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V1.0
Copyright 2014 | LAT Multilingual | All Rights Reserved
Prepared by: Lesley Ning
July 2014
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 2 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 3 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 4 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 5 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 6 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 7 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 8 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 9 ...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 10...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 11...
200 - 1892 West Broadway, Vancouver, BC V6J 1Y9
www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
Page 12...
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Canadian Food Brands on Tmall and Taobao

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Canadian food brands are popular on Chinese e-commerce sites Tmall and Taobao. This presentation overviews each site and looks at opportunities for Canadian retailers to enter this growing market.

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Canadian Food Brands on Tmall and Taobao

  1. 1. V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved Prepared by: Lesley Ning July 2014
  2. 2. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 2 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved
  3. 3. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 3 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved C2C marketplace where individuals or businesses can sell their products to consumers. To sell on Taobao, individuals or businesses need verified Taobao seller status and a valid Alipay account, which requires a Chinese bank account and a Chinese Resident Identity Card.
  4. 4. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 4 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved B2C mall for brands and companies that are legally registered and operate in China. Only open to companies who have a minimum 3-year business in Mainland China.
  5. 5. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 5 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved B2C mall designed for overseas companies that want to reach the massive Chinese audiences using Tmall. Requires a $25,000 USD security deposit, as well as annual and real-time transaction fees. The best options for businesses that don’t currently have a Chinese presence.
  6. 6. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 6 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved Data provided by Tmall shows of the total number of food items selling on Tmall, snack foods make up 78.3% of the market.
  7. 7. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 7 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved 0 50000 100000 150000 200000 250000 300000 350000 Imported food Snacks Tea and Beverage Alcohol Seasoning and Spice Bakery Items, Oil, Seafood, Cooked Food, etc. NumberofItemsListed Categories
  8. 8. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 8 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved
  9. 9. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 9 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved
  10. 10. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 10 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833
  11. 11. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 11 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Fish Oil Ice Wine Vitamins Seal Oil Maple Syrup Honey Milk Powder NumberofItemsListed Categories
  12. 12. 200 - 1892 West Broadway, Vancouver, BC V6J 1Y9 www.latmultilingual.com request@latmultilingual.com 1-866-936-3833 Page 12 of 12 V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved Brand Name Ddrops Kirkland Infagrow # of items listed 6585 9925 2020 Example

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