This document provides guidance on getting started with content marketing on LinkedIn. It recommends targeting audiences using LinkedIn's member data and tools to understand interests. It also suggests publishing content through sponsored updates, ads, and company pages to build an audience. Finally, it advises extending engagement by creating valuable and snackable content that inspires conversation through comments and questions.

1. Getting Started with
Content Marketing on LinkedIn

2. Content Is
Our Core
6x More Engagement
with Content vs. Jobs

3. Get started with content
marketing on LinkedIn by
using our platform to:
Target Publish Extend

4. TARGET
Target with accuracy to reach a
high-quality audience

5. Our rich member
data allows you to
target exactly who
you want to reach

6. And we offer tools
to help you
understand the
content they seek...
but your content
must match their
needs and interests

7. On LinkedIn, our members are thinking
about how to achieve their ambitions and
grow their professional brand

8. We call this
The
Professional
Mindset

9. As an result,
LinkedIn members are highly
receptive to advertising, content,
and other brand experiences

10. Understand your target audiences needs and interests:
Take Time To Listen
follow influencers, channels and groups
that your buyers are engaged in

11. READY?
Jump in

12. PUBLISH
Publish with a purpose in a
professional context

13. 1
Bring your content
directly to your
audience

14. Sponsored Updates
Have your content appear in the LinkedIn feed, driving sharing
through the network and reaching our members across devices.
learn more at: http://lnkd.in/SponsoredUpdates

15. Content Ads
Distribute rich media assets in standard formats to audiences in a
professional mindset.

16. 2
Build an audience
by utilising LinkedIn
Content Hubs

17. Company Pages
Showcase your organisation’s most important content and ideas,
as well as your products and services.

18. SlideShare Channels
Drive the awareness and sharing of your presentations, white
papers, and video content with SlideShare.

19. Groups
Build interactive communities by showcasing thought leadership,
engaging customers and prospects, and gaining feedback and insights

20. For your Content Hubs, remember to…
Customise your environment
Upload the best content
Assign admins

21. EXTEND
Extend engagement on LinkedIn

22. Your content
is a conversation,
not a billboard.
To ensure your target audience shares it with
their networks, make sure your content is…

23. The content marketing
sweet spot
Valuable
to share
Snackable:
Quick to
consume

24. Consider enhancing
your content
marketing by
including Sponsored
Inmail and Display

25. REMEMBER,
content marketing
is all about…

26. The Conversation

27. Inform
Listen
Inspire
Ask questions

28. It’s that
simple

29. Getting Started with
Content Marketing on LinkedIn
Learn more at http://lnkd.in/ContentMarketing