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Getting People
Involved
Aims of the course
 Consider why people get involved in residents’ &
community groups & activities
 Explore the main barriers to involvement
 Review the current state of involvement here
 Consider different sections of the community and
identify hard-to-reach groups
 Explore a range of tools and techniques for
consulting and engaging people – including
participatory methods
Why do people get involved?
What sparked
your
involvement?
...and what sustains it?
Essential human needs
 Safety and security
 Feeling ‘in control’
 Attention – giving and receiving it
 Emotional connection with others
 To belong to a community
 Privacy
 Respect and a sense of achievement
 Meaning & purpose
The typical process of getting
involved
Apathy

Contemplation

Trial run

Commitment
Barriers
What are the main
barriers to
involvement?
And how can we
overcome them?
Motivational interviewing
DO
 Get them to talk
 Highlight successes
 What do they enjoy and
what are they good at?
 What are their goals and
aspirations?
 Encourage action – first
steps
DON’T
 Talk much yourself
 Give advice or impose
your own views
 Say what you would do
 Criticize or downplay
their concerns
What is ‘community involvement’?
 Neighbourliness – knowing your neighbours,
positive attitudes to area, ad hoc actions…
 Shared activities – engaging in and running
social events, projects, groups, clubs…
 Influencing services that impact on the
locality – joining committees / groups…
 Governance - overseeing public &
community-based services, joining boards,
becoming a councillor…
What’s the state of resident
involvement here at the moment?
Who is our community?
 Different age groups
 Women & men
 Different ethnic / racial identities & faiths
 Different ‘geographical’ areas
 People who are lesbian, gay, bisexual or transgender
 People with different ‘family’ roles & responsibilities
 People with disabilities or learning difficulties
 Carers
 Others?
Mapping exercise
 Place the name of your own organisation in a circle at
the centre of the sheet
 Inside the circle, list the sections of the community who
are currently well represented
 Write on separate post-it’s the sections of the
community who are currently under-represented &
under-involved
 Place each post-it outside the circle (distance from the
circle indicates degree of involvement / detachment)
Involving specific groups
 What are the particular barriers to
involvement for this group?
 What issues are important to them?
 How can we make them feel welcome?
 Are there particular gate-keepers (people or
organisations) who can help us reach them?
 What methods might we use to communicate
with them and engage them?
Top 10 tips for inclusivity
1. Contact other
community groups
2. Use outreach
3. Keep people informed
4. Get regular feedback
5. Offer introductory
sessions or events
6. Run social events
7. Take care of new
people
8. Offer training & support
9. Make meetings user
friendly
10. Share tasks and
responsibilities
Involving young people
 Reaching out – youth workers,
youth clubs, schools
 Youth forums, champions,
campaign teams, conferences
 Sports, arts, music, games
 Volunteering opportunities
 Practical, hands-on projects
 Peer research + ‘fun’
questionnaires
 Incentives and rewards
Design
Inter-generational events
Arts projects – legal graffiti wall
Issues for young people
 Personal safety & crime
 Safe spaces to meet
 Education & learning
 Facilities for young
people
 The environment
 Housing
 Transition to work
Why meetings aren’t enough
 Depend on verbal skills – favour the literate &
articulate
 Many people find them intimidating or boring
 Need people with time / availability
 Can discourage creative thinking
 Encourage fixed positions rather than options
 Lead to ‘group-think’
The ladder of involvement
Control
Participation
Consultation
Information
Keeping tenants informed
 Newsletters, info sheets, reports,
leaflets – post or email, display
 Notice-boards
 Stalls / exhibitions
 Social media
 Website
 Texting
 Local press, radio…
 Information for new tenants
Consultation methods - individuals
 Questionnaires
 Satisfaction surveys
 Customer feedback
 Complaints & compliments
 One-to-one interviews
 Suggestion boxes / forums
 Open days / surgeries
 Stalls / exhibitions
 Referenda
Consultation – in groups
 Block / small area meetings
 ‘Special interest group’ meetings
 Discussions with existing
groups/organisations
 Website / Social media
 Outreach – informal contact
 Large public meetings
 Focus groups
 Neighbourhood walkabouts
Involving residents in service
improvement
Mystery customers
Resident inspectors
Service improvement
groups / panels
Participatory
budgeting
Case Study – Bushbury Hill EMB,
Wolverhampton
 Bushbury Focus – quarterly sounding-board + groups
 Involvement Register
 2-hour promise
 Informal committee meetings weekly (‘tea & sweeties’)
+ ‘bite-size’ training
 Annual calendar + texting
 Questionnaire compiled with partner agencies – £500
prizes from free draw
 Competitions with family prizes
 Tiddleywinks voting
Participatory events & processes
 To consult
 To promote discussion
and understanding
 To agree priorities
 To plan action and agree
responsibilities
 To evaluate progress
Participatory methods
 Helping people share and analyse their own,
local knowledge, and to plan and act
 Visual & hands-on – methods don’t rely on
verbal skills & stimulate creativity
 Hands over control to people participating
 Can enable easy group discussion
 Can be used in informal settings - pubs,
shopping centres...
Participatory methods
 ‘Open space’
meetings
 Inter-active displays
- visual images /
charts / mapping
 Planning for real
 Arts / Photos / Film
 Design competitions

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Getting People Involved

  • 2. Aims of the course  Consider why people get involved in residents’ & community groups & activities  Explore the main barriers to involvement  Review the current state of involvement here  Consider different sections of the community and identify hard-to-reach groups  Explore a range of tools and techniques for consulting and engaging people – including participatory methods
  • 3. Why do people get involved? What sparked your involvement?
  • 5. Essential human needs  Safety and security  Feeling ‘in control’  Attention – giving and receiving it  Emotional connection with others  To belong to a community  Privacy  Respect and a sense of achievement  Meaning & purpose
  • 6. The typical process of getting involved Apathy  Contemplation  Trial run  Commitment
  • 7. Barriers What are the main barriers to involvement? And how can we overcome them?
  • 8. Motivational interviewing DO  Get them to talk  Highlight successes  What do they enjoy and what are they good at?  What are their goals and aspirations?  Encourage action – first steps DON’T  Talk much yourself  Give advice or impose your own views  Say what you would do  Criticize or downplay their concerns
  • 9. What is ‘community involvement’?  Neighbourliness – knowing your neighbours, positive attitudes to area, ad hoc actions…  Shared activities – engaging in and running social events, projects, groups, clubs…  Influencing services that impact on the locality – joining committees / groups…  Governance - overseeing public & community-based services, joining boards, becoming a councillor…
  • 10. What’s the state of resident involvement here at the moment?
  • 11. Who is our community?  Different age groups  Women & men  Different ethnic / racial identities & faiths  Different ‘geographical’ areas  People who are lesbian, gay, bisexual or transgender  People with different ‘family’ roles & responsibilities  People with disabilities or learning difficulties  Carers  Others?
  • 12. Mapping exercise  Place the name of your own organisation in a circle at the centre of the sheet  Inside the circle, list the sections of the community who are currently well represented  Write on separate post-it’s the sections of the community who are currently under-represented & under-involved  Place each post-it outside the circle (distance from the circle indicates degree of involvement / detachment)
  • 13. Involving specific groups  What are the particular barriers to involvement for this group?  What issues are important to them?  How can we make them feel welcome?  Are there particular gate-keepers (people or organisations) who can help us reach them?  What methods might we use to communicate with them and engage them?
  • 14. Top 10 tips for inclusivity 1. Contact other community groups 2. Use outreach 3. Keep people informed 4. Get regular feedback 5. Offer introductory sessions or events 6. Run social events 7. Take care of new people 8. Offer training & support 9. Make meetings user friendly 10. Share tasks and responsibilities
  • 15. Involving young people  Reaching out – youth workers, youth clubs, schools  Youth forums, champions, campaign teams, conferences  Sports, arts, music, games  Volunteering opportunities  Practical, hands-on projects  Peer research + ‘fun’ questionnaires  Incentives and rewards
  • 18. Arts projects – legal graffiti wall
  • 19. Issues for young people  Personal safety & crime  Safe spaces to meet  Education & learning  Facilities for young people  The environment  Housing  Transition to work
  • 20. Why meetings aren’t enough  Depend on verbal skills – favour the literate & articulate  Many people find them intimidating or boring  Need people with time / availability  Can discourage creative thinking  Encourage fixed positions rather than options  Lead to ‘group-think’
  • 21. The ladder of involvement Control Participation Consultation Information
  • 22. Keeping tenants informed  Newsletters, info sheets, reports, leaflets – post or email, display  Notice-boards  Stalls / exhibitions  Social media  Website  Texting  Local press, radio…  Information for new tenants
  • 23. Consultation methods - individuals  Questionnaires  Satisfaction surveys  Customer feedback  Complaints & compliments  One-to-one interviews  Suggestion boxes / forums  Open days / surgeries  Stalls / exhibitions  Referenda
  • 24. Consultation – in groups  Block / small area meetings  ‘Special interest group’ meetings  Discussions with existing groups/organisations  Website / Social media  Outreach – informal contact  Large public meetings  Focus groups  Neighbourhood walkabouts
  • 25. Involving residents in service improvement Mystery customers Resident inspectors Service improvement groups / panels Participatory budgeting
  • 26. Case Study – Bushbury Hill EMB, Wolverhampton  Bushbury Focus – quarterly sounding-board + groups  Involvement Register  2-hour promise  Informal committee meetings weekly (‘tea & sweeties’) + ‘bite-size’ training  Annual calendar + texting  Questionnaire compiled with partner agencies – £500 prizes from free draw  Competitions with family prizes  Tiddleywinks voting
  • 27. Participatory events & processes  To consult  To promote discussion and understanding  To agree priorities  To plan action and agree responsibilities  To evaluate progress
  • 28. Participatory methods  Helping people share and analyse their own, local knowledge, and to plan and act  Visual & hands-on – methods don’t rely on verbal skills & stimulate creativity  Hands over control to people participating  Can enable easy group discussion  Can be used in informal settings - pubs, shopping centres...
  • 29. Participatory methods  ‘Open space’ meetings  Inter-active displays - visual images / charts / mapping  Planning for real  Arts / Photos / Film  Design competitions