This document summarizes an accelerator team's homework over three weeks of customer validation activities. It includes templates for tracking interviews, insights, pivots tested, core assumptions validated, problem mapping exercises, market sizing, and empathy maps. The team conducted customer interviews to validate hypotheses and key assumptions, tested at least one pivot or assumption per week, and refined their problem and market understanding over the three-week period based on customer feedback.

1. Team:
XXXXXX
Team members:
-
-
ABC Accelerator

2. Homework week1
N of interviews this week
Key insights of this week:
-
-

4. Validation Board
Validation Board
Track Pivots Start 1st
Pivot 2
nd
Pivot 3
rd
Pivot 4
th
Pivot
Customer Hypothesis
Tip: For two sided markets, always
validate the riskier side first.
Problem Hypothesis
Remember: Limit one-sticky note
per box. Write in ALL CAPS. Do not
write more than 5 words on any
sticky note.
Solution Hypothesis
Tip: Do NOT define a solution until
you 've validated the problem.
Design Experiment
Tip: Clear all post-its from this
area after each experiment is
completed
Riskiest Assumption
Which Core Assumption has the
highets level of uncertainty?
Invalidated Pivot at least one core hypothesis
Validated Brainstorm and test the next
riskiest assumption
Method
what is the lowest cost way to test
the riskiest assumption?
Choose exploration, Pitch or
Concierge.
Minimum Success
Criterion
What is the weakest outcome we
will accept as validation?
HEKOVNIK Startup School
RESULTS
GET OUT
OF THE BUILDING
CORE ASSUMPTIONS Any assumption that, if invalidated, will
break the business.
Tip: Clear all post-itsfrom this area after
each experiment is completed.
Only put the Riskiest 1. 2. 1. 2.
Assumption from an
experiment inthese
boxes.
3. 4. 3. 4.
5. 6. 5. 6.

8. Problem map – graph
Problem1Problem2Problem3
Segment1
Segment2

9. Homework week2
N of interviews this week:
N of interviews from beginning:
Key insights of this week:
-
-

13. Segment Attributes
Attributes
Segments
Attribute No.1 Attribute No.2 Attribute No.3 Attribute No.4 Attribute No.n
Segmentname No.1 HowcanItrackit?
TargerCust.: Typical Cust.: TargerCust.: Typical Cust.: TargerCust.: Typical Cust.: TargerCust.: TypicalCust.: TargerCust.: TypicalCust.:
Segmentname No.2
Segmentname No.3
Market MapProblem HEKOVNIKStartupSchool

14. Market timing
TAM
SOM

15. Homework week3
N of interviews this week:
N of interviews from beginning:
Key insights of this week:
-
-

18. PAIN GAIN
Empathy Map

19. Name: Problems Journey stories
Title/Key Role:
Problems that the persona have, that your solution
solves for.
Existing behavior they exchibit now because they
don't have your solution.
Age:
Gender:
OtherRelevant facts:
Characteristics and Lifestyle
Goals/Benefits Triggers/Emotions
Why would the persona want to buy or use the product?
What benefits does the persona wants to achieve? If
there are multiple benefits, identify the main one and
put it on the top.
Which events trigger a buing cycle?
Persona HEKOVNIKStartup School