Gestalt
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The document discusses Gestalt principles of visual perception. It describes how Gestalt theory, developed by German psychologists in the early 20th century, proposed that the whole is other than the mere sum of its parts. The document presents various Gestalt grouping principles, including proximity, similarity, closure, and figure-ground relationship, and provides examples of how they influence visual perception. It suggests designers should apply Gestalt principles when composing designs in order to optimize how users perceive and interact with visual elements.
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Gestalt
- 1. Mater of Arts in Communication Design WEB DESIGN Gestalt
- 2. Gestalt (applied to design) Visual perception theory "The whole is other than the sum of the parts" Kurt Koffka Gestalt WEB DESIGN NABA 2014 Roberto DADDA 2
- 3. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 3
- 4. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 4
- 5. Zeotrope Gestalt WEB DESIGN NABA 2014 Roberto DADDA 5
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- 10. S.Dalì, 1935, Mae West Gestalt WEB DESIGN NABA 2014 Roberto DADDA 10
- 11. Gestalt Principle of form perception Gestalt WEB DESIGN NABA 2014 Roberto DADDA 11
- 12. Gestalt grouping Gestalt WEB DESIGN NABA 2014 Roberto DADDA 12
- 13. The law of proximity posits that when we perceive a collection of objects, we will see objects close to each other as forming a group. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 13
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- 16. The law of symmetry captures the idea that when we perceive objects we tend to perceive them as symmetrical shapes that form around their centre. [ Gestalt ][ ][ WEB DESIGN NABA 2014 Roberto DADDA ] 16
- 17. Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 17
- 18. Opera Gestalt WEB DESIGN NABA 2014 Roberto DADDA 18
- 19. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 19
- 20. When similarity occurs, an object can be emphasised if it is dissimilar to the others. This is called anomally. The figure on the far right becomes a focal point because it is dissimilar to the other shapes. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 20
- 21. Aka common fate Gestalt WEB DESIGN NABA 2014 Roberto DADDA 21
- 22. The law of closure posits that we perceptually close up, or complete, objects that are not, in fact, complete. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 22
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- 28. Closure: let’s use it! Gestalt WEB DESIGN NABA 2014 Roberto DADDA 28
- 29. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 29
- 30. Continuation occurs when the eye is compelled to move through one object and continue to another object. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 30
- 31. Aka good curve Gestalt WEB DESIGN NABA 2014 Roberto DADDA 31
- 32. Aka good figure Gestalt WEB DESIGN NABA 2014 Roberto DADDA 32
- 33. The figure & ground phenomenon captures the idea that in perceiving a visual field, some objects take a prominent role (the figures) while others recede into the background (the ground). Edgar Rubin Figure-ground ambiguities. (a) Ambiguous face–vase (31). (b) Normally, trees are seen as figure, and the space between as ground. However, when the space is attended, or when it has a meaningful shape, it also can be seen as figure. (Courier & Ives, ca. 1835). Gestalt WEB DESIGN NABA 2014 Roberto DADDA 33
- 34. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 34
- 35. Experience Gestalt WEB DESIGN NABA 2014 Roberto DADDA 35
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- 38. Maurits Cornelis Escher (Leeuwarden, 17 giugno 1898 – Laren, 27 marzo 1972) Gestalt WEB DESIGN NABA 2014 Roberto DADDA 38
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- 42. Ambiguity Gestalt WEB DESIGN NABA 2014 Roberto DADDA 42
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- 45. You should always start with the container, or the overall structural shell of a design. Forget the details and individual components for now. Gestalt WEB DESIGN NABA 2014 Roberto DADDA 45
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- 47. Roberto Dadda www.dadda.it roberto@dadda.it +39 338 775 22 03 Twitter, facebook, linkedin: robertodadda Gestalt WEB DESIGN NABA 2014 Roberto DADDA 47