SlideShare a Scribd company logo
How to Get 1 Million
Viewers of Your Blog
With blogging
experts:
Elisa Gabbert
and
Ginny Soskey
House Keeping Notes
1  This webinar is recorded. To view the full
recording, go to: bit.ly/blog1webinar
2  Interact with us on Twitter using #Blog100
Meet Your Experts
Ginny Soskey
Head of Marketing Blog, HubSpot
@gsosk
Elisa Gabbert
Head of Blog, WordStream
@Egabbert
Agenda
1  Keyword Research
2  Management
3  Optimization
4  Promotion
1 Keyword Research
The absolute bare
minimum content
strategy is keyword
research.
The Super Basic Way:
Use a keyword tool and see what pops up.
The More Advanced Way…
Step 1: Use the AdWords Keyword Planner to find
topics broken down by keywords.
Step 2: Dig into an ad group to get a content-ready
cluster of related keyword terms.
Pro Tip: Use WordStream’s Free Keyword
Niche Finder
www.wordstream.com/keyword-niche-finder
Pro Tip #2: Use the Keyword Planner to steal
ideas from your competitors and heroes.
Step 3:
ü Long Tail
Step 3:
ü Long Tail
ü Evergreen
Pro Tip #3: Use Google suggestions.
Pro Tip #4: Scroll down to see related searches.
Step 5
Keep going.
•  Dig through your keyword referrals in Google Analytics
•  Browse sites like eHow, Yahoo Questions, and Quora for
topics – Questions make AMAZING keywords for blogging!
•  Browse Wikipedia (Table of Contents, “See also”)
More ways to find long-tail keywords:
Blog Management2
Inspired?
WHETHER YOU BLOG ONCE A MONTH OR
ONCE AN HOUR, A PROCESS IS CRITICAL
Businesses who blog are
more likely to see a
positive ROI than those who
don’t blog (HubSpot, State of Inbound 2014)
13x
Create An
Editorial Calendar
Have a Backlog of Post Ideas
Vary Content Types
Create an Organized Inbox
Key Takeaways
1  Create an editorial calendar
2  Have a backlog of ideas
3  Vary the types of content you post
4  Keep your inbox organized
Optimize3
Tip 1:
Your main keyword
should be the one with
the most traffic volum
For example:
www.yourbusiness.com/blog/best-selling-perfumes
Best Selling Perfumes of 2014
Tip 2:
Write great headlines.
A great headline is an art form.
•  Use lists
•  Create curiosity
•  Make it clear that your content is actionable
•  Address your reader directly
How to Write Great Headlines:
Tip 3: You don’t have to keyword stuff!
•  Subheadings
•  Image file names and alt text
•  Anchor text
•  The meta description
Instead of keyword stuffing, focus on:
Deep Dive: Subheads
TITLE: Guide to Using Social Media for Business
I.  Intro: How many people use social media daily?
II.  Who is using social media?
III. What is social media used for?
IV.  How to use social media
Example Blog Post Outline:
Tip 5: Link Internally
Tip 6: Write follow-up articles to your most
popular posts
•  Does the keyword appear enough times?
•  Can you include more related keywords?
•  Can you build more external links with some targeted
outreach?
•  Can you better address the intent of the keyword?
Tip 7: Don’t forget about post-publish
optimization
Blog Promotion
& Optimization
4
Optimize
Blog Posts
for Sharing
CTA & Subscriber Sidebar
CTA & Subscriber Sidebar
Promote Your Blog!
Social Media Promotion
Tweets with
images
generate 31%
more visits.
(HubSpot)
Promotional Through Email
Paid Promotion
1  Social media
2  Outbrain
3  Remarketing
Website Placement
1  Homepage
2  Related product pages
3  Subscriber page
4  Content downloads
Q&A
#Blog100
@Gsosk & @Egabbert
Additional Reading from HubSpot:
“How to Get 100,000 Blog Subscribers”
www.wordstream.com/google-adwords! www.wordstream.com/landing-page!
Grade Your AdWords Account" Grade Your AdWords Landing Pages"

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