Get 1 million blog viewers deck

•

1 like•606 views

Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people? During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign. You'll learn how to create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic.

Marketing

How to Get 1 Million
Viewers of Your Blog
With blogging
experts:
Elisa Gabbert
and
Ginny Soskey

House Keeping Notes
1  This webinar is recorded. To view the full
recording, go to: bit.ly/blog1webinar
2  Interact with us on Twitter using #Blog100

Meet Your Experts
Ginny Soskey
Head of Marketing Blog, HubSpot
@gsosk
Elisa Gabbert
Head of Blog, WordStream
@Egabbert

Agenda
1  Keyword Research
2  Management
3  Optimization
4  Promotion

The absolute bare
minimum content
strategy is keyword
research.

The Super Basic Way:
Use a keyword tool and see what pops up.

Step 1: Use the AdWords Keyword Planner to find
topics broken down by keywords.

Step 2: Dig into an ad group to get a content-ready
cluster of related keyword terms.

Pro Tip: Use WordStream’s Free Keyword
Niche Finder
www.wordstream.com/keyword-niche-finder

Pro Tip #2: Use the Keyword Planner to steal
ideas from your competitors and heroes.

Pro Tip #4: Scroll down to see related searches.

•  Dig through your keyword referrals in Google Analytics
•  Browse sites like eHow, Yahoo Questions, and Quora for
topics – Questions make AMAZING keywords for blogging!
•  Browse Wikipedia (Table of Contents, “See also”)
More ways to find long-tail keywords:

WHETHER YOU BLOG ONCE A MONTH OR
ONCE AN HOUR, A PROCESS IS CRITICAL

Businesses who blog are
more likely to see a
positive ROI than those who
don’t blog (HubSpot, State of Inbound 2014)
13x

Key Takeaways
1  Create an editorial calendar
2  Have a backlog of ideas
3  Vary the types of content you post
4  Keep your inbox organized

Tip 1:
Your main keyword
should be the one with
the most traffic volum

For example:
www.yourbusiness.com/blog/best-selling-perfumes
Best Selling Perfumes of 2014

Tip 2:
Write great headlines.
A great headline is an art form.

•  Use lists
•  Create curiosity
•  Make it clear that your content is actionable
•  Address your reader directly
How to Write Great Headlines:

•  Subheadings
•  Image file names and alt text
•  Anchor text
•  The meta description
Instead of keyword stuffing, focus on:

TITLE: Guide to Using Social Media for Business
I.  Intro: How many people use social media daily?
II.  Who is using social media?
III. What is social media used for?
IV.  How to use social media
Example Blog Post Outline:

Tip 6: Write follow-up articles to your most
popular posts

•  Does the keyword appear enough times?
•  Can you include more related keywords?
•  Can you build more external links with some targeted
outreach?
•  Can you better address the intent of the keyword?
Tip 7: Don’t forget about post-publish
optimization

Tweets with
images
generate 31%
more visits.
(HubSpot)

Paid Promotion
1  Social media
2  Outbrain
3  Remarketing

Website Placement
1  Homepage
2  Related product pages
3  Subscriber page
4  Content downloads

Additional Reading from HubSpot:
“How to Get 100,000 Blog Subscribers”

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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Get 1 million blog viewers deck

1. How to Get 1 Million Viewers of Your Blog With blogging experts: Elisa Gabbert and Ginny Soskey

2. House Keeping Notes 1  This webinar is recorded. To view the full recording, go to: bit.ly/blog1webinar 2  Interact with us on Twitter using #Blog100

3. Meet Your Experts Ginny Soskey Head of Marketing Blog, HubSpot @gsosk Elisa Gabbert Head of Blog, WordStream @Egabbert

4. Agenda 1  Keyword Research 2  Management 3  Optimization 4  Promotion

5. 1 Keyword Research

6. The absolute bare minimum content strategy is keyword research.

7. The Super Basic Way: Use a keyword tool and see what pops up.

8. The More Advanced Way…

9. Step 1: Use the AdWords Keyword Planner to find topics broken down by keywords.

10. Step 2: Dig into an ad group to get a content-ready cluster of related keyword terms.

11. Pro Tip: Use WordStream’s Free Keyword Niche Finder www.wordstream.com/keyword-niche-finder

12. Pro Tip #2: Use the Keyword Planner to steal ideas from your competitors and heroes.

13. Step 3: ü Long Tail

14. Step 3: ü Long Tail ü Evergreen

15. Pro Tip #3: Use Google suggestions.

16. Pro Tip #4: Scroll down to see related searches.

17. Step 5 Keep going.

18. •  Dig through your keyword referrals in Google Analytics •  Browse sites like eHow, Yahoo Questions, and Quora for topics – Questions make AMAZING keywords for blogging! •  Browse Wikipedia (Table of Contents, “See also”) More ways to find long-tail keywords:

19. Blog Management2

20. Inspired?

21. WHETHER YOU BLOG ONCE A MONTH OR ONCE AN HOUR, A PROCESS IS CRITICAL

22. Businesses who blog are more likely to see a positive ROI than those who don’t blog (HubSpot, State of Inbound 2014) 13x

23. Create An Editorial Calendar

24. Have a Backlog of Post Ideas

25. Vary Content Types

26. Create an Organized Inbox

27. Key Takeaways 1  Create an editorial calendar 2  Have a backlog of ideas 3  Vary the types of content you post 4  Keep your inbox organized

28. Optimize3

29. Tip 1: Your main keyword should be the one with the most traffic volum

30. For example: www.yourbusiness.com/blog/best-selling-perfumes Best Selling Perfumes of 2014

31. Tip 2: Write great headlines. A great headline is an art form.

32. •  Use lists •  Create curiosity •  Make it clear that your content is actionable •  Address your reader directly How to Write Great Headlines:

33. Tip 3: You don’t have to keyword stuff!

34. •  Subheadings •  Image file names and alt text •  Anchor text •  The meta description Instead of keyword stuffing, focus on:

35. Deep Dive: Subheads

36. TITLE: Guide to Using Social Media for Business I.  Intro: How many people use social media daily? II.  Who is using social media? III. What is social media used for? IV.  How to use social media Example Blog Post Outline:

37. Tip 5: Link Internally

38. Tip 6: Write follow-up articles to your most popular posts

39. •  Does the keyword appear enough times? •  Can you include more related keywords? •  Can you build more external links with some targeted outreach? •  Can you better address the intent of the keyword? Tip 7: Don’t forget about post-publish optimization

40. Blog Promotion & Optimization 4

41. Optimize Blog Posts for Sharing

42. CTA & Subscriber Sidebar

43. CTA & Subscriber Sidebar

44. Promote Your Blog!

45. Social Media Promotion

46. Tweets with images generate 31% more visits. (HubSpot)

47. Promotional Through Email

48. Paid Promotion 1  Social media 2  Outbrain 3  Remarketing

49. Website Placement 1  Homepage 2  Related product pages 3  Subscriber page 4  Content downloads

50. Q&A #Blog100 @Gsosk & @Egabbert

51. Additional Reading from HubSpot: “How to Get 100,000 Blog Subscribers”