This document discusses strategies for using Facebook pages and social media platforms to promote businesses. It recommends creating a Facebook page rather than using a personal profile for business purposes. The benefits of the page include interacting with customers and viral marketing when people like and share posts. It provides tips for developing a content calendar with regular status updates and questions to engage fans. Contests and promotions are also suggested to increase interactions and exposure for the business.

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/AppsMav
Facebook Marketing
/MaverickMavOz
Akash Malik
EMBA (UTS Sydney), BE (Computers)
Sales@maverickmav.com.au
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
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All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.

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Maverick Mav

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Apps Mav

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Disclaimer
• We have strived to be as accurate and complete as possible in the
creation of this presentation, notwithstanding the fact that we do not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
• While all attempts have been made to verify information provided in
this presentation, we assume no responsibility for errors, omissions,
or contrary interpretation of the subject matter herein. Audience is
cautioned to rely on their own judgment about their individual
circumstances to act accordingly.
• This presentation is not intended for use as a source of legal,
business, accounting or financial advice.
• All product and company names mentioned herein are trademarks or
registered trademarks of their respective owners.

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Customer Success Story
Sydney Film Festival
50% Increase to website traffic from custom
facebook Application

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Display & Self Manage Events, Seminars,
Courses (+ Get Social Media Viral Effect!)

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Introduction

8. We as People & Businesses know other people &
Businesses – 1st Degree Connections
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Maverick Mav Pty Ltd he

9. These 1st Degree Connections know other People &
Businesses – 2nd Degree Connections
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1st Degree 2nd Degree
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10. Through Social Media Platforms
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1st Degree 2nd Degree
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11. Photo Contest- Before Like
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12. Photo Contest- After Like
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13. Photo Contest- Submit Photo & Invite
Friends
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14. Photo Contest- Before Like
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15. Photo Contest- After Like
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16. Launch Social Contests coinciding with major events
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Go Viral With Fan Interaction
(‘Like’ Effect)
When someone ‘Likes’ a page…

18. The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
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19. The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s
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a lot of exposure for your page from just 1 click!
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*Source: Facebook

20. Your Business Presence within
your Consumers world
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• Unlike a website, you are connected to your
customers and can interact with them on an ongoing
basis
• Unlike a website, when customers interact with your
page it is seen by their friends – Word of MOUSE
marketing
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21. Your Business Presence within
your Consumers world
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22. Like · · Share
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The Purpose

23. Through Social Media Platforms
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1st Degree 2nd Degree
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24. When Fans Answer Questions
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Even when people & Fans
interact with your website

26. The interaction gets published
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The Benefits of a Page

28. Key Triggers- Like, Share,
Comment
•Content
•Contest (Promotions,
Offers, Giveaways,
Incentivisation)
•Humour
•Ads
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29. Profile vs. Page

30. Your Facebook Business Page
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• It is necessary to own a Profile in order to create a
Business Page. However you must restrict your
business activities to your Business Page.
• It is against Facebook’s terms and conditions to
run your business using your Profile, and Facebook
may shut down your Profile if you use it for business
purposes.
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31. Profile-Page Relationship
For example, if your name is ‘John Smith’ and
you have a business called ‘Super Business
Solutions’:
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32. Have Multiple Admins
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Profile-Page Relationship
• Your Profile is not seen or directly interacted-with
by your customers, and is not the ‘face’ of your
business on Facebook.
• Instead, is used for logging in to your Business
Page, making updates and changing settings.
• It is the Administrator of the Business Page.

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Creating your Business’s Page
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CCrreeaattiinngg yyoouurr BBuussiinneessss’’ss PPaaggee

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Getting a Vanity URL
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here:
http://www.facebook.com/username/

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Getting a Vanity URL

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Promote it!

38. Key Triggers- Like, Share,
Comment
•Content
•Contest (Promotions,
Offers, Giveaways,
Incentivisation)
•Humour
•Ads
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39. Success Factor- Roadmaps
Reach
600- 800
Fans
Reach
300
Fans
1 Status Update per
day. No Offers or
Sales Messages!
Week 2 Week 8
Week 1 Week 6
Offer
Strategy
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Launch Photo
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Voting Contest
- 3rd party app
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Developing Conversation Calendar +
Creating & Posting regular status
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updates
*
OCTOBER
Sun Mon Tue Wed Thu Fri Sat
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Claim vanity
Roadmap
URL
submission
Customer
Approval
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Initiate collateral
design
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Share
conversation
calendar
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Prepare Status
updates once
conversation
calendar
approved
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Prepare FB Ad
campaign to
land on the
photo voting
contest
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Apply approved
tab apps
Apply approved
collateral
Initiate FB
campaign
Begin posting
updates
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Get ad approval
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Email blast to
database first
200 people Offer
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Activate Ads
Photo contest
begins
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Thank you Email
of 200 Fans free
offer to T
database
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200 Fans winner
announcement
on Facebook
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41. Engaging with other members
and businesses
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• Informative, fun or useful comments may get
many Likes and Replies, raising the prominence of
your comment (and hence of your business page)
• Genuine comments are appreciated, rather than
direct advertising and sales talk
• Don’t oversaturate: Make sure all posts are
worthwhile and add value to customers.
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Always Ask Questions
• Ask questions (in your status updates)

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Always Ask Questions
• Questions incite a response – especially
compelling ones
• Why do you want responses? Because when a
fan responds, their friends may see it on their
News Feeds
• In other words, there is the potential for social
effect – which means more exposure for your brand
or business!

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Incite a response!
• Posting content that incites a response is key.
There are many creative ways this can be done
• For example, ‘fill in the blank’ updates, may incite
people to respond

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Incite a response!
• Taking advantage of national holidays typically
results in a very high rate of comments

46. RUN CONTESTS, QUIZ,
GIVEAWAYS
If Content is King, Contest is
Queen

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Thank You