Anvil Media held an exclusive digital marketing event with their Google rep from Mountain View to discuss the latest in paid media strategies with a focus on successful marketing campaigns for the 2016 holiday shopping season.
Anvil Media held an exclusive digital marketing event with their Google rep from Mountain View to discuss the latest in paid media strategies with a focus on successful marketing campaigns for the 2016 holiday shopping season.
Anvil's No Bad Reviews Online Reputation Management Webinar for NATDAAnvil Media, Inc.
Anvil's Kent Lewis presented on the importance of monitoring your organization's online presence to help maintain your reputation, credibility, and sales for NATDA members
We all know that the first rule of marketing is to know your audience, but that’s easier said than done. In Anvil’s quarterly seminar, learn the right questions you need to ask about your audience, which tools and data will you help find the answers, and how to present your polished new personas to your boss or marketing team. This seminar with Devan Brown of Anvil Media will share best practices for researching and building audience personas the right way.
Kent Lewis's pdxMindShare's May Presentationpdx MindShare
Kent Lewis, founder of pdxMindShare & Anvil Media, shares his presentation at the monthly pdxMindShare event. His topic, Building Your Personal Online Brand, provides information on to take immediate, actionable steps in regards to profile optimization, content and online networking strategies.
Gain Local Online Visibility in 2018 and Beyond - Anvil MediaAnvil Media, Inc.
Showing up for local search results is a pillar of success for many local businesses. Join us to learn the most important elements when trying to show in the search results, maps, and local packs for searches with local modifiers.
What you will learn:
What are the local ranking factors? What are the most important?
How to optimize your website for local search.
What offsite factors need to be accounted for?
WHO: Nic Jolin has been working in SEO for over 4 years. He has experience in building a variety of SEO strategies, including local, and providing the tactics for doing so. Join Nic Jolin as he provides the insights into gaining local visibility in the search engine results pages.
Anvil Media's 2014 submission for the 'Dream Team' SoMe Award, highlighting our social media success with local Cannon Beach hospitality company, Martin Hospitality.
Anvil Media: Online Reviews Workshop by Kent Lewis for SolarWorld Anvil Media, Inc.
This presentation was given at the SolarWorld Installer Summit 2015 in Portland by Kent Lewis, Anvil Media President. The topic is managing your reputation online with customer reviews.
Social media trends change faster than any other digital marketing tactic alive today, and the past year has stayed in line with the quick footed pace. Let’s take a step back and assess what’s a fleeting trend, what’s here to stay, and what changes you need to make to keep your search, social, and content link strong.
The Right Approach: Building Great B2B Accounts - Michael Knight - Hero Confe...Anvil Media, Inc.
Michael Knight, Paid Search Specialist, shows how to narrow your B2B audience using the major paid channels: search, display, remarketing, and social in order to gain higher quality leads that help drive sales.
Tips for Building a Personal Brand and Successful Career by Kent Lewis Anvil ...Anvil Media, Inc.
Anvil President Kent Lewis outlines best practices and tips for building your personal brand online in order to move your career forward. Build and manage your reputation online to elevate your brand.
Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0Anvil Media, Inc.
Anvil President and Founder walks you through optimizing your website for voice search and position 0, as well as sharing important statistics to influence your strategy accordingly.
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Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
--
Website: http://www.anvilmediainc.com/
Facebook: https://www.facebook.com/AnvilMediaInc/
LinkedIn: https://www.linkedin.com/company/anvi...
Twitter: https://twitter.com/anvilmedia
Instagram: https://www.instagram.com/anvilmedia/
The Concept of Social SEO :: Anvil's February 2016 Lunch & LearnAnvil Media, Inc.
Anvil Media's Julian Connors presented on the concepts of Social SEO and how social media has the power to give brands more visibility from an SEO perspective. This was at Anvil's quarterly Lunch & Learn in February 2016.
With Internet search the primary tool for finding businesses, it's more important than ever that your business is listed on every popular online directory. We'll break it all down by explaining how to:
- Ensure consistency across directories
- Claim and optimize your business listings for search engines
- Use our online visibility tool and see a real life example
To hear the recorded webinar, please visit and register at:
http://www.bizlaunch.com/deluxe/276/deluxe_past_webinars.php
Or visit www.deluxe.com to learn more about online marketing.
Across the marketing ecosystem, data fuels every interaction. How do you tie it all together? In this presentation, I reviewed the value exchange between people and business and how to better enable personalization and analytics through the use of Data Onboarding and Big Data environments to not only improve brand experience but the bottom line as well.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
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Anvil's Kent Lewis presented on the importance of monitoring your organization's online presence to help maintain your reputation, credibility, and sales for NATDA members
We all know that the first rule of marketing is to know your audience, but that’s easier said than done. In Anvil’s quarterly seminar, learn the right questions you need to ask about your audience, which tools and data will you help find the answers, and how to present your polished new personas to your boss or marketing team. This seminar with Devan Brown of Anvil Media will share best practices for researching and building audience personas the right way.
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Showing up for local search results is a pillar of success for many local businesses. Join us to learn the most important elements when trying to show in the search results, maps, and local packs for searches with local modifiers.
What you will learn:
What are the local ranking factors? What are the most important?
How to optimize your website for local search.
What offsite factors need to be accounted for?
WHO: Nic Jolin has been working in SEO for over 4 years. He has experience in building a variety of SEO strategies, including local, and providing the tactics for doing so. Join Nic Jolin as he provides the insights into gaining local visibility in the search engine results pages.
Anvil Media's 2014 submission for the 'Dream Team' SoMe Award, highlighting our social media success with local Cannon Beach hospitality company, Martin Hospitality.
Anvil Media: Online Reviews Workshop by Kent Lewis for SolarWorld Anvil Media, Inc.
This presentation was given at the SolarWorld Installer Summit 2015 in Portland by Kent Lewis, Anvil Media President. The topic is managing your reputation online with customer reviews.
Social media trends change faster than any other digital marketing tactic alive today, and the past year has stayed in line with the quick footed pace. Let’s take a step back and assess what’s a fleeting trend, what’s here to stay, and what changes you need to make to keep your search, social, and content link strong.
The Right Approach: Building Great B2B Accounts - Michael Knight - Hero Confe...Anvil Media, Inc.
Michael Knight, Paid Search Specialist, shows how to narrow your B2B audience using the major paid channels: search, display, remarketing, and social in order to gain higher quality leads that help drive sales.
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Anvil President Kent Lewis outlines best practices and tips for building your personal brand online in order to move your career forward. Build and manage your reputation online to elevate your brand.
Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0Anvil Media, Inc.
Anvil President and Founder walks you through optimizing your website for voice search and position 0, as well as sharing important statistics to influence your strategy accordingly.
--
Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
--
Website: http://www.anvilmediainc.com/
Facebook: https://www.facebook.com/AnvilMediaInc/
LinkedIn: https://www.linkedin.com/company/anvi...
Twitter: https://twitter.com/anvilmedia
Instagram: https://www.instagram.com/anvilmedia/
The Concept of Social SEO :: Anvil's February 2016 Lunch & LearnAnvil Media, Inc.
Anvil Media's Julian Connors presented on the concepts of Social SEO and how social media has the power to give brands more visibility from an SEO perspective. This was at Anvil's quarterly Lunch & Learn in February 2016.
With Internet search the primary tool for finding businesses, it's more important than ever that your business is listed on every popular online directory. We'll break it all down by explaining how to:
- Ensure consistency across directories
- Claim and optimize your business listings for search engines
- Use our online visibility tool and see a real life example
To hear the recorded webinar, please visit and register at:
http://www.bizlaunch.com/deluxe/276/deluxe_past_webinars.php
Or visit www.deluxe.com to learn more about online marketing.
Across the marketing ecosystem, data fuels every interaction. How do you tie it all together? In this presentation, I reviewed the value exchange between people and business and how to better enable personalization and analytics through the use of Data Onboarding and Big Data environments to not only improve brand experience but the bottom line as well.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
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Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
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The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building a memorable brand cost-effectively and memorably, providing a strong foundation to weather one of the most challenging years in modern history and enter 2021 with significant momentum.
As major search engines continue to adjust result features and update their algorithms, strategies for schema markup will also continue to change and new opportunities will arise. With hundreds of different types of schema to use, picking a direction can seem rather daunting. In our next webinar, Anvil’s SEO experts will provide guidance on 2020 schema markup trends and how to align these with your business goals and strategies. Are you looking to learn more about FAQ schema and how it can affect impressions and user-engagement? Would you like more insight about different structured data tools such as the Rich Results test or Google’s Structured Data Markup Helper? Join our discussion to understand how to leverage technology to stand out among your competition.
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
Anvil Webinar : How to Create and Manage a Podcast for Your Brand Anvil Media, Inc.
Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate a very engaged group of listeners, with 85 percent listening until the end of each podcast. Individuals and brands now have an opportunity to engage prospects and customers in a new, compelling, and affordable way: audio branding. This webinar will focus on helping your brand determine if podcasting is a viable marketing platform, help develop a compelling content strategy for optimal engagement and outline syndication best practices to maximize reach.
With over 600 million active users, LinkedIn is the premier business-to-business social media platform. Whether you’re a graduating senior, recently furloughed due to COVID-19, or are making a career change; this webinar is for you. pdxMindShare founder and President of Anvil Media, Kent Lewis, will share LinkedIn best practices that will help you increase awareness, industry credibility, and expand your network.
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An Introduction to Blockchain Marketing: Decentralizing a Centralized WorldAnvil Media, Inc.
What:
Bitcoin. Blockchain. Cryptocurrency. These days, the internet seems so rife with cyber-punk buzzwords it can feel like you’re living in a bad Snow Crash fanfiction. But it’s no surprise these words sound foreign to most people; they are describing an emergent technology built upon and fundamentally changing the use of a platform people already use every day, but rarely understand: the Internet.
When it comes to blockchain, there are plenty of scammers and people trying to capitalize on ignorance to make a quick buck, but don’t let that deter you from this new technology and the opportunities it can yield. Education is the key to realizing the full potential of any new technology and it will help you sift through the noise to determine which organizations are offering something of real value.
Anvil’s Andrew Jones provides a crash course in blockchain and its potential effect on the way people view and approach marketing. Andrew will also address some common misconceptions people have surrounding the technology such, as what it is and what it’s used for. Then decide for yourself whether it’s just a fad or the next catalyst for major societal change!
Who:
Hailing from the Great Lakes State, Andrew moved to Portland after graduating college to learn more about digital marketing and the way people interact with content online. With experience on the creative side of advertising and work on a political common ground initiative, Andrew understands the importance of empathy when it comes to communicating ideas to new people, the fundamental goal of marketing.
While fascinated with new technologies like cryptocurrency and the applications it has for human life, Andrew likes to relax by watching cartoons or spending time in the woods. When he needs to satiate his competitive side, he travels around the country taking it out on the court with his dodgeball team.
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
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In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
How To Build PPC Campaigns from the Ground Up - Anvil MediaAnvil Media, Inc.
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Learn how to:
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- Determine campaign budgets that allow room for growth and flexibility
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Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
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Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Old Oak - Press Kit - Cannes Film Festival 2023
Anvil Media Lunch & Learn: The Evolving World of Local SEO
1. The Quickly Evolving World of
Local SEO
Presented By:
Brooke Snow
@brooke_snow
Senior Account Executive
Anvil Media, Inc.
503.595.6050 ext 241
brooke@anvilmedia.com