Germany provides an opportune environment for organic cotton trade due to its stable government, low corruption, and encouragement of foreign investment. Organic cotton products must be certified by EU or GOTS approved organizations to verify standards. Germany has a large population that is increasingly health conscious, making it a strong market for organic apparel. A strategic alliance with H&M, a major Swedish retailer with a strong presence in Germany, could help expand market reach. Positioning organic cotton products as affordable yet high quality could increase their market share.