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![• “Power-Match” to include/exclude multiple
conditions
• Coding combines alphanumeric characters
with metacharacters (*, ^, $, |, , ., [ ], ( ),
etc.)
• Can be shared across user accounts
Regular Expressions](https://image.slidesharecdn.com/getting-more-out-of-web-analytics-150113-150112215800-conversion-gate02/75/Getting-More-Out-of-Web-Analytics-19-2048.jpg)
Uploaded byScott Mowery
Getting More Out of Web Analytics
The document presents a workshop by Scott Mowery on optimizing web analytics, highlighting strategies for saving time, mining insights, and telling a compelling data story. Key topics include utilizing custom reports, segmentation, advanced filtering, and event tracking in Google Analytics, along with practical examples and useful resources for further learning. The emphasis is on applying insights gained from analytics to improve decision-making and enhance customer journey understanding.
Getting More Out of Web Analytics
- 1. Getting More Outof Web Analytics Scott Mowery (@scottmowery) Manager, Search Engine Marketing & Web Analytics Cleveland Clinic SME-U Workshop Jan. 13, 2015
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- 6. • Reconfigure areport just once • Can be edited later • Learn More: http://bit.ly/WAshortcut Shortcuts
- 7. Top pages report+ Two filters + Sort by Entrances + Expansion from top 10 pages to 500 pages “Top Content” Shortcut
- 8. • Collect 12reports into 1 • Springboard to dive into other reports/shortcuts • Learn More: http://bit.ly/WAdashboard Dashboards
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- 12. Google Analytics FAQ Download:http://bit.ly/WAGAFAQ2015
- 13. Brush Up onYour Excel
- 14. Intelligence Events • Automatedalerts that indicate radical changes in traffic patterns • Includes automatic and custom alerts • Alerts can be sent by email or text • Potential usage: Site crashes, content traffic spikes/drops, viral content • Learn More: • http://bit.ly/WAintelligencealerts • http://bit.ly/WAintelligencealerts2
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- 17. Segmentation Insights LearnMore: http://bit.ly/WAsegment
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- 19. • “Power-Match” toinclude/exclude multiple conditions • Coding combines alphanumeric characters with metacharacters (*, ^, $, |, , ., [ ], ( ), etc.) • Can be shared across user accounts Regular Expressions
- 20. Advanced Filter w/Regex Showspages with “digestive” OR “ortho” in the URL
- 21. “Digestive Users” Filter ShowURLs that contain part of this Regex: barrett|gerd|heartburn|gastritis|constipation|diarrhea|bowel|lactose| gallstone|hepatitis|colitis|diverticul|hemorrhoid|incontinence|esoph ag|pancrea|achalasia|swallowing|digestive|dyspepsia|indigestion|ga stro|stomach|abdominal|celiac|gi_bleeding|intestinal|enteritis|gallbl adder|crohns|anal|dd_overview|polyp|colo(rectal|n)|hernia|nutrition| intestin|endoscop|enteros|ercp_|liver|hipec|j-pouch|rectal
- 22. Lunametrics RegEx eBook: http://bit.ly/WAregex RegExCheat Sheet: http://bit.ly/WAregex2 Read More on RegEx
- 23. • View anyreport just for a specific subset of your web audience • Apply on multiple conditions including demographics, technology, date of first visit, traffic sources, campaigns, pages and more • Can be saved and shared Advanced Segments
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- 25. Advanced Segments Learn More:http://bit.ly/WAgasegments
- 26. • Personalize your ownreports with just the dimensions & metrics you choose • Can be shared with/imported from other GA users Custom Reports Learn More: http://bit.ly/WAcustom & http://bit.ly/WAcustom2
- 27. Custom Error PageReport Download: http://bit.ly/GAgallery404
- 28. Visits by Dayof Week & Hours of Day Download: http://bit.ly/GAgallerydayhour
- 29. • Customized “on-click”elements • Measure site engagement • Contains multiple levels for drill- down & roll-up reporting Event Tracking Learn More: http://bit.ly/WAgaevents
- 31. • Take timeup front to think through structure, hierarchy and level of detail • Maintain a log for consistency and reference Campaign Tagging Learn More: http://bit.ly/WAcampaign1 http://bit.ly/WAurlbuilder
- 32. • Original URLfor 3/17/14 post: http://health.clevelandclinic.org /2012/05/5-healthy-habits-you- can-learn-from-your-dog/ • Tagged URL: http://health.clevelandclinic.org/2012/05/5- healthy-habits-you-can-learn-from-your- dog/?utm_campaign=cc+posts&utm_medium= social&utm_source=facebook&utm_content= 140317+healthy+habits+dog Campaign Tagging Example
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- 34. Don’t Accept This: Canyou run me some numbers?
- 35. Focus on theEntire Customer Journey Acquisition, Behavior & Outcomes
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- 37. “Don’t measure anythingunless the data helps you make a better decision or change your actions. If you’re not prepared to change your diet or your workouts, don’t get on the scale.” -- Seth Godin
- 38. Apply Context toYour Data
- 39. Apply Context toYour Data
- 40. Avoid Top 10Reports
- 41. Don’t Trip Upon Statistics
- 42. Display Data Correctly Source:Extreme Presentation Blog (http://bit.ly/WAchartchooser)
- 43. Show Actionable Insights SoWhat? Learn More: http://bit.ly/WAsowhattest
- 44. Web Analytics Resources •Google Analytics Academy • Google Analytics YouTube Channel • Twitter: #ganalytics, #measure • Avinash Kaushik • Brian Clifton • Web Analytics Demystified blog • Lunametrics blog
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