This document summarizes the expansion and growth of a small swim school called United States Swim Academy. In just 8 months, the school grew from a 2,300 square foot pool area to a 7,500 square foot facility by focusing on baby swimming programs. Their goal was to have 200 baby swimmers by October 2010, and through targeted marketing and referral programs, they exceeded that goal with 255 baby swimmers. Their expansion and increased focus on baby programs and water safety education contributed significantly to the school's rapid growth in a short period of time.