Get higher website ranking in Google through some simple, DIY SEO techniques.
Understand how effective SEO and Google Adwords Advertising can help improve your website traffic.
Understand how Google Adwords system works and how you can improve conversions and visitors to your website.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Creating the Internet Dealership Model - Digital Dealer Workshops - Cherry Hi...Sean Bradley
The document outlines Sean Bradley's proposal to dealerships for creating an "Internet Dealership Model" to increase sales. It claims following the outlined roadmap could increase a dealership's monthly volume by 50 units and gross by $100,000, totaling an additional $1.2 million in gross annual sales. The proposal includes analyzing the current industry situation and dealership models, and provides strategies for creating a dedicated Internet sales team, maximizing operations, and synergizing online and showroom teams to continuously generate customer appointments.
This document contains announcements for various upcoming events including daylight savings ending, a conference, concerts, life groups, inclement weather procedures, a missions engagement, Operation Christmas Child, and an Angel Tree for Teen Challenge. Contact information is provided for some events. Dates range from November 11-20.
Reflections by Cristián Cox, Centro de Estudios de Políticas y Prácticas en E...EduSkills OECD
The document summarizes Chilean educational infrastructure projects from 1960 to 2008. It describes the massive school construction efforts of the 1960s that led to standardized school models. It then contrasts this with the period from 1998 to 2008 where each building project was unique. The document provides examples of schools constructed in different regions of Chile including the northernmost, central, and southernmost areas as well as Easter Island.
The document discusses innovation and new pedagogy in education. It argues that education should not just passively accept social changes but should actively drive change. It also discusses that an innovative educational ecosystem should be inclusive, interconnected, research-driven, and promote pedagogical optimism. However, innovation also brings risks like complexity, failure, and instability that need to be addressed. The document advocates finding a balance between innovation and stability through practical approaches focused on design thinking.
The document lists several Christian events happening in December, including an Angel Tree event on December 13 at 7pm and December 14 at 10am. It also lists a Christmas Eve service on December 24 at 6pm and Wednesday services in the Sanctuary. The document provides details on dates, times and locations for various Christian events in December.
This document contains Kalen Perry's resume. It lists their objective as obtaining employment in medicine and business to further their education to become a nurse. It provides work experience including positions at NIKE, Access Staffing as a residential counselor, Modell's Sporting Goods as a cashier, Gramercy Nursing Home as a certified nursing assistant, and Walmart as a cashier. It also lists education as a certified nursing assistant and high school diploma. Skills, activities, and references are also included.
The document contains passages from the Bible describing Jesus Christ. It begins with Jesus's genealogy and the announcement of his birth. It then describes John the Baptist preaching and Jesus's baptism, where God declares him his beloved Son. The document affirms belief in one God and one Lord Jesus Christ, the Son of God, who came down from heaven through the Virgin Mary for the salvation of mankind.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Creating the Internet Dealership Model - Digital Dealer Workshops - Cherry Hi...Sean Bradley
The document outlines Sean Bradley's proposal to dealerships for creating an "Internet Dealership Model" to increase sales. It claims following the outlined roadmap could increase a dealership's monthly volume by 50 units and gross by $100,000, totaling an additional $1.2 million in gross annual sales. The proposal includes analyzing the current industry situation and dealership models, and provides strategies for creating a dedicated Internet sales team, maximizing operations, and synergizing online and showroom teams to continuously generate customer appointments.
This document contains announcements for various upcoming events including daylight savings ending, a conference, concerts, life groups, inclement weather procedures, a missions engagement, Operation Christmas Child, and an Angel Tree for Teen Challenge. Contact information is provided for some events. Dates range from November 11-20.
Reflections by Cristián Cox, Centro de Estudios de Políticas y Prácticas en E...EduSkills OECD
The document summarizes Chilean educational infrastructure projects from 1960 to 2008. It describes the massive school construction efforts of the 1960s that led to standardized school models. It then contrasts this with the period from 1998 to 2008 where each building project was unique. The document provides examples of schools constructed in different regions of Chile including the northernmost, central, and southernmost areas as well as Easter Island.
The document discusses innovation and new pedagogy in education. It argues that education should not just passively accept social changes but should actively drive change. It also discusses that an innovative educational ecosystem should be inclusive, interconnected, research-driven, and promote pedagogical optimism. However, innovation also brings risks like complexity, failure, and instability that need to be addressed. The document advocates finding a balance between innovation and stability through practical approaches focused on design thinking.
The document lists several Christian events happening in December, including an Angel Tree event on December 13 at 7pm and December 14 at 10am. It also lists a Christmas Eve service on December 24 at 6pm and Wednesday services in the Sanctuary. The document provides details on dates, times and locations for various Christian events in December.
This document contains Kalen Perry's resume. It lists their objective as obtaining employment in medicine and business to further their education to become a nurse. It provides work experience including positions at NIKE, Access Staffing as a residential counselor, Modell's Sporting Goods as a cashier, Gramercy Nursing Home as a certified nursing assistant, and Walmart as a cashier. It also lists education as a certified nursing assistant and high school diploma. Skills, activities, and references are also included.
The document contains passages from the Bible describing Jesus Christ. It begins with Jesus's genealogy and the announcement of his birth. It then describes John the Baptist preaching and Jesus's baptism, where God declares him his beloved Son. The document affirms belief in one God and one Lord Jesus Christ, the Son of God, who came down from heaven through the Virgin Mary for the salvation of mankind.
A Skills Beyond School Review of South AfricaEduSkills OECD
A Skills beyond School Review of South Africa examines what type of training is needed to meet the needs of a changing economy, how programmes should be funded, how they should be linked to academic and university programmes, and how employers and unions can be engaged. The country reviews in the series form part of Skills beyond School, the OECD policy review of postsecondary vocational education and training.
Lifenow is a nonprofit organization dedicated to improving lives. They provide resources and support to help people overcome challenges and achieve their goals. Their website contains information on their programs and services, which are focused on health, education, community building, and empowering individuals to reach their full potential.
Watch a Video of a Ladle Preheater being Test-Fired In-House at Stelter & Brinck. Then, read the benefits gained from an industrial combustion equipment test-fire!
The Community College Role in Access and Success for all Students by Thomas B...EduSkills OECD
This presentation was given by Thomas Bailey of the Community College Research Center, Teachers College, Columbia University at the international seminar “Equity and quality on higher education: from the right of access to the challenge of graduation” on 17-18 June 2016 in Santiago, Chile.
A bible study group for women called "Planted LADIES" meets on Wednesdays at 7pm to discuss biblical principles for lasting marriage. The study takes place at Holy Grounds Cafe and is located in the seat back area of the cafe.
The annual business meeting will be held on Sunday, February 15 following the service at 900 N League Rd in Colfax, IA. A vehicle auction will also be held on Saturday, February 14 at 10:00am, which will be indoors if weather is extreme, and over 40 vehicles will be auctioned as-is after being checked mechanically. The first 20 people to register for the auction will receive a gift card to Cozy Cafe, and all buyers will be entered in a drawing for a gas grill.
The document discusses a person who loves Betty's bag and wants to exchange it for a necklace that someone is wearing. It also mentions a podcast from LifeNow.org and iTunes, facilitator training located in a seat back in September, and a holy grounds cafe.
Return any boxes by Sunday, November 17th. Podcasts and additional information about Life Now can be found at http://lifenow.org.podcast, http://itunes.apple.com/podcast, www.lifenow.org, and www.lifenowcla.ning.com. There will be a meeting on Wednesday, October 30th at 7:00pm.
A church service was held on October 2nd where a freewill offering was collected to benefit missions. Several upcoming events at the church were announced, including a lifegroup leaders get together on September 25th and October 2nd, a lifegroup leaders kick-off on October 9th, and various fall activities. Lifegroups at the church aim to bring people together.
Delivering The Goods Message Slides, 7/22/12CLADSM
The document discusses how Jesus came to save the lost and serve others, and encourages followers of Jesus to focus on the same thing through an externally focused life. It notes that while many churches are closing in North America, individuals can serve their local communities in various ways like helping neighbors, mentoring youth, or working in crisis centers. The key messages are to pray for opportunities to share the gospel with others and invite friends to hear the message of Jesus.
En base a la temática de "Técnicas para el control de las emociones", se presentan contenidos en relación a ello, de modo que aporten el conocimiento necesario a todos y todas los/as dicentes del grupo del curso de "Formación para combatir el desempleo en jóvenes", que le ayuden a llevarlas a la práctica en situaciones de conflicto o estrés ante la búsqueda de empleo.
The document discusses the concept of fellowship as described in the Bible. It provides the Greek origin of the word "fellowship" and several synonyms that denote a unity expressed outwardly. Several Bible verses are presented that reference fellowship in Christ and participation with one another through faith, love, encouragement, and sharing possessions. The overall message is that fellowship involves believers coming together, supporting one another, and glorifying God as a community.
This document contains the resume of Yogesh B Molawade, summarizing his objective, professional experience, responsibilities, projects, skills, education and personal details. He has over 3 years of experience as a mechanical design engineer specializing in food processing, compressor and oil/gas components. His core responsibilities include 3D modeling, CAD, CAM programming, prototype development and ensuring processes meet quality standards. He is currently a senior design engineer at Shirodkar Precision Components and has extensive experience using CAD software like NX, SolidEdge and AutoCAD.
This document provides a calendar of events for September including a golf tournament on September 15th, a pastor jumping out of an airplane on September 27th to raise money, and an RV camping experience from August 28th to September 1st. No other details are given about the events.
This document contains various notes and reminders about upcoming events and activities, including a ladies night out on Tuesday November 10th at 6:30pm, returning Operation Christmas Child boxes by Sunday November 15th, and contacting Kim McDonald about volunteering in the nursery on Sunday November 15th. It also mentions listening to podcasts on iTunes and the website for the organization LIFENOW.
This document provides information about a Christian podcast called "Christian Life Assembly" that can be found on iTunes. It also mentions that ladies night out will not take place and provides a website for life now dot org.
Facebook marketing & growing your business through facebook appsMaverick Mav
The document discusses strategies for using Facebook as a business. It recommends creating a business page rather than using a personal profile. It emphasizes the importance of engagement through questions, contests and interactions that cause fans to like and share posts with their friends. This helps the business's content spread virally through social networks. It also suggests using features like pinned posts, cover photos and tabs to promote the business and drive fans to desired content.
This document provides an overview of SEO services and how they can be incorporated into a WordPress consulting business. It discusses SEO service options like keyword research, on-page optimization, link building, and social media management. Pricing for SEO services can vary widely depending on factors like experience level, scope of work, and whether services are provided locally, nationally, or for a single project. Potential pros of offering SEO include increased revenue, client diversity, and marketing knowledge. However, SEO also requires extensive ongoing education, labor, and client participation to be effective. The document concludes with tips to avoid problems, including not overpromising results and learning SEO skills through client work.
Salesforce and Nubik put together a presentation with educational details on executing a good SEO and SEM strategy. Content ends with an introduction to marketing automation.
A Skills Beyond School Review of South AfricaEduSkills OECD
A Skills beyond School Review of South Africa examines what type of training is needed to meet the needs of a changing economy, how programmes should be funded, how they should be linked to academic and university programmes, and how employers and unions can be engaged. The country reviews in the series form part of Skills beyond School, the OECD policy review of postsecondary vocational education and training.
Lifenow is a nonprofit organization dedicated to improving lives. They provide resources and support to help people overcome challenges and achieve their goals. Their website contains information on their programs and services, which are focused on health, education, community building, and empowering individuals to reach their full potential.
Watch a Video of a Ladle Preheater being Test-Fired In-House at Stelter & Brinck. Then, read the benefits gained from an industrial combustion equipment test-fire!
The Community College Role in Access and Success for all Students by Thomas B...EduSkills OECD
This presentation was given by Thomas Bailey of the Community College Research Center, Teachers College, Columbia University at the international seminar “Equity and quality on higher education: from the right of access to the challenge of graduation” on 17-18 June 2016 in Santiago, Chile.
A bible study group for women called "Planted LADIES" meets on Wednesdays at 7pm to discuss biblical principles for lasting marriage. The study takes place at Holy Grounds Cafe and is located in the seat back area of the cafe.
The annual business meeting will be held on Sunday, February 15 following the service at 900 N League Rd in Colfax, IA. A vehicle auction will also be held on Saturday, February 14 at 10:00am, which will be indoors if weather is extreme, and over 40 vehicles will be auctioned as-is after being checked mechanically. The first 20 people to register for the auction will receive a gift card to Cozy Cafe, and all buyers will be entered in a drawing for a gas grill.
The document discusses a person who loves Betty's bag and wants to exchange it for a necklace that someone is wearing. It also mentions a podcast from LifeNow.org and iTunes, facilitator training located in a seat back in September, and a holy grounds cafe.
Return any boxes by Sunday, November 17th. Podcasts and additional information about Life Now can be found at http://lifenow.org.podcast, http://itunes.apple.com/podcast, www.lifenow.org, and www.lifenowcla.ning.com. There will be a meeting on Wednesday, October 30th at 7:00pm.
A church service was held on October 2nd where a freewill offering was collected to benefit missions. Several upcoming events at the church were announced, including a lifegroup leaders get together on September 25th and October 2nd, a lifegroup leaders kick-off on October 9th, and various fall activities. Lifegroups at the church aim to bring people together.
Delivering The Goods Message Slides, 7/22/12CLADSM
The document discusses how Jesus came to save the lost and serve others, and encourages followers of Jesus to focus on the same thing through an externally focused life. It notes that while many churches are closing in North America, individuals can serve their local communities in various ways like helping neighbors, mentoring youth, or working in crisis centers. The key messages are to pray for opportunities to share the gospel with others and invite friends to hear the message of Jesus.
En base a la temática de "Técnicas para el control de las emociones", se presentan contenidos en relación a ello, de modo que aporten el conocimiento necesario a todos y todas los/as dicentes del grupo del curso de "Formación para combatir el desempleo en jóvenes", que le ayuden a llevarlas a la práctica en situaciones de conflicto o estrés ante la búsqueda de empleo.
The document discusses the concept of fellowship as described in the Bible. It provides the Greek origin of the word "fellowship" and several synonyms that denote a unity expressed outwardly. Several Bible verses are presented that reference fellowship in Christ and participation with one another through faith, love, encouragement, and sharing possessions. The overall message is that fellowship involves believers coming together, supporting one another, and glorifying God as a community.
This document contains the resume of Yogesh B Molawade, summarizing his objective, professional experience, responsibilities, projects, skills, education and personal details. He has over 3 years of experience as a mechanical design engineer specializing in food processing, compressor and oil/gas components. His core responsibilities include 3D modeling, CAD, CAM programming, prototype development and ensuring processes meet quality standards. He is currently a senior design engineer at Shirodkar Precision Components and has extensive experience using CAD software like NX, SolidEdge and AutoCAD.
This document provides a calendar of events for September including a golf tournament on September 15th, a pastor jumping out of an airplane on September 27th to raise money, and an RV camping experience from August 28th to September 1st. No other details are given about the events.
This document contains various notes and reminders about upcoming events and activities, including a ladies night out on Tuesday November 10th at 6:30pm, returning Operation Christmas Child boxes by Sunday November 15th, and contacting Kim McDonald about volunteering in the nursery on Sunday November 15th. It also mentions listening to podcasts on iTunes and the website for the organization LIFENOW.
This document provides information about a Christian podcast called "Christian Life Assembly" that can be found on iTunes. It also mentions that ladies night out will not take place and provides a website for life now dot org.
Facebook marketing & growing your business through facebook appsMaverick Mav
The document discusses strategies for using Facebook as a business. It recommends creating a business page rather than using a personal profile. It emphasizes the importance of engagement through questions, contests and interactions that cause fans to like and share posts with their friends. This helps the business's content spread virally through social networks. It also suggests using features like pinned posts, cover photos and tabs to promote the business and drive fans to desired content.
This document provides an overview of SEO services and how they can be incorporated into a WordPress consulting business. It discusses SEO service options like keyword research, on-page optimization, link building, and social media management. Pricing for SEO services can vary widely depending on factors like experience level, scope of work, and whether services are provided locally, nationally, or for a single project. Potential pros of offering SEO include increased revenue, client diversity, and marketing knowledge. However, SEO also requires extensive ongoing education, labor, and client participation to be effective. The document concludes with tips to avoid problems, including not overpromising results and learning SEO skills through client work.
Salesforce and Nubik put together a presentation with educational details on executing a good SEO and SEM strategy. Content ends with an introduction to marketing automation.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
10 upcoming factors of SEO | SEO Company in kolkataRaunak Chatterjee
Know all about upcoming SEO tricks and Strategies which will be a great turning point for your business.
Choose an expert or the best SEO company in Kolkata.
Visit: https://raunakchatterjee.com/
See it to learn how to do Facebook Marketing for businesses. It also talks about Facebook Business Pages, social media integration, and how to engage your fans.
The 4 hidden keys to profit boosting seoDemandWave
The document summarizes a presentation on the 4 undiscovered keys to boosting profits through SEO. The 4 keys are: 1) Define measurable success metrics, 2) Create projections and benchmarks to track progress, 3) Look beyond rankings to consider revenue and conversions, and 4) Use analytics to refine campaigns by measuring engagement, goals, channels and attribution. The presentation provides examples of how to implement each key and use analytics to improve SEO strategy and measure its impact on business goals.
The document discusses various revenue streams and distribution channels for media companies. It provides the following key details:
- The fastest growing revenue streams included events, subscriptions, digital subscriptions, organic video, AMP, OTT, instream video, branded content, and sponsored content/video production.
- The most disappointing revenue streams were print, direct, mobile, programmatic guaranteed, podcasting, and off-platform revenues.
- The fastest growing distribution channels were Google AMP/search, YouTube, Flipboard, and social media platforms like Instagram and Facebook.
The Six Steps to Building an Online Sales Machine Clint Macklin
The document outlines the six steps to building an online sales machine as presented by Clint Macklin and Matt Dombrow. The six steps are: 1) information gathering, 2) content development, 3) design, 4) functionality, 5) the three laws of online marketing, and 6) converting clicks to customers. Key aspects of each step are defined, such as developing a site map and call to actions in the content step, and focusing on language and value in the laws of online marketing step. The goal is to use iterative testing to maximize conversion rates at each step of the process.
Why Page Views & Performance Based SEOaarondalelewis
The document discusses key questions to ask an SEO agency before hiring them. It summarizes Page Views Interactive's answers to these questions:
1. Page Views has been in business for over 10 years, giving them experience with search engine algorithms and track record of success.
2. They focus SEO efforts on Google since it dominates the search market with over 70% share.
3. Their strategies utilize on-site and off-site tactics like content optimization, links, social media to improve rankings for key keywords.
4. Their fees are performance based - clients only pay if keywords achieve targeted rankings.
5. They provide case studies of clients they helped rank #1 for competitive keywords
What's with that website? A review of the Good, Bad and the UglyJordy Heis
This presentation gives a primer to the principles of Growth Driven Design and why traditional web design projects are broken.
It then delves into a curated selection of world class standard of web design, ideally providing you inspiration to implement best in class techniques to take your site's experience and conversion to the next level.
To finish is a fun tool to go back in time and see 'old school' websites before any best practices or responsive requirements had even been dreamed up.
Presented by Jordy Heis in June 2016 at for Hubspot User Group Melbourne at General Assembly Melbourne.
Breaking Down the Silos: Aligning Cross-Functional Marketing Teams with Searc...Anthony Piwarun
This document discusses aligning cross-functional teams for enterprise search engine marketing (SEM). It identifies key areas like design, content strategy, social media, SEO and paid search that require alignment. Stumbling blocks to alignment include lack of communication, silos between departments, and lack of trust and understanding between teams. The document recommends daily stand-ups, internal meetings and calls, as well as tools for project management and training to help break down silos and achieve better alignment across teams. The key takeaway is to educate, communicate and train across departments.
This document contains a 10 question questionnaire for business managers about their company's website. The questionnaire is designed to help business managers document their knowledge of the website's functions, goals, metrics, governance, budgets and expected value. It suggests that completing the questionnaire and comparing answers across departments can help assess understanding and priorities for the website. It then promotes a website business alignment program to help companies better define objectives, requirements and manage the website as a business asset.
Presentation given at MSP World 2019 in Las Vegas, NV by Angela Leavitt from Mojo Marketing. Reviews 5 marketing trends that will effect MSP marketing, complete with statistics and implementation examples.
How to make the corporate C-Suite better aware of the value of SEO and how to increase profits. Ash Nallawalla describes how the SEO position is buried too deep in corporate structures and why it needs to be raised higher, possibly with an accountable manager tasked with "website success". He suggests alternative titles for such a role, such as Chief Web Officer, Chief Webmaster, Web Success Officer and so on.
The document discusses digital marketing essentials for managed service providers. It covers the importance of digital marketing over traditional outbound marketing and highlights key digital marketing tactics like search engine optimization, social media, email marketing, and paid search. It emphasizes the need for responsive websites, calls to action, and tracking conversions to measure success.
Similar to Get Leads- Search Engine Optimization SEO, Google Adwords Marketing (20)
Social Contests, Social Commerce, Social Gamification to Maverick Mav
This document discusses strategies for using Facebook pages and social media platforms to promote businesses. It recommends creating a Facebook page rather than using a personal profile for business purposes. The benefits of the page include interacting with customers and viral marketing when people like and share posts. It provides tips for developing a content calendar with regular status updates and questions to engage fans. Contests and promotions are also suggested to increase interactions and exposure for the business.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
Differentiating yourself as a business is a must in Facebook Marketing. Apps Mav has brought to you a handy tutorial on how to run a photo contest on Facebook to further your brand page's reach, gain new fans and create conversations about your brand.
See this presentation to learn about Facebook Marketing, use of Facebook Fan Page, Facebook Marketing Strategy, Facebook Plugins, Content, Contests, Customizations and more.
1000 Facebook Fans in 72 Hours - LivingStyles - Case StudyMaverick Mav
The document describes a Facebook marketing campaign run by LivingStyles.com.au to gain fans. They offered existing and new customers free stickers if they liked the Facebook page. Within 72 hours, they gained over 1000 new fans through a newsletter announcement, Facebook post, and fan-gated form requiring people to like the page to claim the stickers. Customers who liked the page received a coupon code to redeem the free stickers on the website. The campaign was successful in gaining over 1000 new fans for LivingStyles' Facebook page within 72 hours.
The document discusses online collaborative tools for effective communication, lowered costs, and reduced travel. It describes web conferencing services that allow hosting online meetings with multiple participants in a virtual conference room where they can share workspaces, screens, and applications. The document outlines the steps to start and conduct a web conference, including launching the meeting, inviting participants, turning on webcams, and collaborating. It also lists other popular collaborative tools like instant messaging, voice chat, video conferencing, file sharing and editing, and screencasting.
The document provides information on why brands use social media platforms like Twitter and Pinterest. It discusses how brands can build engagement on these platforms by sharing creative content, running contests to encourage sharing, and interacting with users. Specific tactics covered include using hashtags and promoted tweets on Twitter, and creating boards and using pins on Pinterest. It also gives an example of how furniture company High Point Market ran a successful engagement contest on Pinterest called Style Spotters.
Facebook Marketing for Small Business Development ConferenceMaverick Mav
A simple but handy guide for small businesses on how Facebook can be utilised effectively to promote your business, connect with your customers and generate revenue.
Social Media Marketing - Strategies to Grow Your BusinessMaverick Mav
This document provides tips and strategies for businesses to grow their social media presence and use social media effectively to increase sales and customer engagement. It discusses setting up social media accounts, creating a strategic roadmap, using tools like questions, contests and hashtags to drive engagement, integrating social plugins on the website, and using analytics to measure results. The overall message is that social media requires an ongoing strategic approach beyond just posting to see real business benefits.
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Get Leads- Search Engine Optimization SEO, Google Adwords Marketing
1. Strategies to Improve Google Results
Sales@maverickmav.com.au
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
Then Then
Man Man
isAll product and company names mentioned herein are trademarks or Mav Pty trademarks of their is
Maverick
registered
Ltd
respective owners.
1
2. Disclaimer
•We have strived to be as accurate and complete as possible in the creation of this
presentation, notwithstanding the fact that we do not warrant or represent at any time that the
contents within are accurate due to the rapidly changing nature of the Internet.
•While all attempts have been made to verify information provided in this presentation, we
assume no responsibility for errors, omissions, or contrary interpretation of the subject matter
herein. Audience is cautioned to rely on their own judgment about their individual
circumstances to act accordingly.
•This presentation is not intended for use as a source of legal, business, accounting or
financial advice.
•All product and company names mentioned herein are trademarks or registered trademarks
of their respective owners.
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3. Mark Zuckerberg Larry Page Sergey Brin
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4. .Com is Quick & Cost Effective.
1. Marketing, Customer Acquisition & Supporting
your customers on the internet is the cheapest
and most efficient strategy.
The average Cost Per Acquisition (CPA) for search
was $8.50, considerably lower
than the CPA for the yellow pages ($20).
Source: Piper Jaffray & Co
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5. QUESTION
How are you searching for products and
services?
Flyers/Catalogues
Community Newspaper
In Store
Newspaper
Magazines
Yellow Pages
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8. Why Search Marketing
• Search Marketing, remains the fastest-
growing area of the internet, increasing by
25 per cent last financial year (SMH, Aug
2009)
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9. Why Google Search Marketing
• There are now 13.8 million online users in
Australia, - Nielsen, Aug 2009
• Google’s "unique audience―/month could top 11
million (SMH Aug 2009)
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10. Why Google & Why this Hype
• More than 4.5 million clothing-related searches
were performed through Google Australia every
week in June. (SMH article 09)
• With nearly 10 million visitors a month Google is
the most visited website in
Australia. Nine out of every 10 searches
made on the internet is through Google. Those
eyeballs translate into an estimated 90 per cent
share of search advertising - the fastest growing
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He area in online advertising.
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11. Search Engine Marketing
• Promoting websites through higher listing on
search engines, for the desired keywords
related to your products/services offerings.
1. Search Engine Optimisation (Organic Listing)
2. Pay Per Click/Paid Marketing/Google
Advertising/Search Advertising/AdWordsTM
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13. Google Map
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14. Question
What is the most neglected part of
websites?
&
Least outsourced?
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15. Question
CONTENT
(SEO)
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16. Question
The TOP reason why nearly all
websites’ launch gets delayed?
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17. Question
CONTENT
(SEO)
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18. Question
What is the single most important factor
for higher SE rankings
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19. Question
CONTENT
(SEO)
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20. SEO- Key Elements
• Links
• Content
• Architecture
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21. Search Engine Optimisation
• Onsite Optimisation
• Offsite Optimisation
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22. SEO- Onsite Optimisation
(Content + Architecture)
• Optimising the website to make it search
engine friendly
• Content- Unique, Authority, Topical,
Valuable, Keyword rich, fresh (Warning!-
Keyword Spamming/Stuffing)
• Meta tags optimisation- Meta Keyword X
• Meta Description- V.Important
• Internal linking
• W3C
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•
He Sitemap- Submit to Google He
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25. SEO- Offsite Optimisation
• Commenting on other same themed blogs
• Digg
• Press Releases
• Participating on discussion forums
• Directory submissions
• Yahoo Answers
• Article writing
• Gumtree, answers, wikipedia
•
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26. Search Engine Optimisation
Advantages
• Free quality traffic to the website
• Long lasting results
• Visitors trust organic results more than
the paid results.
• Lower CPA Vs. PPC over the longer
term
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27. Search Engine Optimisation
Disadvantages
• Overdoing or using ‘black hat’ methods will block the site in
search index.
• Cannot appear in top placements for all potential keywords.
• Change in Search Engine Algo can immediately drop the
ranking
• To keep writing fresh quality content and working on link
building can be time consuming.
• Typically takes around 8-12 months, for a new website, to
start seeing measurable results.
•
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28. SEO- Do’s & Don’ts
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29. Do’s- Content is King
• Create Original, relevant, useful content for your prospective
customers. E.g.
Write educational articles
News items
Press releases
Create FAQ content
Add more onsite web page content
ADD A BLOG – Update frequently
• Convert this to search engine friendly content before publishing.
• Use internal page hyperlinks for keywords to link to other relevant
content created by you.
• Distribute this content:
Publish it on your website
Submit to article websites
Submit Press Releases
Submit to other bloggers
Twitter about it
Submit it to sites like Digg.com and ask your friends to ‘digg’ it.
•
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30. Do’s - Link Building
• Create Free tools relevant to your business
• Establish links with other quality websites- themed, PR, limited out
going links
• Post- Humour, Videos (Host on your site. Do NOT make a file)
• See where your competitors are getting their links from. See if you
can get a link from those sites
• Directory submission – Randomise anchor text, Description
• Article writing – Randomise anchor text. !Do not submit same article
to many websites!
• Take links from your suppliers & partners
• Comments on Blogs, Discussion forums (Do Follow)
• Run competitions
• Maintain a spreadsheet/tools
• Maintain a Blog
•
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31. Some Don’ts
• Duplicate Content
• Keyword stuffing/spamming
• Over hyperlinking
• Too many outgoing links
• Using the same colour text as your site’s backgound
• Fast build-up of links
• FFA, links from link farms, bad neighbourhoods, pages
with too many outgoing links.
• Domain name cloaking
• Use automated link building tools
• Fast directory submission
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32. Online Press Release
• Submit lots of Press Releases about your
company, activities, new launches, services,
offers, etc to online PR sites.
• Search Engines now dynamically pickup News
and Blog stories and give them a great ranking
• If picked by media, any coverage could be a
potential link+ Readership bringing direct traffic
• Releases by themselves, when disseminated
through wire services, become a linkback
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34. Press Release Service
• www.prweb.com
• www.maverickmav.com.au
• www.prnewswire.com
• www.Express-Press-Release.com
• www.Free-News-Release.com
• www.Free-Press-Release.com
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35. Article Writing & Submission
• Build Links
• Get referral visitors
• Build authority
• Write SEO'ed articles on your area of
expertise.
• Submit It To Article Sites.
• More Backlinks = More page rank + Higher in
SERP
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36. Article Submission Websites
• EzineArticles.com
• Webpronews.com
• GoArticles.com
• ArticleDashboard.com
• ArticleCity.com
• ArticlesBase.com
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37. Create Account In Ezinearticles
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38. Article Writing & Submission- Some
Don’ts
• Keyword stuffing/spamming
• Duplicate articles
• Submission of same article to many
sites
• Too lengthy
• Factual & correct
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39. Why blog?
• SEO strategy
• Increases Visitor stickiness. Reduces
Bounce Rates
• Premium pricing
• Repeat visitors
• Backlinks
• Refer a Friend
• Income producing profession
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40. No longer another face in the crowd
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41. Introduction To AdWordsTM
• Google AdWordsTM is Google's
advertising program. AdWordsTM lets
you create simple, effective ads and
display them to people already
searching online for information
related to your business.
• So how is it possible to show your
He ads only to the most relevant He
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42. Introduction to AdWords TM
Your customers see your ad when they search
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Your ad reaches users at the moment they demonstrate interest
43. What is Google Advertising?
Your customers see your ad when they
surf Google Network properties
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Google technology places your ad on the most relevant content pages 43
44. The answer is keyword-based advertising
• Targeted advertising
• Better advertiser ROI than untargeted
ads
• Improved user experience
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45. Features of Google AdWordsTM
• Google & Search Network – Display ads along with Google
search results and other search partners like AOL, Froogle etc...
• Google Content Network – Display ads on topic specified
website, news sites, etc.. where ever related to the ad.
• Language & Location Targeting – Target people speaking only
certain language or from certain country (State, City or within 20
Kms of your office) - or both
• Placement Targeting – Choose the site and start advertising
He there. Image Ads, Video Ads, etc He
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46. Benefits Of AdWords TM
• Reach – Reach only the potential customers who are currently
searching for your services and products.
• Cost – You set the daily budget and amount willing to pay per each click.
• Timing – Instantly display your ads & start driving traffic-
Pause/Resume- Campaigns, Adgroups & Keywords
• Flexibility & Control – Have full control over the account
• Fast Results
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47. Disadvantages
• PPC can be expensive if not set up and monitored
efficiently.
• Click frauds.
• Will take some time to understand what is working
and what is not.
• Stop the campaign- Zero Enquiries
• Some PPC systems can be quite complex to
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49. Key Steps with Search
Keyword Discovery (& Bid Price) & Target Geography
Advertisement Copy
(Relevant, Attractive, Offer, C 2 Action)
Landing Page
(Relevant, Download, Pro., Offer, C 2 Action, Conversion)
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58. AdWords TM Account Structure
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59. Key Definitions
• Impression (Impr.)
The number of times an ad is displayed on Google or the Google Network.
• Max. Cost-per-click (CPC)
Maximum amount you're willing to pay each time a user clicks on your ad.
• Cost-per-thousand impressions (CPM)
With placement-targeted ad campaigns, you may also choose the maximum
amount you are willing to pay for each thousand impressions, or views of your ad.
• Click-through Rate (CTR)
Number of clicks your ad receives divided by the number of times your ad is shown
(impressions).
• Conversion Rate:
The number of conversions your ad yields divided by the number of times your ad is
clicked.
He• Quality Score: He
AdWords system calculates a 'Quality Score' for each of your keywords. In
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general, a high Quality Score means that your keyword will trigger ads in a higher
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68. A Typical AdWords TM Ad
• Ad Title (25 character limit)
• Ad Text (35 character limit)
• Display URL (35 character limit)
He •Destination URL: 1024 charactersHe
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69. AdCopy
- Editorial Policy
- Caps, Exclamation, punctuation
- Trademark
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70. Writing Great Ad Copy
• Create simple, enticing ads.
• Include prices and promotions. “OFFER”
• Use a strong call-to-action. “Action”
• Include one of your keywords in your ad text.
Choose the best destination URL
• Test multiple ads in each ad group.
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72. Adgroups Keywords
• Few Keywords per adgroup
• Use Match Type carefully- Try to use
Phrase or Exact
• Make sure you add Negative Keywords
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73. Keywords Match Types
• Broad match is the default setting for all keywords. All
searches made using your keyword (in any order or
combination) might display your ad. keyword
• Phrase match narrows your reach by requiring the words to
appear in that exact order in the keyword searched. Plural as
well. “key phrase”
• Exact match further narrows your reach by showing your ad
when the exact phrase is used in the search — without any
other words before, between, or after. [key phrase]
•
He Negative match eliminates searched phrases you don't want
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He your ad to appear on, such as reviews, contract. -keyword
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75. Key Principles for Search
Keyword Discovery (& Match Type) & Target Geography
Advertisement Copy
(Relevant, Attractive, Offer, C 2 Action)
Landing Page
(Relevant, Download, Pro., Offer, C 2 Action, Conversion)
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79. Retargeting/Remarketing!
• Remarketing allows you to reach people
who previously visited your website, and
match the right people with the right
message. You can show them users these
messages as they browse sites across the
Google Content Network.
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82. Organise Adgroups
• Adgroup 1:Nokia Mobile
– Keywords:
– Buy Nokia Mobile
– Nokia Mobile Store
– Purchase Nokia Mobile
• Adgroup 2: Samsung Mobile
– Keywords:
– Buy samsung mobile
He – Samsung mobile online store
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he – Purchase Samsung mobile
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83. Quality Score
• QS- Calculated every time your keyword
matches a search query
• QS is used in several different ways, including:
– influencing your keywords' actual cost-per-clicks
(CPCs)
– estimating the first page bids that you see in your
account
– determining if a keyword is eligible to enter the ad
auction that occurs when a user enters a search
query
He – affecting how high your ad will be ranked
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84. Quality Score
• Quality Score for Google and the search network
– The historical clickthrough rate (CTR) of the keyword and the matched ad on Google;
note that CTR on the Google Network only ever impacts Quality Score on the Google
Network -- not on Google
– Your account history, which is measured by the CTR of all the ads and keywords in your
account
– The historical CTR of the display URLs in the ad group
– The quality of your landing page
– The relevance of the keyword to the ads in its ad group
– The relevance of the keyword and the matched ad to the search query
– Your account's performance in the geographical region where the ad will be shown
– Other relevance factors
• Note that there are slight variations to the Quality Score formula when it affects ad position and first page bid:
• For calculating a keyword-targeted ad's position, landing page quality is not a factor. Also,
when calculating ad position on a search network placement, Quality Score considers the CTR
on that particular placement in addition to CTR on Google.
• For calculating first page bid, Quality Score doesn't consider the matched ad or search
query, since this estimate appears as a metric in your account and doesn't vary per search
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85. Quality Score
• In general, the higher your Quality Score,
the lower your costs and the better your ad
position.
• QS = $$ + Rank
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86. Keyword Research Tools
https://adwords.google.com.au/select/Tools
Google Suggestion On Search Bar
Google AdWordsTM Keyword Research
Tool
Google Search Based Keyword Tool.
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Insight For Search He
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91. Web Analytics
Web Analytics is the measurement, collection, analysis
and reporting of Internet data for the purposes of
understanding and optimizing Web usage.
- www.webanalyticsassociation.org
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92. Why Web Analytics
What you cannot Measure, you cannot Achieve
Insights on visitor behaviour and site performance.-
what we think is working & what is not
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93. Constant Improvements of KPIs
Track Analyse Modify Test
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94. How To Create Google Analytics
• Directly @ www.google.com/analytics
• AdWordsTM Account
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95. Google Analytics KPI
• Bounce Rate
• Pages/Visit
• Goals
• Keywords
• Traffic Sources
• Entrance Paths
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96. Google AdWords TM
Questions?
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97. Thank You
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