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Free to Play Games in Europe April 2010
Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Introduction ,[object Object],[object Object],?
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic F2P economic principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disclaimer ,[object Object]
The Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The European Market ,[object Object],Source: idate Sept. 2008
The European Market
The European Market ,[object Object],Source: idate Sept. 2008
The European Market ,[object Object]
The European Market ,[object Object],[object Object],[object Object],[object Object]
The European Market ,[object Object]
Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Freemium games in Europe Game From Genre Size Country Tribal Wars Innogames (DE) Management 3.4M active DE, EEU, PO, NE, TU Travian* Travian (DE) Management 900k active FR, IT, TU, PO, SP Hattrick Extralives (SE) Sport Management 900k active IT, DE, SP, PT Managerzone Power Challenge (SE) Sport Management 750K active PO, ES Stardoll* Stardoll (SE) Life Sim 57M registered, 5M active UK, PO, DE, FR Moshi Monsters Mind Candy (UK) Virtual World 15M registered, 1M active UK AQ Worlds Artix (US) RPG 14M registered, 200k active US, UK Spineworld Playdo  Virtual world/RPG 3M registered US, UK, Nordic Wizard 101 Kingsisle MMO 5M registered US, UK Free Realms SOE MMO 9M registered US, UK
Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Micro Transaction games in Europe Game From Genre Size (estimates) Main Countries Dragonica Gala Net Europe MMORPG 50k FR Rappelz Gala Net Europe MMORPG 300K  FR, DE, PL Last Chaos Gamigo MMORPG 200K  DE, PL Silkroad Online Joymax MMORPG 500K  TU, PL Florensia Burda IC MMORPG 120K  DE, FR, IT 4Story Gameforge MMORPG 300K EEU, PO, IT Perfect World Games Masters MMORPG 250K  DE, PL Knight Online K2 MMORPG 400K  TU Cabal Online Games Masters MMORPG 100K  TU, EEU, DE Allods Online Gala Net Europe MMORPG 250K FR, Nordic, EEU Atlantica Online Ndoors Europe MMO/Turned-based strategy 50K DE, FR Shaiya Aeria Games MMORPG 250K DE, EEU Air Rivals Gameforge Air Combat/MMO 50K TI, IT, EEU
Top Free to play games in Europe Red: Client-based Blue: Browser-based
F2P European Portals ,[object Object],[object Object],[object Object],[object Object],[object Object]
F2P European Portals ,[object Object],[object Object],[object Object],[object Object],[object Object]
F2P European Portals ,[object Object],[object Object],[object Object],[object Object],[object Object]
F2P European Portals ,[object Object],[object Object],[object Object],[object Object],[object Object]
F2P European Portals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other F2P Portals Portal Games Based in Registered users (estimate) Alaplaya 4 Casuals, 2 MMOs Germany 4 M  Frogster 3 MMOs, 1 Casual Germany 4M (US + EU) Game Masters 3 MMOs UK 2.5M GEE 1 Casual, 1 MMOs Netherlands 1M Gamigo 10 Casuals, 4 MMOs Germany 3M  Nexon Europe 1 FPS, 2 MMO UK 3M
F2P developers in Europe overview ,[object Object]
F2P developers in Europe overview ,[object Object]
F2P developers in Europe overview Studios Geographical breakdown
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],www.linkedin.com/in/tbidaux www.icopartners.com/blog @icotom www.slideshare.net/ICOPartners

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Europe's Growing Free-to-Play Games Market

  • 1. Free to Play Games in Europe April 2010
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  • 24. Other Freemium games in Europe Game From Genre Size Country Tribal Wars Innogames (DE) Management 3.4M active DE, EEU, PO, NE, TU Travian* Travian (DE) Management 900k active FR, IT, TU, PO, SP Hattrick Extralives (SE) Sport Management 900k active IT, DE, SP, PT Managerzone Power Challenge (SE) Sport Management 750K active PO, ES Stardoll* Stardoll (SE) Life Sim 57M registered, 5M active UK, PO, DE, FR Moshi Monsters Mind Candy (UK) Virtual World 15M registered, 1M active UK AQ Worlds Artix (US) RPG 14M registered, 200k active US, UK Spineworld Playdo Virtual world/RPG 3M registered US, UK, Nordic Wizard 101 Kingsisle MMO 5M registered US, UK Free Realms SOE MMO 9M registered US, UK
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  • 32. Other Micro Transaction games in Europe Game From Genre Size (estimates) Main Countries Dragonica Gala Net Europe MMORPG 50k FR Rappelz Gala Net Europe MMORPG 300K FR, DE, PL Last Chaos Gamigo MMORPG 200K DE, PL Silkroad Online Joymax MMORPG 500K TU, PL Florensia Burda IC MMORPG 120K DE, FR, IT 4Story Gameforge MMORPG 300K EEU, PO, IT Perfect World Games Masters MMORPG 250K DE, PL Knight Online K2 MMORPG 400K TU Cabal Online Games Masters MMORPG 100K TU, EEU, DE Allods Online Gala Net Europe MMORPG 250K FR, Nordic, EEU Atlantica Online Ndoors Europe MMO/Turned-based strategy 50K DE, FR Shaiya Aeria Games MMORPG 250K DE, EEU Air Rivals Gameforge Air Combat/MMO 50K TI, IT, EEU
  • 33. Top Free to play games in Europe Red: Client-based Blue: Browser-based
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  • 39. Other F2P Portals Portal Games Based in Registered users (estimate) Alaplaya 4 Casuals, 2 MMOs Germany 4 M Frogster 3 MMOs, 1 Casual Germany 4M (US + EU) Game Masters 3 MMOs UK 2.5M GEE 1 Casual, 1 MMOs Netherlands 1M Gamigo 10 Casuals, 4 MMOs Germany 3M Nexon Europe 1 FPS, 2 MMO UK 3M
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  • 42. F2P developers in Europe overview Studios Geographical breakdown
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Editor's Notes

  1. Europe defined (for the purpose of the lecture). Exclude Russia, some mentions of Turkey.
  2. Europe defined (for the purpose of the lecture). Exclude Russia, some mentions of Turkey.
  3. Europe defined (for the purpose of the lecture). Exclude Russia, some mentions of Turkey.
  4. Europe defined (for the purpose of the lecture). Exclude Russia, some mentions of Turkey.
  5. Europe defined (for the purpose of the lecture). Exclude Russia, some mentions of Turkey.
  6. Europe defined (for the purpose of the lecture). Exclude Russia, some mentions of Turkey.
  7. Out of 330+ games, not market share
  8. Weekly payment
  9. Weekly payment
  10. Bundle + Special offers
  11. Bundle + Special offers
  12. Bundle + Special offers
  13. Bundle + Special offers
  14. Bundle + Special offers
  15. Bundle + Special offers
  16. Out of 280+ games, not market share
  17. Out of 280+ games, not market share
  18. 182 companies studied