See it to learn how to do Facebook Marketing for businesses. It also talks about Facebook Business Pages, social media integration, and how to engage your fans.
The document provides an overview and introduction to marketing. It defines marketing and describes the key concepts of creating value for customers through the marketing mix of product, price, place, and promotion. Marketing aims to satisfy customer needs and wants through an exchange process. It can be performed by individuals, organizations, and across different types of business relationships. The importance of marketing is also discussed.
1. When Jesus returns in glory, he will judge humanity and separate believers ("sheep") from unbelievers ("goats") based on whether they cared for "the least of these" by providing food, drink, welcome, clothing, visits to the sick and imprisoned.
2. Jesus will commend believers to eternal life for their compassion but condemn unbelievers to eternal punishment for their lack of care for the needy.
3. The passage emphasizes that how we treat others, especially the poor and vulnerable, has eternal consequences.
Ajinkya C. Kulkarni introduces himself and his experience designing radios, antennas, and electromagnetic structures over 9 years. He has skills in hardware design, programming, and simulation. Kulkarni enjoys technical arts which combines his interests in design and technology. He is looking for opportunities in innovative environments where he can continue creating new radio circuits with an artistic vision.
Wednedsay Night Series - "How People Change", Week 6CLADSM
The document discusses how ungodly behavior stems from a heart captured by things other than Christ, such as good things in creation that become ultimate things. It encourages personal reflection on what tends to lead one's heart away from Christ in order to grow as a disciple, and helping others do the same in order to assist their growth in Christlikeness. The document provides biblical background on idolatry and its connection to ungodliness.
Tulisan ini membandingkan birokrasi Indonesia dan Jerman, khususnya mengenai perbedaan antara negara dan pemerintah. Penulis, sebagai pegawai negeri di Jerman, selalu dikatakan bekerja untuk pemerintah padahal dia bekerja untuk negara. Penulis kemudian menjelaskan konsep negara dan pemerintah di Jerman, serta perbedaannya dengan konsep yang digunakan dalam RUU Administrasi Pemerintahan Indonesia yang diinspirasi dari U
This document contains announcements for various Christmas-related events at Christian Life Assembly, including caroling on Saturday December 4th at 6pm, a Ladies Christmas Night Out on December 7th at 7pm where guests should bring a $4 ornament for a gift exchange and white elephant gift, and links to their website and Facebook page.
1. Jobs recounts three stories from his life: dropping out of college but learning valuable skills like calligraphy that influenced Apple's design, being fired from Apple which led to new opportunities, and facing his own mortality which taught him to follow his passions.
2. He encourages students to follow their curiosity and intuition, to do work they love, and to live each day as if it was their last.
3. Jobs was diagnosed with cancer but survived surgery, learning to not fear failure or embarrassment in the face of death.
This document outlines the history and core beliefs of the Christian Life Assembly church. It discusses the origins of the church and Assemblies of God movement. It then lists 16 core biblical concepts that the church holds as doctrines. The document also describes the process for becoming a church member, which involves salvation, baptism, a membership class, signing a covenant, and approval by the board. Finally, it lists the current church leadership positions.
The document provides an overview and introduction to marketing. It defines marketing and describes the key concepts of creating value for customers through the marketing mix of product, price, place, and promotion. Marketing aims to satisfy customer needs and wants through an exchange process. It can be performed by individuals, organizations, and across different types of business relationships. The importance of marketing is also discussed.
1. When Jesus returns in glory, he will judge humanity and separate believers ("sheep") from unbelievers ("goats") based on whether they cared for "the least of these" by providing food, drink, welcome, clothing, visits to the sick and imprisoned.
2. Jesus will commend believers to eternal life for their compassion but condemn unbelievers to eternal punishment for their lack of care for the needy.
3. The passage emphasizes that how we treat others, especially the poor and vulnerable, has eternal consequences.
Ajinkya C. Kulkarni introduces himself and his experience designing radios, antennas, and electromagnetic structures over 9 years. He has skills in hardware design, programming, and simulation. Kulkarni enjoys technical arts which combines his interests in design and technology. He is looking for opportunities in innovative environments where he can continue creating new radio circuits with an artistic vision.
Wednedsay Night Series - "How People Change", Week 6CLADSM
The document discusses how ungodly behavior stems from a heart captured by things other than Christ, such as good things in creation that become ultimate things. It encourages personal reflection on what tends to lead one's heart away from Christ in order to grow as a disciple, and helping others do the same in order to assist their growth in Christlikeness. The document provides biblical background on idolatry and its connection to ungodliness.
Tulisan ini membandingkan birokrasi Indonesia dan Jerman, khususnya mengenai perbedaan antara negara dan pemerintah. Penulis, sebagai pegawai negeri di Jerman, selalu dikatakan bekerja untuk pemerintah padahal dia bekerja untuk negara. Penulis kemudian menjelaskan konsep negara dan pemerintah di Jerman, serta perbedaannya dengan konsep yang digunakan dalam RUU Administrasi Pemerintahan Indonesia yang diinspirasi dari U
This document contains announcements for various Christmas-related events at Christian Life Assembly, including caroling on Saturday December 4th at 6pm, a Ladies Christmas Night Out on December 7th at 7pm where guests should bring a $4 ornament for a gift exchange and white elephant gift, and links to their website and Facebook page.
1. Jobs recounts three stories from his life: dropping out of college but learning valuable skills like calligraphy that influenced Apple's design, being fired from Apple which led to new opportunities, and facing his own mortality which taught him to follow his passions.
2. He encourages students to follow their curiosity and intuition, to do work they love, and to live each day as if it was their last.
3. Jobs was diagnosed with cancer but survived surgery, learning to not fear failure or embarrassment in the face of death.
This document outlines the history and core beliefs of the Christian Life Assembly church. It discusses the origins of the church and Assemblies of God movement. It then lists 16 core biblical concepts that the church holds as doctrines. The document also describes the process for becoming a church member, which involves salvation, baptism, a membership class, signing a covenant, and approval by the board. Finally, it lists the current church leadership positions.
The document is a presentation by Prof. Alfred Hankell about his services. Over 10 slides, he introduces himself and his website, thanks the audience for watching, and wishes them a nice day. The presentation promotes Prof. Hankell's consulting business and directs viewers to his website for more information.
Pre-primary Education in the Slovak Republic EduSkills OECD
The document discusses pre-primary education in Slovakia. It provides statistics that as of September 2009 there were 2,873 kindergartens with 7,062 classes and 138,496 children enrolled. The majority of classes are full-day. A new Education Act passed in 2008 made kindergarten part of the school system and provides free pre-primary education for children in the year before compulsory education starts. Kindergartens receive funding from taxes and the Ministry of Education. Other topics discussed include educational programs, teacher evaluation, and quality assessment by the State School Inspection.
The document discusses choosing the right path and working hard, smart, and together to find success. It introduces the concepts of C.T.R. (Choose The Right) and C.T.W. (Choose The Wrong), explaining that choosing the right will keep you out of trouble and lead to success while choosing the wrong will result in trouble. It emphasizes the importance of working hard in classes, working smart to become a better student, and working together with classmates through teamwork to achieve success.
This document provides information about evening activities and classes taking place between June 27th and August 8th. It lists dates and costs for classes the weeks of June 25-29 and July 16-20. It also advertises a life screening event on July 19th to identify risks for stroke, vascular diseases, or osteoporosis and provides contact information. Payment for the June classes is due by June 24th and July 11th respectively. Questions can be directed to Melody Bockholt or Stacy Watrous.
Reforms and Developments in Finnish Adult Education Policy - A Decade of Cont...EduSkills OECD
This document summarizes reforms to adult education policy in Finland over the past decade. It outlines programs like NOSTE from 2003-2007 that aimed to raise skills for low-skilled workers aged 30-59. It also discusses how reviews from the OECD and Nordic countries influenced reforms to increase participation among those over 40 without qualifications. Subsequent governments committed to strategies that updated skills across the workforce through increased provision of adult education and public funding for programs.
Open source governance provides a framework of policies, processes, and tools to help organizations effectively manage interactions with open source software. This reduces risks and enables optimal use. Best practices include training, clear policies, review processes, and automated tools to track software and ensure compliance. HP's open source governance includes a program office, review board, legal expertise, tools like Fossology, and processes to evaluate open source usage, licensing, and contributions.
Angela Frye and Corey Cook are getting married on Saturday April 25, 2015 at 2:00pm at CLA. The reception will follow at The Wright Place. Angela can provide details and those interested in attending should RSVP to her.
We believe that well developed personal relationships inspire people to follow a Leader. Our focus is to give the Leader a new perspective on relationships and the tools to help them hone their skills.
The document describes the vision for a "dangerous church" that turns normal upside down, impacts society, isn't satisfied with the status quo, and where people can be real. It calls the church to be more concerned with obeying God than making people happy, and to be willing to respond to God's word even when it's difficult. It quotes Bible passages about Jesus commissioning the church and the early church sharing possessions and praising God together. It asks God to make this church into a dangerous church that will break down the gates of hell.
This document contains excerpts from the books of Luke and Acts in the Bible. The first excerpt from Luke introduces the book and explains that Luke is writing an orderly account of the things Jesus began to do and teach for his friend Theophilus, so that he may have certainty in what he has been taught. The second excerpt from Acts describes how Jesus appeared to the apostles after his resurrection and commanded them to wait in Jerusalem for the Holy Spirit. The document provides context about how Luke's Gospel describes what Jesus began to do, while Acts describes what he continued to do through the early church.
The document summarizes key findings from an OECD survey of adult skills in Norway. It identifies 12 challenges for improving skills: 1) ensuring strong foundational skills for all; 2) reducing drop-outs; 3) informing educational choices; 4) enhancing participation among disability benefit recipients; 5) increasing attachment among low-skilled workers; 6) ensuring Norwegians remain active longer; 7) engaging employers; 8) promoting entrepreneurship; 9) enhancing use of migrant skills; 10) taking a whole-of-government approach; 11) allowing local flexibility; and 12) building partnerships for implementation. Graphs and data show disparities in skills by age, education level, and geography that the challenges aim to address.
The document discusses various institutions that provide assistance to exporters in India. It describes the Indian Institute of Foreign Trade which provides training and research to exporters. It also discusses the Indian Trade Promotion Organization and its role in promoting India's external trade through organizing trade fairs and exhibitions. Finally, it mentions that the study aims to understand the assistance provided by educational institutions to exporters in the garment industry in Coimbatore district.
This document provides information about church activities and services at Life Now church for January, including that Sunday services are never cancelled due to weather, a $10 gift exchange will be held on January 13th at 6:30pm, and a Friday event will be held at Wells Fargo Arena concluding on January 14th in the Sanctuary. Additional information can be found on the church's website and podcast.
I Love You, I Just Don’t Want To Be With You! Slides, 8/25/13CLADSM
The apostles continued preforming signs and wonders among the people. Many new believers were added daily, including the sick who were placed outside for Peter's shadow to heal them. The high priest and Sadducees arrested the apostles out of jealousy but an angel freed them from prison. When brought before the council, Peter and the apostles proclaimed they must obey God rather than men. Gamaliel advised not opposing them in case their work was from God. The apostles were beaten and commanded not to preach in Jesus' name, but they rejoiced at being counted worthy to suffer and continued teaching daily.
Rafik Ibrahim is a chartered town planner and urban designer with 15 years of experience working on projects around the world. His portfolio highlights several master planning projects he has led, including developing a master plan for an eco-town expansion in Chelyabinsk, Russia and regenerating urban waterfront areas in Dubai, UAE and Southampton, UK. His focus is on integrating sustainability principles and creating connected, walkable communities.
Facebook Marketing for Small Business Development ConferenceMaverick Mav
A simple but handy guide for small businesses on how Facebook can be utilised effectively to promote your business, connect with your customers and generate revenue.
Facebook marketing & growing your business through facebook appsMaverick Mav
The document discusses strategies for using Facebook as a business. It recommends creating a business page rather than using a personal profile. It emphasizes the importance of engagement through questions, contests and interactions that cause fans to like and share posts with their friends. This helps the business's content spread virally through social networks. It also suggests using features like pinned posts, cover photos and tabs to promote the business and drive fans to desired content.
Social Contests, Social Commerce, Social Gamification to Maverick Mav
This document discusses strategies for using Facebook pages and social media platforms to promote businesses. It recommends creating a Facebook page rather than using a personal profile for business purposes. The benefits of the page include interacting with customers and viral marketing when people like and share posts. It provides tips for developing a content calendar with regular status updates and questions to engage fans. Contests and promotions are also suggested to increase interactions and exposure for the business.
The document is a presentation by Prof. Alfred Hankell about his services. Over 10 slides, he introduces himself and his website, thanks the audience for watching, and wishes them a nice day. The presentation promotes Prof. Hankell's consulting business and directs viewers to his website for more information.
Pre-primary Education in the Slovak Republic EduSkills OECD
The document discusses pre-primary education in Slovakia. It provides statistics that as of September 2009 there were 2,873 kindergartens with 7,062 classes and 138,496 children enrolled. The majority of classes are full-day. A new Education Act passed in 2008 made kindergarten part of the school system and provides free pre-primary education for children in the year before compulsory education starts. Kindergartens receive funding from taxes and the Ministry of Education. Other topics discussed include educational programs, teacher evaluation, and quality assessment by the State School Inspection.
The document discusses choosing the right path and working hard, smart, and together to find success. It introduces the concepts of C.T.R. (Choose The Right) and C.T.W. (Choose The Wrong), explaining that choosing the right will keep you out of trouble and lead to success while choosing the wrong will result in trouble. It emphasizes the importance of working hard in classes, working smart to become a better student, and working together with classmates through teamwork to achieve success.
This document provides information about evening activities and classes taking place between June 27th and August 8th. It lists dates and costs for classes the weeks of June 25-29 and July 16-20. It also advertises a life screening event on July 19th to identify risks for stroke, vascular diseases, or osteoporosis and provides contact information. Payment for the June classes is due by June 24th and July 11th respectively. Questions can be directed to Melody Bockholt or Stacy Watrous.
Reforms and Developments in Finnish Adult Education Policy - A Decade of Cont...EduSkills OECD
This document summarizes reforms to adult education policy in Finland over the past decade. It outlines programs like NOSTE from 2003-2007 that aimed to raise skills for low-skilled workers aged 30-59. It also discusses how reviews from the OECD and Nordic countries influenced reforms to increase participation among those over 40 without qualifications. Subsequent governments committed to strategies that updated skills across the workforce through increased provision of adult education and public funding for programs.
Open source governance provides a framework of policies, processes, and tools to help organizations effectively manage interactions with open source software. This reduces risks and enables optimal use. Best practices include training, clear policies, review processes, and automated tools to track software and ensure compliance. HP's open source governance includes a program office, review board, legal expertise, tools like Fossology, and processes to evaluate open source usage, licensing, and contributions.
Angela Frye and Corey Cook are getting married on Saturday April 25, 2015 at 2:00pm at CLA. The reception will follow at The Wright Place. Angela can provide details and those interested in attending should RSVP to her.
We believe that well developed personal relationships inspire people to follow a Leader. Our focus is to give the Leader a new perspective on relationships and the tools to help them hone their skills.
The document describes the vision for a "dangerous church" that turns normal upside down, impacts society, isn't satisfied with the status quo, and where people can be real. It calls the church to be more concerned with obeying God than making people happy, and to be willing to respond to God's word even when it's difficult. It quotes Bible passages about Jesus commissioning the church and the early church sharing possessions and praising God together. It asks God to make this church into a dangerous church that will break down the gates of hell.
This document contains excerpts from the books of Luke and Acts in the Bible. The first excerpt from Luke introduces the book and explains that Luke is writing an orderly account of the things Jesus began to do and teach for his friend Theophilus, so that he may have certainty in what he has been taught. The second excerpt from Acts describes how Jesus appeared to the apostles after his resurrection and commanded them to wait in Jerusalem for the Holy Spirit. The document provides context about how Luke's Gospel describes what Jesus began to do, while Acts describes what he continued to do through the early church.
The document summarizes key findings from an OECD survey of adult skills in Norway. It identifies 12 challenges for improving skills: 1) ensuring strong foundational skills for all; 2) reducing drop-outs; 3) informing educational choices; 4) enhancing participation among disability benefit recipients; 5) increasing attachment among low-skilled workers; 6) ensuring Norwegians remain active longer; 7) engaging employers; 8) promoting entrepreneurship; 9) enhancing use of migrant skills; 10) taking a whole-of-government approach; 11) allowing local flexibility; and 12) building partnerships for implementation. Graphs and data show disparities in skills by age, education level, and geography that the challenges aim to address.
The document discusses various institutions that provide assistance to exporters in India. It describes the Indian Institute of Foreign Trade which provides training and research to exporters. It also discusses the Indian Trade Promotion Organization and its role in promoting India's external trade through organizing trade fairs and exhibitions. Finally, it mentions that the study aims to understand the assistance provided by educational institutions to exporters in the garment industry in Coimbatore district.
This document provides information about church activities and services at Life Now church for January, including that Sunday services are never cancelled due to weather, a $10 gift exchange will be held on January 13th at 6:30pm, and a Friday event will be held at Wells Fargo Arena concluding on January 14th in the Sanctuary. Additional information can be found on the church's website and podcast.
I Love You, I Just Don’t Want To Be With You! Slides, 8/25/13CLADSM
The apostles continued preforming signs and wonders among the people. Many new believers were added daily, including the sick who were placed outside for Peter's shadow to heal them. The high priest and Sadducees arrested the apostles out of jealousy but an angel freed them from prison. When brought before the council, Peter and the apostles proclaimed they must obey God rather than men. Gamaliel advised not opposing them in case their work was from God. The apostles were beaten and commanded not to preach in Jesus' name, but they rejoiced at being counted worthy to suffer and continued teaching daily.
Rafik Ibrahim is a chartered town planner and urban designer with 15 years of experience working on projects around the world. His portfolio highlights several master planning projects he has led, including developing a master plan for an eco-town expansion in Chelyabinsk, Russia and regenerating urban waterfront areas in Dubai, UAE and Southampton, UK. His focus is on integrating sustainability principles and creating connected, walkable communities.
Facebook Marketing for Small Business Development ConferenceMaverick Mav
A simple but handy guide for small businesses on how Facebook can be utilised effectively to promote your business, connect with your customers and generate revenue.
Facebook marketing & growing your business through facebook appsMaverick Mav
The document discusses strategies for using Facebook as a business. It recommends creating a business page rather than using a personal profile. It emphasizes the importance of engagement through questions, contests and interactions that cause fans to like and share posts with their friends. This helps the business's content spread virally through social networks. It also suggests using features like pinned posts, cover photos and tabs to promote the business and drive fans to desired content.
Social Contests, Social Commerce, Social Gamification to Maverick Mav
This document discusses strategies for using Facebook pages and social media platforms to promote businesses. It recommends creating a Facebook page rather than using a personal profile for business purposes. The benefits of the page include interacting with customers and viral marketing when people like and share posts. It provides tips for developing a content calendar with regular status updates and questions to engage fans. Contests and promotions are also suggested to increase interactions and exposure for the business.
Social Media Marketing - Strategies to Grow Your BusinessMaverick Mav
This document provides tips and strategies for businesses to grow their social media presence and use social media effectively to increase sales and customer engagement. It discusses setting up social media accounts, creating a strategic roadmap, using tools like questions, contests and hashtags to drive engagement, integrating social plugins on the website, and using analytics to measure results. The overall message is that social media requires an ongoing strategic approach beyond just posting to see real business benefits.
Ometz ProMontreal Creative Minds - Strategies to Building a Successful Pers...Lisa McKenzie ★
Branding is such an critical part of a social media strategy, yet so many individuals and companies seem to be more interested in the act of broadcasting than in what they are broadcasting. This presentation helps brands understand the importance of a clear brand message, setting goals in social media and offers actionable tips to immediately integrate into their marketing efforts.
If you would like more information or would like us to present this concept to your group, company or organization, please contact us at Lisa@RedCarpetStrategies.com
Social Media. You've heard of it, you're probably doing it. This presentation is less "why you should use social media in your business", and more "how is it going with your business and what's new out there".
The document discusses social media and its role in marketing. It begins with an overview of how social media has changed communication by enabling two-way and all-way communication. It then discusses how content, not cash, is now the currency in social media. The document reviews several major social media networks like Facebook, Twitter, LinkedIn and their best uses for business marketing. It stresses the importance of having a strategic social media plan with clear goals and appropriate resources before engaging in social media.
Get Leads- Search Engine Optimization SEO, Google Adwords MarketingMaverick Mav
Get higher website ranking in Google through some simple, DIY SEO techniques.
Understand how effective SEO and Google Adwords Advertising can help improve your website traffic.
Understand how Google Adwords system works and how you can improve conversions and visitors to your website.
The document discusses marketing and its importance. It defines marketing as creating, capturing, communicating, and delivering value to customers. Marketing helps satisfy customer needs through the marketing mix of product, price, place, and promotion. The document emphasizes that marketing benefits customers and society by enriching lives and building relationships.
Kirsty Lawrence helps businesses leverage social media through her company Mann Social. In this document, she provides tips on securing social media accounts, defining objectives, creating engaging content, using Facebook ads, and measuring results. She emphasizes the importance of engagement, consistency, understanding your audience, and testing strategies. The document includes links, statistics, and questions to help businesses optimize their social media presence.
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Dell, InfusionSoft, SAP, and United Way, among others, are putting employee advocacy to work with the help of EveryoneSocial, the leading platform for employee advocacy and first to solely focus on the employee and employee advocacy. Founded in 2013, EveryoneSocial makes it easy for your employee and brand advocates to share original and curated content on social media, helping you to align, simplify, and measure your company’s social publishing efforts.
You’ll want to join us on our exclusive, live webinar with EveryoneSocial to discuss:
· Identifying your employee advocacy objectives
· Educating and motivating your employee and brand advocates
· Giving advocates guidelines and tools for social advocacy success
· Defining the employee advocacy metrics to track
This document provides a workbook for developing a social media strategy. It includes worksheets to assess goals, current social media presence, challenges, target audiences, influencers, and key performance indicators. The user is guided through ranking objectives, evaluating obstacles, segmenting connections, and aligning goals with targeted audiences and metrics. Monitoring trends, engagement, and sentiment are discussed as important measures of success. The workbook offers a structured approach to social media strategic planning.
This document provides a workbook for developing a social media strategy. It includes worksheets to assess goals and objectives, evaluate challenges, analyze target audiences, and develop metrics for monitoring performance. The worksheets guide the user to define measurable goals, rank common objectives and challenges, inventory target demographics and topics of interest, and identify what to track for social media analytics. Completing the assessment helps create a strategic plan to achieve social media success.
Social Media Strategy and Business ModelsPeter Svarre
1) Social media are different from traditional media in that they allow for two-way communication and encourage participation from users.
2) There are five key things to remember about social media strategies: be social, be co-creative, be open, be rewarding, and be evaluated.
3) There are also five common business models for social media: the media model, freemium model, app model, golf club model, and intranet model. The presentation provides details on each model.
10 Landing Page Lessons Inspired by Howard Sternion interactive
The document discusses 10 landing page lessons inspired by radio personality Howard Stern. It notes that Stern is a brilliant marketer who helped grow Sirius Radio to 20 million subscribers. Some of the lessons discussed include focusing on selling, testing all aspects of landing pages, reusing valuable content, maintaining social presence, constantly evolving strategies, and treating landing page optimization seriously.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
The document discusses using email marketing effectively in the age of social media. It recommends integrating social media into email campaigns by including social sharing buttons, posting emails on social networks, and driving readers from emails to follow your social accounts. The key is engaging readers with relevant content across email and social platforms. Email best practices like compelling subject lines and links are also covered. [/SUMMARY]
The document discusses how to measure social media effectiveness by developing a comprehensive strategy and understanding the customer journey. It emphasizes measuring meaningful actions and relationships rather than just impressions. Key metrics to track include engagement with content, newsletter signups, inquiries from social media. Developing a "relationship funnel" by moving prospects deeper into relationships with the brand is important. Common challenges include lack of interactions with content, which ads can help address, and not converting the social media audience to sales channels like email.
2014: When Digital Marketing moves from Hype to RealityJohn Watton
The document discusses how digital marketing has evolved from the past where marketing primarily involved brochures, direct mail, and advertising, to the present where marketers have many more channels available like social media, mobile apps, and personalized experiences. It notes that today's buyers have more choice and control in their purchase process, researching online through numerous sources. The document also outlines some of the challenges marketers now face with the amount of marketing messages consumers see daily and how getting the right message to the right person at the right time is important. It promotes the need for personalized and unified marketing experiences across channels.
Challenger Marketing: Succeeding In Today’s B2B Battleground G3 Communications
The document discusses the key aspects of a "Challenger Marketing" approach. It describes 5 different profiles of sales reps, with the "Challenger" being one who pushes customers and builds strong advocates. It then outlines the Challenger marketing journey, including selling to empowered customers, building commercial insight to change customer beliefs and behaviors, creating a content ecosystem to disrupt typical customer journeys, and rethinking lead management to track disruption. The goal is to teach customers rather than simply sell to them.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
Differentiating yourself as a business is a must in Facebook Marketing. Apps Mav has brought to you a handy tutorial on how to run a photo contest on Facebook to further your brand page's reach, gain new fans and create conversations about your brand.
See this presentation to learn about Facebook Marketing, use of Facebook Fan Page, Facebook Marketing Strategy, Facebook Plugins, Content, Contests, Customizations and more.
1000 Facebook Fans in 72 Hours - LivingStyles - Case StudyMaverick Mav
The document describes a Facebook marketing campaign run by LivingStyles.com.au to gain fans. They offered existing and new customers free stickers if they liked the Facebook page. Within 72 hours, they gained over 1000 new fans through a newsletter announcement, Facebook post, and fan-gated form requiring people to like the page to claim the stickers. Customers who liked the page received a coupon code to redeem the free stickers on the website. The campaign was successful in gaining over 1000 new fans for LivingStyles' Facebook page within 72 hours.
The document discusses online collaborative tools for effective communication, lowered costs, and reduced travel. It describes web conferencing services that allow hosting online meetings with multiple participants in a virtual conference room where they can share workspaces, screens, and applications. The document outlines the steps to start and conduct a web conference, including launching the meeting, inviting participants, turning on webcams, and collaborating. It also lists other popular collaborative tools like instant messaging, voice chat, video conferencing, file sharing and editing, and screencasting.
The document provides information on why brands use social media platforms like Twitter and Pinterest. It discusses how brands can build engagement on these platforms by sharing creative content, running contests to encourage sharing, and interacting with users. Specific tactics covered include using hashtags and promoted tweets on Twitter, and creating boards and using pins on Pinterest. It also gives an example of how furniture company High Point Market ran a successful engagement contest on Pinterest called Style Spotters.
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
Social Media Facebook Business Page Marketing- Grow your Small Business
Facebook marketing: Penrith
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13. Your Business Presence within
your Consumers world
• Unlike a website, you are connected to your
customers and can interact with them on an ongoing
basis
• Unlike a website, when customers interact with your
page it is seen by their friends – Word of MOUSE
marketing
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14. Custom Design / Experience for
your Business
He He
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31. Go Viral With Fan Interaction
(‘Like’ Effect)
When someone ‘Likes’ a page…
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32. The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
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33. The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s
a lot of exposure for your page from just 1 click!
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*Source: Facebook
34. Go Viral – With every interaction
from Fans
• When Fans Interact with your Events
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39. Timeline
2011 •Understanding SM
•Is it a hype?
2012 •Setup
2013 •Execution
•Management
•Part of your Marketing & Support
He
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40. Embracing Social Media
100%
90%
80%
70%
60% Extensive Presence
50% Some Social Media Presence
40% No Social Media Presence
30%
20%
10%
0%
2010 2011 2012
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He Internal Research. Approximate %age He
he Maverick Mav Pty Ltd he
41. 2013
Burning
QUESTIONS?
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he Maverick Mav Pty Ltd he
42. 2013
How do we:
•Increase Fans/ Followers/
Connections
•Get Sales
•Increase Customer Satisfaction
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He
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•Grow Business
he Maverick Mav Pty Ltd he
43. Answer
It is NOT About:
•Setting up Accounts, Welcome Page,
Cover Photo, ……..
•Posting Status Updates or offers
•Spamming Newsfeeds
He
•Uploading Photos
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he Maverick Mav Pty Ltd he
44. It’s About
Strategy
Tactical Action Plan or Roadmap
Sophisticated Setup- Apps
Engagement- Stories in Newsfeed
Attractive Campaigns- Go Viral
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He Measurement He
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he Maverick Mav Pty Ltd
46. Success Factor
Features & Best Practices Social Plugins
Recommendation
plugin
Social Graphs- Beyond
Like (Cooked, Listened
Actions)
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Open Graph Protocol
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Facepile plugin
he Maverick Mav Pty Ltd he
47. Success Factor- Platform Policies,
Promo guidelines, Branding T&C
Page Policies
Page Policies! Cover Photo
T& C
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he Maverick Mav Pty Ltd he
49. Success Factor- Roadmaps
1 Status Update per
Reach Reach
day. No Offers or
300 600- 800
Sales Messages!
Fans Fans
Week 2 Week 8
Week 1 Week 6
Offer
Strategy
N
E
X
T
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Launch Photo He
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- 3rd party app
50. Developing Conversation Calendar +
Creating & Posting regular status
updates
OCTOBER 2012
Sun Mon Tue Wed Thu Fri Sat
30 1 2 3 4 5 6
7 8 9 10 11 12 13
Claim vanity Roadmap
URL submission Customer Initiate collateral
Approval design
14 15 16 17 18 19 20
Share Prepare Status
conversation updates once Prepare FB Ad Apply approved
calendar conversation campaign to land tab apps
calendar on the photo Apply approved
approved voting contest collateral
Initiate FB
campaign
Begin posting
updates
21
He
22 23 24 25 He
26 27
Email blast to Activate Ads Thank you Email 200 Fans winner
He * Get ad approval database first of 200 Fans free He announcement
200 people Offer Photo contest offer to T on Facebook
he begins database he
51. Success Factor- Setup as per Strategy. Change as
per Roadmap
Before becoming a fan After becoming a fan
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52. Success Factor
IS YOUR WEBSITE
Integrated?
Maverick Mav Pty Ltd
53. The Benefits of being ‘Liked’
When someone ‘Likes’ a page…
He He
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54. The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
He He
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55. The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s
a lot of exposure for your page from just 1 click!
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*Source: Facebook
58. Your Facebook Business Page
• It is necessary to own a Profile in order to create a
Business Page. However you must restrict your
business activities to your Business Page.
• It is against Facebook’s terms and conditions to
run your business using your Profile, and Facebook
may shut down your Profile if you use it for business
purposes.
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59. Profile-Page Relationship
For example, if your name is ‘John Smith’ and
you have a business called ‘Super Business
Solutions’:
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62. Profile-Page Relationship
• Your Profile is not seen or directly interacted-with
by your customers, and is not the ‘face’ of your
business on Facebook.
• Instead, is used for logging in to your Business
Page, making updates and changing settings.
• It is the Administrator of the Business Page.
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65. 2. Your Facebook Business Page
TIMELINE
Basic image of fan page/
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66. Taxonomy of your Page
Basic image of fan page/
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67. Taxonomy of your Page
Basic image of fan page/
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68. Cover Photo
Basic image of fan page/
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69. Cover Photo- Details
This is the first image that anyone landing on your page will see
•851 pixels wide and 315 pixels tall.
Cover photo may not contain:
-Price or purchase information, such as "40% off" or "Download it
at our website"
-Contact information, such as web address, email, mailing
address or other information intended for your Facebook Page
About section
-References to user interface elements, such as Like or Share, or
any other Facebook site features He
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-Calls to action, such as "Get it now" or "Tell your friends"
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71. Application Icons
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Tip!- Hide ‘Likes’ Tab until you have large number of Fans
72. Application Icons
•Icon Spec- (111x74 pixels)
•Icon Change
Page > Edit Info > Apps > Edit Settings > Change Icon
(here you'll upload an image).
•Tip!- Put your landing tab as the first tab after the photos
(Mouse over the tab icon in your admin panel, and select the
second most tab after Photos to "Swap position with".
•Tip!- Pin your call to action and include a link to your actual
Helanding tab. To pin a status, (1) post your status, thenHe Mousel
(2)
Heover the status and in the upper right click "Pin to Top."He
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73. Pinned Posts
A Pinned post always appears in the top left of a Page's
timeline and has a flag in its top-right corner.
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He You can now ‘pin’ any post that you think is important.
he
he Why?
74. Pinned Posts
– The Pinned posts are very visible to anyone who lands on your page.
-A Pinned post will remain on the top for 7 days.
-Tip!- Direct people to your Landing Page Tab by Pinning a post – This
pinned post should have a creatively designed image of your Offer.
Since Landing Pages are designed with an Offer to entice the visitors
to Like and become a Fan, it continues to be important that people
should somehow be made to visit your Landing Page. A compelling
‘Pinned Post’ with a creative imagery can help achieve this objective.
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76. Milestones
•Milestones are key moments you've decided to highlight on your Page
• You can share with people the big events/ memorable moments/achievements/turning
points in the life of your brand or company.
•Milestones are automatically expanded to widescreen and are visible to everyone visiting
your Page.
•Milestone photos display at 843 pixels wide and 403 pixels tall. At this time,
January 1, 1000 is the earliest date a milestone can have.
Tip! Using images and photos for Milestones of your brand or business make them more
shareable, memorable, noticeable and engaging. It is highly recommended that photos and
custom images be used for Milestones. Remember- Photos have a higher Edge Rank, which
means higher newsfeed visibility.
To add a milestone:
• Click on Milestone in the sharing tool at the top of your Page's timeline
He
•
•
Add a headline, location, date and details for your milestone
Choose to add a photo
He
He
1.
2.
Click Save
From anywhere on your Page's timeline, scroll to a spot and click
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77. Building a good Info Page
• Make sure
the Info page
is complete
• Fill in as many
fields as
possible
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78. Building a good Info Page
• All fan page content is indexed by Google, so
keep this in mind when writing text.
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79. Building a good Info Page
• I.e. make sure to include relevant keywords so
the page is optimized for search engines
• Google Keywords Tool:
https://adwords.google.com/select/KeywordToolExternal
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80. Getting a Vanity URL
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here:
http://www.facebook.com/username/
He He
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83. Custom Design – Fan-only Offers
• Fan-only content
Before becoming a fan After becoming a fan
He He
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84. Step 1 – Getting those first fans
• Turn your mailing list members into Facebook
fans
•If you have a sizable email list, you can potentially
gain many new fans by sending an email with a
CTA to visit and ‘Like’ your Facebook page
• If you send regular email updates, add a link to
your Facebook page in the email template (e.g.
on a sidebar or at the bottom)
He
He • This way it can be included in every email you
He He
he
send he
85. Step 1 – Getting those first fans
• Turn your mailing list members into Facebook
fans
•From the Admin Page, you can also invite your email
contacts, invite friends, share your page and create an
ad from the Build Audience drop-down menu.
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86. Step 1 – Getting those first fans
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87. Step 1 – Getting those first fans
• Turn your offline customers or clients into
Facebook fans
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88. Step 2 - Reaching the Friends of
your Fans
All of the following fan interactions have a viral
effect – their friends will see!
• Post content that fans will want to ‘Like’
• Post content that fans will want to ‘Share’ with
their friends
• Tag fans in photos
• Provide Events and Questions for your fans to
He
interact with He
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he More on these to come…. he
89. Step 3 – Turning those friends
into more fans
• Now that they’ve visited your page, you need them
to click that ‘Like’ button to become a Fan…
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90. Engaging with Fans and
businesses
• Facebook Pages now have the ability to LIKE
other Pages and comment on them
• Participating with fans in discussion on other
pages can be beneficial
• Caution! Do not post spammy, sales or abusive
messages on other Pages as it may lead to your
He
Heaccount getting banned
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91. Engaging with other members
and businesses
• Post new comments on community pages only
• Don’t post comments on brand-owned, for-profit
business pages
• The owners of such pages can report you for
spam, and get your Page in trouble or banned
He
He• Posting replies to existing comments on such
He He
he pages is OK he
92. Engaging with other members
and businesses
• Informative, fun or useful comments may get
many Likes and Replies, raising the prominence of
your comment (and hence of your business page)
• Genuine comments are appreciated, rather than
direct advertising and sales talk
• Don’t oversaturate: Make sure all posts are
worthwhile and add value to customers.
He He
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93. Always Ask Questions
• Ask questions (in your status updates) often
He He
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94. Always Ask Questions
• Questions incite a response – especially
compelling ones
• Why do you want responses? Because when a
fan responds, their friends will see it on their
News Feeds
• In other words, there is a viral effect – which
means more exposure for your brand or business!
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95. Incite a response!
• Posting content that incites a response is key.
There are many creative ways this can be done
• For example, Walmart frequently post ‘fill in the
blank’-style updates, which incite many people to
respond
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96. Incite a response!
• Taking advantage of national holidays typically
results in a very high rate of comments
• E.g. Target on 4th July:
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97. Incite a response!
• Amazon received a high response on 4th July by
using the Questions feature:
He He
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98. Incite a response!
• Commenting on popular, newsworthy events:
He He
•
He Sporting events work very well – remember,
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he Australians love their sports! he
100. EdgeRank – In Summary
1. Maximize affinity – by keeping your fans
visiting and interacting regularly
2. Regularly post well-weighted content –
Photos, Videos, and Links. Also note which
type of content on your Page is getting
interacted with the most, and post more of
it. This content will have a higher weight.
3. Minimize the effects of time decay Heby
–
He making sure to keep your Page fresh.
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101. Events Pages
• Allows you to create and organize events for your
fans
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102. Events Pages
• The event is announced on your Business Page’s
Wall
He He
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103. Events Pages
• A fan can view the Event Page and RSVP…
He He
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104. Events Pages
• The fan’s attendance is announced on their Wall
He He
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105. Events Pages
• It is also announced on their friends’ News Feeds
He He
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107. Events Pages
• Not just for physical events – also very useful for
announcing online sales, new product launches,
promotions or webinars
• Events pages can contain a lot of information
among several fields – also searchable
• Therefore you should include relevant keywords
so the page is optimized for search engines
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108. INSTALL CUSTOM TAB APPS
A custom tab is, in the Facebook realm, an app. It’s the
A custom tab is, in the Facebook realm, an app. It’s the
equivalent of having a custom designed website.
equivalent of having a custom designed website.
109. Install Custom Tab Apps
Increasing:
•Social Graph Effect – Stories about
your brand
•Fan base
•Engagement
•Sales
119. RUN FACEBOOK CONTESTS
Contests on Facebook are a great way to build traffic quickly. Even
better, they can focus on a specific product, service or promotion
that a business wants to promote.
WHY?
WHY? Facebook doesn’t
Facebook doesn’t
allow running
allow running
Create an
Create an Benefit from fans nativeUsingany
contests -- Using
Benefit from fans nativetab any
contests
tab
exciting story to
exciting story to sharing your --UsingLike, Share,
sharing your Using Like, Share,
tell
tell contest
contest Comment as voting
Comment as voting
mechanism
mechanism
Doing these can
Doing these can
result in your page
result in your page
being reported
being reported
People Love
People Love Stories are and banned!
Stories are and banned!
Rewards &
Rewards & created when
created when
participating in
participating in Fans participate
Fans participate
contests
contests
126. FACEBOOK PLUG-INS
Facebook plugins are small widgets you can add to your website to
boost website and social traffic!
Facebook
Facebook Facebook
Facebook
‘Like Us On
‘Like Us On Recommendations
Recommendations ‘comment-
‘comment-
Facebook’
Facebook’ plugin
plugin box’ plug-in
box’ plug-in
plugin
plugin Facebook
Facebook
Activity Plugin
Activity Plugin
127. Linking to your Facebook page
• Add a ‘Like’ button to your main website which links
to your Facebook page, to allow visitors to easily join
your community and share it with friends.
• Consider putting Facebook (and other social media
He
Helinks) in your website’s footer
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•
he Add www.wibiya.com he
128. Linking to your Facebook page
• Consider offering incentives on your website for
people who click through and like your Facebook
page (e.g. ‘Like us and claim a free voucher’)
He He
Source: http://www.hellothemes.com/wp-content/uploads/2011/03/voucher.jpg
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130. LikeBoxes
• Consider using a LikeBox
(which displays a visitor’s
friends who are already fans
of the page)
• Also provides a like button
to become a fan yourself
He He
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131. LikeBoxes
• LikeBoxes are a powerful
way to show a visitor that
both your site and Facebook
page come recommended
by people they trust
• Easy to setup:
He He
He
He developers.facebook.com/docs/reference/plugins/like-box/x
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132. The ‘Send’ Button
• The ‘Send’ button can be embedded in your
website, and used by visitors to quickly and easily
recommend the page to friends they specify
• Don’t forget the high value of a trusted
recommendation
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133. The ‘Send’ Button
• Visitors can choose to send it to their friends’
Facebook inboxes, to their email addresses, or
even a combination:
He He
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134. 7. Using Facebook Ads
He He
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www.Facebook.com/Advertising
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135. Facebook Ads
• Facebook Ads allows you to create targeted
advertisements for display to users on Facebook
• These ads are displayed in a section of the right
hand pane that appears in most areas of Facebook
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136. Hyper-targeting
• The power of Facebook Ads lies in hyper-
targeting extremely specific markets
• Unlike Search Engine marketing (where ads are
focused on the keywords that people search for),
Facebook Ads are focused on the people
themselves
• This is determined by the attributes, personal
details, interests and other information stored in
Hea person’s profile on Facebook He
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137. Targeting by location
• Ads can be targeted toward people that live in
specific countries, states, or even cities
• This is a powerful tool for targeting different
geographical segments of your market – you
can show different ads to people who live He in
Hedifferent areas
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138. Targeting by location
• Radius targeting is also an option – targeting
all people who live within a certain km distance
of a chosen city
He He
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139. Targeting by Likes and Interests
• Ads can also be targeted toward any interests
that appear in a person’s profile – whether they are
from the person’s Interests section, Favourite TV
Shows, or even Job Titles etc
• This is a powerful tool for targeting your ads at
He
Hepeople with particular interests
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140. Other targeting options
• Age
• Gender
• Relationship status
• Spoken language
• Education
• Birthday
• Workplace
• Connection (to your business page)
He He
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141. WHAT YOU CANNOT MEASURE YOU CANNOT
ACHIEVE
FACEBOOK
He
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INSIGHTS He
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149. Promotions Guidelines
•Promotions on Facebook must be administered within Apps on Facebook, either on a
Canvas Page or an app on a Page Tab.
•Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
•b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered
by, or associated with, Facebook.
•c. Disclosure that the participant is providing information to [disclose recipient(s) of
information] and not to Facebook.
•You must not use Facebook features or functionality as a promotion’s registration or
entry mechanism. For example, the act of liking a Page or checking in to a Place cannot
automatically register or enter a promotion participant.
•You must not condition registration or entry upon the user taking any action using any
He
Facebook features or functionality other than liking a Page, checking in to a Place, or
He
connecting to your app. For example, you must not condition registration or entry upon
He He
the user liking a Wall post, or commenting or uploading a photo on a Wall.
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150. Promotions Guidelines
•You must not use Facebook features or functionality, such as the
Like button, as a voting mechanism for a promotion.
•You must not notify winners through Facebook, such as through
Facebook messages, chat, or posts on profiles (timelines) or Pages.
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