This document discusses how to extend the shelf life of content marketing by creating evergreen content that remains relevant over time, setting up processes to quickly react to current events, and refining existing content through makeovers. Specifically, it recommends focusing on creating frequently asked questions, how-to guides, and indexes that are evergreen; monitoring for news and trending topics to react to; and repurposing "big rock" content like ebooks and webinars by refining and repackaging them for new audiences.
Nielsen: Casting the Spell - Druid in PracticeImply
At Nielsen Identity, we leverage Druid to provide our customers with real-time analytics tools for various use-cases, including in-flight analytics, reporting and building target audiences. The common challenge of these use-cases is counting distinct elements in real-time at scale. We’ve been using Druid to solve these problems for the past 4 years, and gained a lot of experience with it.
In this talk, we will share some of the best practices and tips we’ve gathered over the years, including:
*Data modeling
*Ingestion
*Retention and deletion
*Query optimization
Rival IQ_snapshot report on Top VCs - who is most social?T. A. McCann
Short report on the top VCs (both firms and individuals) and how they use and rank on Twitter. Who has the most followers, tweets the most, generates the most engagement...? Includes leaders like @bfeld, @msuster, @avc, @paulg, @richminer and more. Get a full copy of the Landscape here - http://bit.ly/1IEfkH2
Nielsen: Casting the Spell - Druid in PracticeImply
At Nielsen Identity, we leverage Druid to provide our customers with real-time analytics tools for various use-cases, including in-flight analytics, reporting and building target audiences. The common challenge of these use-cases is counting distinct elements in real-time at scale. We’ve been using Druid to solve these problems for the past 4 years, and gained a lot of experience with it.
In this talk, we will share some of the best practices and tips we’ve gathered over the years, including:
*Data modeling
*Ingestion
*Retention and deletion
*Query optimization
Rival IQ_snapshot report on Top VCs - who is most social?T. A. McCann
Short report on the top VCs (both firms and individuals) and how they use and rank on Twitter. Who has the most followers, tweets the most, generates the most engagement...? Includes leaders like @bfeld, @msuster, @avc, @paulg, @richminer and more. Get a full copy of the Landscape here - http://bit.ly/1IEfkH2
This talk uses Rally’s long experience of Big Room Planning (BRP) ceremonies to define why BRP is a powerful technique when working on a Team of Teams
While this method is very similar to the ceremony in SAFe, it is entirely consumable without buying the whole SAFe cake.
Learn how to fully optimize a blog article for both human and search engines. Don't forget to use the Keyword Research tool first.
Calin Vingan
CTO of Squirrly
Squirrly.co
Opening keynote on Healthcare Reforms in India presented at the National Conference on Safe and Sustainable Hospitals on 13th September , 2014 at Ramaiah Medical College , Bangalore
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Google’s Matt Bush: What can search tell us about the future of advertising?Digital Journeys
Matt Bush talks at our Digital Journeys event about search and how we currently use it, also going back to the beginnings of search and the reason why we actually started to search originally.
Get Untethered with Evernote- September 2014 Hangout Stacey Harmon
#GetUntethered! Review this month's hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In September's hangout, we discussed receipt and expense management with Evernote.
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com).
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
The amount of medical knowledge or more commonly known #FOAMed on Twitter is enormous. One way to capitalize on this is to be on Twitter and start following the who is who in what is what in Medicine.
In the word of Joe Lex( who graduated almost 30 years ago and is now a professor in Emergency Medicine at Temple University School of Medicine Philadelphia ) put it:
“If you want to know how we practiced medicine 5 years ago, read a textbook.
If you want to know how we practiced medicine 2 years ago, read a journal.
If you want to know how we practice medicine now, go to a (good) conference.
If you want to know how we will practice medicine in the future, listen in the hallways and use FOAM”
Social Media 201: By the American Medical AssociationCaitlin Boylan
The social media team from the American Medical Association brings you an intermediate training on social media. This training is perfect for people who know the basics of social media and use it regularly, but don’t have time to keep up with new features or dive into metrics. Find out what’s new, working for you, and how to take your social media game to the next level.
Communication is Just as Important as CodeM. Scott Ford
The idea of a lone developer coding in their basement without social interaction is a thing of the past. These days, technical solutions are often developed by cross-functional teams whose participants have a range of technical experience. Now, more than ever, good communication skills are an essential part of being a software developer. In this talk, Scott will share immediately actionable communication principles that will help you get buy-in for your ideas, reduce conflict and tension, increase productivity, be liked and respected. If you’re looking to take your career to the next level, this is one talk you won’t want to miss. “Communication is just as Important as Code” is one of our core values at Corgibytes, a software dev shop exclusively focused on modernizing existing software applications. At Corgibytes, we eliminate the binary belief that people are “technical” or “non-technical.” Everyone is expected to be both. Folks who come from a computer science background participate in sales calls and help with blog posts, and everyone, no matter their role, is expected to learn how to code. To preserve a culture of autonomy, motivate our members to do their best work and to enable fluid communication, we have thought extensively about optimizing the balance between asynchronous communication, routine synchronous communication, and even developed our own framework to reduce context switching that allows people the most scheduling flexibility.
This talk uses Rally’s long experience of Big Room Planning (BRP) ceremonies to define why BRP is a powerful technique when working on a Team of Teams
While this method is very similar to the ceremony in SAFe, it is entirely consumable without buying the whole SAFe cake.
Learn how to fully optimize a blog article for both human and search engines. Don't forget to use the Keyword Research tool first.
Calin Vingan
CTO of Squirrly
Squirrly.co
Opening keynote on Healthcare Reforms in India presented at the National Conference on Safe and Sustainable Hospitals on 13th September , 2014 at Ramaiah Medical College , Bangalore
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Google’s Matt Bush: What can search tell us about the future of advertising?Digital Journeys
Matt Bush talks at our Digital Journeys event about search and how we currently use it, also going back to the beginnings of search and the reason why we actually started to search originally.
Get Untethered with Evernote- September 2014 Hangout Stacey Harmon
#GetUntethered! Review this month's hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In September's hangout, we discussed receipt and expense management with Evernote.
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com).
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
The amount of medical knowledge or more commonly known #FOAMed on Twitter is enormous. One way to capitalize on this is to be on Twitter and start following the who is who in what is what in Medicine.
In the word of Joe Lex( who graduated almost 30 years ago and is now a professor in Emergency Medicine at Temple University School of Medicine Philadelphia ) put it:
“If you want to know how we practiced medicine 5 years ago, read a textbook.
If you want to know how we practiced medicine 2 years ago, read a journal.
If you want to know how we practice medicine now, go to a (good) conference.
If you want to know how we will practice medicine in the future, listen in the hallways and use FOAM”
Social Media 201: By the American Medical AssociationCaitlin Boylan
The social media team from the American Medical Association brings you an intermediate training on social media. This training is perfect for people who know the basics of social media and use it regularly, but don’t have time to keep up with new features or dive into metrics. Find out what’s new, working for you, and how to take your social media game to the next level.
Communication is Just as Important as CodeM. Scott Ford
The idea of a lone developer coding in their basement without social interaction is a thing of the past. These days, technical solutions are often developed by cross-functional teams whose participants have a range of technical experience. Now, more than ever, good communication skills are an essential part of being a software developer. In this talk, Scott will share immediately actionable communication principles that will help you get buy-in for your ideas, reduce conflict and tension, increase productivity, be liked and respected. If you’re looking to take your career to the next level, this is one talk you won’t want to miss. “Communication is just as Important as Code” is one of our core values at Corgibytes, a software dev shop exclusively focused on modernizing existing software applications. At Corgibytes, we eliminate the binary belief that people are “technical” or “non-technical.” Everyone is expected to be both. Folks who come from a computer science background participate in sales calls and help with blog posts, and everyone, no matter their role, is expected to learn how to code. To preserve a culture of autonomy, motivate our members to do their best work and to enable fluid communication, we have thought extensively about optimizing the balance between asynchronous communication, routine synchronous communication, and even developed our own framework to reduce context switching that allows people the most scheduling flexibility.
Test for Success: A Guide to A/B Testing on EmailsMarketo
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself. Join Marketo's Jessica Langensand and Optimizely's Allison Sparrow in this informative webinar on A/B testing ideas and best practices.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
25. 1) Create Evergreen Content
2) Set Yourself Up to React
3) Become a Content Makeover Artist
Editor's Notes
So I’d like to start by acknowledging something about creating content, and that is that investing in content marketing is no joke. And when I say “creating content,” I mean starting and maintaining a blog, or becoming a source of expertise in your industry with ebooks or graphics or reports, or entertaining and educating your audience with videos, or beefing up your social presence. It’s hard work to be continually creating things, and sometimes it really does feel like you need to be everywhere at once.
And once you’ve started creating content, you need to KEEP creating content. There are two reasons for this: The first reason is that once you’ve set expectations with your audience, it really hurts your brand to not meet those expectations. For example, if you update your blog inconsistently, people feel disappointed when they check back and don’t find new posts. The second reason is that you loose credibility if your content is stale – this applies across channels. And so a lot of people are hesitant to even START creating content, because they’re afraid of biting off more than they can chew.
I’d like to recommend three strategies to avoid having to clean out the fridge: You can create content that takes a really long time to go bad, you can learn to quickly react to timely events so that you can stay relevant, and you can learn to revamp content that you already have without starting from scratch. You’ll want to use a combination of all three methods.
I’d like to recommend three strategies to avoid having to clean out the fridge: You can create content that takes a really long time to go bad, you can learn to quickly react to timely events so that you can stay relevant, and you can learn to revamp content that you already have without starting from scratch. You’ll want to use a combination of all three methods.
You’ve probably heard the term “Evergreen” before, but a lot of people think of “evergreen” content as only an SEO site, or associate it with general resource sites like Ask.com or About.com – sites that attempt to become go-to sources for a huge number of general inquiries. But evergreen content can actually be really valuable for organizations and brands, as long as you find a way to make that content relevant to your specific organizational needs. And yes, it will boost your SEO rankings, but the main point here is to make the most of your content marketing resources by not constantly having to create new content.
So to put it as simply as possible, evergreen content is content that allegedly doesn’t have an expiration date. The truth is that all content eventually expires, but content that involves news jacking, frequently updates statistics, and current trends can all go stale overnight. There’s a time and a place for that kind of content, as we’ll cover in the next strategy, but evergreen content should avoid those kinds of things at all costs.
So to delve a little deeper, let’s talk about dates. When I say “dates” I don’t just mean literal timestamps, but that’s one place to start. It might sound obvious, but when you include a date, your content will be dated. A lot of content writers like to include some sort of time stamp, just so people know that your stuff is current, but that’s a decision every marketer has to make. Beyond time stamps, you need to think about less obvious ways of referencing a certain time – when you use words like “recently” or “lately” or even a phrase like “marketers today”, you jeopardize your content’s shelf life. The same goes for making predictions; even vague ones like “in the next few years.” Not to say that you shouldn’t use these words or phrases in your evergreen content; it’s just something to watch out for.
The next thing to keep in mind with evergreen content is to find your niche – that’s what separates your organization from a purely SEO driven site. The problem with creating really broad content (in order to avoid being too easily dated) is that is can also be boring. What with Google’s updated analytics, boring actually equals bad SEO, because if people are quickly bouncing from your site, you’ll move down in Google’s rankings.
This can be avoided by finding a niche topic that your audience really cares about (and YOU really know about) and speaking to that. What is everyone in your audience looking for? What are the questions your company gets asked over and over again? The great thing about this kind of evergreen content is that it doesn’t have to be product oriented – in fact, product oriented content is rarely evergreen, because your products are probably changing and developing all of the time. This is where helpful, educational content comes in.
The third thing to keep in mind as you create evergreen content is that you CAN actually update it – as long as we’re talking about minor tweaks, that won’t involve making another big investment of time. In fact, be sure that you ARE checking in on your evergreen content from time to time – there might be very minor touchups that can go a long way toward preserving that investment you initially made. It’s also possible that your “evergreen” content might expire for a reason you couldn’t have anticipated – all industries are susceptible to unanticipated changes. We’ll get more into refreshing and repurposing content in the last section of this talk.
So if you’re ready to get started with creating evergreen content, here are a few good places to start – FAQs, Instructions and How To’s, and high level best practices
If you’re going to make a list of FAQs, you probably don’t want these to be too product focused – ideally, your content is valuable even to people who aren’t in the market for your product or services yet. Instead, answer industry-specific questions that your audience might be wondering about. For example, at Marketo we make solutions that help marketers with lead generation, so we might answer a question like “what is lead generation?” Think about the types of queries your audience is typing into search engines – you can actually find out what questions visitors to your site are searching for using Google Analytics.
The same goes for Instructions and How To’s. People often point to Lowes’s “How to” videos. These aren’t at all product oriented – some of the instructions don’t even involve buying anything – but they’re valuable and (most importantly) very relevant to Lowes’s audience. This is also a perfect example of evergreen content. People will always wonder about the best way to clean and treat their deck, and the technology’s not likely to change very quickly.
Indexes and glossaries are actually perfect for evergreen content because they actually get better and more comprehensive with age. There’s a big initial investment in compiling this kind of content, but once you’ve made that first big push, you’re good to go. These do need to updated, of course, but it’s only a matter of adding new things as they develop – the basic content remains the same. Indexes and glossaries are also useful in almost any industry, whether you’re marketing directly to consumers or you’re in the B2B space. Almost every industry has associated buzzwords and terms, and you can get creative with it – if you’re selling shoes, you might make a list of “the most important shoe fads of the 20th century”, or “words that every shoe aficionado should know.”
Now we’re going to move to an approach that is basically the opposite of creating evergreen content, and that’s to really quickly and responsively create content that feels ultra current.
So creating evergreen content is important, but you also need to be responsive about creating new content. Basically, if you’re going to try and tap into some of those less Evergreen areas, you need to get them made quickly enough to take advantage of their shelf life. This can be really stressful for content marketers, because it can seem like in order be on top of trends you have to work really fast and do things on the fly . Especially if you’re a small team, or if your content is created being created by someone who has a ton of other jobs to do, working that fast isn’t always possible. Luckily, there are ways that you can set yourself up to react, leaving the bare minimum of content creation to the last minute.
First, let’s talk about how you can plan ahead – the purpose of this is to leave very little for the last moment, and to plan as much as possible. The first thing you should be doing is using an editorial calendar. This should include upcoming holidays, big international events, or even product launches that either your company is planning, or that is being planned in an industry that appeals to your audience. Depending on your audience, it might be worth tapping into really general popular events like the Academy Awards, or the Olympics, or even an election. Plan content ahead of time – this could be an ebook, a promotion, or even a few tweets – so that you can get your brand’s two cents in right away. If you know there’s going to be an industry event in April, you can probably hammer out a blog post and prepare some tweets as soon as you get the agenda. For content that we’re creating on social, we use Hootsuite, which lets us prepare and schedule tweets ahead of time – again, reducing your on-the-fly activities.
So here are some examples of content we produced that was meant to tap into particular moments. First, these are a couple of social posts we made, both of which we created really quickly but made us look really on top of our game. The first one tapped into “International Pancake Day” – it seems random, but that’s the kind of fun thing that makes your brand seem very human to your audience. The second post was made right after SXSW – posting on social about any events you’ve attended is a great way to keep your content fresh, and it’s really easy to do. At Marketo, our content and social team actually meet once a week for about 15 minutes to talk about what’s trending, either on Twitter or in the news (or both), and decide which items we can link our social posts to. We like to draw parallels between the moment and either our offerings or our community in some way. You can see that for International Pancake Day, we drew a parallel between personalizing your pancake toppings and personalizing your website, which is something our product can do. For this type of post, we obviously focus on faster, less design-focused pieces. While we definitely don’t recommend this for the bulk of your content, if you’re simply looking to tap into the trend, the less people involved=the better. If you rely on a designer to complete your ebooks, for example, an ebook might not be the best way to create ultra fresh content.
On the flip side, here are a couple of examples of much more complex, involved pieces that we made which were really “on trend.” The first one on the left is an infographic we made about viral publisher Upworthy. Everyone on our content team has been slightly obsesses with Upworthy for awhile, and had been noticing how popular their posts were. Basically, if you’re on Facebook or Twitter you’re probably seeing posts from Upworthy all of the time, and we were all really impressed with how engaged people get with their content. That said, Upworthy has been around since 2012, so we knew it had some lasting power – even though we were tapping into a trend, which makes our content feel very fresh, we had time to make a really thoughtful piece about how Upworthy creates such great content, and as you can see this piece is really beautifully designed. It might seem strange that a marketing automation company would invest time and money in a piece like this, but actually a big part of our audience of marketers are content marketers. Because we’re also content marketers, we figured that at least that portion of our audience would be interested in the piece, and (even better) be able to use what we discovered in their own content marketing. So even though it had nothing to do with marketing automation, it was worth investing in.
The piece on the right, which is football themed, was used in our email programs leading up to the SuperBowl. Now this piece is a really interesting example because we actually didn’t create it to be used in SuperBowl themed emails – it was just dumb luck that we created this ebook at the right time. Obviously, our demand generation team was thrilled when we gave this to them just in time to be relevant, but we almost couldn’t take credit. Of course, the lesson here isn’t that you should rely on luck to create timely content, but you SHOULD be resourceful when it comes to matching your content to a moment in time. Especially once you’ve produced a fair amount of content, you might find that you already have a piece that can work.
So lastly, let’s talk about makeovers. We’ve already touched a little bit on updates and touch-ups with regards to evergreen content, but another strategy for extending your content’s shelf life is to become a content makeover artist. This is a little more involved than a small update, but if you’ve invested a lot in creating a piece, you might decide it’s worth an overhaul.
So if you do have an asset you think is worth giving an overhaul, you want to start with the really obvious – anything with a date. If you a study or a report cited in an ebook, for example, find out if there’s a more current version. Another way to refresh solid content is to add some new quotes – is there a thought leader in that area who’d be worth getting a new quote from? Whenever I consider revamping a piece of content, I also reach out to whoever I work with who knows the most about a topic. For example, we recently decided to make over a cheatsheet about creating an online community, because a few customers had noticed that the information was a little dated. I knew that I wanted to update some of the resources listed, and to template the cheatsheet with a fresh design, but I also reached out to our customer marketing team. The customer marketing team gave the cheat sheet a really thorough review, and were able to identify outdated content that I would never have seen.
Once you feel good about the currency of the content, you definitely want to give your piece a solid asset a VISUAL overhaul. Design trends change relatively quickly – often, something looks stale long before it’s actually GONE stale. You can usually identify an older piece of content in a single glance.
This is just a small selection of assets that we recently redesigned. You can see the old pieces use stock photography, which was a trend for awhile but now looks very stale and boring, ust not that engaging and visually appealing. The new look and feel is more modern and more in line with our branding. The concepts are still similar, not the passing the button idea in the last piece, but the look is now much more modern.
Another way that you might want to makeover your content is to give it a whole new format, so you’re less refreshing it than dividing it up – otherwise known as repurposing. Here’s an example of how we repurposed one of our “big rock” content pieces – we turned our Definitive Guide into 2 webinars, 4 ebooks, and 2 infographics, all using the same But even something fairly short can be repurposed. An infographic or an ebook can becomes slide decks that you post to SlideShare, a blog post can become an ebook. One word of caution here is even though this is basically a design project, rather than an editing project, you still need to read everything over to make sure the content works in this new context. For example, we recently broke up our Definitive Guide to Lead Generation into several small pieces, and there were lines in the copy that referred to previous sections or assumed knowledge from other parts of the larger piece, so we had to read everything very carefully and edit in those place.
So those are my top three tips for extending the shelf life of your content marketing: leverage evergreen content, set yourself up to react and minimize on the fly creation time, and learn to refresh and repurpose the content you’ve already got.
We’re going to open things up for questions now, so let me know what I can expand upon or you’d like to hear more about! Thanks.