This document discusses intellectual property and innovation. It provides an overview of intellectual property, including copyrights, trademarks, patents, and other forms of IP. It outlines best practices for protecting ideas and innovations, such as documenting them through an i-DEPOT filing or notarial deed. The document cautions about common mistakes companies make with trademarks. It also discusses intellectual property portfolios and international distribution channels using the example of the senz° umbrella company.