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The Tri-State Exposition is a 501(c)(3) non-profit organization founded in 1923 that hosts the Tri-State Fair and Rodeo. It has an annual economic impact of over $42 million and hosts over 300,000 visitors each year. The organization's mission is to provide wholesome, educational, cultural and recreational experiences through events that strengthen the Amarillo economy. It uses social media platforms like Facebook, Twitter, and Instagram to promote its events and has seen engagement increases of 11-13% during recent fair seasons.
Building a PR Campaign for the Digital WorldAJ Gerritson
451 Marketing workshop presentation delivered on 2/3/2011. Presentation details the stated of today's media, digital public relations tools, steps for building an integrated campaign, and several case studies.
Nonprofit Marketing in the Digital Age 2013 - by Thomas HarpointnerThomas Harpointner ♘
This was originally presented to a live audience on June 27, 2013 at the Direct Marketing Association of Atlanta.
AIS Media CEO, Thomas Harpointner, led a panel of top non-profit executives to explore how they’re leveraging the power of digital marketing to drive cause awareness and meet mission-critical objectives. Topics included:
• Non-profit marketing trends, opportunities and challenges
• Integrated marketing done right: real-life examples
• Leveraging the viral power of social media to engage locally and connect globally
• Lessons learned: digital marketing pitfalls to avoid
Speakers & Panelists
Thomas Harpointner, CEO, AIS Media - Presenter & Moderator
James Franklin, CEO, TechBridge
Stephanie Christiansen, Executive Director, The Autism Foundation of Georgia
Professor Greg Hodgin, Executive Director, Peacebuilding Solutions
Details: http://www.aismedia.com/press/non-profit-marketing-in-the-digital-age-jun-27-2013
Thomas Harpointner, CEO
AIS Media Inc. | www.aismedia.com
3340 Peachtree Rd NE Ste 750 Atlanta, GA 30326
Twitter: @TomHarpointner
The document discusses building a public relations campaign for the digital age. It provides tips for utilizing different digital tools like search engine optimization, social media, online surveys and contests to engage customers, identify influencers and create targeted content to promote brands. Metrics are given showing how various campaigns generated millions of impressions, increased website traffic and social media followers, and resulted in hundreds of thousands of dollars in revenue.
This document summarizes how Laura Lorek turned her passion project, Silicon Hills News, into a profitable business through various revenue streams. It discusses her background in journalism and launching the independent media site in 2011. It then outlines Silicon Hills News' audience reach and business model, including revenue generated from sponsorships, advertising, crowdfunding, subscriptions, donations, events, and merchandise. The document recommends strategies for making money in media like affiliate marketing, crowdfunding, subscriptions, recurring revenue streams, online courses, books, consulting, grants, and donations. It provides additional resources for learning more about building a profitable business from a passion project.
Building a PR Campaign for the Digital WorldAJ Gerritson
The document discusses how to build an effective public relations campaign for today's digital world. It outlines traditional PR tactics and how the landscape has changed with new social media platforms and tools. An integrated campaign is recommended that utilizes both traditional and digital/social media channels to target the right audiences and measure results.
NetCare provides online marketing services to help businesses connect with customers. Their services include website development and submission to directories, search engines, and maps to attract new customers and have existing customers perceive the business as superior. NetCare offers affordable monthly packages starting at $100/month for services like Google and social media exposure, mobile website development, and submission to over 350 directories. They aim to help small businesses effectively market online and compete with larger competitors.
American Planning Association 2001 New Orleans - Online GIS for economic deve...GIS Planning
This document discusses best practices for leveraging a website for economic development and business attraction. It notes that the internet is growing rapidly and becoming an important tool for economic development. Specifically, it recommends that local governments use web-based GIS systems on their websites to provide information to businesses to attract investment, including property information, demographic data, and details about nearby companies. By centralizing data and giving public access, communities can empower businesses, gain a competitive advantage, and realize cost and time savings that benefit both government and the private sector.
The Tri-State Exposition is a 501(c)(3) non-profit organization founded in 1923 that hosts the Tri-State Fair and Rodeo. It has an annual economic impact of over $42 million and hosts over 300,000 visitors each year. The organization's mission is to provide wholesome, educational, cultural and recreational experiences through events that strengthen the Amarillo economy. It uses social media platforms like Facebook, Twitter, and Instagram to promote its events and has seen engagement increases of 11-13% during recent fair seasons.
Building a PR Campaign for the Digital WorldAJ Gerritson
451 Marketing workshop presentation delivered on 2/3/2011. Presentation details the stated of today's media, digital public relations tools, steps for building an integrated campaign, and several case studies.
Nonprofit Marketing in the Digital Age 2013 - by Thomas HarpointnerThomas Harpointner ♘
This was originally presented to a live audience on June 27, 2013 at the Direct Marketing Association of Atlanta.
AIS Media CEO, Thomas Harpointner, led a panel of top non-profit executives to explore how they’re leveraging the power of digital marketing to drive cause awareness and meet mission-critical objectives. Topics included:
• Non-profit marketing trends, opportunities and challenges
• Integrated marketing done right: real-life examples
• Leveraging the viral power of social media to engage locally and connect globally
• Lessons learned: digital marketing pitfalls to avoid
Speakers & Panelists
Thomas Harpointner, CEO, AIS Media - Presenter & Moderator
James Franklin, CEO, TechBridge
Stephanie Christiansen, Executive Director, The Autism Foundation of Georgia
Professor Greg Hodgin, Executive Director, Peacebuilding Solutions
Details: http://www.aismedia.com/press/non-profit-marketing-in-the-digital-age-jun-27-2013
Thomas Harpointner, CEO
AIS Media Inc. | www.aismedia.com
3340 Peachtree Rd NE Ste 750 Atlanta, GA 30326
Twitter: @TomHarpointner
The document discusses building a public relations campaign for the digital age. It provides tips for utilizing different digital tools like search engine optimization, social media, online surveys and contests to engage customers, identify influencers and create targeted content to promote brands. Metrics are given showing how various campaigns generated millions of impressions, increased website traffic and social media followers, and resulted in hundreds of thousands of dollars in revenue.
This document summarizes how Laura Lorek turned her passion project, Silicon Hills News, into a profitable business through various revenue streams. It discusses her background in journalism and launching the independent media site in 2011. It then outlines Silicon Hills News' audience reach and business model, including revenue generated from sponsorships, advertising, crowdfunding, subscriptions, donations, events, and merchandise. The document recommends strategies for making money in media like affiliate marketing, crowdfunding, subscriptions, recurring revenue streams, online courses, books, consulting, grants, and donations. It provides additional resources for learning more about building a profitable business from a passion project.
Building a PR Campaign for the Digital WorldAJ Gerritson
The document discusses how to build an effective public relations campaign for today's digital world. It outlines traditional PR tactics and how the landscape has changed with new social media platforms and tools. An integrated campaign is recommended that utilizes both traditional and digital/social media channels to target the right audiences and measure results.
NetCare provides online marketing services to help businesses connect with customers. Their services include website development and submission to directories, search engines, and maps to attract new customers and have existing customers perceive the business as superior. NetCare offers affordable monthly packages starting at $100/month for services like Google and social media exposure, mobile website development, and submission to over 350 directories. They aim to help small businesses effectively market online and compete with larger competitors.
American Planning Association 2001 New Orleans - Online GIS for economic deve...GIS Planning
This document discusses best practices for leveraging a website for economic development and business attraction. It notes that the internet is growing rapidly and becoming an important tool for economic development. Specifically, it recommends that local governments use web-based GIS systems on their websites to provide information to businesses to attract investment, including property information, demographic data, and details about nearby companies. By centralizing data and giving public access, communities can empower businesses, gain a competitive advantage, and realize cost and time savings that benefit both government and the private sector.
What a Digital Team Should Look Like in 2018MediaPost
In the last decade, the digital landscape has shifted dramatically and political organizations have had two choices: to stay nimble or be left behind. DNC Chief Mobilization Officer Caitlin Mitchell will share insights and recent work from the newly created DNC Mobilization team, which combines the former digital and direct marketing teams into a people-first innovation hub and integrates digital into everything the DNC does from organizing to messaging to fundraising.
Public-Private Ethical Dilemmas: Economic Development Online GIS Planning
A presentation about ethnical issues related to online economic development by GIS Planning's Co-Founder at the ICMA’s 87th Annual Conference in Salt Lake City, Utah on September 24, 2001.
The document outlines the agenda for a meeting focused on developing Puerto Rico's digital services framework and transforming Puerto Rico into an innovation-driven tech hub. The agenda includes discussions on executing a framework for better digital services, becoming an innovation-driven tech hub, identifying key stakeholders ("doers"), and reviewing past progress and next steps. Several speakers are also listed to address topics like lessons from Code for America, state CIO best practices, the importance of communities, and supporting Puerto Rico's startup ecosystem.
Osprey Creative proposes a marketing campaign for JaxParks to raise awareness and community engagement. The campaign goals are to increase media traffic by 50%, utilization of parks services by 25%, and funding from local businesses by 10% by September 23, 2017. Tactics include social media contests, events like a kite festival and music festival, guerrilla marketing activities, and improved website and branding with a new logo and color scheme. The budget is estimated at $726.76 with earned media through press releases.
This SlideShare covers how corporate social responsibility and giving back is engrained in the credit union model. It also dives into how credit unions can use the Porpoise platform to capture how they give back to the community while engaging employees.
This document provides an overview of a conference called Digital Together. It includes:
- The names and roles of three speakers at the conference: Lizzie Hodgson, William Benson, and Jon Pratty.
- A brief summary of Jon Pratty's work developing digital projects.
- Topics that will be covered include mobile culture, how digital is integrated into businesses, data collection, connectivity, skills for the digital economy, new digital economies and products, smart regions versus cities, and the Internet of Place.
- The document encourages attendees to think about how digital impacts different areas and how to better connect places, culture, people and services through digital tools.
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
Venture is a mobile app that aims to change urban culture by highlighting smaller, lesser-known attractions and giving them exposure. It will focus on Austin, San Francisco, and New York, allowing users to find hidden "gold mines" and give suggestions based on their interests. This gives people a deeper exploration of cities and supports small businesses. Venture expects to gain a 1% market share in these cities within 3 years and has partnerships lined up. It is requesting $300,000 from investors to fund development and marketing and expects over 150% return.
This document discusses how Dorian Marketing Group helps businesses create, maintain, and dominate their online presence through social media marketing. It provides statistics on consumer online behavior and social media use. Dorian Marketing Group manages a business's social media "umbrella" across multiple networks like Facebook, Twitter, YouTube and blogs. It builds communities, shares content, and allows for communication and marketing to drive traffic and empower the business. The goal is to develop an integrated online presence and brand through an organized social media strategy.
Digital Innovation and Emerging Trends - Corbett GuestBrandAidConference
The document discusses the city of Boston's enterprise-level social media strategy. Key points include:
- Boston has over 3/4 million social media followers across channels and saw large follower growth in the past year.
- The strategy allows Boston to shift into crisis communication mode quickly and helped inform and engage residents during emergencies.
- The founding of an internal social media team with liaisons in each department helps break down silos and better coordinate messaging.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
The document discusses how social media and digital strategies have become essential for businesses to reach customers online, as exemplified by how major brands have shifted their marketing. It promotes social media management packages from an online team of experts, highlighting services like social media posts, ads, and search engine optimization that can help businesses engage with customers and get noticed.
- Social Matters is Asia's premier annual social and digital media conference that brings together global brands, social media platforms, and advertisers.
- The 2014 event in Hong Kong had over 400 attendees from 17 countries and examined how leading brands measure the return on investment of social and digital marketing.
- Key speakers included executives from Coca-Cola, KakaoTalk, and VICE and a popular Vine star, and the event received extensive international media coverage.
Using Social Media to Market your services - ACS Community Symposium - Laila ...Marketing Success
This document provides an overview of using social media to market services. It discusses setting the scene by outlining changes affecting businesses and the importance of online marketing. It then covers getting started with social media, knowing your audience, developing a social media strategy, popular social media platforms like Facebook, Twitter, Instagram and analytics. The document aims to help businesses understand social media marketing and provides tips, tools and next steps.
Data For Good - Regina - Geoff Zakaib (DfG YYC) PresentationData For Good Regina
Geoff Zakaib, organizer of the Data for Good YYC chapter, talks about the origins of Data for Good, the structure of the organization, and how it helps non-profits understand their data and build internal capacity.
Geoff also talks about the latest Datathon with the Calgary Foundation and a Datathon in 2015 with the Distress Centre.
Cole & Parker creates trendy socks and donates 20% of profits to Kiva, a microfinance organization. They were asked to develop a digital strategy to better engage millennials. Research found millennials are responsive to sustainability and want brands with social missions. The presentation proposes telling the story of "The Common Thread" to show how purchases connect individuals. Solutions include pop-up stores, social media campaigns, and a mobile app to track impact. The goal is to engage millennials and show how their purchases directly help entrepreneurs through Kiva loans.
The document discusses the growth of digital technologies and increasing importance of digital in marketing. Some key points made include:
- 24-27% of average marketing budgets are spent on digital
- There are now over 10 billion digital devices worldwide, with projections of 200 billion connected devices by 2021
- Digital screen time among teens is over 7.5 hours per day
- Marketing should start with discovery activities like audits and stakeholder interviews to understand digital opportunities
- The future is unpredictable so marketing should focus on being useful, experiential, and helping form culture through digital as a connected platform
7 Tips & Tricks to Having Happy Customers at ScaleNew Relic
Customer expectations are at an all-time high, making it more and more difficult for companies to please them. Companies who understand their customers well are the ones who rise to the top over their competitors. New Relic, provider of real-time insights for software-driven businesses has this formula figured out. Roger Scott, New Relic's EVP and Chief Customer Officer shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale.
7 Tips & Tricks to Having Happy Customers at ScaleNew Relic
Customer expectations are at an all-time high, making it more and more difficult for companies to please them. Companies who understand their customers well are the ones who rise to the top over their competitors. New Relic, provider of real-time insights for software-driven businesses has this formula figured out. Roger Scott, New Relic's EVP and Chief Customer Officer shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale.
More Related Content
Similar to Getting People Outside w/ Continuous Delivery, REI at FutureStack17 NYC
What a Digital Team Should Look Like in 2018MediaPost
In the last decade, the digital landscape has shifted dramatically and political organizations have had two choices: to stay nimble or be left behind. DNC Chief Mobilization Officer Caitlin Mitchell will share insights and recent work from the newly created DNC Mobilization team, which combines the former digital and direct marketing teams into a people-first innovation hub and integrates digital into everything the DNC does from organizing to messaging to fundraising.
Public-Private Ethical Dilemmas: Economic Development Online GIS Planning
A presentation about ethnical issues related to online economic development by GIS Planning's Co-Founder at the ICMA’s 87th Annual Conference in Salt Lake City, Utah on September 24, 2001.
The document outlines the agenda for a meeting focused on developing Puerto Rico's digital services framework and transforming Puerto Rico into an innovation-driven tech hub. The agenda includes discussions on executing a framework for better digital services, becoming an innovation-driven tech hub, identifying key stakeholders ("doers"), and reviewing past progress and next steps. Several speakers are also listed to address topics like lessons from Code for America, state CIO best practices, the importance of communities, and supporting Puerto Rico's startup ecosystem.
Osprey Creative proposes a marketing campaign for JaxParks to raise awareness and community engagement. The campaign goals are to increase media traffic by 50%, utilization of parks services by 25%, and funding from local businesses by 10% by September 23, 2017. Tactics include social media contests, events like a kite festival and music festival, guerrilla marketing activities, and improved website and branding with a new logo and color scheme. The budget is estimated at $726.76 with earned media through press releases.
This SlideShare covers how corporate social responsibility and giving back is engrained in the credit union model. It also dives into how credit unions can use the Porpoise platform to capture how they give back to the community while engaging employees.
This document provides an overview of a conference called Digital Together. It includes:
- The names and roles of three speakers at the conference: Lizzie Hodgson, William Benson, and Jon Pratty.
- A brief summary of Jon Pratty's work developing digital projects.
- Topics that will be covered include mobile culture, how digital is integrated into businesses, data collection, connectivity, skills for the digital economy, new digital economies and products, smart regions versus cities, and the Internet of Place.
- The document encourages attendees to think about how digital impacts different areas and how to better connect places, culture, people and services through digital tools.
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
Venture is a mobile app that aims to change urban culture by highlighting smaller, lesser-known attractions and giving them exposure. It will focus on Austin, San Francisco, and New York, allowing users to find hidden "gold mines" and give suggestions based on their interests. This gives people a deeper exploration of cities and supports small businesses. Venture expects to gain a 1% market share in these cities within 3 years and has partnerships lined up. It is requesting $300,000 from investors to fund development and marketing and expects over 150% return.
This document discusses how Dorian Marketing Group helps businesses create, maintain, and dominate their online presence through social media marketing. It provides statistics on consumer online behavior and social media use. Dorian Marketing Group manages a business's social media "umbrella" across multiple networks like Facebook, Twitter, YouTube and blogs. It builds communities, shares content, and allows for communication and marketing to drive traffic and empower the business. The goal is to develop an integrated online presence and brand through an organized social media strategy.
Digital Innovation and Emerging Trends - Corbett GuestBrandAidConference
The document discusses the city of Boston's enterprise-level social media strategy. Key points include:
- Boston has over 3/4 million social media followers across channels and saw large follower growth in the past year.
- The strategy allows Boston to shift into crisis communication mode quickly and helped inform and engage residents during emergencies.
- The founding of an internal social media team with liaisons in each department helps break down silos and better coordinate messaging.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
The document discusses how social media and digital strategies have become essential for businesses to reach customers online, as exemplified by how major brands have shifted their marketing. It promotes social media management packages from an online team of experts, highlighting services like social media posts, ads, and search engine optimization that can help businesses engage with customers and get noticed.
- Social Matters is Asia's premier annual social and digital media conference that brings together global brands, social media platforms, and advertisers.
- The 2014 event in Hong Kong had over 400 attendees from 17 countries and examined how leading brands measure the return on investment of social and digital marketing.
- Key speakers included executives from Coca-Cola, KakaoTalk, and VICE and a popular Vine star, and the event received extensive international media coverage.
Using Social Media to Market your services - ACS Community Symposium - Laila ...Marketing Success
This document provides an overview of using social media to market services. It discusses setting the scene by outlining changes affecting businesses and the importance of online marketing. It then covers getting started with social media, knowing your audience, developing a social media strategy, popular social media platforms like Facebook, Twitter, Instagram and analytics. The document aims to help businesses understand social media marketing and provides tips, tools and next steps.
Data For Good - Regina - Geoff Zakaib (DfG YYC) PresentationData For Good Regina
Geoff Zakaib, organizer of the Data for Good YYC chapter, talks about the origins of Data for Good, the structure of the organization, and how it helps non-profits understand their data and build internal capacity.
Geoff also talks about the latest Datathon with the Calgary Foundation and a Datathon in 2015 with the Distress Centre.
Cole & Parker creates trendy socks and donates 20% of profits to Kiva, a microfinance organization. They were asked to develop a digital strategy to better engage millennials. Research found millennials are responsive to sustainability and want brands with social missions. The presentation proposes telling the story of "The Common Thread" to show how purchases connect individuals. Solutions include pop-up stores, social media campaigns, and a mobile app to track impact. The goal is to engage millennials and show how their purchases directly help entrepreneurs through Kiva loans.
The document discusses the growth of digital technologies and increasing importance of digital in marketing. Some key points made include:
- 24-27% of average marketing budgets are spent on digital
- There are now over 10 billion digital devices worldwide, with projections of 200 billion connected devices by 2021
- Digital screen time among teens is over 7.5 hours per day
- Marketing should start with discovery activities like audits and stakeholder interviews to understand digital opportunities
- The future is unpredictable so marketing should focus on being useful, experiential, and helping form culture through digital as a connected platform
Similar to Getting People Outside w/ Continuous Delivery, REI at FutureStack17 NYC (20)
7 Tips & Tricks to Having Happy Customers at ScaleNew Relic
Customer expectations are at an all-time high, making it more and more difficult for companies to please them. Companies who understand their customers well are the ones who rise to the top over their competitors. New Relic, provider of real-time insights for software-driven businesses has this formula figured out. Roger Scott, New Relic's EVP and Chief Customer Officer shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale.
7 Tips & Tricks to Having Happy Customers at ScaleNew Relic
Customer expectations are at an all-time high, making it more and more difficult for companies to please them. Companies who understand their customers well are the ones who rise to the top over their competitors. New Relic, provider of real-time insights for software-driven businesses has this formula figured out. Roger Scott, New Relic's EVP and Chief Customer Officer shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale.
FutureStack Tokyo 19 -[New Relic テクニカル講演]モニタリングと可視化がデジタルトランスフォーメーションを救う! - サ...New Relic
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New Relic 株式会社
ソリューション コンサルタント
佐々木 千枝
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私達が開発、運用するドワンゴジェイピーは、間もなく二十周年を迎えます。決して順風満帆ではなかったシステムの遍歴と New Relic の導入方法を交え、継続できた理由の一つ、インサイトとデータを組織の力へ変換する方法をご紹介します。
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Discover how New Relic can help turn monitoring blunders into intelligent problem solving, including how to avoid making common mistakes like:
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For more info visit us https://valintry360.com/solutions/health-life-sciences
Preparing Non - Technical Founders for Engaging a Tech AgencyISH Technologies
Preparing non-technical founders before engaging a tech agency is crucial for the success of their projects. It starts with clearly defining their vision and goals, conducting thorough market research, and gaining a basic understanding of relevant technologies. Setting realistic expectations and preparing a detailed project brief are essential steps. Founders should select a tech agency with a proven track record and establish clear communication channels. Additionally, addressing legal and contractual considerations and planning for post-launch support are vital to ensure a smooth and successful collaboration. This preparation empowers non-technical founders to effectively communicate their needs and work seamlessly with their chosen tech agency.Visit our site to get more details about this. Contact us today www.ishtechnologies.com.au
Using Query Store in Azure PostgreSQL to Understand Query PerformanceGrant Fritchey
Microsoft has added an excellent new extension in PostgreSQL on their Azure Platform. This session, presented at Posette 2024, covers what Query Store is and the types of information you can get out of it.
Malibou Pitch Deck For Its €3M Seed Roundsjcobrien
French start-up Malibou raised a €3 million Seed Round to develop its payroll and human resources
management platform for VSEs and SMEs. The financing round was led by investors Breega, Y Combinator, and FCVC.
14 th Edition of International conference on computer visionShulagnaSarkar2
About the event
14th Edition of International conference on computer vision
Computer conferences organized by ScienceFather group. ScienceFather takes the privilege to invite speakers participants students delegates and exhibitors from across the globe to its International Conference on computer conferences to be held in the Various Beautiful cites of the world. computer conferences are a discussion of common Inventions-related issues and additionally trade information share proof thoughts and insight into advanced developments in the science inventions service system. New technology may create many materials and devices with a vast range of applications such as in Science medicine electronics biomaterials energy production and consumer products.
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Artificia Intellicence and XPath Extension FunctionsOctavian Nadolu
The purpose of this presentation is to provide an overview of how you can use AI from XSLT, XQuery, Schematron, or XML Refactoring operations, the potential benefits of using AI, and some of the challenges we face.
Mobile App Development Company In Noida | Drona InfotechDrona Infotech
Drona Infotech is a premier mobile app development company in Noida, providing cutting-edge solutions for businesses.
Visit Us For : https://www.dronainfotech.com/mobile-application-development/
What to do when you have a perfect model for your software but you are constrained by an imperfect business model?
This talk explores the challenges of bringing modelling rigour to the business and strategy levels, and talking to your non-technical counterparts in the process.
Microservice Teams - How the cloud changes the way we workSven Peters
A lot of technical challenges and complexity come with building a cloud-native and distributed architecture. The way we develop backend software has fundamentally changed in the last ten years. Managing a microservices architecture demands a lot of us to ensure observability and operational resiliency. But did you also change the way you run your development teams?
Sven will talk about Atlassian’s journey from a monolith to a multi-tenanted architecture and how it affected the way the engineering teams work. You will learn how we shifted to service ownership, moved to more autonomous teams (and its challenges), and established platform and enablement teams.
How Can Hiring A Mobile App Development Company Help Your Business Grow?ToXSL Technologies
ToXSL Technologies is an award-winning Mobile App Development Company in Dubai that helps businesses reshape their digital possibilities with custom app services. As a top app development company in Dubai, we offer highly engaging iOS & Android app solutions. https://rb.gy/necdnt
2. Agenda
• About REI
• Our Digital Moments
• Continuous Delivery Journey
• Organizational Shifts
• Results
• Lessons Learned
3. About REI
• Seattle-based outdoor gear retailer founded in 1938
• Largest co-op in nation with 6M+ active members
• 12000+ employees with 400 in technology
• $2.5B in sales in 2016, +5.5%
• $194M returned in dividends and CC rebates
• $9.3M contributed to non-profits and National Parks Foundation
8. • 6 million people opted outside, up from 1.4 in 2015
• 700+ non-profit, community and corporate partners including Subaru, Google and National Park Service
• 3.3 billion media impressions
9.
10.
11. More than 1,000 events
designed for women in 2017
Women-focused storytelling
$1M commitment to
nonprofits creating opportunity
for
women outdoors
High-performance
gear and apparel
for women
22. CONFIDENTIAL | FOR INTERNAL USE ONLY 22
Change management
Code deployments are decoupled from feature releases
Code deployments are treated as standard changes. Pre-approved and
change records auto inserted.
Major feature releases go through CAB for visibility.
30. Lessons Learned
• Leverage Value Stream Mapping to identify bottlenecks
• Collect pipeline metrics for continuous improvement
• Educate your technology and business partners
• Iterate and celebrate each success
At the time we had an offshore team from one of our partners who was responsible for maintaining our regression test suite. They used a commercial tool which was completely different than any of the tools and languages our teams were using. The tests were brittle and unreliable.
Decided to migrate the test suite to Selenium since it was Java based but still relied on that same team. We found that all we did was move bad tests from one tool to another. We then decided we needed to bring the tests back in house. So we began investing in the test engineering role on each of the teams and assigned ownership to rewrite the tests in their areas.
As part of the change we moved away from teams developing on branches to trunk based development. This certainly got easier with our migration to git but it was also made easier by our existing system for managing runtime configurations.
We had a system in place but we have enhanced it significantly since this capability has become such a critical component of our CD practice.
We would love to open source some day if we can find the time
Another concept we introduced was a release veto. Each time we made a new leap whether it be to weekly, daily or continuous releases there has been a level of anxiety and fear which was natural. In order to help with the transition we introduced the notion of a release vote, which is really a veto. Everyone who was interested could subscribe to the notification that a realease was ready to be staged. This notification had a link that would allow someone to veto or cancel the release within a defined window of time. Over time we have transitioned to where it’s primarily just the engineers with commits in the build who can release.
As with all successful CD implementations monitoring is a critical component. We invested in deploying several new capabilities for monitoring production. We invested in commercial tools like New Relic and deployed open source tools like Logstash, StatsD and Graphite. The tools gave us a level of visibility we hadn’t had before.
New communication tools have dramatically increased collaboration amongst the organization as well as reduced the amount of email through consolidation of
Early on invested in a dedicated team to build these tools and capabilities. The team is a multiplier that has a dramatic affect on the organization.
CD has been awesome for business agility but we’ve also seen an increase in stability and quality. You can see the number of production incidents have decreased but we’ve also seen a reduction in downtime for major incidents. I haven’t’ checked out downtime but we were reaching 99.99% for the year.
With the confidence in our deployments we partnered with the business to eliminate our holiday code freeze. We maintained a modified calendar and carefully scrutinized the type of changes to deploy but ultimately this gives our business the ability to react and optimized during our highest volume season. This is pretty unheard of for a retailer.
As I move into our steps to get to CD it’s important to note that you likely won’t hear anything new. All the techniques we’ve used are well documented and known but I want to demonstrate that it is possible in a traditional environment.
For us the journey started back around 2010. We had adopted Scurm and got pretty good at it over the course of a year. But it became clear that we weren’t maximizing ability to develop as we were still deploying every few weeks or even a month. It was at that point another manager and I decided to find a better way. It just so happened my colleague was in dev and I had recently moved from dev to manage a team in infrastructure.