Are you looking to start an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with the right resources, businesses of any size can see the growth they are looking for. Watch now and learn the ten things every SEO campaign needs to succeed. You'll discover: - The 10 things you need to succeed with SEO. - How to optimize with quality content. - What a successful SEO campaign looks like. Matt Salzl, VP of Sales at Manta, a Boostability company, will help you find the best path forward with your budget and resources. Small businesses often know the importance of SEO but they don't always know where to start. In this insightful webinar, you'll learn the important factors needed to start improving your business's online presence and grow through SEO.

2. AUGUST
10,
2022
10 Things Every SEO
Campaign Needs to Succeed

3. Our mission is to empower small
businesses to achieve success.
Manta is one of the largest online resources
dedicated to helping small businesses grow.
Our mission is to empower small businesses
to achieve their full potential and reach new
customers by implementing effective online
marketing strategies to grow their online
presence. Manta delivers products, services,
and educational opportunities that are
effective, easy to understand, and geared to
help small business owners become more
competitive.
86,000+
Keywords in Top 10 rankings
of Google In 2021
2.3 Million
Keyword Rankings
Tracked Per Month
86%
Of Our Customers Get in
Top 10 Rankings on Google
Within 6 Months
About Matt
ABOUT Matt Salzl has 10+ years
experience in Sales and 8 years
in the advertising and
marketing field. Over his career
has had great success
exceeding sales goals both
individually and in sales
management.

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Poll Question #1
Have you ever tried SEO before?

5. 10 Things Every SEO Strategy
Needs to Succeed
1. Why SEO?
2. Know Your Audience
3. Goals
4. Website Intent
5. Relevant Keywords
6. Local Presence
7. Website
8. Content
9. Backlinking Strategy
10. Business Reviews

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Why SEO?

7. 99% of people never scroll beyond the top 10 results
80% of searchers skip paid ads and click on organic
search results
75% of clicks go to the top 3 organic listings
46% of all searchers look for local listings
SEO: Every Business Needs it!
Why is it important to be at the top?
Organic searches and local listings make up the majority of
clicks on Google, and Search Engine Optimization (SEO)
gets businesses to rank at the top of both.
5.6 Billion
81%
Google searches everyday
Of people research online
before buying

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Know Your
Audience

9. Knowing Your Audience
Create buyer personas Helps you understand motivations, pain
points, and how your customers get information
Understanding how your product benefits them
What is your value proposition?
● What does your business do that nobody else can?
● What is your product or service? How will it benefit your potential
customers? Will they be willing to pay for it? Can they afford it?
Study Google Analytics to understand your websites
traffic & demographics
1
2
3
4
5
6
Learn from Your Competition
National or Local?

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Goals

11. What are Your Business Goals?
What is the big picture of why you
want SEO?
You need to outline your business goals. This helps
in not only knowing what you are working towards,
but also determining your SEO budget, types of
work, and type of campaign that will best help your
SEO campaign succeed.

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Website Intent

13. Identify Your
Website Intent
Is the goal to:
● Educate users on a topic?
● Sell to customers?
● Book appointments?
● Get more traffic and online
exposure?
● Get ahead of your
competition?
In order for your SEO campaign to
succeed, you need to clarify the
purpose of your website.

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Relevant
Keywords

15. What to Look For in Keyword Research
Why is the searcher performing this
query? What is their INTENT?
● Navigational
● Informational
● Research
● Transactional
LEARN
FIND
BUY

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Local Presence

17. Local search growth
Global searches for “curbside pickup”
Global searchesfor “in-stock”
“what’s open near me”
70%
60%
SEARCH VOLUME INCREASES since 2020
searches for home delivery Mobile “where to buy” + “near me”
100% 200%

18. Local Optimization
● Map Pack
● Citations
● GMB Profile
● Review Management
● Proximity
● Relevance
● Prominence
Main tool for optimization is CONTENT

19. Local Optimization
● Google My Business Local Profile
Creation
● Local Business Citations
Submissions
● Classified Business Listing
Submission
● Google Maps Integration on
website

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Website
Fixing up your website & mobile optimizations

21. Clean up your website
● 301 Redirect Mapping and
implementation
● Excess H1 Tag Removal
● Nofollow Tags Insertion
● Site Speed Optimization
● Login Credential Testing
● Onsite Broken Link Repair
Website
Site-wide Code Enhancements
● Schema Tag Implementation
● Canonical Domain Implementation
● Canonical Tag Implementation
● Robots.txt File Installation
● XML Sitemap Creation

22. By 2025 nearly 73% of internet users will
access the internet solely via mobile devices.
In 2020, 55% of all worldwide website
traffic came from mobile.
Mobile Optimization

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Content
Blogs, Landing Pages, Photos & Video

24. Types of Content That Ranks on Google
● Longer Content
● Content repurposing
● Direct answers
● Video and image carousels
● Tools and widgets
● Product Listings
Make sure your content reflects
what your users want and the
intent of your website

25. Making Your Content
Interesting
All content should be:
● Clean layout
● Engaging
● Featured Images
● Easy to Navigate
● Easy to Discover

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Backlinking
Strategy

27. Backlinks Live, and Are Still Relevant!
Strategies to look forward to when it comes
to Link building
● Anchor Text What word in your content is your
anchor for your link?
● Link context make sure your link is relevant to
the content around it
● Trustworthy links Link only to secure
websites with high trust scores
● Quality A link from an industry expert in
your niche will carry more weight than
from a smaller site with little to no traffic
● Link Diversity Your link should go to
different places like home page, branded
links, links within content, etc

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Business Reviews

29. Rating
Better reviews = higher rankings
4.8 or higher
Quantity
The more the better
A few bad ones can add credibility
Frequency
Continually add more
Recent reviews just as important as rating
Reviews Matter

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Poll Question #2
What are you hoping SEO will do for your business?
1. Improve website traffic
2. Drive more sales through your website
3. Stronger online presence
4. Other

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Any Questions?

33. Thank You
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Contact Matt Salzl
Email sales@manta.com
Phone 888.260.4034