The Folks on Spokes has been an annual fundraising and brand awareness event in Connecticut for the last 21 years. To celebrate this milestone we gave it a complete makeover
This is my portfolio of five of my best set designs from my time as the Technical Director of Forbidden Planet Productions at George Washington University.
This presentation explore the 3 key elements of Design Thinking concept:
1) mind-set
2) process and
3) tool
Thinking of design as an experience rather than isolated objects help us deal with much more complex world - Tim Brown
A way of approaching business problem in the same way designers approach design problem - Roger Martin
No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. - Bruce Mau
Design as a way of thinking, an approach to solving problems
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
The Value Proposition Canvas helps you to create a fit between what customers want and what your business offers. It supports you in inventing and improving value propositions.
The Value Proposition Canvas consists of two parts: the customer profile, and the value map. In the customer profile, you describe customer tasks, pains and gains. In the value map, you describe your product, pain relievers, and gain creators. Better insight helps you create products and services customers want.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
This is my portfolio of five of my best set designs from my time as the Technical Director of Forbidden Planet Productions at George Washington University.
This presentation explore the 3 key elements of Design Thinking concept:
1) mind-set
2) process and
3) tool
Thinking of design as an experience rather than isolated objects help us deal with much more complex world - Tim Brown
A way of approaching business problem in the same way designers approach design problem - Roger Martin
No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. - Bruce Mau
Design as a way of thinking, an approach to solving problems
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
The Value Proposition Canvas helps you to create a fit between what customers want and what your business offers. It supports you in inventing and improving value propositions.
The Value Proposition Canvas consists of two parts: the customer profile, and the value map. In the customer profile, you describe customer tasks, pains and gains. In the value map, you describe your product, pain relievers, and gain creators. Better insight helps you create products and services customers want.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
Mindmap is a campaign to help those young minds suffering from Psychosis. This first report covers the traditional media elements and also the social media data gathered at this first year milestone
I have been practicing Bikram for many years, so I was very excited about this project.
Spending hours at the desk is a killer so Bikram is an essential part of my routine.
My cycling career began at 3.5 yrs. I soon discovered that my radius for adventure expanded a lot on 2 wheels and that thought has been with me for cycling tours spanning 20,000 miles and many countries since.
I have created this Milford Green Mile to train more kids to get on their bikes and see the world as I have.
G&H Equipment Identity and Branding messagesRed Rock
The new identity was the first step and since then the messaging has been refined through direct mail, email, youtube and social media sites like Twitter, FaceBook and Linkedin
The new identity was the first step and since then the messaging has been refined through direct mail, email, youtube and social media sites like Twitter, FaceBook and Linkedin
2. T-Shirts
New design - dry fit t-shirts
Barrett Outdoor Communications Smith Barney
Rose & Kiernan Kathy Anderson - Coldwell Banker
Tony’s Bikes & Sports Al & Elaine Diamond
American Medical Response Gaffney, Bennett & Associates
Cabelvision J.H. Cohn, LLP
Charms Security Hardware, Inc. MassMutual Financial Group
Frank & Claudia Matthews Soda Construction
Morgan Stanley Southern Connecticut Gas