Through a series of experiments, Griffith, Avery, and Hershey and Chase identified DNA as the genetic material: - Griffith found that a 'transforming principle' from dead bacteria could make live bacteria deadly, showing genetic transfer. - Avery purified this principle and through chemical and enzyme tests showed that it was DNA. - Hershey and Chase tagged viral DNA and proteins with different radioactive elements and found that only the tagged DNA entered bacteria, providing direct evidence that DNA carries genetic information.