when your threshold has been
met.

15. What is Streetcred?
o When you complete a Gig successfully you can also earn Streetcred.
o Streetcred is a reputation score that reflects the quality of work you submit.
o A higher Streetcred level may unlock higher paying Gigs for you.
Get Earn Get More
Do a Gig
Approved StreetCred Gigs

16. Field Research 101
What is Gigwalk & How it all got started…

17. What is Field Research?
The collection of information about products, businesses or
places.
• Data Collection Examples:
o Document available inventory for a specific product at a grocery store or retail location
o Check the price of an item (such as a 1 43 gram bar of Hershey’s milk chocolate) at 3-4
different retail locations
o Confirm and photograph a roadside obstruction
o Identify the placement of a specific product in relation to other categories of products
• Surveys
o Interview shoppers about whether or not they like a product or service.
• Service Assessment
o Review the quality of service received
o Rate the friendliness of a clerk

18. Example Gig: Inventory
• Task
o Identify which items were out of stock
at a specific time.
• Purpose
o A Management Consulting firm wanted
to understand if during peak times
items were going out of stock causing a
decrease in sales.
• Keep in mind
o Because of the project’s sensitivity
accurate collection of data during a
specific time of day was critical.

19. Example Gig: Placement
• Task
o Identify which categories of
products are adjacent to
canned pasta (select from list)
o Location of specific items in
relation to target product
(same aisle, cross aisle, cross
store)
• Purpose
o Understand the impact that
similar products have on sales
volume and product
attractiveness
• Keep in mind
o Images need to be clear and
crisp as the brand data is very
important in the results set

20. Example Gig: Data Collection
• Task
o Travel in both directions along the route marked
with a blue line on the map
o Photograph and document speed limit signs along
both sides of the road segment.
o Verify Road Signs along a route
• Purpose
o Identify changes in map data so that a mapping
company can keep their information accurate, safe
and up to date
• Keep in mind
o Geo location is being recorded along the route
o Be safe at all times
• Other examples:
o Document bridge or tunnel restrictions

21. Who posts these Gigs? Gigs are very
specific
Company Type Illustrative Example Challenges
Management Bain Consulting,
Accenture, Mckinsey
Time Sensitive, being
delivered to a client,
Consulting Consulting Group often complex
Consumer Crest (Proctor &
Minor details are
often critical,
Brands & Gamble), Gap,
Grocery Stores
Require higher
quality photography,
Retail complex questions
Mapping / Wide variety of
TomTom, Menu
Data Pages
locations, often off
the beaten path
Collection

22. Photo Tips
What is Gigwalk & How it all got started…

23. Top 3 Photo Tips
• Lighting – it has your back!
o Lighting has the biggest impact on the quality of the photo you submit.
o Don’t just assume you are in the right position for the shot – walk to the left and right to
see if you can minimize or eliminate glare (white spots or whitewashing)
o Keep the light at your back, and your photos will be illuminated!
• Avoid the Zoom
o Smartphones don’t zoom! Zooming just enlarges the image without improving image
quality – and often increasing the image pixilation.
• Don’t Rush
o If the photo doesn’t come out the way you want, take another. You can delete the bad
photo.
o Take the time to get “grounded” so that your camera is stable when taking the shot to
avoid being blurry.

24. iPhone Photo Tricks
• Tap Tap
o iPhone cameras can adjust the lighting captured in
the photo by tapping on the image.
o You can learn how to do this by going into bright
light, tapping and seeing the glare go away. Next
try the same thing in a shady location.
• Focus on the subject
o iPhone cameras (and most smartphones) cannot
distinguish between the subject of your
photograph and the background behind it.
o Fill as much of the space with the subject – or try
and create an uncluttered background.

25. Remember
• Be wary of reflections
o Clients do not want to see your iPhone / Hand /
face in the photos – as they take away from the
results.
• Blurry images are easy to miss –
check your work!
Image looks
OK in mini-
view!
Larger
format
shows it is
actually
blurry.

26. Photo Perspective
• Take unobstructed photos from
~4ft back -- stand with back
against opposite shelf
• Take at head-on photo at 90 Correct
degree angle to shelf– NOT at
steep angle

27. Photo Composition
• Be sure photos clearly show ALL
brands / products on the shelf
(clients will not accept blurry
photos)
• Photograph shelves top to
bottom – be sure *entire* top
and bottom shelves are clearly
visible
• Photograph products adjacent
to target shelf – be sure ALL
adjacent products are clearly
visible

28. Taking Multiple / Composite Photos
Example Gig = Take photos of the snacks shelf
Depending on shelf size a Gig such as
this example could take up to 4 photos.
All photos
o
taken at 90 /
head-on
angle

29. Taking Multiple / Composite Photos
Example Gig = Take photos of the snacks shelf
Depending on shelf size a Gig such as
Photo 1 Photo 3 this example could take up to 4 photos.
Shows entire
top shelf
Clearly shows
adjacent
All photos products
o
taken at 90 /
head-on
angle
Shows entire
bottom shelf
Photo 2 Photo
4

30. Shelf Photography
Connect the Shelves
Correct Correct
Head-on photo showing entire top and Head-on photo clearly showing
bottom shelves continuation of shelf & adjacent
products

31. Shelf-Photography Incorrect Examples
Incorrect Incorrect
Photo of taken at a steep angle Blurry photo does not show entire top
and bottom of shelf

32. We answer your questions.

33. Join us on Gigwalk Talk
• Ask questions and get advice
and feedback from other
Gigwalkers across the
country.

34. Work on the go.
Thank you.
Questions? Contact us
Facebook.com/gigwalk
Twitter.com/gigwalk
Blog.gigwalk.com
Community@gigwalk.com