This document provides an overview of GhostBox, a proposed subscription service that curates and delivers cannabis products to subscribers. It discusses GhostBox's business model of generating revenue through subscription box sales and follow-up product purchases. Financial projections show GhostBox achieving $2.77 million in revenue in year 1 and growing to $369.85 million in year 4 as the subscriber base increases. The team biographies introduce the founders and their relevant experience in branding, operations, supply chain, and growing startups.

1. Not for public distribution. Confidential information. Only for internal use with the executive team.

2. Shopping is evolving
In-store
1990’s
Online
2000’s
Subscription
2010’s
Subscription
+
Curation
Now

3. How GhostBox Works
Subscribers select their
cannabis preferences
We carefully curate and
package their GhostBox
Our professional couriers
hand deliver each box

4. Brands who embraced
subscription + curation
thrived

5. Founded: 2011
IPO: 2017
Market Cap: $2.7 Billion
Annual sales: $1.6 Billion

6. Founded: 2011
IPO: 2019
Market Cap: $22 Billion
Annual sales: $4.8 Billion

7. GhostBox is the
innovation that marries
supply and demand

8. It’s legal
15 states + D.C. have
legalized recreational
marijuana
DISA 2020
It’s growing
2027 rev. est. $78B
18.1% CAGR
Grand View Research 2020
It’s here to stay
12% of US adults
consume cannabis
Gallup poll 2020
Timing is everything

9. How do we make money?
Margins on subscription boxes will increase as
we scale and secure better supplier deals
$250 $150
Subscriber pays COGS
$100
Gross

10. How do we make more money?
Subscription boxes lead to product discovery.
Follow up sales derived from product discoveries will
increase margins

11. GhostBox Partners
Our strong relationships with suppliers
position us for growth

12. What makes GhostBox Special?
$350 retail
value for
$250
Top Shelf
Brands
Discover the
Latest Trends
Machine Learning
Curation

13. Why we will grow so fast
COVID buying behavior has galvanized
consumers' preference for the convenience
of delivery and mobile ordering
Consumers order 30% more online than in-
store (Ross Lipson, Co-Founder @ Dutchie)
Cannabis industry sales growth is rapidly
expanding, 18% CAGR (Grand View Research)
LA Greater Metro Area has 5.33 million cannabis
consumers. (Consumer Research Around Cannabis, 2017).
Cannabis is a consumable that must be reordered
repeatedly and is purchased with high-frequency

14. Subscriber Loyalty: Stitch Fix
- Stitch Fix quarterly shareholder letters, Motley Fool, July 2020
Brands that build deep connection
with subscribers have strong loyalty
and durability even during times of
hardship, such as COVID.
According to Stitch Fix’s recent Q4
earnings report, net revenue
grew by 11% YoY to $1.7
billion.
Subscriber base grew 9% to 3.5
million subscribers.
Because cannabis is consumable, whereas clothing has a much
longer product life, we’re confident GhostBox’s net revenue per
customer will be significantly greater.

15. Competitor Web Analytics: Nuggclub
Nuggclub launched only 12 months ago
and is showing significant online metrics.
Given a 3.5% conversion rate on unique
visitors, Nuggclub is acquiring 400+ new
subscribers per month. This is a good
indicator for Year 1 expectations.
In GhostBox’s model, 400 new
subscribers = $1,200,000 in additional
annual sales.

16. The Vision (Long Term)
GhostBox will become the largest provider of curated consumer cannabis products,
and we will operate as a multi-national, multi-billion-dollar conglomerate.
The Mission (Medium Term)
100,000 monthly subscribers ($350M annual sales) within the next 4 years

17. Revenue Projections
Year 1: $2.77M
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Box price $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00
Net sub. growth 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Net subscribers 250 300 360 432 518 622 746 896 1,075 1,290 1,548 1,858
Box sales $ 62,500 $ 75,000 $ 90,000 $ 108,000 $ 129,600 $ 155,520 $ 186,623 $ 223,948 $ 268,738 $ 322,485 $ 386,983 $ 464,380
Follow Up order ratio 25% 25% 25% 35% 35% 35% 50% 50% 50% 50%
F/U avg. order $ $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75
F/U sales $ 6,750 $ 8,100 $ 9,720 $ 16,330 $ 19,595 $ 23,514 $ 40,311 $ 48,373 $ 58,047 $ 69,657
Total sales $ 62,500 $ 75,000 $ 96,750 $116,100 $139,320 $171,850 $ 206,218 $ 247,462 $ 309,048 $ 370,858 $ 445,030 $ 534,037
Cumulative sales $ 62,500 $137,500 $234,250 $350,350 $489,670 $661,520 $ 867,737 $1,115,199 $1,424,248 $1,795,105 $2,240,135 $2,774,172

18. Revenue Projections
Year 2: $25.98M
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24
Box price $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00
Net sub. growth 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Net subscribers 2,229 2,675 3,210 3,852 4,622 5,547 6,656 7,987 9,584 11,501 13,802 16,562
Box sales $ 557,255 $ 668,708 $ 802,448 $ 962,938 $ 1,155,525 $ 1,386,630 $ 1,663,958 $ 1,996,748 $ 2,396,098 $ 2,875,318 $ 3,450,383 $ 4,140,460
F/U order ratio 50% 50% 60% 60% 60% 60% 60% 60% 60% 60% 60% 60%
F/U avg. order $ $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75
F/U sales $ 83,588 $ 100,306 $ 144,441 $ 173,329 $ 207,995 $ 249,593 $ 299,512 $ 359,415 $ 431,298 $ 517,557 $ 621,069 $ 745,283
Total sales $ 640,843 $ 769,014 $ 946,888 $ 1,136,266 $ 1,363,520 $ 1,636,223 $ 1,963,470 $ 2,356,162 $ 2,827,395 $ 3,392,875 $ 4,071,451 $ 4,885,743
Cumulative sales $ 3,377,178 $ 4,146,192 $ 5,093,080 $ 6,229,346 $ 7,592,865 $ 9,229,089 $11,192,559 $13,548,721 $ 16,376,116 $ 19,768,990 $ 23,840,442 $ 28,726,185

19. Revenue Projections
Year 3: $117.84M
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36
Box price $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00
Net sub. growth 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
Net subscribers 18,218 20,040 22,044 24,248 26,673 29,340 32,274 35,502 39,052 42,957 47,253 51,978
Box sales $ 4,554,505 $ 5,009,958 $ 5,510,953 $ 6,062,048 $ 6,668,253 $ 7,335,078 $ 8,068,585 $ 8,875,445 $ 9,762,988 $ 10,739,288 $ 11,813,218 $ 12,994,538
F/U order ratio 70% 70% 70% 70% 70% 70% 70% 70% 70% 70% 70% 70%
F/U avg. order $ $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75
F/U sales $ 956,446 $ 1,052,091 $ 1,157,300 $ 1,273,030 $ 1,400,333 $ 1,540,366 $ 1,694,403 $ 1,863,843 $ 2,050,227 $ 2,255,250 $ 2,480,776 $ 2,728,853
Total sales $ 5,510,951 $ 6,062,049 $ 6,668,253 $ 7,335,077 $ 8,068,586 $ 8,875,444 $ 9,762,988 $10,739,288 $ 11,813,215 $ 12,994,538 $ 14,293,993 $ 15,723,390
Cumulative sales $34,237,136 $40,299,184 $46,967,437 $54,302,514 $62,371,100 $71,246,543 $81,009,531 $91,748,820 $ 103,562,035 $ 116,556,573 $ 130,850,566 $ 146,573,956

20. Revenue Projections
Year 4: $369.85M
Month 37 Month 38 Month 39 Month 40 Month 41 Month 42 Month 43 Month 44 Month 45 Month 46 Month 47 Month 48
Box price $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00
Net sub. growth 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
Net subscribers 57,176 62,894 69,183 76,101 83,711 92,082 101,291 111,420 122,562 134,818 148,300 163,130
Box sales $ 14,293,993 $ 15,723,393 $ 17,295,730 $ 19,025,305 $ 20,927,835 $ 23,020,618 $ 25,322,680 $ 27,854,948 $ 30,640,443 $ 33,704,488 $ 37,074,938 $ 40,782,430
F/U order ratio 70% 70% 70% 70% 70% 70% 70% 70% 70% 70% 70% 70%
F/U avg. order $ $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75 $ 75
F/U sales $ 3,001,738 $ 3,301,912 $ 3,632,103 $ 3,995,314 $ 4,394,845 $ 4,834,330 $ 5,317,763 $ 5,849,539 $ 6,434,493 $ 7,077,942 $ 7,785,737 $ 8,564,310
Total sales $ 17,295,731 $ 19,025,305 $ 20,927,833 $ 23,020,619 $ 25,322,680 $ 27,854,947 $ 30,640,443 $ 33,704,486 $ 37,074,935 $ 40,782,430 $ 44,860,674 $ 49,346,740
Cumulative sales $ 163,869,687 $ 182,894,992 $ 203,822,825 $ 226,843,444 $ 252,166,125 $ 280,021,072 $ 310,661,515 $ 344,366,001 $ 381,440,936 $ 422,223,366 $ 467,084,041 $ 516,430,781

21. The Team
Curtis Jones, Co-Founder, VP Brand Partnerships
Curtis has had the pleasure of working with brands such as FUBU, South Pole, Steve Madden, Dub Magazine,
Phenix Salon Suites, Mixed Chicks hair care products and Indique Hair. Brand marketing and product placement
are woven in the fabric of who Curtis Jones is. For over two decades he has worked behind the scenes of the
film, TV, and music industries creating opportunities for existing and upcoming brands to penetrate Hollywood
with relevant products.
JR Anciano, Co-Founder, CEO
JR is an entrepreneur at heart and comes with 7 years experience of growing startups in Silicon Valley. He has
scaled startups from nascent teams to hyper-growth, and in his last leadership role he helped the company reach
nine-figure valuations. With a focus on leveraging technology and applying disruptive strategy, JR’s vision is to
build the first ever eco-system that captures true customer loyalty in which consumers build a life-long
relationship with the company.

22. The Team
Joe Caputo, Co-Founder, VP Operations
Passionate, hospitality-oriented leader with over sixteen years of experience building world-class teams,
executing goal-driven operational plans and enhancing profitability through creative financial strategies. Strong
corporate citizen, with an enthusiasm for community networking and volunteer work. Manages operations to
ensure accountability and increased productivity, while generating and cultivating relationships.
Chonsie Bullock, Co-Founder, VP Supply
Chonsie Diane Bullock is CEO of GoVerde Incubator and the founder of Green Haven LA, a Los Angeles Based
Cannabis Microbusiness. Specializing in every aspect of the Cannabis industry from Cultivating, Extracting,
Manufacturing and Retail Dispensing. Chonsie has been a driving force in the cannabis industry for the past 7
years working to help better the bad impression of the overall community in dealing with the stigma
the cannabis industry has had.